Ultimate Guide To Ecommerce Success

The Ultimate
Guide
to eCommerce
Success In 2022
Guide
Contents
3 Overview 12 Easy to Use UI
4 Choose the Perfect 13 Reviews

Platform
14Effective Email
6 Choose the Perfect Marketing
Payment Gateway
16 Multichannel Sales
8 Build Trust
17 Site Security
9 Optimise for Mobile
18 Go Global
10 Create Reward Schemes
19 Conclusion
11 Cross-sell and Upsell
Guide
Overview
For many, 2021 was a year of uncertainty, due

to the effects of Covid-19. However, for lots
of businesses who exist in the online realm of
eCommerce, this has had a positive impact on
fast-tracking their online growth.
Consumers are adapting and spending more time shopping online than ever before.
Businesses who aren’t online are rushing to get online, and those who are online
are looking to jump ahead of the game in order to stand out and increase their brand
and revenue in adherence to changing consumer behaviours and expectations.
Whichever one of those pots you sit in, this guide is a great resource to have at
hand, filled with tips and ideas to help you not only survive in the online realm but
the fundamentals to succeed. From choosing platforms that assist and adapt to your
growth, to effectively communicating with your customers, this guide will give you
industry insight into eCommerce success in 2022.
So what are you waiting for…
The Ultimate Guide to eCommerce Success In 2022 3

Choose the
PerfectForPlatform
over a decade, Black Friday
(BF) and Cyber Monday (CM)
have
Choosing the perfect boosted
platform for your the fortunes of
eCommerce business is a crucial element to
UK retailers. Helping to push
providing a seamless shopping experience
for your customers,them
and the into thetoblack in the run
opportunity
grow your business.
up to Christmas.
With that being said, it’s important to consider a few points when it comes to choosing a platform
that is best suited to your business, services and goals.
Be sure to consider:
Growth Costs
Having an eCommerce platform that can adapt and In one of the most competitive spaces the world has
expand your offerings should your business grow its to offer, the online sphere can be difficult to navigate
customer base is extremely important. It would be a your visibility, whilst also creating a memorable
huge shame to have spent time, money, effort and experience for your customer.
resources building your online store, for it to be unable
to accommodate when your business matures; serving That’s why investing in a platform that provides
more customers, holding more stock, offering more an easy, efficient site for your end user to access,
products. understand, and purchase your services is extremely
important.
If there are issues with your site due to your platform
not being able to deal with functioning at a higher The majority of platforms will incur an ongoing monthly
capacity, this will ultimately drive away the customers cost. Ensure to check the costs of different providers,
you worked hard to build relationships with. and whether or not they include the fundamentals
such as: the platform, maintenance and support to get
the most value out of your provider.
Always choose the provider that best fits the services

you offer, your customer needs and your business
aspirations.
This is something you don’t have to worry about when

For every
opting for a Visualsoft platform solution. It is built with
growing and scaling eCommerce businesses in mind.
£100 SPENT
ONLINE
in the UK last year, over
£1 went through the
Visualsoft Platform*.
The Ultimate Guide to eCommerce Success In 2022 *Data source: 2020/21 4

Customer experience So what do you need to look out for when choosing
a platform that will offer your customers a continual
Providing an elevated customer experience is what positive interaction?
will make you memorable, set you apart from your
competitors and keep your customers coming back • Easy user interface
for more.
• Easy navigation
The experience your customer has will impact • Loyalty rewards
both customer retention and acquisition. One bad
experience with your brand can be the difference
• Varied payment methods
For over a decade,
between them coming back again and again, and them •Black
(Dynamic content) Friday
Personalisation features
telling their friends and family not to trust you.
Taking these factors into account when choosing
have boosted the
a platform fortunes
provider, will benefit both you of
and your
customer. It aids in making you a trusted and reliable
UK retailers. source,
Helping showing you understand your customers
to push
wants and needs, as well as understanding your
industry and trends.
them into the black in the run
So when it comes to making a platform decision, you
up to Christmas.
have the essentials to ensure you choose a platform
that will perform.
With the arrival of COVID, 2020 brought a major step

