STRATEGIC

MANAGEMENT

“ Be UniqUe Be A BrAnd”

M.V.BHANU CHANDER Page 1

 CHAPTER-0 BUSINESS ENVIRONMENT
Multiple choice Questions:

1. _______________is a technique to keep in mind, the competitor’s view and

outmanning the opponent.
(a)Planning (b) Action (c)Strategy (d) Methodology
2. In which perspective “Business is defined as state of being busy”:
(a)Laymen’s perspective (b)Organization perspective (c)Process (d)Peter Drucker’s
perspective
3. _______________means continuity of business.
(a)Profitability (b)Stability (c) Growth (d) Efficiency
4. Which of the following is not a problems in understanding the Environmental
Influences of business?
(a)Uncertainity (b)Complexity (c) Certainity (d)Diversified Influences
5. ______________is the process of understanding an organization’s environment in
terms of nature, behaviour and complexity.
(a) Environmental Analysis (b) Environmental Management (c)Environmental
Designing (d)Environmental Scanning
6. ______________provides and understanding of current and potential changes taking
place in the environment.
(a)Environmental Analysis (b) Environmental Management (c)Environmental
Designing (d)Environmental Scanning
7. ______________environment includes those factors which are not in much control of
organization.
(a)Macro (b) Mini (c)Micro (d)None
8. _____________environment provides opportunity or pose threats to the organization.
(a)External (b) Internal (c) Both (d) None
9. Which of the following does not come under SWOT?
(a) Strengths (b) weakness (c) opportunity (d) Threats
10. _____________is an inherent limitation or constrain which creates a strategic
disadvantage.
(a) Strengths (b) weakness (c) opportunity (d) Threats
11. Growing demand for the products or service is an example of____________.
(a)Strengths (b) weakness (c) opportunity (d) Threats
12. The interaction with environment happens in the following is not form of exchanging:
(a)Information (b) Resources (c) Power (d) Market
13. Which of the following does not come under micro environment?
(a)customers (b) Government (c) Competitors (d) Suppliers
14. _____________denotes characteristics of population in a area, district, country or in
world.
(a)Economic environment(b)Demographic environment(c)Political environment
(d)Socio-cultural environment

M.V.BHANU CHANDER Page 2

 15. _____________refers to the linkage between markets that exists across national
borders.
(a)Liberalization (b) Globalization (c)Industrialization (d)Privatization
16. _____________are the people who actually do the work in an organization.
(a)Employers (b) Employees (c)Share Holders (d)Board of Directors
17. Which among the following is not an advantage of Globalization?
(a)Configuring anywhere in the world
(b)Mobility of skilled resources
(c)Increasing of trade and tariff barriers
(d)Increasing trend towards privatization
18. In PESTLE Analysis, S stands for:
(a)Societal (b) Social (c) Standards (d) Sources
19. Oligopoly is related to ______________.
(a)Kierestus (b)Internal cooperation (c) Cartelization (d) None
20. Kierestus means_____________.
(a)Superior (b)Peers (c) Subordinates (d) None
21. Which of the following is not a cooperation on account of family ownership?
(a)Reliance (b) Godrej (c)RBI (d)Birla
22. Environment is ______________in nature.
(a)Static (b) Dynamic (c) Stable (d)All of the above
23. Socio-cultural environment consists of factors related to:
(a)Government (b) Political (c) Legal (d)Human relations
24. Which of the following is not basic objective of business enterprise?
(a)Survival (b) Stability (c)Profitability(d) Monitor the environment
25. Which of the following does not come under Porter’s five forces model?
(a)Threat of New Entrants
(b)Bargaining power of suppliers
(c)Threat from substitutes
(d)Bargaining power of sellers

Answers:
1.(c)2.(a)3.(b)4.(c)5.(d)6.(a)7.(a)8.(a)9.(c)10.(b)
11.(c)12.(d)13.(b)14.(b)15.(b)16.(b)17.(c)18.(b)19.(c)20.(b)
21.(c)22.(b)23.(d)24.(d)25.(d)

M.V.BHANU CHANDER Page 3

 CHAPTER-1 INTRODUCTION TO STRATEGIC MANAGEMENT

Multiple choice Questions:

1. _______presents a framework for understanding strategic decision making in

organization.

