Preferred Types of Marketing Strategies and Types of Senior High School Consumers in Central Colleges of The Philippines

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CENTRAL COLLEGES OF THE PHILIPPINES

HIGH SCHOOL DEPARTMENT


SENIOR HIGH SCHOOL DIVISION 1

Preferred Types of Marketing Strategies and Types of Senior High School


Consumers in Central Colleges of the Philippines

A Research Paper
Presented to the
Faculty of Senior High School
Central Colleges of the Philippines

In partial fulfillment of
the requirements in RS12:
Practical Research 2

Xhyrille Angel Mantes


Glaiza Ericka Abrea
Jayann Delos Niños
Jeric Del Rosario
Nicole Aira Lariba
Hernaliza Layag
Sebastian Madrideo
Renalyn Perez

November 25, 2020


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TABLE OF CONTENTS

ABSTRACT ………………………………………… 5

ACKNOWLEDGEMENTS ………………………………………… 6

CHAPTER

I INTRODUCTION ………………………………………… 7
Background of the Study …………………………………………
Statement of the Problem …………………………………………
Hypothesis …………………………………………
Significance of the Study …………………………………………
Scope and Delimitations …………………………………………
Definition of Terms …………………………………………

II REVIEW OF RELATED …………………………………………


LITERATURE
Theme 1 …………………………………………
Theme 2 …………………………………………
Subtheme 1 (if any) …………………………………………
Subtheme 2 …………………………………………
Theme 3 …………………………………………
Synthesis …………………………………………
Theoretical Framework …………………………………………
Conceptual Framework …………………………………………
Research Paradigm

III METHODOLOGY …………………………………………


Research Design …………………………………………
Setting of the Study …………………………………………
Sampling Design …………………………………………
Instrumentation …………………………………………
Data Gathering Procedure …………………………………………
Statistical Treatment …………………………………………

IV PRESENTATION, …………………………………………
ANALYSIS, AND
INTERPRETATION OF DATA

V SUMMARY, CONCLUSIONS, …………………………………………


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AND RECOMMENDATIONS
Summary of Findings …………………………………………
Conclusion/s …………………………………………
Recommendations …………………………………………

REFERENCES …………………………………………

APPENDICES
Appendix A: Research Matrix …………………………………………
Appendix B: Approval Letter …………………………………………
Appendix C: Letter to Validators …………………………………………
Appendix D: Letter to Respondents …………………………………………
Appendix E: Profile of Respondents …………………………………………
Appendix F: Sample Tool/s and TOS …………………………………………
Appendix G: Score Interpretation …………………………………………
Guide
Appendix H: Data for Reliability …………………………………………
Testing
Appendix I: Raw Data …………………………………………
Appendix J: Curriculum Vitae …………………………………………
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LIST OF TABLES

TABLE

1 Age across Gender of


Respondents …………………………………………

2 Qualitative Interpretation …………………………………………

3 Level of …………………………………………

4 Level of …………………………………………

5 Relationship/Difference …………………………………………

LIST OF FIGURES

FIGURE

1 Research Paradigm ………………………………………



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Abstract

This study aims to describe the relationship between the preferred types of

marketing strategies and types of senior high school consumers in Central

Colleges of the Philippines during S.Y. 2020-2021. The purpose of this study is to

determine what are the preferred marketing strategies and types of senior high

school consumers and if there is any significant relationship between the two

variables. Descriptive Quantitative Correlational Research Design is used in this

study, which according to Bhandari (2020), it is a design used to estimate the

relation between two variables without interfering at them. The researchers used

a survey questionnaire to gather data.

Keywords: Marketing strategies, consumers


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Acknowledgements

The researchers wish to extend their gratitude to the following:

God Almighty. Through His countless blessings and grace, the

researchers were able to complete this research paper.

Their Parents. With their support and encouragement, the researchers

got the urge to complete this research paper.

Ms. Angela Orejola and Mr. Aris V. Magmanlac. Their advice and

suggestions have helped the researchers to finish this research. 

Their Friends and Classmates. Their encouragement has cheered the

researchers whenever they’re tired.

The researchers wish to extend their gratitude to all the people who

cooperated in this regard. 

Thank you!
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Chapter One

Introduction

Background of the Study

A marketing strategy alludes to the general or comprehensive game plan

of a business. It is a long term planning of the business’s goals and objectives

that the company wants to achieve (Dunlop, 2020). Juanico et.al (2020) stated

that in the Philippines, specifically, in the City of Valenzuela, small businesses

who engage in marketing strategy will be able to create a good image and

captivate more customers. Yet, there are numerous criteria that businesses must

consider first in developing their strategies to boost successful marketing. These

are the target customers, pricing, placing and also the quality of goods. Amurao

et.al (2014) also stated that in competing with mall organizations in the

Philippines, the marketing management in the City of Tarlac has focused on the

marketing strategies such as the marketing mix of product, price, place and

promotion. They acknowledge and admit the truth that they would not exist

without the customers. In Makassar City, Indonesia, (Razak, et.al, 2014)

asserted that there is a significant effect brought by a good marketing strategy on

increasing the satisfaction of customers. In meeting the customers’ expectations,

banks use relationship management strategy according to the study conducted

by (Azizi, et.al, 2014) in Dubai.


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Consumers differ from one another when it comes to purchasing or using

products and availing services. This is because consumers have dissimilar tastes

and behavior. The consumer differences cause the businesses to undergo a

change in their marketing game plan. (Bhalerao and Pandey, 2017) Generally,

consumers are typecast corresponding to their behavior and more. Loyal

consumers are those who have been using the business’s products or services

for a while already and have made a commitment to the goods or services of the

business. On the other note, a fancy or impulse shoppers simply browse

products and services without a specific purchasing goal in place. There are also

bargain hunters who seek the best deal and are much less likely to be persuaded

or swayed by others businesses’ upselling techniques. The wandering

consumers on the other hand, are somewhat alike to impulse shoppers but the

only difference is that they are much less likely to make2 purchases. And the

need-based consumers are those who only purchase products or services driven

by their specific needs. (Team, 2020) According to Beyond the Hedge (2019),  a

business needs to learn the effective marketing strategy and they can do this by

understanding the different types of consumers that they may encounter. Loyal

customers are likely to constitute a small part or segment of the consumer base

of the business yet they are a significant group of consumers. Discount

consumers are those who are always on eye for discounts. Impulsive consumers

are those who don't shop with specific products in mind. And the need-based

consumers are those who purchase to fulfill a need.


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The reason why this topic conspired is because of the following

inaccuracies and inadequacies of previous researches such as; the study of

Patel (2020) claimed that businesses can develop familiarity and trust through

the unique creation of content that fits to the needs of the target market. This can

make the market become loyal or more loyal to the company and its products. It

can be a major benefit to businesses to have loyal customers who purchase

repeatedly. Considering the fact that senior high school consumers are dynamic

people, the business changes as their needs change. This explains why

understanding the customer is important to businesses for it can truly boost

effective and successful marketing strategy.