change.
This is something you Retail’s
don’t lockdown
have resulted in the UK’s
to worry first when opting for
about
ever 100% eCommerce BFCM. So how did this affect
Visualsoft’s platform solution.
seasonal performance andIt is built
what are the with growing and scaling
fallout trends
that will shape this year’s results?
eCommerce businesses in mind.
In this report, we look at customer
online transactions over the past
three years - across fashion,
accessories, home, sport and
100% UKhealth design,and beauty – to identify Feature rich &
build & supportkey trends
teams that will drive sales
highly configurable
success
• 365 Day Technical Support in 2021.
(8am-12am) • Flexible / Customisable Wireframes
• Fully Developed In-house
Our aim • 600+
is to help you, as a retailer, Feature
plan and Extensions
prepare so / 11,000 Settings
you can optimise performance in the run up to what for
some will be the biggest seasonal sales spike of the
year. Giving you practical guidance to help commercially
align your eCommerce roadmap and ensure BFCM makes
a genuine difference to your bottom line.
Big data insights Expert technical teams

• For every £100 spent online in the UK last • Over 90+ Developers
year, over £1 went through the Visualsoft and Support Engineers
Platform. Over £1,000,000,000+*
Our platform provides the opportunity to create a bespoke site,

and a transparent pricing plan based on service.
The Ultimate Guide to eCommerce Success In 2022 *Data source: 2020/21 5

Choose the Perfect
Payment Gateway
For over a decade, Black Friday
Insights brought to you in partnership with

have boosted the fortunes of
Payment gateways exist to support
them
the transaction between youinto the black in the run
and your
customer. But why is this so important in
modern retail?
up to Christmas.

change. Retail’s lockdown resulted in the UK’s first
Shop Safer seasonal performance
Shop and what are the fallout trends
Easier Increase Sales
Using payment gateways is a Most payment gateways offer a Wanting to increase sales? Studies
safer method for customers In this report,
seamless, we look
quick at customershow that 40% of customers
checkout
to purchase online. Seeing online transactions
process, so your customer
over the has an
past shopping online will exit midway
renowned trusted payment providers easy and enjoyable
three years - across fashion, experience with through checkout if the process
on your site can help build trust, your brand, which can often be a is long and difficult. So an easy
accessories,
relationships and loyalty with your
home, sport and
factor in repeat custom. And who payment option should positively
customer base. health and beauty
doesn’t – to identify
want that? impact your sales.
key trends that will drive sales
success
60% of in 2021.
eCommerce
Our aim is to help you, as a retailer, plan and prepare so
shoppers
some will
will abandon be the biggest seasonal sales spike of the
their
year.cannot
cart if they Giving you practical guidance to help commercially
Multiple Payment Options
pay using their
preferred payment
a genuine difference to yourConsumers
method* bottom line. love flexibility and convenience. Which is
why having payment gateways with multiple payment options
such as PayPal and Klarna, with buy now pay later or pay in 3
methods, should be high on your list of priorities.
These methods are a great way to give customers a more

comfortable experience knowing they have flexibility when it
comes to purchasing without having to use their credit card
that inevitably comes with the added interest.
The Ultimate Guide to eCommerce Success In 2022 *source Checkout.com 6

End-to-end payment solution Don’t believe us? Take it from Checkout.com
themselves, a renowned and trusted payment
with Checkout.com provider and technical partner of Visualsoft
Checkout.com is a leading, cloud-based payments
solutions provider that helps brands drive more value Our research shows that 60%
from their digital payments. Their modular payments
platform is purpose-built with performance, scalability of eCommerce shoppers will
and speed in mind. abandon their cart if they cannot pay
Checkout.com offers improved acceptance, more
using their preferred payment method.
transparent and actionable data and a scalable product Losing a customer at the checkout
structure that merchants can adapt to their needs. because you have not offered a
Combined with deep, local expertise and truly white-
glove service, they’re a fantastic payments partner customer’s preferred payment method
for businesses looking to integrate better payments means sunk acquisition costs — and
solutions globally.
therefore lost revenue. Build smarter
strategies by evaluating and adapting
your APM portfolio with insight into
conversion, cost and risk.”
Drive new levels of sales and

growth with Visualsoft and
PayPal Checkout
From simple to completely custom, there’s an
integration that’s right for you. No matter which
integration you choose, PayPal Checkout will
intelligently present the most relevant payment types
to your customers, making it easy for them to pay
using PayPal, credit or debit card payments and other
payment method such as Pay in 3; all seamlessly
integrated with Visualsoft.
If building a trusting and comfortable experience for your customer whilst

increasing revenue is something you want to achieve, then ensuring you have
the perfect payment gateway for your customers is certainly key!
It’s more cost
effective to retain
Build Trust
your recurrent
customers, than
it is to acquire
new ones*
The ingredient to a good relationship is building trust. And having a good
them
relationship between into the
your customer black
and your brandin theberun
should a priority
when trying to be a successful player in the world of eCommerce.
up to Christmas.
Making a customer feel like you understand their needs, they can trust you and they feel appreciated for choosing your
services to spend their hard earned money on is extremely important, and can set you apart from your competition, and
aid in brand loyalty.