(a) Business mission (b) Business vision (c) Business policy (d) Business objective

2. _______used to describe the process of strategy formulation , implementation and

control.

(a)Strategic management(b)Strategic framework (c) Strategic methodology (d)None

3. Which of the following is not the function of management?

(a) Directing (b)Organizing(c)Designing(d)Planning

4. The idea of strategy into business organization is.

(a) To decrease certainty caused by change in environment

(b)To increase uncertainty caused by change in environment

(c)To decrease uncertainty caused by change in environment

(d)None of the above

5. _______defined strategy as a unified, comprehensive and integrated plan designed to

assure that the basic objective of the enterprise are achieved.

(a) Igor H.Ansoff (b)William F.Glueck (c)Christensen(d)Peter F.Duck

6. In_______ organizations, strategies are formulated at the corporate, divisional and

functional levels.

(a) large (b) medium (c) small (d) sick

7. Corporate strategy does not include

(a) Take overs and mergers
(b) Diversification
(c) Market penetration
(d) New investment and divestment areas

8. Which strategy is adaptive reaction to changing circumstance?

(a) Proactive (b)Reactive (c) Both (d) None

9. One of the objective of strategic management is to create_____

(a)CompetitiveDisadvantage(b)UncompetitiveDisadvantage(c)Uncompetitive

M.V.BHANU CHANDER Page 4

 advantage (d)Competitive advantage

10. Which of the following is not strategic management?

(a) Setting objectives(b)Initiating corrective adjustments (c)Replacing a strategy

(d)Crafting a strategy

11. _______as propagated by Darwin is the only principle of survival for organization..
(a) Survival of longest (b)Survival of strongest(c)Survival of fittest(d)Survival of
largest
12. Mostly the business follows the war principle of _______.

(a) win-lose(b)win-win(c)lose-lose(d)None

13. Which of the following is not a limitation of strategic management?

(a) It is a time consuming process
(b) It is a cheapest process
(c) Difficult to estimate competitive responses to a firm’s strategy
(d) Environment is highly complex and turbulent
14. _______level of management participate in strategic decision making within the
organization.

(a) Corporate level(b)Business level (c) Functional level (d)Strategic level

15. Which of the following does not come in not for profit organizations.

(a) Education Institutions(b)Help Age or child relief(c)Hotels(d)Municipal

Corporations

Answers:
1.(c)2.(a)3.(c)4.(c)5.(b)6.(a)7.(c)8.(b)9.(d)10.(c)11.(c)12.(a)13.(c)14.(d)15.(c)

M.V.BHANU CHANDER Page 5

 CHAPTER -2 DYNAMICS OF COMPETITIVE STRATEGY

Multiple choice Questions:

1. The objective of a competitive strategy is:

(a)To generate competitive advantage
(b)Increase market share
(c)Beat Competition
(d)All of the above
2. ____________is a business analysis which identifies competitors, either direct or
indirect.
(a) Competitive strategy (b) Competitive Intelligence (c) Competitive landscape
(d)Competitive Advantage
3. Which of the following is not a step to understand the competitive landscape?
(a) Identify the market
(b) Determine the strengths of competitors
(c) Understand the competitors
(d)Put all of the information together
4. “Where are they lacking?” represents which step in competitive landscape:
(a)Identify the market
(b)Determine the weakness of competitors
(c)Determine the strengths of competitors
(d)Understand the competitors
5. Organizational capacity is unable to cope up with strategic demands means:
(a)Internal risk in short term time
(b) External risk in short term time
(c) Internal risk in long term time
(d) External risk in long term time
6. Which of the following comes under Internal analysis of Strategic Analysis?
(a)Market analysis (b) Performance analysis (c)Competitor analysis (d)
Environmental analysis
7. _______ is a group of firms whose products have same and similar attributes such
that they compete for the same buyer.
(a)Company (b) Market (c) Industry (d) Organization
8. Porter’s five forces model is one of the tool to describe the:
(a)Economic features of the Industry
(b)Triggers of change
(c)Identifying the strongest/weakest companies
(d)Nature and strength of competition
9. ________is the analytical tool for comparing the market position of each firm
separately or for grouping them into like positions when an industry has so many
competitors.