The research of Ingwer (2014) stated that businesses understand the

meaning and importance of having a good relationship with their consumer. But

they rarely consider what it takes to make their market’s needs their priority.

More likely in most human romantic relationships, business-to-consumer

relationships also fall apart when the other one (the business) fails to provide and

track the evolving or changing needs of the partner (the consumer). That is the

reason why other companies don’t ponder and focus on understanding their

consumer as their marketing strategy.

Therefore, the researchers think that this topic may link the effects of

types of senior high school consumers as a side goal of this research. The

researchers’ main goal is to determine the correlation of types of senior high

school consumers on the preferred types of marketing strategies.


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The Central Colleges of the Philippines is an academic institution which

adapted the K-12 curriculum in 2016. In accordance to this, the Central Colleges

of the Philippines offers three strands in the Academic Track which are;

Accountancy, Business and Management (ABM); Humanities and Social Science

(HUMSS); and Science Technology Engineering and Mathematics (STEM). The

researchers focused on studying the relationship between preferred types of

marketing strategies and types of senior high school consumers which are

connected to Business Marketing, one of the major subjects of Accountancy,

Business and Management and since all the Senior High School students of

Central Colleges of the Philippines use or consume goods and services from

various businesses.

This study is unique in the attempt to know the correlation between

preferred types of marketing strategies and types of senior high school

consumers. The researchers want to show if the types of consumers specifically,

the senior high students have any effects to the marketing strategies that will be

used by businesses. Senior high school consumers are those who purchase

goods and services. And generally, senior high school consumers’ preferences,

behaviors, opinions and differences have become part of every business’s

success and failures.


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Statement of the Problem

Major Problem. This study aims to describe the relationship between the

preferred types of marketing strategies and types of senior high school

consumers in Central Colleges of the Philippines during S.Y 2020-2021.

Minor Problem. Specifically, this study seeks to answer the following:

1. What are the preferred types of marketing strategies of Senior High

School students in Central Colleges of the Philippines during S.Y 2020-

2021?

2. What are the types of senior high school consumers of Senior High School

students in Central Colleges of the Philippines during S.Y 2020-2021?

3. Is there any significant relationship between preferred types of marketing

strategies and types of senior high school consumers of Senior High

School students in Central Colleges of the Philippines School Year 2020-

2021?

Hypothesis

H0. There is no significant relationship between the preferred types of

marketing strategies and types of senior high school consumers of selected

Senior Highschool students in Central Colleges of the Philippines during S.Y

2020-2021.
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Significance of the Study

This study focused on determining the relationship between the preferred

types of marketing strategies and types of senior high school consumers of

Senior High School students in Central Colleges of the Philippines. Hence, the

findings of this research will be beneficial to the following:

Marketing Teachers. This study will be beneficial for marketing teachers,

for this will serve as an additional set of informations regarding the relationship

between the preferred types of marketing strategies and the different types of

consumers that they can share and instill to their students.

Senior High School Students. This study will be beneficial for senior

high school students because aside from the information that they can get from

the study, they will be more knowledgeable about how one variable affects the

other. They will understand if their behavior as consumers could affect the

marketing strategies of the business or if the strategies used by businesses could

affect their buying behavior. They can also use the information provided by this

study in the future especially the aspiring business entrepreneurs.

  Future researchers. This study will be beneficial for future researchers

because this will serve as their guide and will provide them information that they

can use as a reference for their future research that is connected to the preferred

types of marketing strategies and senior high school consumers.


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Scope and Delimitations

The main focus of the study is to correlate the preferred types of

marketing strategies and types of senior high school consumers in Central

Colleges of the Philippines. The sample of this research is composed of selected

Grade 12 students of Central Colleges of the Philippines of School Year 2020 –

2021.

The researchers only chose Grade 12 students HUMMS, Grade 12

students ABM and Grade 12 STEM students who are enrolled at the current

School Year 2020 – 2021 because all Senior High School students of Central

Colleges of the Philippines use or consume goods and services from various

businesses. Purposive technique will be used to obtain a fair number of samples

from the total population.

The researchers no longer included Grade 11 ABM/STEM students

because they do not have the subject, Principles of Marketing yet during their

first semester. 
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Definition of Terms

The following are operationally defined:

Types of Senior High School Consumers. Are students who consume

or use goods and services from a business among the Senior Highschool

students of Central Colleges of the Philippines during the school year 2020-2021.

Preferred Types of Marketing Strategies. Are various plans of action to

promote and sell a product or service that selected Senior High School students

of Central Colleges of the Philippines prefer during the school year 2020-2021.
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Chapter Two

Review of Related Literature

This chapter contains local and foreign related literature from different

authors and researchers that helped to clarify the topic of this study that was

chosen by researchers. The purpose of this literature review is to provide the

general overview of knowledge and findings from existing literature relevant to

the thesis topic. This will also present the synthesis of the art, theoretical and

conceptual framework to fully understand the research. Also, it helps to

determine and avoid duplication of studies from what has been done and

provides useful hypotheses and helpful suggestions for research papers.

Marketing Strategies

According to Dunlop (2020), a marketing strategy is a long term framing of

the main goal and purpose that the business desires to achieve or attain. The

implementation of marketing strategies is the business’ way of creating a good

image to their market and captivating the attention of consumers (Juanico et.al,

2020). Moreover, Razak et.al (2014) also stated that a good marketing strategy

has a significant effect on increasing customer satisfaction because a good

marketing means a quality facilities and infrastructures. Azizi (2014) also added

that the use of relationship marketing strategy in banks leads to customers’

satisfaction and gratification. According to Ebitu (2014), marketing strategies


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have brought significant positive impact on the satisfaction of their consumers

specifically in Calabar, Nigeria. Adesola (2013) stated that marketing strategies

such as, product, promotion, place, price, packaging and after sales service,

were significant joint predictors of business performance in terms of market

share, expansion, profitability, and return on investment. Arante et.al (2019)

stated the effectiveness and the main purpose of marketing strategies which is to

manipulate the variables of the marketing mix that is the place, price, products.

Balbaguio (2019) showed that marketing strategies are highly practiced by

businesses because it served as an aid for them to determine the direction and

goal of their company. Barone (2020) also stated that marketing strategies

should ideally have longer lifespans than individual marketing plans because

they contain value propositions and other key elements of a company's brand,

which generally hold consistent over the long haul. According to Daniel (2018),

the utilization of product strategies as marketing strategy enhances the level of

profit in a company. Improving the quality of products can increase the number of

buyers. (Aytekin, et.al, 2011) According to Citrus (2020), there are an estimated

74 million Facebook users in the Philippines. For business owners, this means a

new way to connect with customers and an easier way to implement the

business marketing strategies. According to Marie Kit (2013), Small businesses

should practice using social media such as facebook and others to help them

grow their business and reach their target market. Feliciano (2015) also added

that institutions need to improve their marketing program to be able to determine


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and develop much better marketing strategies. According to Ishaq & Hussain

(2016), creative marketing strategies and effective execution have a positive

impact on performance across diversified industries operating in Pakistan.

