AMIT BHATIA

♦ Gurugram, Haryana, India ♦ T: 9818751035, 9958580077 ♦ [email protected] ♦

REGIONAL SALES MANAGER- NORTH & EAST INDIA

Retail & Distribution GT & MT Sales /New Launch / Large Team handling / Delivering
Results
•

Career Summary:

A growth-oriented and highly talented RSM Sales with a strong Sales and Marketing in General and Modern
Trade Distribution and Retail Sales of Consumer Software MS Office, Antivirus , Prepaid Vouchers & Gift
Cards .
Previous experience in Media Sales and Retail/Channel Sales of Postpaid Prepaid Mobile, DTH, Data
cards, Mobile Handsets, ISP & IT Hardware products and Services.
Handled and launched Company Owned (COCO) and Franchise Owned (FR) of Airtel and iSwitch Stores in
the past.

Completed Executive Program in Leadership and Management from IIM Calcutta in 2018.

Job Skills:
 An Experienced team leader with the ability to coordinate with cross-functional teams and strong
Channel appointment and development skills and to deliver stretched Sales and Revenue targets.
 Analytical thinking, decision making and Problem-solving skills.
 Strategic Planning, Execution, organized.
 Excellence Personal Communication skills
 Project management skills: Influencing, leading, negotiating and delegating abilities
 Conflict resolution
 Adaptability and tolerant to stressed situations.

Other Skills:

 Creative thinking, leadership and organizational skills

PROFESSIONAL EXPERIENCE
Stellr India C/o
Vouchers Activation Services India Pvt Ltd.
Mar’2018-Onwards
Regional Sales Manager-GT-North & East India

Job Responsibilities

Distribution and Retail Sales of Vouchers & Prepaid Cards of Global Brands like Google,
Apple, BookmyShow , KFC, Paytm Movies , Amazon, Zee5 , Uber, Play Station, Xbox through
Mobile Handsets Distributors and Dealers in North & East India.
Also, Handled Sales of Consumer IT Software Microsoft Office & Anti-Virus of different brands
 like McAfee, Avast, Bodyguard and Quick Heal through IT Distributors and Dealers network

 Handling Modern Trade Channel of HP Exclusive and Apple Exclusive Showrooms Chain for
Microsoft Office and AV Sales.
 Handling a team of Citywise Retail Sales Officers and Inshop promoters for driving sales
through 2000+ retail counters.
 Appointment and Launch of GT Business Partners and City wise Distribution Set Ups in North
and East India.
 AOP and P&L planning, Implementation and Execution.
 Maintaining and Managing Relationships with Brands Representatives
 Engagement of Mobile Handsets and IT Distributors, and Retailers, for Effective Roll out and
launch of our products range in the market.
 Ensuring POSM placements, branding and visibility in the market.

HT Media Ltd
Nov’15- Mar 2018 (2.5 years)
Group Head-Media Marketing(DGM)

Job Responsibilities

 Handled Top line and P&L of Retail and Zoning Print and digital Advertising
Revenue of India Retail business.
 Channel Development and Channel Management to ensure maximum
share of business from Advertising agencies.
 Creation and roll out of Alternate business Channel
 Team Building and Team Management
 Planning of Market Share Volume and Yield Increment Strategies
 Delta Creation by Driving Digital Marketing /Google Solutions Sales,
Selling Innovation Solutions like Sampling, Sticker activity, Airport Jackets
etc
 Events and Special Initiatives Monetization.

Bharti Airtel Limited

Job Responsibilities

 Handled Postpaid Sales, Prepaid Mobile, 3G/4G Dongles, & DTH through Airtel Express
Retail Showrooms (Franchisee & COCO stores), Distributors and Retailers with a team of
Territory Managers with minimum churn and active base increase month on month.
 Appointment of new channel partners (Retail Shops/Company and Franchise
Outlets/DSAs/Super DSAs and Distributors) and recruitment & Sourcing of desired Sales
manpower, training, attrition and productivity monitoring and business partner compliance to
Airtel Business policies and guidelines.
 Ensure branding part of Retailers, & company showrooms, communication of all new
promotional schemes to retailers and partners, visibility of Airtel Brand in the Market, and roll
out of retail schemes, partner, retail and sales team engagement and incentives programs.
  Ensure ATL and BTL activities to maximize sales which includes launching of promos, radio
jingles, Newspaper ads, Newspaper inserts, Upselling and Cross selling activities, promoters
and canopy activities.
 Execution of monthly/weekly/Daily Sales and marketing strategy to maximize the Airtel
channel partners sales, profitability and ROI with focus on quality sales and effective churn
management.
 Also Handled B2B Sales vertical and revenue enhancement function with Cross Sell and
Upsell VAS and other services functions into my previous assignments.
 Ensure smooth sales operations, cross functional coordination, sales planning, forecasting &
monitoring with different MIS reports.