M.V.BHANU CHANDER Page 6

 (a)Group mapping (b) Strategic mapping (c) Strategic group mapping (d) Group
Strategic mapping
10. Which is the final step of industry and competitive analysis?
(a)Prospects and financial attractiveness of Industry
(b)Key factors For competitive success
(c)Dominant Economic features of the Industry
(d)Triggers of change
11. ________are capabilities that serve as a source of competitive advantage for a
firm over its rivals.
(a) Key success factors (b) core competencies (c) Strategic group mapping (d)
None
12. Competitor differentiation, customer value and supplication to other markets are
three major areas of_____.
(a)Key success factors (b) core competencies (c) Strategic group mapping (d)
Competitive landscape
13. ____________means describing the activities within and around an organization
and relate them to asses their competitive strength.
(a)Value chain analysis (b) Strategic analysis (c) Competitive analysis(d) None
14. Which is the supporting activity of Value Chain Analysis given by Michael
Porter?
(a)Marketing & sales (b) Service (c) Human Resource management (d) Operations
15. Which is not a primary activity in value Chain Analysis given by Michael Porter?
(a)Inbound logistics (b) Procurement (c) Outbound logistics (d) Operations
16. __________plays important role in achieving competitive advantage?
(a)Resources (b) Capabilities (c) Value creation (d) All of the above
17. Which is the second stage of Product Life Cycle?
(a) Introduction (b) Maturity (c0 Growth (d) Decline
18. In which stage, a combination of strategies can be implemented to stay in the
market either by Diversification or retrenchment?
(a)Introduction (b) Maturity (c0 Growth (d) Decline
19. _________represents low growth, high market share business or products.
(a)Stars (b) Question mars (c) Cash Cows (d) Dogs
20. _________is the objective to increase short term cash flow regardless of long term
effect.
(a)Divest (b) Harvest (c) Hold (d) Build
21. _________refers to a growth strategy where the business seeks to sell its existing
products into new markets.
(a)Product Development (b) Diversification (c) Market Development (d) Market
Penetration
22. Which matrix is called four by five matrix?
(a) BCG matrix (b) Ansoff matrix (c)ADL matrix (d) GE matrix
23. Which term is not related to ADL matrix?
(a)Tenable (b)Diversify (c) Favorable (d) Dominant
24. Which term is related to BCG matrix?

M.V.BHANU CHANDER Page 7

 (a)Diversification (b)Favorable (c) Growth (d) Dogs
25. Which of the following does not come under portfolio analysis?
(a)BCG matrix (b) ADL matrix (c) Value chain analysis (d) GE matrix
26. Which model is also called as “Stop-light” strategy?
(a)BCG matrix (b) Ansoff matrix (c) GE matrix (d) ADL matrix
27. _____________is a favourable condition in the organization’s environment which
enables it to strengthen its position.
(a)Strength (b) Weakness (c) Opportunity (d) Threat
28. _____________strategy is how to expand operations outside the home country.
(a) Corporate level (b) Business level (c) Global level (d) Functional level
29. In TOWS matrix, __________is a position that any firm would like to achieve.
(a) SO (b) ST (c) WO (d) WT
30. Mini-Maxi position represents:
(a)SO (b) ST (c) WO (d) WT

Answers:
1.(a)2.(c)3.(a)4.(b)5.(a)6.(b)7.(c)8.(d)9.(c)10.(a)
11.(b)12.(b)13.(a)14.(c)15.(b)16.(d)17.(c)18.(d)19.(c)20.(b)
21.(c)22.(c)23.(b)24.(d)25.(c)26.(c)27.(c)28.(c)29.(a)30.(c)

M.V.BHANU CHANDER Page 8

 CHAPTER-3 STRATEGIC MANAGEMENT PROCESS
Multiple choice Questions:

1. Planning can be strategic or operational .Operational plans are made at

_________level of management.
(a)Top & Middle (b)Middle & Lower (c)Top & Lower (d) Top
2. _____________is the process of determining the objectives of the firm, resources
required to attain these objectives and formulation of policies to govern the
acquisition, use and disposition of resources.
(a)Resource Planning (b) Business Planning (c)Strategic Planning (d)Objective
Planning
3. Strategic decisions are ________oriented.
(a)Pat (b) Present (c) future (d) None
4. Strategic intent of the firm represents:
(a)What they want to do
(b) Why they want to do
(c) How they want to do
(d) Where they want to do
5. Which of the following is not the elements of Strategic Intent?
(a)Mission (b)Vision (c) Business model (d0 Decision making
6. All elements of strategic intent except one belongs to philosophy of the organization,
but which one element of the following does not belong is :
(a)Vision (b) Business definition (c)Goals & Objectives (d)Business model
7. ___________is a roadmap of a company’s future.
(a)Strategic Vision (b) Strategic Mission (c0 Strategic goals (d) Strategic objectives
8. Which is not the element of Strategic Vision?
(a)Who we are (b) Where we are now (c) What we do (d) where we are going
9. ____________is an answer to the basic question “What business are we in and what
we do”.
(a)Vision (b) Mission (c) Goal (d) Objectives
10. Goals are_____ ended attributes that denote the future states or outcomes. Objectives
are ______ended attributes which are precise and expressed in specific terms.
(a)open, close (b)open, open (c) close, open (d)close, open
11. __________are organizations performance targets, result & outcomes it wants to
achieve.
(a)Mission (b) Vision (c)Goals (d) Objectives
12. Which of the following is not a long term objectives?
(a)Productivity (b)Market (c) Employee Relations (d) Profitability
13. Which is the third stage in strategic management?
(a)Implementation of strategy
(b)Environmental & Organisation analysis
(c)Strategic evaluation & control
(d)Formulation of strategy

M.V.BHANU CHANDER Page 9

 14. Environmental scanning determines__________.
(a) Strength & Weakness
(b)Opportunities & Strengths
(c)Opportunities & Threats
(d)Threats &Weakness
15. Organizational analysis determines__________.
(a)Strength & Weakness
(b)Opportunities & Strengths
(c)Opportunities & Threats
(d)Threats &Weakness

Answers:

1.(a)2.(c)3.(c)4.(b)5.(d)6.(c)7.(a)8.(c)9.(b)10.(a)11.(d)12.(b)13.(d)14.(c)15.(a)

M.V.BHANU CHANDER Page 10

 CHAPTER-4 CORPORATE LEVEL STRATEGIES

Multiple choice Questions:

1. Which of the following is not a corporate level strategy?

(a)Stability (b) Maturity (c) Expansion (d) Retrenchment
2. In which strategy, firm seeks growth within the current business, may be enter
new business related or unrelated to existing business?
(a)Retrenchment (b) Expansion (c) Combination (d) Stability
3. Stability strategy exists when the product has reached __________stage of the
product life cycle.
(a)Introduction (b) Growth (c) Maturity (d0 Decline
4. Which strategy is basically safety oriented, status Quo oriented strategy?
(a)Stability (b) expansion (c) Retrenchment (d) combination
5. ___________strategy is opposite of stability strategy.
(a)Stability (b) Expansion (c) Retrenchment (d) combination
6. Expansion is done through two types:
(a)Diversification (b) Merger & acquisition (c) Collabration (d) Joint venture
7. Forward & Backward integration form part of _____________diversification.
(a)Horizontal (b) Vertical (c) Concentric (d) Conglomerate
8. __________diversification has no common thread at all with the firm’s
present position.
(a) vertical (b) Horizontal (c) Concentric(d) Conglomerate
9. Which is not a type of merger?
(a) vertical (b) Horizontal (c) Concentric (d) Conglomerate
10. __________merger is a combination of firms engaged in the same industry.
(a) vertical (b) Horizontal (c) Co-generic (d) Conglomerate
11. __________merger is a combination of organization that are unrelated to each
other.
(a) vertical (b) Horizontal (c) Co-generic (d) Conglomerate
12. __________is the relationship between two or more businesses that enables
each to achieve certain strategic objectives which neither would be able to
achieve on its own.
(a) Corporate strategy (b) Competitive strategy (c) Diversification (d)
Strategic Alliance
13. Which of the following is second stage of Turn around strategy?
(a) Restructuring the business
(b)Analyse the situation & develop a strategic plan
(c)Implementing an emergency action plan
(d)Returning to normal
14. ______________is the lost resort option for a business.
(a) Divestment (b) Retrenchment (c) Liquidation (d) Turn around

M.V.BHANU CHANDER Page 11

 15. ______________is type of growth strategy through which one firm buys a
controlling or complete interest in another firm.