According to Amurao et.al (2014), businesses should focus on the marketing

strategies which include the marketing mix of product, price, promotion, and

place in order for them to deal with competitions. Undercover Marketing is when

the product is delivered or talked about in a very casual way without promotion or

hype. (Pinch, 2015) Scarcity marketing involves motivating people to buy

something by telling them it's available for a limited time. Relationship marketing

is about forming long-term relationships with the customers. Cause marketing

refers to a type of marketing involving the cooperative efforts of a for-profit

business and a non-profit organization for mutual benefit. (Sarang, 2016)

Scarcity Marketing increases reliance on the internet and encourages people to

feel more anxious about missing something important. (Dan, 2018) Relationship

marketing is understanding how consumers use a brand's products and services

can create new features and offerings to meet those needs, further strengthening

the relationship. (Rouse, 2019) Undercover marketing is also known as stealth

marketing, involves marketing to consumers in a way that they do not realize

they are being marketed to. Scarcity Marketing creates a perception of a

shortage which aims to entice consumers to purchase out of fear that they may

not be able to get it in the future. Relationship marketing focuses on customer

retention and satisfaction in order to enhance your relationships with existing


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customers to increase loyalty. Cause marketing also known as cause-related

marketing, links a company and its products and services to a social cause or

issue. Businesses require internal knowledge about who they care about and

who they want to help in the world. (Bueno & Jeffrey, 2013)

Consumers

Bhalerao and Panley (2017) stated that, consumer purchasing products

and availing services varied to each other due to the uncommon share of taste

and behaviour hence making businesses critical in thinking for a marketing plan.

Team (2020) also stated that consumers are typecast corresponding to their

behavior and more. According to Beyond the Hedge (2019), an effective

marketing strategy includes the consideration of the different types of consumer

that are present in the market. According to Daniel Long (2020) There are

different types of consumers. Seasonal consumers shop at certain times when

the need for them arises. Personal consumers purchase goods for the purpose of

personal, family or household use. Organizational consumers purchase products

for organizations, governments or businesses, they often buy in bulk and may

place long-term recurring orders. Impulse buyers are consumers who make

unplanned buying decisions. Need based consumers are those types of

consumers who buy goods and services when they only need them.Discount

driven consumers are the type of consumers who purchase goods and services

primarily for the discounts on offer. Habitual consumers are those who feel
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compelled to use certain brands or types of goods. While Jon D, (2020) also

stated that there are 15 types of consumers. These are: Agreeable consumers

that do not like confrontation, so they often change their beliefs for everyone to

get along. Commercial consumers are those non-profit organizations and

governmental entities. Conscientious consumers are the first ones that often try a

new product and are high achievers. Discount consumers are those who are

constantly on the lookout for discounts of all types. Discretionary Spending

Consumers are those who have very unique buying habits. Extroverted

consumers are very enthusiastic about everything. Impulsive consumers are

those that have no particular goods or services in mind. Inferior Goods

Consumers are those who always tend to buy goods with lower prices because

of their low incomes. Loyal consumers are a small but significant consumer

group because they are loyal either to your product or your store. Luxury Goods

Consumers are those who consider the brand name of the item to be more

important than the price. Need-Based Consumers are customers who buy items

only to fulfill their needs. Neurotic consumers are those who do not trust your

product because they have depression, anxiety, and anger compared to other

consumer groups. Open consumers are the easiest to deal with because they

are appreciative and everything they say or do makes sense. Personal

consumers are those who purchase items for household or personal use. Lastly,

seasonal consumers are those who shop for products which are only available at

certain times of the year. Loyal consumers are the most important segment to
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appease and should be top-of-mind for any company and they are likely to

recommend the company’s products to other people. Discount consumers, they

seldom purchase products at full price and shops around for the best

markdowns. Impulsive consumers do not have a specific shopping list in mind

and purchase products spontaneously. They are also typically receptive to

recommendations on products. Need based consumers are driven by a specific

need. They only buy for a specific need or occasion and are hard to upsell. It is

important to note that need-based customers can be easily drawn to other

businesses. (Corporate Finance Institute, 2020)

Consumers and Marketing strategies

Businesses can segment their consumer markets by defining groups of

consumers with similar characteristics, but each of those segments will have

different types of consumers. Purchasers fall into one of several categories

depending on the stage of business development a business has reached in a

particular market segment. When businesses can recognize which type of

purchaser is most likely to buy their product, they can fine tune their marketing

strategy to increase its effectiveness according to Markgraf (2020). Olson &

Peter (2010) also define marketing strategy as the design and control of a plan to

influence exchanges to achieve organizational objectives. In consumer markets,

marketing strategies are typically designed to increase the chances that

consumers will have favorable thoughts and feelings about particular products,


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services, and brands, and will try them and repeatedly purchase them.

Marketing strategies involve developing and presenting marketing stimuli

directed at selected target markets to influence what they think, how they feel,

and what they do.Patel (2020) claimed that businesses can  develop familiarity

and trust through the unique creation of content that fits to the needs of the target

market. This can make the market become loyal or more loyal to the company

and its products, and it can be a major benefit to businesses. Considering the

fact that customers are dynamic people, the business changes as their needs

change. This explains why understanding the customer is important to

businesses for it can truly boost effective and successful marketing strategy.

According also to Amurao, et.al (2014), businesses acknowledge the fact that

without the customers, they wouldn’t exist. Because of this premise, businesses

exert efforts and do a lot of things for their customers to keep their loyalty. But,

on the other note, Ingwer (2014) stated that although businesses understand the

meaning and importance of having a good relationship with their consumer, they

rarely consider what it takes to make their market’s needs their priority. More

likely in most human romantic relationships, business-to-consumer relationships

also fall apart when the other one (the business) fails to provide and track the

evolving or changing needs of the partner (the consumer). That is the reason

why other companies don’t ponder and focus on understanding their consumer

as their marketing strategy.


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Synthesis

According to Dunlop (2020), Balbaguio (2019), and Barone (2020),

marketing strategy is a long term business’s game plan whose main purpose is

to determine the direction and goal that the company desires to attain. Moreover,

Razak et.al (2014), Azizi (2014), Ebitu (2014), and Juanico et.al (2020) stated

that an effective marketing strategy helps to create a good image, attract more

market and increase consumers’ satisfaction. In addition, Adesola (2013), Ishaq

& Hussain (2016), and Daniel (2018) stated that marketing strategies brought a

positive impact on the performance of business and enhanced the level of profit.

Furthermore, According to Citrus (2020) and Marie Kit (2013), businesses should

practice using social media as their marketing strategy because it is accessible

and is easier for them to reach their target market. According to Bhalerao and

Panley (2017) and Team (2020), consumers are typecast according to their

behavior and more. Long (2020), Jon D (2020) and (Corporate Finance Institute,

2020) stated that there are different types of consumers which are the seasonal

consumers, personal consumers, need based consumers and discount

consumers. According to Amurao, et.al (2014), Olson and Peter (2010) and Patel

(2020), businesses put a lot of efforts for their consumers because it can make

the consumers loyal to them and to their products and services.

