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    Questionnaire: Dear Respondent

    Uploaded by

    Jayant Vijan
    This document is a questionnaire for a student's school project on customer preferences for chocolate brands. It asks respondents for their name, age, address and contact information. It then asks a series of multiple choice and rating scale questions about the respondent's preferred chocolate brands, what factors influence their brand preferences and purchases, how frequently they buy chocolate, and what types and forms of chocolate they prefer. It collects information on price points, nutritional considerations, advertising influences, and purchase behaviors related to availability and new brands.

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    Questionnaire: Dear Respondent

    Uploaded by

    Jayant Vijan
    31 views3 pages
    This document is a questionnaire for a student's school project on customer preferences for chocolate brands. It asks respondents for their name, age, address and contact information. It then asks a series of multiple choice and rating scale questions about the respondent's preferred chocolate brands, what factors influence their brand preferences and purchases, how frequently they buy chocolate, and what types and forms of chocolate they prefer. It collects information on price points, nutritional considerations, advertising influences, and purchase behaviors related to availability and new brands.

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    This document is a questionnaire for a student's school project on customer preferences for chocolate brands. It asks respondents for their name, age, address and contact information. It then asks a series of multiple choice and rating scale questions about the respondent's preferred chocolate brands, what factors influence their brand preferences and purchases, how frequently they buy chocolate, and what types and forms of chocolate they prefer. It collects information on price points, nutritional considerations, advertising influences, and purchase behaviors related to availability and new brands.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    31 views3 pages

    Questionnaire: Dear Respondent

    Uploaded by

    Jayant Vijan
    This document is a questionnaire for a student's school project on customer preferences for chocolate brands. It asks respondents for their name, age, address and contact information. It then asks a series of multiple choice and rating scale questions about the respondent's preferred chocolate brands, what factors influence their brand preferences and purchases, how frequently they buy chocolate, and what types and forms of chocolate they prefer. It collects information on price points, nutritional considerations, advertising influences, and purchase behaviors related to availability and new brands.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Serial No. ……….

    QUESTIONNAIRE
    Dear Respondent,
    I Jayant Vijan a student of XI Commerce Adorable at Gobindgarh Public School, Mandi
    Gobindgarh. I am preparing a project on the topic ‘CUSTOMERS’ PREFERENCE
    TOWARDS DIFFERENT BRANDS OF CHOCOLATE’ in partial fulfillment of the course
    work of XI Economics prescribed by C.B.S.E. I request you to kindly fill this questionnaire. I
    assure you that the information given by you will be kept secret and will be used only for the
    preparation of this project.

    Part-A
    Name: ____________________________________
    Gender: __________________________________
    Age Group: 10-20 years ( ) 20-30 years ( )
    30-40 years ( ) Above 40 years ( )
    Address: _____________________________________________________________________
    _____________________________________________________________________________
    Contact No. ___________________________________________________________________

    Part-B
    Q. 1: Which brand of chocolate do you prefer ?
    Cadbury( ) Nestle( ) Any other ( )
    Q. 2: What according to you is the reasonable price of chocolate ?
    0-20( ) 20-40( ) 40-Above( )
    Q. 3: Do you think that the present choices available in chocolates are costly ?
    Yes( ) No( )
    Q. 4: Which nutritional facts you look for while purchasing chocolate?(can select more than
    one.)
    Energy( ) Protein( ) Calcium( ) Carbohydrates( )
    Q. 5: Did you see manufacture date before buying chocolates ?
    Yes( ) No( )
    Q. 6: How frequently do you purchase chocolates ?
    Daily( ) Weekly( ) Monthly( )
    Q. 7: Which form of chocolates do you like ?
    Creamy( ) Crunchy( ) Nuts( )
    Q. 8: Which promotional offers attracts you the most ?
    Free gift( ) Price discount( ) Any other( )
    Q. 9: Which of these factors affect your purchase of chocolates ?
    Advertisement( ) Doctor’s advice( ) Quality( )
    Q.10: Which member of your family other than you eat chocolate ?
    Mother/Father( ) Son/Daughter( ) Brother/Sister( )
    Q. 11: What are the factors which drives you to prefer a particular brand over the other brands of
    chocolates available in the market ?
    Particulars Flavour & Taste Packaging Price Quality
    Cadbury
    Nestle
    Other

    Q. 12: Which media of advertisement influence your purchase for chocolates ?


    Television( ) Newspaper( ) Hoardings( )
    Q. 13: If your preferred brand chocolate is not available in market for repeat purchase then you
    will … ?
    Postpone your purchase( ) Switch over to another brand ( )
    Go to other shop in search of your preferred brand chocolate( )
    Q. 14: If another brand of the same product appears in the market, will you prefer to stop buying
    this brand and buy the new brand ?
    No, not at all( ) I may consider( ) Can’t say( )
    Q. 15: Rate your favourite chocolate from 1 to 5.
    ---------------------

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