(a)Merger (b) Acquisition (c) Alliance (d) None

Answers:
1.(b)2.(d)3.(c)4.(a)5.(b)6.(b)7.(b)8.(d)9.(c)10.(b)11.(d)12.(d)13.(b)14.(c)15.(b)

M.V.BHANU CHANDER Page 12

 CHAPTER-5 BUSINESS LEVEL STRATEGIES
Multiple choice Questions:

1. Which of the following is not among Porter’s five forces model?

(a)Threat of new Entrants
(b) Bargaining Power of Buyers
(c)bargaining power of sellers
(d)Threats of substitutes
2. _______level strategy is concerned with a firm’s position in an industry, relative to
competitor’s and to the five forces of competition.
(a)Corporate (b) Business (c) Functional (d) None
3. ________strategy is a low cost competitive strategy that aims at broad mass market.
(a)Cost leadership (b) Differentiation (c) Focused cost leadership (d) Focused
differentiation
4. Which of the following is the basis of differentiation strategy?
(a)Product (b) Price (c) Organization (d) All of the above
5. A focused cost leadership strategy requires competing based on price to target a
______market.
(a)vertical (b) Narrow (c) Broad (d) Horizontal
6. _____________strategy involves providing customer more value for the money by
emphasizing low cost and better quality differences.
(a) Focused low-cost (b) Broad Differentiation (c) Best cost provider (d) Focused
Differentiation
7. Which strategy is price sensitive?
(a)Cost leadership (b) Differentiation (c) Both (d) None
8. __________buyers, who spend a lot of money on the industry’s product.
(a)Large Buyers Heavy Buyers (c) Big Buyers (d) Strong Buyers
9. Brand Identity barrier comes under__________.
(a) Threat of substitutes
(b) Threat of New Entrants
(c) Bargaining power of Buyers
(d) Bargaining power of sellers
10. Introduction of smart phones has replaced cameras to great extent which among the
following force is an example of it?
(e) Threat of substitutes
(f) Threat of New Entrants
(g) Bargaining power of Buyers
(h) Bargaining power of sellers

Answers:
1.(c)2.(b)3.(a)4.(d)5.(b)6.(c)7.(a)8.(c)9.(b)10.(a)

M.V.BHANU CHANDER Page 13

 CHAPTER-6 FUNCTIONAL LEVEL STRATEGIES

Multiple choice Questions:

1. ____________strategies are designed to help in the implementation of corporate

and business unit level strategies.
(a)Corporate level (b) Business level (c) Functional level (d) All of the above
2. Which of the following area does not come under functional level of strategies?
(a)Marketing (b) Production (c) R & D (d) None
3. ___________is a social and managerial process by which individuals and group
obtain what they need and want through creating, offering and exchanging
products of value with others.
(a)Recruiting (b)Marketing (c) Manufacturing (d) Both (a) & (b)
4. ___________is the process of analysing market opportunities, selecting target
markets, developing the marketing mix and managing the marketing effort.
(a) Market segmentation (b) Market position (c) Marketing Mix (d) Marketing
process
5. ___________is to design strategies for profitably serving chosen segments better
than the competitors.
(a) Market segmentation (b) Market position (c) Marketing Mix (d) Marketing
process
6. The process of dividing the total market is called_____________.
(a)Market segmentation (b) Market position (c) Marketing Mix (d) Marketing
process
7. Which of the following does not come under 4P’s of marketing mix?
(a)Product (b) Price (c) Process (d) Promotion
8. Which of the following does not come 4C’s , in customer’s angle?
(a)customer solution (b) customer convenience (c) customer communication (d)
customer relation
9. __________stands for activities that communicate the merits of the product and
persuade target consumer to buy it.
(a)Product (b) Price (c) Promotion (d) Place
10. Activities like discounts, contests, money refunds, instalments, exhibitions and
fairs constitutes _____________tool of promotion.
(a)Personal selling (b) Advertising (c) Publicity (d) Sales promotion
11. ____________is to reduce demand temporarily or permanently.
(a) Augmented marketing (b) Differential marketing (c) De marketing
(d)Concentrated marketing
12. ____________market cover strategy in which a firm goes after a large share of
one or few sub-markets.
(a) synchro marketing (b) Enlightened marketing (c) Augmented marketing
(d)Concentrated marketing
13. ____________marketing includes electronic marketing.