Patel (2020) claimed that the demand of the needs of people are the basis

of business on how their marketing strategies work. This explains how important
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the relationship of customers and business is in order to boost effective and

successful marketing strategy. Ingwer (2014) stated that businesses understand

the importance of having a good relationship with their consumer, they rarely

consider what it takes to make their market’s needs their priority. Business and

consumers relationships also fall apart when the business fails to provide the

changing needs of the consumers. Consumers being attracted to purchase

depends on the marketing strategies being used of a business.

Dissimilar to previous researches, this study aims to determine the

relationship of the preferred types of marketing strategies to the types of Senior

High student consumers in Central Colleges of the Philippines. This research will

also determine the effects of marketing strategies to the students’ buying

behavior. Mathematical formulas and other instruments can help us strengthen

the result of this research

Theoretical Framework

Correard and Amrani's theory, they choose to define marketing as the 4

P’s: product, price, place, and promotion. Marketing interacts with the consumer

and vice-versa. In order to develop products, to decide the price, the place and

the promotion, marketing needs to study the consumer. In fact, it has to go

through different aspects of the consumers: his/her needs and wants, demands;

without forgetting his/her psychological and environmental factors. This

interaction between marketing and consumers has an objective: impacting the


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buying process. This theory is appropriate for this research because it tells how

Marketing Strategies and Consumers are correlated.

Conceptual Framework

Marketing Strategies help businesses to increase awareness of their

products and services. There are different types of marketing strategies.

Undercover Marketing is when a product is delivered or talked about usually in a

very casual way without promotion that consumers would not realize that they

are already being marketed to. Scarcity Marketing creates a perception of

shortage which encourages people to purchase out of fear that they may not be

able to get in the future by telling them it’s only available for a limited time. Cause

Marketing is also known as the cause-related marketing which requires the

company to link their products and services to a social cause or issue and

requires businesses to know about who they care about and who they want to

help in the world. And lastly. The Relationship Marketing which is about forming

long-term relationships with customers and further strengthening the relationship

for the sole purpose of increasing the loyalty.

There are different types of consumers. These are: Discount consumers

constantly look for discounts, and they seldom purchase products at full price

because they frequently purchase products when there's a sale going. Impulsive

consumers are those who have no particular goods or services in mind and they

purchase products spontaneously. Need-based consumers buy goods and


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services when they only need them. They enter the store quickly, buy what they

need and leave. Loyal consumers most likely recommend a business' products or

services to other people because they are loyal to the product or the store. They

have different motivations for purchasing, different modes of engaging and they

have different mindsets as well. Not all consumers are created equal, that is one

aspect every business should be aware of when it comes to marketing. In order

to successfully market a brand, businesses need to understand these variations

of consumers and how to tailor effective marketing collateral for them. 

The variables of this research functions as the main problem of this study,

which is to determine if there is any significant relationship between preferred

types of marketing strategies and types of senior high school consumers. For the

researchers to determine the correlation of the two variables, the researchers will

used table of specification. The result of the researcher made test will be the

determining factor of this study, and it is whether there is a correlation between

preferred types of marketing strategies and types of senior high school

consumers or none at all.


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Research Paradigm

Input Process Output


Types of
Relationship
Preferred
between
Marketing Surveys
Types of
Strategies
Preferred
Marketing
Types of
Strategies
Senior High Pearson r
and Types of
School
Senior High
Consumers
School
Consumers

Figure 1. Adherence to Research Format and Critical Thinking of Students in


Central Colleges of the Philippines Senior High School
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Chapter Three

Methodology

This chapter contains the research design, setting of the study, sampling

design, instrumentation, data gathering procedure and statistical treatment. 

Research Design

This research will use descriptive quantitative correlational research

design to avoid bias thus making the research reliable and credible. Descriptive

research aims to accurately and systematically describe a population, situation or

phenomenon (McCombes, 2019) According to Bhandari (2020), a quantitative

research is a process of gathering and utilizing numerical figures that can be

used to create patterns, averages, predictions it also test causal relationships

and total a result to a greater population. A correlational research design is a

type of design used in research that estimates the relation between the two

variables without even interfering at them. Correlational design had 3 possible

results namely: positive correlation, variables related changes in the same

direction. Negative correlation which contrast positive, variables changes in

different direction and lastly, zero correlation, it does not have any relation to the

given variables (McCombes, 2019)


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Setting of the Study

This study was conducted in Central Colleges of the Philippines, located in

52 Aurora Blvd., Quezon City. Central Colleges of the Philippines is an academic

institution built in the year 1954. They offer three different strands in the

Academic Track which are; Accountancy, Business and Management (ABM);

Humanities and Social Science (HUMSS); and Science, Technology,

Engineering and Mathematics (STEM). Central Colleges of the Philippines

mission is to provide quality and relevant education accessible to all; train

individuals to develop personal discipline and critical and creative thinking; and

produce committed professionals imbued with the ideal necessary to serve the

welfare of the society. The Central Colleges of the Philippines is envisioned to

develop the intellectual, artistic, scientific and technological minds of students

essential to the attainment of the country's goals for rapid modernization and

global competitiveness. Central Colleges of the Philippines was chosen as the

locale because the researchers want to show the relationship between the types

of preferred marketing strategies and types of senior high school consumers,

which are connected to Business Marketing, one of the major subjects of

Accountancy, Business and Management and since all the Senior High students

in Central Colleges of the Philippines use or consume goods and services from

various businesses.
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Sampling Design

In this research, a purposive sampling method will be used. Purposive

sampling, also known as judgmental, selective, or subjective sampling, is a form

of non-probability sampling in which researchers rely on their own judgment

when choosing members of the population to participate in their study.  (Foley,

2018) By the usage of purposive sampling method, it will enable the researchers

to focus on a certain criteria, which, in this situation is the Grade 12 ABM,

HUMSS AND STEM students of the Central Colleges of the Philippines. For a

sample to be considered a match for this research, he/she must fit the following

criteria; a Grade 12 ABM or HUMSS or STEM student; have to be enrolled in the

current School Year 2020-2021 and a Senior High School student who

consumes and uses services or products from a business. The current

population of the Senior High School in Central Colleges of the Philippines is 169

total students. Consisting of the Grade 11 with the total of 41 students and Grade

12 with the total of 128 students.

Instrumentation

The instrument that will be used in this study is table of specification that

contains questions that will measure the relationship of preferred types of

marketing strategies and types of senior high school consumers of Senior High

School students.
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The survey questionnaire contains about the topic of preferred types of

marketing strategies and types of senior high school consumers of Central

Colleges of the Philippines. The researchers will be using survey questionnaire

that was made by them with a total of 24 items to answer by the chosen

population from the data of senior high school students.

