Multinational Storage Battery Kolkata India Lead-Acid Batteries

COMPANY PROFILE
Indian multinational storage battery manufacturer company and a life insurance

company
headquartered in Kolkata, India
largest manufacturer of automotive and industrial lead-acid batteries in India and
fourth largest in the world
incorporated as Associated Battery Makers (Eastern) Ltd., on 31 January 1953 under
the Companies Act, 1913
The company was changed to Exide Industries Ltd. on 25 August 1995.
Below are the Strengths in the SWOT Analysis of Exide:

1. Only battery brand to provide lifetime warranty.
2. Free service at any Exide center.
3. Offers batteries for every kind of vehicle on Indian roads.
4. Huge dealer network even in rural areas.
5. Acquisition of smaller firms has strengthened its presence
6. Advertising and marketing on TVCs, print etc makes it a high recall brand in India
Here are the weaknesses in the Exide SWOT Analysis:

1. Intense competition means limited market share
2. The brand does not have a very strong import market as compared to global brands
Following are the Opportunities in Exide SWOT Analysis:

1. Boom in automobile sales in all segments.
2. Customers want better services.
3. Price sensitive customers are increasing.
4. Expansion into new territories and global expansions.
The threats in the SWOT Analysis of Exide are as mentioned:

1. Amaron offers higher performance and is eating into market share.
2. Growing perception of Amaron as the better battery brand.
3. market liquidity.
Below are the top 5 Exide competitors:

1. Amaron
2. Okaya
3. AC Delco
4. SF Sonic
5. Local Battery Manufacturers
MANAGEMENT STRATEGIES
1. Smarter technology to touch tomorrow.
2. Quality assurance builds future preparedness.
3. Refreshed brand outreach reflecting ‘Tomorrow Mindset’.
MANAGEMENT POLICIES
1. Biodiversity Policy
It is the policy of the company To adopt a precautionary approach to sustainable
management of diversity in all decision making processes so that the ecosystem is
conserved around the business units.
The company considers biodiversity in all business decisions right from planning to
operations and closure of sites.
The company doesn’t cause any species loss.
The company must continually improve biodiversity performance by adopting
cleaner and safer production methods, promoting environmentally friendly and safe
technologies and through setting and reviewing relevant objectives and targets and
their periodic evaluation.
2. Product Responsibilty Policy
It is the policy of the company to ensure life cycle assessment of products in order to
determine the environmental impact of the product.
The company ensures that every product is correctly levelled with all information
required by legislation and industry codes of practice.
The company Ensures that products are correctly packaged to combine product
integrity and consumer safety with environmental considerations.
The company Understands the expectations of consumers via analysis of consumer
complaints in order to minimise opportunities for misuse and providing information
and guidance to consumers as required.
3. Sustainability Policy
It is the policy of the company to work towards lowering waste and carbon footprint
by judicious and efficient use of resources.
The company provides employees and business associates a fair, healthy, safe and
clean working environment and engage them for sustainable practices.
The company comply with legal, statutory and regulatory requirements.
4. Quality Policy
It is the policy of the company to delight customers by designing, manufacturing and
marketing products and providing services, that consistently fulfil their needs and
expectations.
The company Establish, implement and maintain a Quality Management System that
meets current International Standards.
The company Provides innovative and cost-effective solutions in operations and
other activities with latest technology.
5. Environment, Health & Safety Policy
It is the policy of the company to Utilize natural and man-made resources in an
optimal and responsible manner and ensure the sustainability of resources by
reducing, reusing, recycling and managing waste.
The company Ensures the consultation and participation of workers and other
interested parties in the Environment, Health and Safety initiatives.
The company Proactively persuades and supports the entire value chain to adopt this
principle.
6. Risk Management Policy
It is the policy of the company Identify all risks in external and internal context of
business as legal, regulatory, social, cultural, political, operational, strategic,
technological, etc. and deploy effective risk mitigation strategies to
minimize/eliminate their adverse effects on our endeavor to achieve organizational
objectives, mission and vision.
The company Allocates adequate resources to mitigate and manage risks and
minimize their adverse impact on outcomes.
The company Ensure review of this Risk Management Policy periodically or in
response to significant events or changes in circumstances.

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COMPANY PROFILE

Indian multinational storage battery manufacturer company and a life insurance

Below are the Strengths in the SWOT Analysis of Exide:

Here are the weaknesses in the Exide SWOT Analysis:

Following are the Opportunities in Exide SWOT Analysis:

The threats in the SWOT Analysis of Exide are as mentioned:

Below are the top 5 Exide competitors:

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