AMBE SCHOOL-CBSE

Manjalpur, Vadodara -11.

Periodic Test-II Year : 2021-22
Subject : Business Studies
Grade: XII Commerce Max. Marks: 40
Day & Date: Wednesday, 22nd September’21 Duration: 1 ½ Hours
Name of the Student: ____________________________________________________________ Section: ________ Seat No. ________
Instructions:
All parts of the question are compulsory in Section-A and should be attempted at one place.
Show the workings clearly.
The question paper contains 32 questions.
SECTION-A (1 MARK)
On the basis of following information answer the question 1 to 3:
Simplex Limited had been taken over by Mundhra Group immediately following India’s independences .
Since then it enjoys a rich record of industry presence and experience. In 2005, which the aim to
accelerate growth the company had gone through several rounds of meetings and discussions before
launching ERP system to attract large projects. The management had done effective forecast and critical
thinking reading allocation resources to reduces wastage . for this purpose, the company had laid down
multiple courses of action to meet the challenge of adverse the company had laid down multiple courses
of action to meet the challenges of adverse purpose situations. In 2008, the company suffered loss in
many projects due to the great recession despite taking many cost cutting measures. The management
had taken utmost care regarding the possible outcomes and timely review of the plans to achieve the set
target during that hard time. In 2010 the system implemented successfully which subsequently helped
the company to execute numerous project with precision and timeline.
(1) “In 2005 , with the aim to accelerate growth the company had gone through several rounds
of meetings and discussions.” What is the objective mentioned here according to the process
stated here?
(a)Developing premises (b)Growth and Development
(c)Launching IT enabled system (d)Cost cutting.
(2) “In 2008, the company suffered loss in many projects due to the great recession despite taking
many cost cutting measures”. Which limitation of the management process is indicated here”?
(a)It fails to cope with sudden changes (b)It involved huge cost
(c)It requires critical thinking (d)need to construct multiple action plans.
(3) “The Management had taken utmost care regarding the possible outcomes and timely review of
the plans to achieve the set target during that hard time .” Which is the last step of the process
mentioned here?
(a)Implantation of plant (b)Timely execution of project
(c)Follow up (d)to prepare alternative course of action.
(4) Which environment prohibits the advertisement of alcoholic beverages?
(a)Economic (b)Social
(c)Legal (d)Technological
(5) __________________ environment is within the control of business.
(a)Internal (b)External
(c)Micro (d)Macro
(6) The reestablishment of project Nano car in Gujarat was due to ______________.
(a) Economic environment (b) Political environment
(c) Technological environment (d) Legal environment
(7) How are principles of managements formed?
(a)In a laboratory (b) By experiences of managers
(c) By experiences of customers (d) By propagation of social scientists
(8) Who is known as the “Father of Scientific management”?
(a)FW Taylor (b) Harold Koontz
(c)Gilbreth (d) Henry Fayol
(9) Which of the following statements describes “Unity of direction” the best?
(a)One head one plan (b)One subordinate one superior
(c)Work should be divided into different tasks
(d)There should be a place for everything should be at its right place.
(10) Who is known as the “Father of General management”?
(a)FW Taylor (b)Henry L Sisk
(c)Henri Fayol (d)George R Terry
(11)ITC ‘s e-chaupal initiative is an example of business organisation fulfilling its_____________.
(a)Organisational Objective (b)Social objective
(c)Personal objectives (d)All of the above. (P.T.O.)
(12)Which of the following is not a function of management ?
(a)Planning (b)Organising
(c)Staffing (d)Grouping
(13)Sales promotion is helpful in making effective:
(a)Advertisement (b)Personal Selling
(c)Both (a) and (b) (d)Publicity
(14)Which of the following is not an advantage of branding to the customers?
(a)Ensures quality (b)Helps in Winning gifts/discounts
(c)Product identification (d) status symbol
(15)At Which level of management the managers are responsible for the welfare and survival of the
organisation?
(a)Top level (b)Middle level
(c)bottom level (d)all of these

Direction : The following questions Consists of two statements , one labelled as the ‘Assertion (A)’
and the other as ‘Reason (R)’ . you are to examine these two statements carefully and select the
Answers using the code given below: (Q.16 to 20)
(a) Both Assertion (A) and Reason(R) are individually true and Reason(R) is the correct explanation
of Assertion (A).
(b) Both Assertion (A) and Reason(R) are individually true but R is not the correct explanation of
Assertion (A).
(c) Assertion (A) is True but Reason(R) is False.
(d) Assertion (A) is False but Reason(R) is True.

(16)Assertion(A): Labelling act as a silent salesman.

Reason(R): It helps in promotion of products by attracting the attention of customers and
providing required information.
(17)Assertion(A): Advertising costs are passed on to the consumers in the form of higher prices.
Reason(R): Advertising helps in increasing sales and thereby reducing cost.
(18) Assertion(A):Marketing is a wide term .
Reason(R): Marketing involves whole range of activities relating to planning , pricing , promoting
and distributing the products that satisfy customer’s needs.
(19) Assertion(A):An understanding of the philosophy or the concepts to be adopted is important .
Reason(R): It determines the emphasis or the weightage to be put on different factors , in
achieving the organisational objectives.
(20) Assertion(A):A good design can improve performance of a product and also give it a
competitive advantages in the markets.
Reason(R): Standardisation is the process of classification of products into different groups , on
the basis of some of its important characteristics such as quality, size , etc.

SECTION –B (2 MARKS)(ANSWER ANY 2 QUESTION)

(21) List any two indicators of growth of an Organisation.
(22) State any two causes of fatigue that may create hindrance in the employee’s performance.
(23) Why are Rules considered to be plan?
(24) What is the Social Concept of marketing?

SECTION –C (3 MARKS)(ANSWER ANY 2 QUESTION)

(25) Why is Management considered to be a multi-dimensional concept?
(26) Define Scientific management, State it’s principles.
(27) What is Marketing? Explain its functions any three.
(28) What is planning? Write its importance’s and limitation.

SECTION –D (5 MARKS)(ANSWER ANY 2 QUESTION)

(29)A company wants to modify its existing product in the market due to decreasing sales. You can
imagine any product about which you are familiar . what decisions/ steps should each level of
management take to give effect to its this decision?
(30)Discuss the difference between the contributions of Taylor and Fayol .
(31)Explain, with examples, the various dimensions of business environment.
(32)What is Market mix? What are its main elements? Explain.
*-*-*-*-*