Preferred types of marketing strategies

Attribute 1 - 1,4,7

Attribute 2 – 10,2,5

Attribute 3 – 8,11,3

Attribute 4 – 6,9,12

Types of senior high school consumers

Attribute 1 - 1,4,7

Attribute 2 - 10,2,5

Attribute 3 - 8,11,3

Attribute 4 - 6,9,12

To determine the preferred types of marketing strategies, the participants

will respond how often times do they experience the given statements and will

choose whether they do experience it Strongly agree, agree, neutral, disagree, or

strongly disagree. And to determine the types of senior high school consumers,

the participants will respond how strongly they agree or disagree to the
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statements by choosing Strongly Agree, Agree, Neutral, Disagree, or Strongly

Disagree. 

For validations, we’ve checked it to our research adviser, Ms. Angela

Orejola and Mr. Aris Magmanlac. Test-Retest Reliability will be used in this

research, the researchers will give the given questionnaire to the respondents

twice and make them answer it to test if the scores are still the same.

Data Gathering Procedure

There are steps that are needed to follow in this study to gather the data.

The researchers initially suggested some variables that they desire to focus on.

From these variables, one was chosen to be the first variable of this research.

After determining the first variable, the researchers presented it to their research

adviser and asked for approval. When the first variable got approved, each

member started to gather at least three to four related literature, and looked for

the gaps of these related literature. The researchers have gathered 20 related

literature in all. After discovering the gaps, the researchers decided what would

be their second variable for this study. They proposed their second variable

together with their research design for approval. When their second variable got

approved, they then presented the major problem, minor problem, and null

hypothesis of the study. The researchers collected another 10 related literature

regarding their second variable and few literature that concern the relationship of

their two variables.


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  The researchers need the approval of the SHS head, requesting

permission to allow the researchers to begin the study about the types of

preferred marketing strategies of the different types of senior high school

consumers. If some students did not want to take questionnaires, the

researchers will not force the students and the researchers will respect their

decision without any hesitations. If the students are asking something about the

questionnaire, the researchers need to respond with manners and respect for the

concern about the questionnaire. Lastly, the researchers will respect the

confidential information and the anonymity of the respondents.

After completing the survey for the total number of population of

respondents, the researchers used mode to identify the answers for minor

problem 1 and 2. To determine the relationship between the two variables, the

researchers used the pearson r which resulted to reject the null hypothesis. The

researchers looked for related literatures that will support the result of

interpretation. The researchers then created a summary of finding and conclude

the there is significant relationship between preferred types of of marketing

strategies and types of senior high school consumers in Central Colleges of the

Philippines during S.Y. 2020-2021


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Statistical Treatment

In order to know the relationship between preferred types of marketing

strategies and types of senior high school consumers in Central Colleges of the

Philippines, the researchers will use the Pearson r test.

To test minor problems 1 and 2, the researchers will use the arithmetic

mean formula to treat the data gathered from the respondents. 

 To test the hypothesis and the third minor problem of this study, Pearson

Correlation Coefficient will be used. Pearson Correlation Coefficient (r) is a

measure of the strength of the relationship between the two variables.

(learntech.uwe, 2020)
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Chapter Four

Presentation, Analysis, and Interpretation of Data

This chapter illustrates the results of the data gathering procedures as well

as the interpretation of the data that was collected.

Table 1 below illustrates the respondents’ preferred types of marketing

strategies. The researchers finalized that the respondents only had an average

score of 3.56. According to the results obtained from the data gathering

procedure, Cause Marketing has the highest mode, 64 in total, which means that

it is the most preferred marketing strategy of senior high school students in

Central Colleges of the Philippines during S.Y. 2020-2021. Next to it is the

Relationship Marketing which mode is 48 and the Undercover Marketing’s mode

is 30. The Scarcity Marketing, on the other hand, has the lowest mode, 18 in

total, which means that it is the least preferable type of marketing strategy of

senior high school students in Central Colleges of the Philippines.

According to Edelman 2018 in Earned Brand Study, Cause Related

Marketing or Cause Marketing is when a business supports a charitable cause or

a social issue and gets marketing benefits from it. Many consumers let their

beliefs drive their purchase decisions. This means consumers make a conscious

choice to buy from businesses that share a common belief or commitment toward
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charitable cause and societal issues. The result of this research also shows that

senior high school students’ most preferred type of marketing strategy is Cause

Marketing which means that they most likely to support brands that link their

products or services to social causes or issues and with a vision of helping the

world.

Table 1.

Preferred Types of Marketing Strategies of Senior High School Students in

Central Colleges of the Philippines during S.Y. 2020-2021.

Marketing Strategies Mode


Undercover Marketing 30
Scarcity Marketing 18
Relationship Marketing 48
Cause Marketing 64

Table 2 below illustrates the respondents’ types of senior high school

consumers. The results obtained from the data gathering procedure show that

the respondents only had an average score of 3.72. Need-based consumers

have the highest mode, 50 in total, which means that the respondents are mostly

need-based consumers. Next to it are the Loyal Consumers which mode is 49

and the Discount Consumers’ mode is 36. The Impulsive Consumers have the

lowest mode, 28 in total, which means that it is the least type of consumers the

respondents are.       

According to Fox13 Memphis (2017), the reason why most of the senior

high school students are need-based consumers is because school supplies are
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essential and students can’t learn properly without having supplies. The result of

this research shows that most of the senior high school students are need-based

consumers because school supplies are the things that they must have and

being prepared keeps the students motivated. In addition to this, the stress of

feeling left out for something that is needed can lead to lack of focus. The result

also means that students are most likely to purchase products that they needed

the most.

Table 2.

Types of Senior High School Consumers in Central Colleges of the Philippines

during S.Y. 2020-2021.

Senior High School Consumers Mode

Loyal Consumers 49

Discount Consumers 36

Impulsive Consumers 28

Need-based consumers 50

Table 3 illustrates and shows that there is no significant relationship between

preferred types of marketing strategy and types of senior high school consumers

in Central Colleges of the Philippines. The results from the data gathering gave a

computed value of 1.01 from a sample size of 100 respondents with a .207
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critical value. The computed value is higher than the critical value of .207 which

leads to the researchers reject the null hypothesis of this study.

The reason why the results show that preferred types of marketing

strategy is correlated with types of senior high school consumers is because

according to Ruiz (2020), consumers are viewed as the most important aspect in

marketing strategy. Businesses’ main goal is to create and keep the consumer’s

satisfaction, as well as building connections that are centered on trust that is

created through the consistent delivery of a product or service that meets or

exceeds customer expectations. Therefore, the preferred type of marketing

strategy is correlated to the type of senior high school consumers because

businesses mostly adjust and depend their marketing strategies to what

consumers want and to what could make their consumers satisfied. 

Table 3.

Significant relationship between the Preferred Types of Marketing Strategies and

Types of Senior High School Consumers.

Variables Pearson r Critical Value Decision Rule


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Preferred Types
of Marketing
Strategies 1.01 .207 Reject the Null
Types of Senior Hypothesis
High School
Consumers
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Chapter Five

Summary, Conclusions, and Recommendations

This chapter shows the summary of the results from the data gathering

procedure, the conclusions and the recommendations from the researchers.

