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    Future Trends in The Smartphone Industry: Alex Rugglearo XXYYZZ CORP Managing Director

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    Mynutsa Smelly
    The document outlines a research project to understand future trends in the smartphone industry in order to guide the company's strategic direction, with the project to be led by an internal team and completed within one month on a $25,000 budget using desk research, analysis of existing customer data, purchase of third party reports, and primary consumer research through focus groups and surveys.

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    Future Trends in The Smartphone Industry: Alex Rugglearo XXYYZZ CORP Managing Director

    Uploaded by

    Mynutsa Smelly
    41 views3 pages
    The document outlines a research project to understand future trends in the smartphone industry in order to guide the company's strategic direction, with the project to be led by an internal team and completed within one month on a $25,000 budget using desk research, analysis of existing customer data, purchase of third party reports, and primary consumer research through focus groups and surveys.

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    The document outlines a research project to understand future trends in the smartphone industry in order to guide the company's strategic direction, with the project to be led by an internal team and completed within one month on a $25,000 budget using desk research, analysis of existing customer data, purchase of third party reports, and primary consumer research through focus groups and surveys.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    41 views3 pages

    Future Trends in The Smartphone Industry: Alex Rugglearo XXYYZZ CORP Managing Director

    Uploaded by

    Mynutsa Smelly
    The document outlines a research project to understand future trends in the smartphone industry in order to guide the company's strategic direction, with the project to be led by an internal team and completed within one month on a $25,000 budget using desk research, analysis of existing customer data, purchase of third party reports, and primary consumer research through focus groups and surveys.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    FUTURE TRENDS IN THE

    SMARTPHONE INDUSTRY

    Alex Rugglearo
    XXYYZZ CORP Managing Director
    Team,
    We need to take decisions which will shape the future of our organization. We need to decide the
    strategic direction in which the company needs to go so that we can take the necessary steps to
    remain successful.
    Our company plans to invest significant amounts to increase automation and hence it is essential
    to know the future trends in the smartphone industry.
    I believe that me and my team are best suited to take up this research project. We also plan to
    temporarily hire employees only for this research project to get an additional workforce to do the
    job. This will also have an additional advantage of getting an outside opinion on the various
    insights. The other parameters which I have considered are –

    • Time – The project needs to be completed in one month and selecting an outside firm is time
    consuming and considering the urgency of project, it needs to be started as quickly as possible.

    • Budget – An outside firm doing the research in such a short time frame will charge much
    higher and if we go for lower quote, there will be a concern of quality of the report.

    • Expertise – We have a team of market research analysts and they already have previous
    knowledge about the research topic.

    • Bias free – We have decided to commission outside research so that we can understand the
    current trends to reach to a decision objectively with the help of the data obtained. We have
    previously worked with vendors and hence we have a network which is reliable and can provide
    us with the necessary data.

    Our methodology will consist of:

     Desk Research – Our team will conduct interviews with employees and analyse the data
    which is available with us like customer satisfaction, age profile of our customers, sales (model
    and region), etc. The team will also search online for various reports which are available on
    smartphone technologies to develop a baseline for the work which needs to be done. This will
    help us understand
     Current profile of customer and detail about our segment
     Our major competitors
     Why our customers buy from us

     Research Reports – We will ask our vendors for focus group research, internet panel
    research reports that they have done recently for understand customer expectations. These
    reports will help us to understand
     Trends in Cellular handset market
     Behavioral and psychographic characteristics
     Demographics of the market of the future
     Attributes of future smartphone valued by various segments
     Primary Research – On the basis of desk research and research reports, we will get to
    know the segment which we need to find out more about. On that basis we plan to conduct
    primary research like focus group interviews, internet panel review across various regions to
    find out the customer expectations like
     Hardware Specifications (Battery, Processor, Memory, etc)
     New technologies like wearables.
     Amount willing to be spent for the desired features

    Timeline for project


    The desk research and buying of research reports can be done in the first week itself. We
    will also hire the additional workforce which we require in this duration itself.
    The primary research is most important part of the research and hence we will do an in-depth
    coverage of the segment that needs to be targeted. This will be done in the 2 nd and 3rd week.
    The last week we will come up with recommendations for future products on the basis of the
    data we have obtained from all the sources
    Budget projection for project
    I feel that the research project can be done in the budget of $25000 which has been
    allotted to us. The approximate breakup is -
    • Research Reports - $7,000
    • Primary Research - $11,000
    • Research Intern - $7,000

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