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    Evolution of Traditional To New Media Module 2

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    marpel
    This document discusses the evolution from traditional to new media. It defines traditional and new media, and compares technological determinism and cultural determinism. It also discusses normative theories of the press, including authoritarian, Soviet, libertarian, and social responsibility models. Learners will identify different media types, their characteristics, and evaluate Philippine media using normative theories of the press. The document uses videos and activities to explore these concepts.

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    Evolution of Traditional To New Media Module 2

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    marpel
    688 views22 pages
    This document discusses the evolution from traditional to new media. It defines traditional and new media, and compares technological determinism and cultural determinism. It also discusses normative theories of the press, including authoritarian, Soviet, libertarian, and social responsibility models. Learners will identify different media types, their characteristics, and evaluate Philippine media using normative theories of the press. The document uses videos and activities to explore these concepts.

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    MIL Powrpoint for Grade 12 Module 2

    Original Title

    Evolution of Traditional to New Media Module 2

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    This document discusses the evolution from traditional to new media. It defines traditional and new media, and compares technological determinism and cultural determinism. It also discusses normative theories of the press, including authoritarian, Soviet, libertarian, and social responsibility models. Learners will identify different media types, their characteristics, and evaluate Philippine media using normative theories of the press. The document uses videos and activities to explore these concepts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    688 views22 pages

    Evolution of Traditional To New Media Module 2

    Uploaded by

    marpel
    This document discusses the evolution from traditional to new media. It defines traditional and new media, and compares technological determinism and cultural determinism. It also discusses normative theories of the press, including authoritarian, Soviet, libertarian, and social responsibility models. Learners will identify different media types, their characteristics, and evaluate Philippine media using normative theories of the press. The document uses videos and activities to explore these concepts.

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    of 22

    July 2017

    MEDIA AND INFORMATION


    LITERACY (MIL)
    THE EVOLUTION OF TRADITIONAL
    TO NEW MEDIA (Part 1)

    Traditional vs. New Media


    Technological Determinism vs. Cultural Determinism
    Normative Theories of the Press
    LEARNING COMPETENCIES
    Learners will be able to
    identify traditional media and new media and their
    relationships (MIL11/12EMIL-IIIb-5);
    discuss the characteristics of traditional media and
    new media (SSHS);
    define technological determinism and cultural
    determinism (SSHS);
    compare technological determinism with cultural
    determinism (SSHS);
    LEARNING COMPETENCIES
    Learners will be able to
    search latest theory on information and media
    (MIL11/12EMIL-IIIb-7);
    discuss the Normative Theories of the Press (SSHS);
    and
    evaluate the type of media in the Philippines using
    the Normative Theories of the Press (SSHS).
    TOPIC OUTLINE
    I. The Evolution from Traditional to New
    Media
    A. Traditional Media vs. New Media
    B. Technological Determinism vs. Cultural
    Determinism
    C. Normative Theories of the Press
    D. Class Activity
    1. Class Debate
    VIDEO PRESENTATION

    A Brief History of Communication


    by Volke.com
    A Brief History of Communication_HIGH.mp4
    Marshall McLuhan
    The Medium is the Message

    He believed that it was not what we said, but the way we


    said it that mattered most
    He is the proponent of the media theory on technological
    determinism wherein society is driven by changes in media
    and communication technology
    He explained that society adapts to advances in technology,
    thus, changing cultural, political and even historical aspects
    of that society
    CARTOON ANALYSIS

    Source: https://amt.caltech.edu/resources/cartoons
    Historical Period Technological Dominant Sense
    Advancement Receptor

    TRIBAL AGE
    Phonetic Alphabet
    2000-150 BCE
    LITERACY AGE
    Printing Press (1450)
    PRINT AGE
    Telegraph/Telephone
    DIGITAL or
    ELECTRONIC AGE YOU ARE HERE!

    McLuhans Media Map of History


    HOT AND COLD MEDIA
    Hot media refers to forms requiring little
    involvement from the audience (e.g. film and
    television; they can not be touched & thus the
    experience is relatively passive and static

    Cold or Cool media are those with high-level


    user interactivity where the experience is more
    dynamic & the audience is more involved; media
    forms that utilizes animation such as video games or
    provide participation like online media platforms
    FORMATIVE ASSESSMENT
    Traditional or New Media?
    1. Magazine 6. Tabloid
    2. Broadsheet 7. Paperback Novel
    3. Radio 8. Television
    4. Online Video Games 9. Web Video Portals
    5. Online Telephony and
    Messaging Capability
    P. 19, Media and Information Literacy by Boots Liquigan,
    Diwa Learning Systems Incorporated
    VIDEO PRESENTATION

    History of Social Media


    by ShoutOut Digital (YouTube)
    The History of - Social Media_HIGH.mp4
    VIDEO PRESENTATION
    How Has Technology Changed Us?
    The Medium is the Message
    by BBC Radio 4 (YouTube)

    The Medium is the Message_HIGH.mp4


    CLASS ACTIVITY: CLASS DISCUSSION

    1. Explain the statement of Marshall


    McLuhan that The Medium is the
    Message.
    2. Does technology shaped us or is it us who
    shaped technology? Explain your answer
    and give an example.
    MEDIA AND GOVERNMENT
    Normative Theories of the Press
    Authoritarian
    Soviet Media
    Libertarian
    Social Responsibility
    Textbook pp. 25- 26
    CLASS ACTIVITY:
    COOPERATIVE LEARNING
    Normative Theories Media Functions of
    of the Press Control Media
    Authoritarian

    Soviet Media

    Libertarian

    Social Responsibility

    Textbook pp. 25- 26


    FORMATIVE ASSESSMENT: RECITATION

    How will you describe


    media in the
    Philippines using the
    normative theories of
    the press?

    Source: https://www.johntaylorgatto.com/2015/09/
    VIDEO PRESENTATION
    World Press Freedom Day 2017: UNESCO calls for
    better protection of press
    By Al Jazeera
    YouTube Channel: Al Jazeera English
    Date Uploaded: May 4, 2017
    World Press Freedom Day 2017- UNESCO calls for
    better protection of press_HI.mp4
    FORMATIVE ASSESSMENT: RECITATION

    What is the news all


    about?
    What issues facing
    journalist are
    mentioned in the news?

    Source: https://www.johntaylorgatto.com/2015/09/
    FORMATIVE ASSESSMENT: CARTOON
    ANALYSIS

    Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html
    FORMATIVE ASSESSMENT: CLASS DEBATE

    Is censorship in
    the media
    necessary?

    Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
    REFERENCES
    Media and Information Literacy Curriculum Guide by DepEd
    Media and Information Literacy by Boots C. Liquigan, Diwa
    Learning Systems Inc.
    http://communicationtheory.org/normative-theory-four-
    theories-of-the-press/
    https://www.youtube.com/watch?v=rDkxsNmKDGk
    https://www.youtube.com/watch?v=VE8GHioR1YU
    https://www.youtube.com/watch?v=Ko6J9v1C9zE
    https://www.youtube.com/watch?v=rDkxsNmKDGk
    http://www.philshttps://www.youtube.com/watch?v=EAxKa
    ctVrpQ

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