This study aims to describe the relationship between the preferred types

of marketing strategies and types of senior high school consumers in Central

Colleges of the Philippines during S.Y 2020-2021. This research used a

descriptive, quantitative, correlational research design and utilized purposive

sampling method in order to gain a specific sample size which are the Grade 12

students as the respondents and the participants for this study.

Summary of Findings

This contains the findings for the preferred types of marketing strategies

and types of Senior High School Consumers in Central Colleges of the

Philippines.

1. What are the preferred types of marketing strategies of Senior High School

students in Central Colleges of the Philippines during S.Y 2020-2021?

According to the results of the researcher-made questionnaire, The

preferred types of marketing are: Cause Marketing, Scarcity Marketing,

Relationship Marketing and Undercover Marketing. The marketing that has the
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highest mode is the Cause Marketing, 64 in total. This means that Cause

Marketing is the most preferred marketing strategy of senior high school students

in Central Colleges of the Philippines during S.Y. 2020-2021.

2. What are the types of senior high school consumers of Senior High School

students in Central Colleges of the Philippines during S.Y 2020-2021?

According to the results of the researcher-made questionnaire, the types

of senior high school consumers are: Loyal Consumers, Discount Consumers,

Impulsive Consumers and Need-based Consumers. Need-based consumers

have the highest mode, 50 in total, which means that most of the senior high

school students in Central Colleges of the Philippines during S.Y 2020-2021 are

need-based consumers.

3. Is there any significant relationship between preferred types of marketing

strategies and types of senior high school consumers of Senior High School

students in Central Colleges of the Philippines School Year 2020-2021?

Through the use of the Pearson r Correlation Coefficient, this study

concluded that there is a significant relationship between preferred types of

marketing strategy and types of senior high school consumers, thus, the

researchers reject the null hypothesis.


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Conclusion/s

There is a significant relationship between preferred types of marketing

strategy and types of senior high school consumers in Central Colleges of the

Philippines during S.Y 2020-2021.

Recommendations

This contains the recommendations for the stakeholders that will identify

the preferred types of marketing strategy and types of senior high school

consumers.

Marketing Teachers. Since there is a significant relationship between

preferred types of marketing strategy and types of senior high school consumers,

the researchers encourage the marketing teachers to teach more about it to their

students as an additional set of information and to cite examples that prove the

correlation between the two variables.

Senior High School students. The researchers recommend to the senior

high school students to understand and be more mindful about how their

preferences as consumers affect the marketing strategies of a business.

Future Researchers. The researchers recommend to the future researchers

to do further study about the preferred types of marketing strategy and types of

senior high school consumers and look for more information that shows how a

certain type of consumer could affect the marketing strategies of a business.


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References

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https://www.researchgate.net/publication/266317171_The_Impact_of_Marketing

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Balbaguio. (2019). Marketing Strategies of Bakery Operators.

https://www.researchgate.net/publication/343627807_MARKETING_STRATEGI

ES_OF_BAKERY_OPERATORS

Beyond The Hedge. (2019). Four Different Types of Consumers and How to

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consumers-market/

Bhandari. (2020). An Introduction to Quantitative Research.

https://www.scribbr.com/methodology/quantitative-research/#:~:text=APA
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%20Citation%20Generator-,An%20introduction%20to%20quantitative

%20research,12%2C%202020%20by%20Pritha%20Bhandari.&text=Quantitative

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%20populations.

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Foley. (2018). What is Purposive Sampling?

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101/#:~:text=Purposive%20sampling%2C%20also%20known%20as,to

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understand-consumers

Jon D. (2020, October 20). Fifteen Different Types of Consumers (Plus Tips for

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SENIOR HIGH SCHOOL DIVISION 44

Kit. (2013). The Effectiveness of Social Media Marketing to Business Owners.

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Team. (2020, January 24). The Importance of Consumer Behavior in Marketing.

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Appendix A

Research Matrix

Title: Preferred Types of Marketing Strategies and types of Senior High School

Consumers in Central Colleges of the Philippines.

Major Problem: This study aims to describe the relationship between the

preferred types of marketing strategies and types of senior high school

consumers in Central Colleges of the Philippines during S.Y 2020-2021.

Minor Data Respondent Instruments Data Statistical


Problems s and Gathering Treatment
Sampling Procedure

What are According Purposive TOS- Based on the Mode


the to Edelman sampling Researchers attributes in
preferred 2018 in method made test the related
types of Earned literatures,
marketing Brand the
strategies Study, researchers
of senior Cause created the
high school Related table of
students in Marketing specifications
Central or Cause which
Colleges of Marketing is contains the
the when a item used for
Philippines business the survey
during S.Y. supports a questionnaire.
2020- charitable The
2021? cause or a researchers
social issue submitted the
and gets TOS together
marketing with the
benefits Framework.
from it. After the
Many checking,
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consumers they directly


let their made the
beliefs drive Google Form
their and the Cover
purchase Letter. After
decisions. the approval,
This means they began
consumers the survey
make a and sent the
conscious form to the
choice to selected
buy from senior high
businesses school
that share a students.To
common determine the
belief or preferred
commitment types of
toward marketing
charitable strategies and
cause and the types of
societal senior high
issues. The school
result of this consumers,
research the
also shows participants
that senior will respond
high school how strongly
students’ they agree or
most disagree to
preferred the
type of statements by
marketing choosing
strategy is Strongly
Cause Agree, Agree,
Marketing Neutral,
which Disagree, or
means that Strongly
they most Disagree.
likely to
support
brands that
link their
products or
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services to
social
causes or
issues and
with a vision
of helping
the world.

What are According Purposive TOS- Based on the Mode


the types to Fox13 sampling Researchers attributes in
of senior Memphis method made test the related
high school (2017), the literatures,
consumers reason why the
of senior most of the researchers
high school senior high created the
students in school table of
Central students specifications
Colleges of are need- which
the based contains the
Philippines consumers item used for
during S.Y. is because the survey
2020- school questionnaire.
2021? supplies are The
essential researchers
and submitted the
students TOS together
can’t learn with the
properly Framework.
without After the
having checking,
supplies. they directly
The result made the
of this Google Form
research and the Cover
shows that Letter. After
most of the the approval,
senior high they began
school the survey
students and sent the
are need- form to the
based selected
consumers senior high
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because school
school students.To
supplies are determine the
the things preferred
that they types of
must have marketing
and being strategies and
prepared the types of
keeps the senior high
students school
motivated. consumers,
In addition the
to this, the participants
stress of will respond
feeling left how strongly
out for they agree or
something disagree to
that is the
needed can statements by
lead to lack choosing
of focus. Strongly
The result Agree, Agree,
also means Neutral,
that Disagree, or
students Strongly
are most Disagree.
likely to
purchase
products
that they
needed the
most.