SIFY LIMITED, New Delhi

SIFY Ltd. (Previously Satyam Infoways), New Delhi, a category ‘A’ NASDAQ listed ISP.

Job Responsibilities

 Handled Sales & Distribution of Internet Services through team of team leaders & sales
promoters managing retail shops for the sales of Prepaid Internet broadband & Dial up
connections.
 Also involved into appointment of Distributor and Retailer network for selling the Prepaid
Internet Connections to the Residential and SOHO customers.
 Handled ATL and BTL activity for trade and retail network
 Recruiting, selecting and training TLs and sales promoters and monitoring their productivity
and achievement of their assigned targets on daily and monthly basis.
 Retention of the client base by managing churn
 To maintain proper co-ordination and functioning of the Distributors.
 Introduction of new schemes to distributors and retailers
 Complying and meeting with the monthly and yearly AOP sales targets .

American Power Conversion India Pvt. Ltd

APC is an US MNC and World Leader into Power Back Up Solutions and has more than 2000 business
partners in India with the coordination with India’s biggest distributors (Tech Pacific, Redington and
Ingram India)

Job Responsibilities

 Distribution sales of HOME/SOHO UPS & Other Power Back up IT products through
Distributors and Dealers network, and to ensure timely billing & delivery of materials from
Distributor to Dealers location and proper liquidation of Distributors inventory i.e. Primary and
Secondary Sales.
 Appointment of new dealers/retailers in Western and Eastern UP region.
 Marketing activities and technical support to channel partners.
 Launching of the new products and schemes to retailers and distributors.
  Arranging the market research and local marketing activities through different marketing
agencies. ·
 Sales Forecasting and Suggesting the best communication and advertisement medium for
different targeted segments and markets to the management for BTL and ATL marketing
schemes
& promos.
 Coordination & implementation of overall Marketing Strategy.
 Monthly and Quarterly Sales Targets Achievement.

Agrani Convergence Ltd., Delhi ( A Zee Group Enterprise)

ACL was a part of the Essel Group promoted by Subhash Chandra .ACL had multi-format countrywide
chain of retail stores with the name of SWITCH primarily addressing the TIME ( Telecom, IT, media and
entertainment ) products and services. The prominent brands in which Agrani SWITCH was dealing in
were Microsoft, Compaq, Wipro, Intel, HP, Nokia, IBM, AT&T, Beetel, AirTel, IDEA ,Hutch, Mitusubishi
Electric, Samsung, Sony, Toshiba, Siemens, Panasonic, Motorola, Philips, World Space, APC,
Ericsson, Casio, D-Link, Logitech, HCL, Epson, NOW, Canon, Palm, etc.

Job Responsibilities

 Retail Sales and distribution of Mobile handsets through company owned stores ,and
franchisee network.
 Ensured branding of stores and display of different mobile handsets, Computers, Entertainment
products, mobile accessories etc according to marketing guidelines, and organizing local
marketing promos for increasing walk ins.
 Distribution of mobile handsets, PDAs to Retailers network and our franchisees.
 Ensured effective supply management of Products from Parent Companies distributors, our
distributors to our company owned Stores and our retail and franchisees network.
 Ownership Of Business targets and Identification of new business segments & tie-ups. ·
 Cultivated healthy relationships with corporate accounts for bulk deals.

Zenith Computers Ltd., Delhi

Zenith Computers was into business of Computer Laptops, Servers and Desktops. Zenith was also a
National Distributors (System Integrator) of IBM, COMPAQ, HP SGI products.

Job Responsibilities

 Handled Distribution Sales of computers, laptops and printers through Retailers and
dealers.
 Account Management & Client Servicing thus attaining a high level of customer
satisfaction and constant rapport with the key accounts for acquiring repeat business
and routing of new acquisition through distributors and retailers.
 EDUCATION / CERTIFICATIONS/WORKSHOPS
 Executive Program in Leadership and Management from IIM Calcutta 2017-18.
 M.B.A. (Marketing and IT) from Faculty of Management Studies, Gurukula Kangri University in 2001.
 B.Sc. Science, Mathematics in 1999.
 Google Digital Sales Certified
 Advanced Networking Certificate course from NIIT.
 Certificate in Advance Excel from NIIT .
 Workshop : Managing Diverse Workforce
 Workshop : Leadership training for managers
 Workshop : Building Leadership Capabilities
 Workshop : Train the Trainer Program
 Attended Many Other Skills Development Exercises and training Workshops

PERSONAL DETAILS
Date of Birth : September 19, 1977

Father's name : Late Mr. J.K. Bhatia

Marital Status : Married

Languages Known : English, Hindi, & Punjabi

Interests and Hobbies : Traveling, Playing T.T.