Systematically Repairing Key Relationships That Were Strained During Eisner's Reign As CEO

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systematically repairing key relationships that

were strained during Eisner’s reign as CEO.


Q.1. How would you describe the conflict between Michael Eisner and the
Weinstein brothers, the two board members (Disney and Gold), and Steve Jobs?
Was it functional or dysfunctional?
Answer: The conflicts between Michael Eisner and the Weinstein brothers, the two
board members (Disney and Gold), and Steve Jobs were dysfunctional as it harmed the
organization in terms of both the profit and business relations. Eisner’s leadership style
was unfavorable and and his poor management ensued public disputes and quarrel with
the key players in the Disney World. As a result of these conflicts the company didn’t
acquire Miramax films, lost its Disney-Pixer partnership and the Disney Board of
Directors turned against Eisner and they called for his resignation. Later, to recover the
loss caused by these conflicts the company also had to pay a huge amount for
settlement and had to adopt a compromising technique for conflict resolution.
Q.2. Think back to the stages of conflict described in this chapter. Which stage
best described the conflict between Eisner and Jobs? Was it perceived, felt, or
manifest?

Answer: Initially it was felt stage of conflict which ended up being manifest. Conflict was
perceived by Job because of Eisner’s negative comment about Apple computer and he
took it personally. This felt conflict passed to the manifest stage when Job retaliated and
posed threat to the renewal of Disney-Pixer partnership.
Q.3. Which of the following best describes Michael Eisner’s and Bob Iger’s
approaches to resolving conflict: dominating, problem solving, avoiding, or
accommodating? Explain

Answer: Einsner used the avoiding approach for conflict resolution. It is proved by the
fact that all conflicts remained unresolved that Iger had to settle afterwards. On
contrary, Iger used problem solving approach to resolve the conflicts and it resulted in
sthe goodwill of the company. He reconciled company’s difference with the key
members and through win-win negotiations acquired Miramex films and Pixel Studios.
Q.4.To what degree do you think Iger’s calmer and less confrontational approach
to running Disney has helped the company position itself to survive a major
economic recession?

Answer: Iger’s demeanor helped the company to a great extent. Through his
composure he managed to reconcile with the conflicting parties and collaborated with
them through win-win negotiations. The goodwill created by Iger helped in rebuilding the
lost trust among the key members and he acquired different businesses that helped in
surviving the economic recession.

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