Is there Purposive TOS- Based on the Pearson r


any sampling Researchers attributes in
significant method made test the related
relationship literatures,
between the
preferred researchers
types of created the
marketing table of
strategies specifications
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and types which


of senior contains the
high school item used for
consumers the survey
in Central questionnaire.
Colleges of The
the researchers
Philippines submitted the
during S.Y. TOS together
2020- with the
2021? Framework.
After the
checking,
they directly
made the
Google Form
and the Cover
Letter. After
the approval,
they began
the survey
and sent the
form to the
selected
senior high
school
students.To
determine the
preferred
types of
marketing
strategies and
the types of
senior high
school
consumers,
the
participants
will respond
how strongly
they agree or
disagree to
the
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statements by
choosing
Strongly
Agree, Agree,
Neutral,
Disagree, or
Strongly
Disagree.
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Appendix B

Approval Letter
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Appendix C

Letter to Validators
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Appendix D

Letter to Respondents
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Appendix E

Profile of Respondents

Age across Gender of Respondents

Age fmale %male ffemale %female Total %


16 0 0 1 1% 1 1%
17 15 15% 26 26% 41 415
18 26% 26% 26 26% 52 52%
19 2 2% 2 2% 4 4%
20 1 1% 1 1% 2 2%
Total 44 44% 56 56% 100 100%

n=100
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Appendix F

Sample Tool and Table of Specifications

Preferred Types of Marketing Strategies

Major problem

This study aims to describe the relationship between the preferred types of

marketing strategies and types of senior high school student consumers in

Central Colleges of the Philippines during S.Y 2020-2021. 

Framework

According to Gregory, (2010), marketing strategy helps the businesses to

increase awareness of their brand. Business owners use marketing strategies,

for them to have new consumers and increase their income. The first type of

marketing strategy is Cause Marketing, also known as cause-related marketing,

links a company and its products and services to a social cause or issue. Second

is Relationship Marketing, it focuses on customer retention and satisfaction in

order to enhance your relationships with existing customers to increase loyalty.

Third is Scarcity Marketing, creates a perception of a shortage which aims to

entice customers to purchase out of fear that they may not be able to get it in the

future. And lastly is the Undercover Marketing, also known as stealth marketing,
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involves marketing to consumers in a way that they do not realize they are being

marketed to. The first two – cause and relationship marketing — are the

“positive” marketing techniques that focus on the benefits to others. The second

two – scarcity and undercover marketing – are more unconventional and

potentially controversial techniques. 

Attributes Related Literature Item

Undercover Not showing all the aspects of the I like it when

Marketing product or service so the consumers salespeople don't show

will be intrigued and it will make them all the aspects of the

want to see more. It is also known as product/service so I am

stealth marketing, involves marketing intrigued and I want to

to consumers in a way that they do not see more.

realize they are being marketed to.

(Bueno & Jeffrey, 2013) I like it when I am being

sold a product without

The product is delivered or talked realizing that I am being

about in a very casual way without marketed to.

promotion or hype. (Pinch, 2015)

I like it when

salespeople talk about a


CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 58

product in a very casual

way. 

Scarcity Creates a perception of a shortage

Marketing which aims to entice consumers to  I like it when I am being

purchase out of fear that they may not sold a product that I

be able to get it in the future.  (Bueno may not be able to get

& Jeffrey, 2013) in the future.

It increases reliance on the internet

and encourages people to feel more I like it when I am being

anxious about missing something sold a product in such a

important. (Dan, 2018) way that I feel that I'm

missing something

Scarcity marketing involves motivating important. 

people to buy something by telling

them it's available for a limited time. I prefer it when

(Sarang, 2016) salespeople tell me that

a product is only

available for a limited

time.

Relationship It focuses on customer retention and I like it when

Marketing satisfaction in order to enhance your salespeople focus on


CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 59

relationships with existing customers customer retention and

to increase loyalty. (Bueno & Jeffrey, satisfaction.

2013)

By understanding how consumers use

a brand's products and services can I like it when

create new features and offerings to salespeople understand

meet those needs, further how I use a brand's

strengthening the relationship. (Rouse, products and services.

2019)

Relationship marketing is about

forming long-term relationships with

the customers. (Sarang, 2016)

I like it when

salespeople 

form long-term

relationships with me.

Cause Also known as cause-related

Marketing marketing, links a company and its I like it when I am being

products and services to a social sold a product and


CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 60

cause or issue. Businesses require service that is linked to

internal knowledge about who they a social cause or issue.

care about and who they want to help I like it when I am being

in the world. (Bueno & Jeffrey, 2013) sold a product whose

makers know who to

Cause marketing refers to a type of care about and who

marketing involving the cooperative they want to help in the

efforts of a for-profit business and a world.

non-profit organization for mutual

benefit. (Sarang, 2016) I like it when I am being

sold a product that

benefits both a for-profit

business and a non-

profit organization.

Types of Senior High School consumers

Major problem

This study aims to describe the relationship between the preferred types

of marketing strategies and types of senior high school student consumers in

Central Colleges of the Philippines during S.Y 2020-2021. 


CENTRAL COLLEGES OF THE PHILIPPINES
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Framework

According to Beyond The Hedge, (2015), there are different types of consumers.

They have different motivations for purchasing, different modes of engaging and

they have different mindsets as well. Not all consumers are created equal, that is

one aspect every business should be aware of when it comes to marketing. In

order to successfully market a brand, businesses need to understand these

variations of consumers and how to tailor effective marketing collateral for them.

There are mainly four different types of consumers. Firstly, the loyal consumers

are a small but significant consumer group because they are already committed

either to your product or store. However, these consumers are valuable to every

business because of their loyalty. They often become the promoter of a brand of

product because they share their experience with their friends, family and

extended social network about the business. They are driven by fealthy to a

specific brand. Discount consumers are those who only purchase goods and

services primarily for the discounts on offer. They frequently purchase products

when there's a sale going. They are driven by a desire to save money. Impulsive

consumers are consumers who make unplanned buying decisions. They often

shop with no specific product or service in mind. They buy something that strikes

their fancy. These consumers are those who tend to be emotionally driven

consumers. And the need-based consumers who buy goods and services when

they only need them. They purchase something to fulfill a need. They enter the
CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
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store quickly, purchase what they need, and leave. These customers buy for a

specific need or occasion and are hard to upsell. 

Attributes Related Literature Item

Loyal A small but significant consumer group

Consumers because they are already committed


I am loyal to a specific
either to your product or store.
product or store.
However, these consumers are

valuable to every business because of

their loyalty. They often become the

promoter of a brand of product because

they share their experience with their

friends, family and extended social

network about the business. They are I share my experience

driven by fealthy to a specific brand. about a

(Jon D, 2020) product/service I

purchased to family

Loyal consumers are the most and friends.

important segment to appease and

should be top-of-mind for any company

and they are likely to recommend the

company’s products to other people.


CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 63

(Corporate Finance Institute, 2020)

I recommend products

to other people.

Discount Consumers who only purchase goods

Consumers and services primarily for the discounts I purchase products

on offer. They frequently purchase and services when

products when there's a sale going. their prices are

They are driven by a desire to save discounted.

money.(Jon D, 2020) I frequently purchase

products and services

They seldom purchase products at full when there's an

price and shops around for the best ongoing sale.

markdowns. (Corporate Finance

Institute, 2020)
I purchase products or

services at full price

very seldom. 