How Do I Build Trust?
change. Retail’s lockdown resulted in the UK’s first
Ways of building trust with your
ever 100% eCommerce BFCM. Socustomer how did this affect
Building trust between you and your customer is an can include:
seasonal performance and what are the fallout trends
ongoing process. However studies have shown that
it is more cost effective to retain your recurrent
customers, than it is to acquire new ones.
In this report, we look at customer Loyalty programs - rewarding your
Your current customer base willonline
also massively assist
transactions over the past customers for shopping with you
you with customer acquisition just by word of mouth
solely on the basis of having a good experience
accessories, home, sport andEncourage customers to leave
with your site and services. So building trust with
reviews - this shows you’re genuine
your current customers will not health and
only help with beauty – to identify
repeat
and believe your services are of a
purchases, but save you time and key trends
money that will drive sales
acquiring
standard that you don’t need to worry
new ones. success in 2021. about shoppers experiences
Our aim is to help you, as a retailer, plan and prepare so excellent customer
Provide
you can optimise performance in the run up to what for - be on hand to help
service
some will be the biggest seasonal sales spike ofcustomers,
the and be empathetic and
willing to resolve any issues they
align your eCommerce roadmap and ensure BFCM maymakes
have
Be transparent - ensure your
marketing is not misleading to your
customers. Act upon promises, and
remain integral to your brand morals.
The Ultimate Guide to eCommerce Success In 2022 *source - www.freshworks.com: Customer Retention Measurement 8
Optimise
for Mobile
Studies show that in the last 8 months, 79% of mobile users have
made a purchase using their mobile*. Which suggests that if your site is
not optimised for easy use on a mobile phone, then bump that up your
priority list.
Why is Optimisation so Impulse Purchases

