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    In-Text Format - Concept Paper

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    Henry Lopez
    The concept paper proposes a research study on the impact of social media, affiliate marketing, vlogs, and online display advertising on the organizational performance of selected milktea shops in Davao City. A group of 5 marketing students from the Ateneo de Davao University will survey customers of selected milktea shops in Davao City on their usage of these digital marketing methods. The research proposal and topic were approved by the proposed mentor Dr. Mary Jane Amoguis and the Assistant Dean.

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    In-Text Format - Concept Paper

    Uploaded by

    Henry Lopez
    33 views3 pages
    The concept paper proposes a research study on the impact of social media, affiliate marketing, vlogs, and online display advertising on the organizational performance of selected milktea shops in Davao City. A group of 5 marketing students from the Ateneo de Davao University will survey customers of selected milktea shops in Davao City on their usage of these digital marketing methods. The research proposal and topic were approved by the proposed mentor Dr. Mary Jane Amoguis and the Assistant Dean.

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    The concept paper proposes a research study on the impact of social media, affiliate marketing, vlogs, and online display advertising on the organizational performance of selected milktea shops in Davao City. A group of 5 marketing students from the Ateneo de Davao University will survey customers of selected milktea shops in Davao City on their usage of these digital marketing methods. The research proposal and topic were approved by the proposed mentor Dr. Mary Jane Amoguis and the Assistant Dean.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    33 views3 pages

    In-Text Format - Concept Paper

    Uploaded by

    Henry Lopez
    The concept paper proposes a research study on the impact of social media, affiliate marketing, vlogs, and online display advertising on the organizational performance of selected milktea shops in Davao City. A group of 5 marketing students from the Ateneo de Davao University will survey customers of selected milktea shops in Davao City on their usage of these digital marketing methods. The research proposal and topic were approved by the proposed mentor Dr. Mary Jane Amoguis and the Assistant Dean.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    ATENEO DE DAVAO UNIVERSITY

    In Consortium with Ateneo de Zamboanga University and Xavier University


    _________________________________________________________________________________________________________

    CONCEPT PAPER FORM

    Name of Students/per group: Date: July 10, 2021

    Lopez, Johnlery E-mail address:


    Morales, Ivan Ken
    Santos, Miguel Anton [email protected]
    [email protected]
    Ponce de Leon, Jose Lorenzo
    [email protected]
    Tuyongan, Harris [email protected]
    hctuyongan@addu,edu.ph

    Course: BS Marketing
    Program/Department: School of Business and Governance (SBG)

    ---------------------------------------------------------------------------------------------------------------------

    PART I:

    Research topic: The impact of Social Media, Affiliate Marketing, Vlog, and Online Display
    Advertising on the Organizational Performance of Selected Milktea Shops in Davao City

    Problematic situation: With the limited physical interactions during the pandemic setting, many
    establishments and businesses are putting more effort and resources to digital marketing. The
    researchers want to know the impact of the Different Digital/Online Marketing that affect the
    organizational performance of selected Milktea shops in Davao City, whether it be Social Media
    Marketing, Affiliate Marketing, Vlogs or Video Loggings, and Online Display Advertising.

    Target respondents: Davao customers of the Selected Milktea Shops. Selected Davao City
    Milktea Shops

    Research locale/coverage: Within Davao City.


    ATENEO DE DAVAO UNIVERSITY
    In Consortium with Ateneo de Zamboanga University and Xavier University
    _________________________________________________________________________________________________________

    Proposed mentor (CV’s attached when needed): Dr. Mary Jane AmoguisDBA

    ---------------------------------------------------------------------------------------------------------------------

    Part II: Dr. Rodilina B. Marte, DBA

    I recommend approval of the research topic.

    Signed: _____________________________________ Date: ________________________

    --------------------------------------------------------------------------------------------------------------------

    Part III: (To be completed by the Assistant Dean)

    The request is noted, and the proposed research topic/area is approved.

    Signed: _____________________________________ Date: ________________________


    ATENEO DE DAVAO UNIVERSITY
    In Consortium with Ateneo de Zamboanga University and Xavier University
    _________________________________________________________________________________________________________

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