Impulsive They are consumers who make I make unplanned

Consumers unplanned buying decisions. They buying decisions. 

often shop with no specific product or

service in mind. They buy something

that strikes their fancy. These


CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 64

consumers are those who tend to be

emotionally driven consumers. (Jon D,

2020)

Impulsive consumers do not have a

specific shopping list in mind and


I do not have a specific
purchase products spontaneously.
shopping list in mind
They are also typically receptive to
and I purchase
recommendations on products.
products
(Corporate Finance Institute, 2020)
spontaneously.

I am typically receptive

to recommendations

on products and

services.

Need-based Consumers who buy goods and I only buy things when

Consumers services when they only need them. I need them.

They purchase something to fulfill a

need. They enter the store quickly,


I enter the store
purchase what they need, and leave.
quickly, buy what I
These customers buy for a specific
need and leave.
need or occasion and are hard to
CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 65

upsell. (Jon D, 2020)

They are driven by a specific need.

They only buy for a specific need or

occasion and are hard to upsell. It is


I buy for a specific
important to note that need-based
need or occasion.
customers can be easily drawn to other

businesses. (Corporate Finance

Institute, 2020)
CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 66

Appendix G

Score Interpretation Guide

Qualitative Scale to Interpret Mean Scores

Scale Qualitative Interpretation


4.21 – 5.00 Very High Level
3.41 – 4.20 High Level
2.61 – 3.40 Moderate Level
1.81 – 2.60 Low Level
1.00 – 1.80 Very Low Level
CENTRAL COLLEGES OF THE PHILIPPINES
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Appendix H

Data for Reliability Testing


CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 68

Appendix I

Raw Data
CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 69

Appendix J

Curriculum Vitae

Xhyrille Angel L. Mantes


22 Mapagmahal St., Pinyahan, Quezon City
(0928) 351-2398
mantesxhyrilleangel01@gmail.com

EDUCATIONAL BACKGROUND

Secondary Central Colleges of the Philippines 2019-present


Aurora Blvd., Quezon City

Stella Maris College 2015-2019


891 Cambridge St., Quezon City

Primary Cubao Elementary School 2009-2015


1102 Aurora Blvd., Project 3, Quezon
City

SKILLS

Communication

Management

Flexibility

SEMINARS ATTENDED

Qualitative Research Central Colleges of the Philippines September 2019


Seminar
CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 70

GLAIZA ERICKA D. ABREA 


15k Lantawan St., Brgy Doña Imelda, 
Quezon City 
(0931)209-6565 
Glaiza.abrea.7@yahoo.com 

EDUCATIONAL BACKGROUND

Secondary Central Colleges of the Philippines 2019-present


Aurora Blvd., Quezon City

Carlos L. Albert High School 2015- 2019


52 Aurora Blvd., Quezon City

Primary Diosdado P. Macapagal Elementary 2008-2015


School
40 Victory Ave

SKILLS

Good communication skills


Good colour vision and hearing
Assertiveness

SEMINARS ATTENDED

Qualitative Research Central Colleges of the Philippines September


Seminar 2019
CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 71

Jeric C. Del Rosario


19 R. Vicencio St., Mandaluyong City
(0929) 243-6117
itsjericdelrosario@gmail.com

EDUCATIONAL BACKGROUND

Secondary Central Colleges of the Philippines 2019-present


Aurora Blvd., Quezon City

Eulogio Rodriguez Integrated School 2015- 2019


Cavo F. Sanchez, Mandaluyong City

Primary Eulogio Rodriguez Integrated School 2009-2015


Cavo F. Sanchez, Mandaluyong City 

SKILLS

Leadership
Adaptability

SEMINARS ATTENDED

Qualitative Research Central Colleges of the Philippines December


Seminar 2019
CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 72

Leadership Training    Isaac Lopez Integrated School September


Seminar 2019

MCDC Election Seminar Mandaluyong City Hall July 2018

Nicole Aira Losorata Lariba


4679 Pag-asa St., Brgy. 587, V. Mapa, Sta. Mesa, Manila
(0966) 302-9170
nicolelariba@ccp.edu.ph

EDUCATIONAL BACKGROUND
Secondary Central Colleges of the Philippines 2019-present
Aurora Blvd., Quezon City

Holy Child High School 2014-2019


Gervacio St., Poblacion Del Sur,
Villaba, Leyte

Primary Hinabuyan Central School 2009-2014


Brgy. Hinabuyan, Villaba, Leyte

SKILLS

Time management
Communication
Adaptability
Active listening

SEMINARS ATTENDED
CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 73

Youth Curfew in Villaba, Holy Child High School September


Leyte PNP Villaba 2018

Fire Prevention Month Holy Child Parish Church March 2017


BFP Region VIII

Hernaliza F. Layag
13 Manunggal St., Tatalon, Quezon City
(0975)582-2203
lizzfrasdilla@gmail.com

EDUCATIONAL BACKGROUND

Secondary Central Colleges of the Philippines 2019-present


Aurora Blvd., Quezon City

Quezon City Highschool 2015- 2019


Scout, Sct., Ybardolaza, Diliman,
Quezon City

Primary Diosdado Macapagal Elementary 2010-2015


school
Victory Ave., Quezon City

SKILLS

Communication skill
Active Listening
Management Skill

SEMINARS ATTENDED
CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 74

Mental Health Awareness Central Colleges of the Philippines October 2020

Sebastian M. Madrideo
330 Barasoain St., Little Baguio, San Juan City
(0945) 307-3877
bastemadrideo@gmail.com

EDUCATIONAL BACKGROUND

Secondary Central Colleges of the Philippines 2019-present


Aurora Blvd., Quezon City

St. John the Baptist Catholic School 2017- 2019


Pinaglabanan St., San Juan City 
 
Bascaran National High School 2015-2017
Bascaran, Daraga, Albay

Primary Bascaran Elementary School 2009-2015


Bascaran, Daraga, Albay

SKILLS

Critical thinking
Adaptability
Active listening
Problem-solving
CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 75

SEMINARS ATTENDED

Qualitative Research Central Colleges of the Philippines January 2020


Seminar

Drug Awareness St. John the Baptist Catholic School October 2017
Campaign

Renalyn T. Perez
4844 Apitong Street, Old Sta. Mesa, Manila
(0956) 469-1010
Renalynperez2001@gmail.com

EDUCATIONAL BACKGROUND

Secondary Central Colleges of the Philippines 2019-present


Aurora Blvd., Quezon City

Antonio A. Maceda Integrated School 2015- 2019


Buenos Aires Street, Manila

Primary Antonio A. Maceda Elem. School 2008-2015


Buenos Aires Street, Manila

SKILLS

Communication
Adaptability
Teamwork

SEMINARS ATTENDED
CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 76

Mental Health Awareness Central Colleges of the Philippines October 2020

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