Important? Not only does having
With the arrival of COVID, 2020 brought a major step an optimised site add another
change. channel of access for you to make sales, it provides an
Mobile optimisation ensures your site Retail’s lockdown resulted in the UK’s first
outlet for a large increase in impulse buys.
is adjusted to a smaller screen ever 100% eCommerce BFCM. So how did this affect
with navigation and images seasonal performance and what are the fallout trends
rendering to fully function that will shape this year’s results?The vast majority of people have a mobile phone
in their pocket. It’s a go to when they have a free
as it would if you are on
moment or two to scan their socials, message a loved
a desktop. Having a site In this report, we look at customer
one, and browse the web. And if you’re lucky, and your
optimised for mobile online transactions over the past
site is optimised for mobile, they may even have a
assists in ease of three years - across minute fashion, or two to purchase something from your store.
use, another outlet to
browse and purchase,
and builds reliability with health and beauty – So toyou’re missing out on a large demographic by not
identify
having an easy to use mobile friendly site for your
your customer. key trends that will drive customers sales
to browse.
success in 2021.
Did you know... some will be the biggest seasonal sales spike of the
Google Prioritisesalign Optimised Sites
your eCommerce roadmap and ensure BFCM makes
Search engines such as Google, prioritise
a genuine sites that
difference are mobile
to your bottomfriendly,
line.
ranking them higher than those who don’t?
This provides more visibility for sites that are adapting and making changes
toward providing their consumers with the easiest and slickest service
possible. More visibility, more traffic to your site, more sales.
If your site isn’t optimised, make sure to add that to your to-do list this year to
improve the eCommerce experience you’re providing.
The Ultimate Guide to eCommerce Success In 2022 *source - thecircularboard.com: Amazing Mobile Commerce Statistics 9
Create Rewards
Schemes
UKcustomers?
Are you rewarding your retailers. Helping
If not, to push
you probably
should be. Rewards are one of the best ways to motivate your
customers to shop with you again, and again, and again.
up to Christmas.
Make Your Customers Feel Boost Profits and Gain
Appreciated Customers
Encouraging your customers to support your brand Whilst loyalty schemes are beneficial for your
With the arrival of
because they feel appreciated can be achieved with aCOVID, 2020 brought a major
audience, they’restepmutually beneficial to you too.
loyalty scheme. change. Retail’s lockdown resulted in the UK’s first
ever 100% eCommerce BFCM. So howcorrectly,
Done did this affect
they can help boost profits, introduce
new customers, and reduce costs of acquisition. For
that will shape this year’s results?instance, if you offer a ‘refer a friend’ reward to your
Can you offer them 10%
current customer, you have not only encouraged
off their next purchase?
a purchase from your current customer with a
online transactions reward,the
over but you pasthave acquired a new customer
Could you offer them a using very little resource and time.
voucher for referring
you to a friend?
health and beauty – to identify
Could you givekey
them
trends that will drive sales
free delivery when theyin 2021.
success
spend over £50?
The reward options are endless,year.
and totally
Giving you practical guidance to help commercially
personalisable to your audiencealign
and your
theireCommerce
behaviours. roadmap and ensure BFCM makes
Making your customers feel appreciated for choosingto your bottom line.
a genuine difference
to shop with your brand will help have a positive
impact on your brand reputation and help with repeat
custom. Rewards often motivate customers to come
back, and if they’ve had a slick experience with you,
they will.
Rewarding your customers offers a host of mutual benefits, for both your brand,
revenue and customer satisfaction. This will positively impact your eCommerce
business growth through relationship building.
Cross-sell
and Upsell
Looking to increaseUK
yourretailers.
revenue? Now Helping
we’re talking.to push
them
For most businesses, this is into thegoal
an ongoing black in the
to achieve year onrun
year,
and usually means more marketing, more resources and more money to
up to
acquire new customers Christmas.
or encourage current ones. But it doesn’t have to.
Cross-selling and upselling are perfect methods of achieving an increase in revenue, and are
techniques most businesses can adopt.
Cross-selling change. Retail’s lockdown resulted Upselling
in the UK’s first
Cross-selling is offering another product
seasonal or service to
performance and what areUpselling
the falloutrefers to selling a customer a better
trends
a current customer to increase the value of what they
that will shape this year’s results? specification of a product or an additional service of
have purchased. a product they’re purchasing.
An example of cross selling would be selling someone For example, if you’re selling a car, you could offer the
a phone, also selling them anonline
insurancetransactions
package, and over thethe
customer past
version with the higher specification
with the sat nav included, cruise control and an alarm
the earphones to go with it. three years - across fashion,
accessories, home, sport system and
as opposed to the slighter cheaper version
that doesn’t include any of these.
Benefits of cross-selling
successandin 2021.
upselling Enhances trust and loyalty - If what
Our aim is to help you, as a retailer, plan and prepareyouso
upsell or cross-sell your customer is
you can optimise performance
In addition to an increase in revenue, cross-selling and in the run up to what
of for
quality and adds value to them, you’re
some will be the biggest
upselling has a whole host of other advantages you may seasonal sales spike of the
more likely to get repeat custom.
want to reap the benefits of: year. Giving you practical guidance to help commercially
Personalising a genuine
the difference to your bottom line.
customer Optimises value of sales - Acquiring
experience - You can add value by new customers is more expensive than
offering recommendations based on gaining new ones, so targeting the ones
what they’re currently purchasing and you already have with more products
what their needs are. is a cost effective way to increase
revenue.
Why not make 2022 the year you master the art of cross-selling and/or
upselling to assist in prosperity this year.

Easy to use User
Interface (site layout)
Is your site easy to use, easy to navigate and offers an easy user journey
for your consumer? them into
If not, this the
could black
be the in the
difference run
between a short
trip to your site, and back onto the search results for a site that is in fact
easy to use.
up to Christmas.
What is User Interface? Why Is UI Design Important?
User interface (UI) refers to theWith the arrival
website of COVID,
your user sees 2020 brought
Havingaamajor stepsite with a good UI will provide your
well built
and interacts with when on yourchange.
site. It isRetail’s lockdown resulted
important in the UK’s
customer withfirst
a seamless and intuitive experience
ever 100% eCommerce
that your user finds it easy to find what they’re looking BFCM. So how did this
with your brand. affect
for and can easily navigate aroundseasonal performance and what are the fallout trends
your webpages.
that will shape this year’s results?This ultimately results in more time spent on your site
to browse your products and services and will often
In this report, we look be aat customer
factor in increased sales and bringing a customer
online transactions over back tothe
your store.
past A bad user interface is unlikely to
make a customer want to return to your site.
success in 2021.
Our aim is to help you, as a retailer, plan and Good
prepare soUI
you can optimise performance in the run upDesign to what for =
some will be the biggest seasonal sales spike of the user
Enhanced
year. Giving you practical guidance to help experience, helping
commercially
you generate more
traffic, and keep your
a genuine difference to your bottom line. visitors engaged
and retained
Keep your customers coming back for more this year having had an easy
experience with your brand thanks to an easy and efficient UI.

