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    Consumer Chocolate Survey

    Uploaded by

    Manish Nair
    The document is a market survey questionnaire for chocolate consumers. It collects personal details of respondents such as name, gender, age and preferred sweet items. It asks about respondents' preferences for chocolates, including how often they buy chocolates, what chocolates signify to them, where they buy chocolates from, and their preferences and ratings for different chocolate brands. The questionnaire also asks about pricing preferences, importance of factors like taste and packaging when purchasing chocolate, and whether brand endorsements would influence their brand choices.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Consumer Chocolate Survey

    Uploaded by

    Manish Nair
    137 views9 pages
    The document is a market survey questionnaire for chocolate consumers. It collects personal details of respondents such as name, gender, age and preferred sweet items. It asks about respondents' preferences for chocolates, including how often they buy chocolates, what chocolates signify to them, where they buy chocolates from, and their preferences and ratings for different chocolate brands. The questionnaire also asks about pricing preferences, importance of factors like taste and packaging when purchasing chocolate, and whether brand endorsements would influence their brand choices.

    Original Description:

    Retailers survey

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    The document is a market survey questionnaire for chocolate consumers. It collects personal details of respondents such as name, gender, age and preferred sweet items. It asks about respondents' preferences for chocolates, including how often they buy chocolates, what chocolates signify to them, where they buy chocolates from, and their preferences and ratings for different chocolate brands. The questionnaire also asks about pricing preferences, importance of factors like taste and packaging when purchasing chocolate, and whether brand endorsements would influence their brand choices.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    137 views9 pages

    Consumer Chocolate Survey

    Uploaded by

    Manish Nair
    The document is a market survey questionnaire for chocolate consumers. It collects personal details of respondents such as name, gender, age and preferred sweet items. It asks about respondents' preferences for chocolates, including how often they buy chocolates, what chocolates signify to them, where they buy chocolates from, and their preferences and ratings for different chocolate brands. The questionnaire also asks about pricing preferences, importance of factors like taste and packaging when purchasing chocolate, and whether brand endorsements would influence their brand choices.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 9

    MARKET SURVEY FOR CHOCOLATES

    QUESTIONNAIRE FOR CONSUMERS

    MARKET SURVEY FOR CHOCOLATES


    QUESTIONNAIRE FOR CONSUMERS

    PERSONAL DETAILS

    1. Name:
    __________________________________
    __________

    2.Gender: _____________

    3.Age group:

    16-20 yrs.
    21- 30 yrs.
    Above 30 yrs.
    4. What do you normally prefer to eat
    as a sweet item
    ___________________________

    5.Do you like chocolates?

    Very much
    Okay
    Not much
    Not at all

    6.How many times you buy


    chocolates?

    Once every day


    2- 3 times a week
    once a week
    on special occasions only
    others, please specify
    7.What do chocolates signify to you?

    __________________________________
    ______

    8.Where do you normally buy


    chocolates from?

    Your local kirana shops


    Supermarkets like Big Bazaar

    9.Rate your preferences in choice of


    chocolates on a scale of 1-5 (5 being
    highest rank)
    10.Which brand of chocolates you
    prefer?

    Nestle
    Cadbury’s
    Amul
    Foreign brands like Hershey’s
    Any other, please specify
    __________________________________
    _____________

    11.Why do you prefer that particular


    brand?

    __________________________________
    ________________ ___________

    __________________________________
    ________________ ___________

    12.Is there anything that you feel is


    lacking in your preferred brand of
    chocolates? If yes, please describe
    __________________________________
    ________________ ___________

    __________________________________
    ________________ ___________

    13.Do you think that the present


    choices available in chocolates are
    costly? If yes, what will be your ideal
    price range?

    14. How much importance do


    you give to the following factors
    when you purchase a chocolate?
    (Tick in the desired column)

    Very Impo Nor Least No


    Factor impo rtant mal Impo ne
    s rtant rtant

    Flavor
    /taste
    Price
    Qualit
    y
    Packa
    ging
    Form
    Brand
    Image
    Colour
    Shape
    Quanti
    ty

    15. Would you prefer to switch to


    chocolates of another brand if it is
    cheaper than your preferred brand
    without any change in quality & taste?

    __________________________________
    ________________
    __________________________________
    ________________
    ______________________

    16.Do continue eating chocolates of a


    company if it has some controversy in
    market or do you lose trust?

    Yes
    No

    17.Does a Personality like AMITABH


    BACHHAN or RANI MUKHERJI or
    PREITY ZINTA influences your
    decision of buying a particular brand
    of chocolate?

    Yes
    No
    Not completely

    Which flavour do you like the most

    Are you satisfied with the packaging?

    Are you satisfied with the price?

    Are you satisfied with the margin?

    What price do you prefer?

    Availability of chocolates in the market

    How far you eat amul chocolate

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