M.V.BHANU CHANDER Page 14

 (a)social marketing (b) Relationship marketing (c) Direct marketing (d) Place
marketing
14. Banking is an example of ______________marketing.
(a)Social (b) Relationship (c) Service (d) Person
15. ___________is also a document that details how funds will be obtained and spent
for a specified period of time.
(a) Financial statement (b) Financial budget (c) Financial policy (d)Financial
source
16. ___________strategy is related to the production system, operational planning and
control and logistics management.
(a)Functional strategy (b) Resource strategy (c) Operation strategy(d)Financial
strategy
17. ___________refers to the linkages between suppliers, manufactures and
customers.
(a)Value chain (b) Supply chain (c) Both (d) None
18. Implementing and successfully running supply chain management system will not
involve:
(a)Manufacturing (b) Customer service (c) Performance management (d)
Procurement
19. ___________is to identify any performance deficiencies experienced by employee
due to lack of competence.
(a)Performance Appraisal (b) Training (c) Recruitment (d) Selection
20. ___________enables organization to attract and retain the most capable people.
(a)Recruitment (b)Compensation (c)Training (d) Selection
21. Which is not true according to Human Resource Management?
(a)Empowerment of human resource
(b)Unbuild core competencies
(c)Facilitation change
(d)Creating competitive advantage
22. Skimming means keeping price___________.
(a)very low (b) very high (c) medium (d) None of the above
23. _____________marketing exists when the demand for the product is irregular
causing idle capacity or over worked capacities.
(a) Enlightened marketing (b) Synchro marketing (c)Diversification (d) Relation
marketing
24. _____________helps a company to support the best long run performance of the
marketing system.
(a)Enlightened marketing (b) Synchro marketing (c)Direct marketing (d) Relation
marketing
25. Enlightened marketing does not based on the following principle:
(a)Customer oriented marketing (b) Innovative marketing (c)social marketing
(d)Value marketing

M.V.BHANU CHANDER Page 15

 Answers:

1.(c)2.(d)3.(b)4.(d)5.(b)6.(a)7.(c)8.(d)9.(c)10.(d)
11.(c)12.(d)13.(c)14.(c)15.(b)16.(c)17.(b)18.(c)19.(a)20.(b)
21.(b)22.(b)23.(b)24.(a)25.(c)

M.V.BHANU CHANDER Page 16

 CHAPTER-7 ORGANISATION AND STRATEGIC LEADERSHIP

Multiple choice Questions:

1. ___________structure is the company’s formal configuration of its intended rules,

procedures, governance mechanisms, authority and decision making process.
(a)Strategic (b) Functional (c) Organization (d) None
2. Which structure does not belong to organizational structure?
(a)Matrix (b) Network Graph (d)Simple
3. ___________structure can be organised by geographic area.
(a)Simple (b) Matrix (c) Divisional (d) Network
4. Which of the following structure is relevant to multi-product, multi-business
enterprises?
(a)Divisional structure (b) Multi-divisional structure (c) SBU structure
(d)Organization structure
5. Which of the following statement is true regarding each SBU?
(a)Divisions are related & SBU groups are unrelated to each other
(b) Divisions are unrelated & SBU groups are unrelated to each other
(c) Divisions are related & SBU groups are related to each other
(d) Divisions are unrelated & SBU groups are related to each other
6. ____________structure is most complex.
(a) Functional (b) Divisional (c) Matrix (d) None of the above
7. ____________structure depends upon both vertical and horizontal flows of
authority and communication.
(a)Functional (b) Divisional (c) Matrix (d) None of the above
8. For development of matrix structure, Davis and Lawrence proposed 3 distinct
phases. Which among the following is the third phase?
(a)Brand management (b) Mature matrix (c) Cross-functional task forces
(d)Product management
9. Airtel uses________ structure in their operations function by subcontracting
manufacturing to other companies in low-cost.
(a) Divisional (b) Matrix (c) Network (d) Hourglass
10. ____________organization structure consists of three layers with constricted
middle layer.
(a)Divisional (b) Matrix (c) Network (d) Hourglass
11. ____________leadership uses charisma and enthusiasm to inspire people to exert
them for the good of the organization.
(a) Transactional (b)Translational (c)Transformational (d) Transitional
12. ____________ leadership focuses more on designing systems and controlling the
organization’s activities and are more likely to be associated with improving the
current situation.
(a)Transactional (b)Translational (c)Transformational (d) Transitional
13. Corporate Culture is __________in all organizations.

