Ayush Chandra PM Final Project

Master Document- Goibibo Micro Stay Feature
(Industry Project)
Table of Contents
Problem Statement ................................................................................................................................ 2

Introduction................................................................................................................. ......
Growth and Merger........................................................................................................
Context...................................................................................................................... .
Project Guidelines...................................................................................................
Product Priortization
Problem Statement
Goibibo Introduction
Goibibo is an aggregator for online hotel booking and flight booking in India. Its
core value
A differentiator is delivery of the fastest and the most trusted user experiences,
be it in terms of
the quickest search and booking, fastest payments, settlement and refund
processes, etc.
Growth and Merger
As per a Morgan Stanley report, Goibibo crossed 1.6M hotel bookings in the
duration of
October-December 2015 and had 71% of its bookings done through mobile in
December 2015.
It acquired Redbus (an online bus ticketing platform) in 2013 and merged with
MakeMyTrip in
2016; you can read more about the same here. It has its digital presence in
terms of a website
as well as Android and iOS apps.
Context
Micro stay: A common feedback from customers has been that if they are staying for
a shorter
booking
comes up in the industry, which is Micro stays.
periods.
These time periods can vary in the range of hourly to groups of 12 hours. Customers
usually
book these hotels for a limited time period at discounted rates. You can read about
the
international market of Micro stays here.
Goibibo also launched the service, which is currently catering to specific travelers at
religious
places. You can read about it here and try it out on the Goibibo app, with a search
filter of, say,
The features of a Micro stay still need refinement. It may also be a good option to
have this
feature not just at religious places, but near travel junctions, such as railway stations,
bus stops
etc., or specific cities that people want to explore.
of the PRD so that it is comprehensive.
Project Guidelines
The project is divided into two sections.
In the first section, you will need to do the following things:
Phase 1
Project Submitted: 11th December 2019

Project Team: Rabani Kharbanda, Sachin Mohadikar, Ayush Chandra
Part 1: Identify the target market for the product and the competitors of the
product, and then,
conduct a comprehensive competitive analysis:
require this
service.
competitive
analysis.
Part 2: Conduct user research after identifying the target user using methods
such as
interviews, surveys, contextual inquiry, etc.:
For interviews:
-6 users using the questionnaire and

analyze the
data gathered.
analysis of
the collected data.
For surveys:
conduct the
survey.
of the user
research. You need to provide a link to the questionnaire.
needed.
hypotheses are
validated or not. The analysis will contain detailed graphs, calculations, charts,
etc.
For contextual inquiry:
conducting the
contextual inquiry.
-5 users at a suitable location.
disappointment and
the distractions a user faces, if any, during the session.
the session.
Provide a list of these questions in your submission.
the thought
process behind it in your submission.
Part 3: Based on the insights gathered during the user research, decide the
features to be
included in the product and design the initial sketches for the different screens
to be included in the product. Choose the features to be included in the product
based on the user research
done.
research.
screens of the
product.
Part 4: Create a wireframe.
sketches.
the
organization of the information.
Phase 2
Project Submission: 19th Feb 2020

Project Team: Anup Rav, Ajay Kumar Sunnappu, Ayush Chandra
Part 5: Develop a roadmap.
product
based on your wireframe/prototype.
Part 6: Identify the metrics that need to be tracked to evaluate the success of
the product, and
mention how these metrics will be tracked:
aligned with
the business goals.
details of
how the data collected will be analyzed and presented.
Part 7: Present your findings in a PRD (product requirements document):

Links to our Submission.
Product Requirement Document - Goibibo Part 2

Epics and User Stories - Goibibo
Minimum Viable Product Document- Part 2
upGrad- Industry Project( Wire Frames)
Capstone Project Part 1 PPT
Product Roadmap Document- Industry Project Part 2
Metrics -Goibibo Industry Project Part 2
Product Features, MVP Prioritization
upGrad- Industry Project ( Wireframes) Part 2
Note: This the Master Document Contains all documents related to Industry Project which is i.e of Part 1 and Part 2.

Ayush Chandra PM Final Project

Uploaded by

Copyright:

Available Formats

Ayush Chandra PM Final Project

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Ayush Chandra PM Final Project

Uploaded by

Copyright:

Available Formats

Master Document- Goibibo Micro Stay Feature

Problem Statement ................................................................................................................................ 2

Growth and Merger

Project Submitted: 11th December 2019

-6 users using the questionnaire and

For contextual inquiry:

-5 users at a suitable location.

Part 4: Create a wireframe.

Project Submission: 19th Feb 2020

Part 5: Develop a roadmap.

Part 7: Present your findings in a PRD (product requirements document):

Product Requirement Document - Goibibo Part 2

You might also like