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    TVS Product Mix

    Uploaded by

    Akash rai
    The document discusses TVS Motor Company's product mix, which includes 20 products across their two-wheeler and three-wheeler segments. Their two-wheeler portfolio spans electric, petrol, and CNG vehicles, including scooters, motorcycles, and mopeds. Their deepest product line is the Apache series of motorcycles, which includes 4 variants. Key vehicles highlighted include the iQube electric scooter and Jupiter, NTORQ, and Raider petrol scooters and motorcycles. Their sole three

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    TVS Product Mix

    Uploaded by

    Akash rai
    179 views11 pages
    The document discusses TVS Motor Company's product mix, which includes 20 products across their two-wheeler and three-wheeler segments. Their two-wheeler portfolio spans electric, petrol, and CNG vehicles, including scooters, motorcycles, and mopeds. Their deepest product line is the Apache series of motorcycles, which includes 4 variants. Key vehicles highlighted include the iQube electric scooter and Jupiter, NTORQ, and Raider petrol scooters and motorcycles. Their sole three

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    The document discusses TVS Motor Company's product mix, which includes 20 products across their two-wheeler and three-wheeler segments. Their two-wheeler portfolio spans electric, petrol, and CNG vehicles, including scooters, motorcycles, and mopeds. Their deepest product line is the Apache series of motorcycles, which includes 4 variants. Key vehicles highlighted include the iQube electric scooter and Jupiter, NTORQ, and Raider petrol scooters and motorcycles. Their sole three

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    179 views11 pages

    TVS Product Mix

    Uploaded by

    Akash rai
    The document discusses TVS Motor Company's product mix, which includes 20 products across their two-wheeler and three-wheeler segments. Their two-wheeler portfolio spans electric, petrol, and CNG vehicles, including scooters, motorcycles, and mopeds. Their deepest product line is the Apache series of motorcycles, which includes 4 variants. Key vehicles highlighted include the iQube electric scooter and Jupiter, NTORQ, and Raider petrol scooters and motorcycles. Their sole three

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 11

    Name: Sushil Chaurasia

    Roll no: M2106


    Subject: Marketing Management
    Company: TVS motor Company
    Topic: Product Mix
    Introduction
    A product mix is the total number of product lines
    and individual products or services offered by a
    company. Additionally referred to as product
    assortment or product portfolio. Product mixes
    vary from company to company. Some have
    multiple product lines with lots of products in each
    line. But others are much more limited.

    Product Mix has four dimensions


    Introduction to TVS motors

    TVS Motor Company (commonly known


    as TVS) is an Indian motorcycle manufacturer
    headquartered in Chennai, Tamil Nadu, India.
    It is the third largest motorcycle company in
    India with a revenue of over ₹20,000
    crore (US$2.6 billion) in 2018–19.

    The company has an annual sale of three


    million units and an annual capacity of over
    four million vehicles. TVS Motor Company is
    also the second largest two-wheeler exporter
    in India with exports to over 60 countries.

    Type: Public
    Industry: Automotive
    Founded: 1978
    Founder: T.V. Sundaram Iyengar
    Headquarters: Chennai, Tamil Nadu
    Products

    Two wheelers

    Three wheelers
    Product Mix
    TVS motors

    Two Wheeler Three Wheeler

    Electric Petrol TVS KING

    iQube
    Deluxe Duramax

    Kargo
    Scooter Bike Moped

    Jupiter Raider
    XL100

    Pept+ Star City+

    Ntorq Sport

    Zest 110 Radeon

    Apache

    RR series RTR series RP series

    310 RR 160 4v 165 RP

    160 2v

    180 4v

    200 4v
    Product Mix Description
     The Product mix of the consists of 20 Products
    ranging from the next-gen Electric two
    wheelers to conventional petrol IC engines
    Two wheelers and Three wheelers. The
    Product mix’s width is 2, whereas the longest
    product length is the Conventional IC engine
    bikes with a length of 11.

     The maximum depth of the product lines is the


    companies most successful product line i.e.,
    the Apache RTR series with a depth of 4.

    Statistics about Product mix


    Maximum Length: 11
    Maximum Width: 2
    Maximum Depth: 4
    Product mix size: 20
    Products Description
    (2 wheelers)
    Electric:
    TVS iQube: TVS iQube is an electric scooter available at a starting price
    of Rs. 92,987 in India. It is available in 2 variants and 7 colours with top variant price
    starting from Rs. 1,04,742. TVS iQube generates 3000 W power from its motor. TVS
    iQube comes up with front disc and rear drum brakes.

    Petrol: (Scooters)
    TVS Jupiter: TVS Jupiter is a scooter available at a starting price of Rs.
    70,993 in India. It is available in 6 variants and 17 colours with top variant price
    starting from Rs. 84,417. The TVS Jupiter is powered by 109.7cc BS6 engine which
    develops a power of 7.37 bhp and a torque of 8.4 Nm. With both front and rear drum
    brakes, TVS Jupiter comes up with combined braking system of both wheels
    (2 wheelers)

    TVS Scooty Pep+: TVS Scooty Pep Plus is a scooter available at a


    starting price of Rs. 60,374 in India. It is available in 4 variants and 6 colours with top
    variant price starting from Rs. 63,377. The TVS Scooty Pep Plus is powered by
    87.8cc BS6 engine which develops a power of 5.36 bhp and a torque of 6.5 Nm.

    TVS NTORQ: TVS Ntorq 125 is a scooter available at a starting price


    of Rs. 82,592 in India. It is available in 6 variants and 12 colours with top variant
    price starting from Rs. 1,03,647. The TVS Ntorq 125 is powered by 124.8cc BS6
    engine which develops a power of 9.25 bhp and a torque of 10.5 Nm.
    (2 wheelers)
    Motorcycles
    TVS Raider: TVS Raider 125 is a bike available at a starting price of Rs.
    87,098 in India. It is available in 2 variants and 4 colours with top variant price
    starting from Rs. 92,780. The TVS Raider 125 is powered by 124.8cc BS6 engine
    which develops a power of 11.2 bhp and a torque of 11.2 Nm. With both front and
    rear drum brakes, TVS Raider 125 comes up with combined braking system of both
    wheels.

    TVS Apache Series: TVS Apache RTR is a street bike available


    at a starting price of Rs. 1,13,054 in India. It is available in 2 variants and 6 colours
    with top variant price starting from Rs. 1,16,053. The TVS Apache RTR 160 is
    powered by 159.7cc BS6 engine which develops a power of 15.31 bhp and a torque of
    13.9 Nm. 
    (3 Wheelers)

    TVS king: The TVS King 4S Duramax is the new powerful passenger
    carrier three-wheeler from TVS Motors in the highly competitive category. The King
    4S Duramax now gets highly robust aggregates and engine that is becoming greener
    and more efficient with the new BS6 powertrain.

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