M.V.BHANU CHANDER Page 17

 (a)same (b) Different (c) Both (d)None of the above
14. ____________is who operates within the boundaries of an organization.
(a) Entrepreneur (b) Intrapreneur (c) Both (d) None of the above
15. ___________is a person who searched for business opportunity and starts a new
enterprise to make use of that opportunity.
(a)Entrepreneur (b) Intrapreneur (c) Both (d) None of the above

Answers:

1.(c)2.(c)3.(c)4.(c)5.(a)6.(c)7.(c)8.(b)9.(c)10.(d)
11.(c)12.(a)13.(b)14.(b)15.(a)

M.V.BHANU CHANDER Page 18

 CHAPTER-8 STRATEGY IMPLEMENTATION AND CONTROL
Multiple choice Questions:

1. _______________is the managerial exercise of putting a freshly chosen

strategy into action.
(a) strategy formulation (b) strategy Implementation (c)strategy control (d)
strategy structure
2. _______________is the situation where the strategy formulation is flawed, but
the company is showing excellent implementation skills.
(a)Square A (b) Square B (c) Square C (d) Square D
3. _______________focuses on effectiveness.
(a) strategy formulation (b) strategy Implementation (c)strategy control (d)
None
4. _______________is primarily an operational process .
(a)strategy formulation (b) strategy Implementation (c)strategy control (d)
None
5. _______________linkages deal with the impact of strategy formulation on
strategy implementation.
(a)Forward (b) Backward (c) Both (d) None
6. A strategy formed at unexpected events to reconsider their strategy forcibly by
the organization is called_________.
(a)Premise control (b) strategic surveillance (c) special alert control
(d)Implementation control
7. Which of the following is not a type of strategic control?
(a)Strategic surveillance (b)special alert control (c)operational control (d)
premise control
8. All key activities necessary to implement strategy are segregated in terms of
time, events or major resource allocation.
(a)Milestone reviews (b) Monitoring strategic thrusts (c)Monitoring reviews
(d)Milestone strategic thrusts
9. ______________refers to the analysis and redesign of workflows and process
both within and between the organizations.
(a) Bench marking (b) BPR (c) strategy formulation (d) Business outsourcing
10. ____________is the process of finding the best practices within and outside
the industry to which an organization belongs.
(a)Bench marking (b) BPR (c) strategy formulation (d) Business outsourcing
11. Which of the following is the third stage of strategic change?
(a) Defreezing (b)Refreezing (c) Unfreezing (d)Changing to new situation
12. ________is the process of breaking down the old attitudes and behaviours.
(a) Defreezing (b)Unfreezing (c) Refreezing (d)Changing to new situation
13. _________involves some internal changing of the individual’s though
processes in order to adjust to a new environment.
(a)Complaince (b) Identification (c) Internalization (d)None

M.V.BHANU CHANDER Page 19

 14. Which of the following is not the step of BPR?
(a) Determining objectives
(b) Identify customers and determine their needs
(c) Study the new processes
(d) Implement the redesigned process
15. Unfreezing, Changing to the new situation, refreezing are the phases of
strategic change model given by:
(a) Frederick Taylor (b)Philp Kotler (c)Kurt Lewin’s (d) None

Answers:
1.(b)2.(d)3.(a)4.(b)5.(a)6.(c)7.(c)8.(a)9.(b)10.(a)11.(b)12.(b)13.(c)14.(c)15.(c)

M.V.BHANU CHANDER Page 20