Reviews
When looking to find a product, do you find yourself looking through the
them
reviews to explore the into the
experiences black
of others in the
to confirm run
whether you want
to buy? Well you’re not alone. The vast majority of people do. Which makes
up to Christmas.
having a reviewing system and encouraging your customers to use it,
crucial for increasing sales.
Why Are Reviews Important to Having a source of truth about your products can
also enable
With the arrival of COVID, 2020 brought a customer
a major step to make an informed decision
Customers? based on light shed
change. Retail’s lockdown resulted in the UK’s first by people who have purchased
and used
didyour offerings. Which in turn can aid in an
Introducing a reviewing system ever may 100% eCommerce BFCM. So
seem daunting how this affect
seasonal performance and what increase
are the of sales.
fallout trends
on the chance you receive a couple of negative or
mediocre reviews. However, if you thatbelieve
will shape this year’s results?
in your
product and are supplying a service of high quality to Why Are Reviews Important to
In this
your customers then you should have nothing to bereport, we look Yourat customer
Brand?
concerned about. online transactions over the past
three years - across As an online brand wanting to succeed in a
fashion,
Reviews are important to consumers for many reasons. competitive online space, utilising as many gains as
It adds reliability to your services, showing a true you can to add credibility to your site should take
health
representation of another customer’s and beauty
experience with – precedence.
to identify
your brand. If you have provided a positive
key trends experience,
that will drive sales
then your reviews should reflectsuccess
this. in 2021. Online reviews are a great way to do this. They add
genuinity and authenticity to your brand and services,
Another factor to consider about Oura consumer in you, as a retailer,
aim is to help asplan
welland
as adhering to features that search engines
prepare so
the world of online shopping, isyou thatcanthey aren’t in such as Google
optimise performance in the run up to what for see as important, will rank you higher
a position to gauge a physical understanding of the
some will be the biggest seasonalinsales the search results.
spike of the
product. They can’t see or feel year.
thingsGiving
such asyou practical guidance to help commercially
quality or size. So reviews can putalignyour
your eCommerce roadmap and ensure BFCM makes
customer at ease and make them feel
a genuine more
difference to your bottom line.
comfortable with an online purchase.
Now you’re ready to delve into the world of reviews

80
Effective
Email Marketing
35 80


You may be using email marketing to communicate
with your customers, but are you doing it effectively?
Effective email marketing buildsup to allows
relationships, Christmas.
you to personalise your communications to
your customers and can help you direct them back to your site for increased sales.
How to Use Email Marketing Effectively

Email marketing is a chance With theyour
to plant arrival of COVID,
brand 2020
into your brought inbox
customers a major
at step
a time that is best for them
change.
(based on consumer behaviour trends). Retail’s lockdown resulted in the UK’s first
seasonal
So why not make sure that for performance
the moment you have and what are
captured thecustomers’
your fallout trends
attention, you give them
something to make them feel that will shape personal
understood, this year’sand
results?
of value, in order to encourage them to your site.
Incan
Effective email marketing this report,
include: we look at customer
three- use
Make it personal customer
years names, send
- across birthday emails, direct them to their local
fashion,
store. Using personalised data to form the content will make a user feel you’ve taken the
time to get to know them and their needs.
Send at optimum times - test sending emails at different dates and times, and compare
success in 2021.
things like open rates and click rates. This can help you find an optimum time to engage with
your customers via email.
Ensure yoursomesitewill be the biggest
is optimised forseasonal
mobile -sales
emailsspike
thatof the optimised for mobile, won’t
aren’t
present content as intended. This can look like spam and reduce your users trust in your
align
brand, as well as your eCommerce
encouraging themroadmap and ensure BFCM makes
to unsubscribe.
Re-engage with inactive customers - take the time to look at your customer base and
segment users that have been inactive for a while. Send them a more personal email that will
let them know you appreciate them by letting them know you notice their absence from your
attempted engagement. Encourage them to re-engage with freebies or discounts to motivate
them back to your site.
Segment your emails - email segmentation refers to sending personalised content
tailored to groups that fit a criteria. This can be done by geographic location, interests,
purchase history to name a few things.

