Digital

Marketing
for Business
Growth (Batch 4)

Programme Director
Seema Gupta

Dates
27-31 January 2020

MARKETING
 PROGRAMME DIRECTOR Focused and great value addition!
Digital Marketing for Business Growth (Batch 4) Seema Gupta
With my 11 years of experience I just didn’t
want to refresh digital marketing, but needed
Professor Seema Gupta specializes in more depth. This course certainly provided
Dates 27-31 January 2020 digital marketing. She has published that, by focussing on digital innovation and
papers in reputed journals such as current trends. It also provided a platform for
Programme Overview Contents Journal of Marketing Theory & Practice, valuable interaction with co-professionals.
• Web Analytics Public Relations Review, Corporate Recommended for all.
Digital media is hip and happening. Do you have what it • Social Media Strategy Reputation Review, Management
Rituparna Bhattacharjee
takes to make it big? Learn Now! • Twitter Marketing Review and Vikalpa. Winner of the EFMD
Marketing Practice Leader,
• LinkedIn Marketing Best case award (2011) and ISB-IVEY Best Case Award
Big TV spends are out – unless you have lot of money Grant Thornton US Shared Services Centre
• Influencer outreach (2011), Professor Gupta has written cases on marketing
to waste! challenges faced by companies such as Volkswagen,
• Online PR
Which is THE social media for your brand – Twitter or • Introduction to Digital Marketing Bosch, Nielsen, DDB Mudra, DainikBhaskar etc. Her Digitally savvy, best outreach methods!
Facebook or Blog? Find out! • Facebook Marketing cases have been registered with Harvard Business The programme focuses on how marketers
• YouTube and Gmail Advertising School Publishing. Professor Gupta is passionate about can be more digitally savvy by increasing
Are you getting bang for your buck? Check it out! • Programmatic Advertising digital marketing and provides corporate training and the outreach and building deeper customer
How to add fizz to your digital marketing? Figure it out. • Search Engine Optimization consulting in the field of digital marketing. She consults relationship by influencing the digital path to
• Budget Allocation marketers on optimizing digital marketing and formulating purchase.
Come to IIMB. Enroll for the 5-day programme designed • Mobile Marketing integrated digital marketing strategy.
for getting you up to speed with Digital Marketing. Here Richard Canday
• Display Advertising
is how: She has presented papers in international conferences. Associate Vice President,
• Search Engine Advertising
She has provided consulting in marketing strategy Electronic Payment and Services Pvt Ltd.
The programme is for busy professionals who wish to Key Benefits
and communications to companies such as Nandini
learn digital marketing in a short time frame. Professionals • Strategy and tools of digital marketing
milk, Nilon’s, Karnataka State Seed Corporation, Cornerstone, Well articulated, Retooled!
can get a good understanding of all facets of digital • Choosing a social media platform that fits brand
objective INDCOSERVE etc. Her articles have appeared in national Her programme on Marketing Communications
marketing within the 5-day programme. The programme media such as Economic Times and Financial Express.
• Optimizing digital marketing has been a cornerstone for me. The
will enable digital marketers to prepare digital marketing Professor Gupta has imparted training to executives of
• Tracking and Measurement programme retooled me with Marketing and
strategy. It will also provide opportunity to understand reputed companies. She is also the Chairperson of Post
• Content strategy Communications knowledge essential to survive
the tools and techniques and hence the ‘how’ of digital Graduate Program in Enterprise Management (PGPEM)
• Greater effectiveness and efficiency of digital marketing in an FMCG environment. A healthy mix of
marketing. This programme will give a panoramic view of at IIM-B. Prior to IIMB she has worked with RPG group academic and industry interactions ensured that
various digital marketing mediums that businesses can in sales and marketing function and Mudra Institute of
Participant Profile all concepts and their relevant industry adoption
use for escalating growth. It will give deep insights into Communications (MICA).
The programme is designed for professionals in middle were well articulated and understood.
the art and science of search engine marketing, social
and senior level positions who want to understand the
media marketing, online PR, influencer marketing. It will Senior Guest faculty from industry will also take Rajat Singhal
nuances of digital marketing. It starts from basics and
enable deep understanding of key social media such as sessions in the programme. Senior Manager,
goes to intermediate level. In the past participants
Facebook, LinkedIn and Twitter. The programme will arm Corporate Development, Godfrey Philips
have been from sales and marketing, technology,
marketers with an understanding of web analytics and
entrepreneurs, general management. Participants
metrics with which they can measure the performance Pedagogy
from both B2C as well as B2B will benefit from this
of their digital marketing efforts. The programme will give Good professor, in-depth knowledge, vast
programme. Those who already know the basics of The pedagogy includes live campaigns, case
insights into how to increase engagement, leads and experience!
digital marketing and have run campaigns are advised studies, group projects, presentations, lectures and
conversions. Insights into digital marketing will enable Seema is a good professor with in-depth
to opt for another programme titled as “Advanced audio visual.
marketers to get enhanced performance from their teams knowledge on the subject and vast experience
Digital Marketing”.
and digital agencies while reducing the cost of their digital in Marketing & Marketing communication. I have
campaigns. The programme gives insights into latest MEDIUM attended the training at IIMB sponsored by my
trends in the field of digital marketing. The programme is completely on-campus which will company Wonderla and I felt it was wonderful
allow you to experience the sprawling campus of IIM-B and implemented many ideas after this training.
The highlight of the programme is that participants get to with its state of the art classrooms and infrastructure.
run live campaigns in groups and hence learn by doing. On-campus classes will enable you to network with Rudresh Siddappa
Testimonials
The programme provides a good blend of strategy as other participants of the programme. Leverage the Deputy General Manager,
well as execution. network for trouble shooting, career opportunities Most lively - best hands on experience Wonderla Holidays Ltd.
and keeping abreast of the latest trends even after The programme was most lively, I got hands
The programme is cutting edge and will give insights into the programme is over. Join the community of digital Sad that the course is over, great teacher,
on experience in live ad campaigns, budget
latest trends in digital marketing. Enroll now to get clued in marketers! friend, guide!
planning exercises and deep understanding of
to the future trends in digital marketing. The programme I am sad that your course has come to an end.
various marketing channels with powerful cases.
gives a good blend of academic rigor and industry Note: Registrations to the programme is based on first Thank you Ma’am for being a great teacher,
insights. Engage with the best in class faculty and senior come first serve. The Registration cap to the Programme is Sameer Jain friend and a guide.
leaders in the industry to know the best practices. 30 Participants. Request you to submit your interest well in Associate Director-Online Marketing,
advance to avoid any last moment inconvenience. Shopclues Mayur Borsaikia, PGP Student, IIMB
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