According to
For over a decade, EffectiveBlack Friday

use of this segmentation
technique can boost email marketing
(BF) and Cyber
revenues upMonday
to 760%. They (CM)
recommend

using segmentation to support activities
including: issuing back-in-stock alerts for
UK retailers.
peopleHelping to push
that explored products on your site,
promoting related products to customers
them into the black
that have in the
made a purchase, andrun
targeting
up to Christmas.
Use email
those whose engagement stops at
segmentation to opening emails”.
boost email
marketing
revenues
up to 760%
Click to download Dotdigital’s guide to

effective email marketing.
There are lots of ways to ensure you’re providing customers

with effective email marketing that is beneficial for both you
and your customer.
Take advantage of some of these tips and implement them into your eCommerce
strategy to start effective conversations with your customers.

Multichannel
Sales For over a decade, Black Friday
have
Thanks to things such boosted the fortunes of
as accessibility,
marketing and reward schemes, consumers are
shopping around online more than ever. Which is
them
why omnichannel retail into
should be a the black
large part of in the run
your eCommerce strategy.
up to Christmas.
With large established online retailers such as eBay and Amazon selling virtually everything, gaining visibility can be a
demanding task.
So why not leverage these channels, and look at the value of opportunity you could grab with two virtual hands, and
opt for looking to sell your stock in other market places.
What is Multichannel Sales? What is the Importance of

Multichannel sales refers to selling your merchandise
Multichannel Sales?
in more than one sales channel, giving your customer
If scaling your business is part of your plan, then
multiple channels to purchase your products or
looking into sales channels other than your own
services.
website is a step in the right direction.
In doing this, you’re putting your products in front of
It allows you to reach a consumer at multiple touch
more customers, which should in turn, increase sales.
points of their buying journey, as well as at a higher
frequency.
The increased exposure that comes with multichannel

selling, allows you to engage with a customer you
may not have otherwise reached, in an environment
they prefer. Providing this level of interaction and
ADD TO BASKET
comfortability, should result in growing your customer

base and sales.
With help from this section of the guide you’ll be ready to delve into the world of
multichannel sales. Is this the year you look for more ways to sell?

Site Security
As a consumer, you want to feel like you’re safe online when you’re
shopping. Personalthem into
and financial the
data black
are just some in the
of the run
things we
want to ensure are only sent to the intended recipient, and that it
upwrong
doesn’t end up in the to Christmas.
hands.
To ensure this is what actually happens with your sensitive information, you can integrate an SSL into your site to
protect information that comes through your site, making your customers feel at ease when shopping online with you.
What is an SSL? How Does a Consumer Know You

SSL stands for Secure Socket Layer. This is a security
Have SSL?
technique used to express to a customer that they’re
In the age of modern technology and consumers
in safe hands when it comes to passing over their
knowing to be more wary online, most of your
data. The SSL creates a link between web server and
customers will know what to look for with regards to
browser that is encrypted, to prevent others having
security when shopping on your site. Savvy shoppers
access to the information or having the ability to
can’t be fooled!
modify it.
A secure site will have ‘https’ at the beginning of it’s
URL, along with a padlock symbol. For ‘in the know’
users, this is a telling sign of whether you’re a trusted
and reliable source to be shopping from and handing
their data too.
For a vast majority of customers, this

is a detrimental factor to whether
they will make a purchase or leave
your site.
Now that you’ve jumped into the world of online security, it’s time to get yourself into
a position that provides your users with a comfortable experience with a secure site,
if you haven’t done so already.
Go Global

Want to take your business to its full potential?
Then going global could be the next step for you. Taking your business
them into
international and discovering the black
your untapped in the
sales growth run
could be the
answer to the exponential growth of your business.
up to Christmas.
Why Go Global?
Going global with your business can often be an It allows an introduction and access to a new base of
intimidating vision. However, it doesn’t have to be. If customers, and sees your business become visible
you believe you have a product With
or service that of
the arrival would to a wider
COVID, 2020 brought audience.
a major step The more customers that are
see success and add value to international markets,
change. Retail’s aware of you, the more you build your brand, the
lockdown resulted in the UK’s first
more opportunity
then what are you waiting for? ever 100% eCommerce BFCM. So how did this affect for sales.
If you do your research, going global allows
that will youthis
shape take results? Sounds amazing right?
to year’s
your products to other markets that are less saturated,
and delve into spaces your competitors
In thishaven’t.
report, we look at customer
How Do I Take My Business Global?
Taking your business global comes with a few considerations:
success
Does my product inculture?
fit the 2021. Learning the language of your
You don’t want to try and sell ice to desired location Language barriers
Our aim
eskimos for instance.is to help you, as a retailer, plan and prepare
can slowsodown your venture.
Familiarising yourself with the Build relationships and
global markets to find your leverage local industry
market opportunity. Which experts Get local insight into
one best fits your services? your industry and audience.
Taking into account If you spend the time to get to know the
distribution abroad Do you markets and where your services would
have a reliable shipping supplier? sit, you’re already on the path to success.

Our platform provides the perfect companion to
integrate your services into international markets
through the power of Glopal. Glopal is an end-to-end Going global is about providing
fully managed cross border eCommerce platform that international shoppers with a familiar
instantly localise your online store so that you can sell
in multiple countries, languages, and currencies. Easily and delightful buying experience. If you
connect your existing Google Shopping product feeds can enable them to buy your product
with buyers worldwide to grow your sales instantly.
in their language, with their currencies
Click here for more and payment methods they trust, then
information on Glopal. they’ll trust you. Merchants investing in
localisation will have a clear advantage
over their competition when it comes
to global success in 2022.”
Patrick Smarzynski, CEO Glopal
Enabling
shoppers to buy
products
with currencies
and payment
methods they
trust!

To Conclude:
There we have it, a round up of tips and ideas to
take into 2022 to implement into your strategy
for your eCommerce business.
As we mentioned at the beginning, the consequences of Covid-19 have set some

businesses at an advantage, assisting online growth. The need to strategise and take
control of how to take this growth and run with it, is crucial in future success of your
eCommerce business.
Following this guide is a great place to start when it comes to climbing the ladder of
growth and success. Are you in a position to kick start the process of any of the tips we
have recommended but need some assistance in solution or integration?
Our platform provides the perfect companion and has intelligent features, designed to
integrate and support your eCommerce ambitions.
Request a demo today!

Find out how we can help you grow online:
www.visualsoft.co.uk | 01642 633604
For over two decades Visualsoft has been home to over a thousand of the industry’s leading online retailers and its team of more
than 360 creative visionaries, ahead-of-the-curve developers and expert digital marketers across three UK locations.
Through consistent R&D and re-investment, we’ve created the industry’s most trusted, comprehensive and frictionless all-in-one
eCommerce ecosystem.
When applied with our eCommerce ‘Steps to Success’ and integrated digital marketing toolkit it enables you to streamline your
eCommerce and digital marketing operations, expand into new markets and grow sales - all from a single centralised platform,
avoiding the need for multiple 3rd party relationships.
A smarter way to manage your eCommerce needs.

Ultimate Guide To Ecommerce Success

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The Ultimate

4 Choose the Perfect 13 Reviews

For many, 2021 was a year of uncertainty, due

So what are you waiting for…

The Ultimate Guide to eCommerce Success In 2022 3

Always choose the provider that best fits the services

This is something you don’t have to worry about when

The Ultimate Guide to eCommerce Success In 2022 *Data source: 2020/21 4

With the arrival of COVID, 2020 brought a major step

Big data insights Expert technical teams

Our platform provides the opportunity to create a bespoke site,

The Ultimate Guide to eCommerce Success In 2022 *Data source: 2020/21 5

(BF) and Cyber Monday (CM)

With the arrival of COVID, 2020 brought a major step

These methods are a great way to give customers a more

The Ultimate Guide to eCommerce Success In 2022 *source Checkout.com 6

Drive new levels of sales and

If building a trusting and comfortable experience for your customer whilst

With the arrival of COVID, 2020 brought a major step

Why is Optimisation so Impulse Purchases

The Ultimate Guide to eCommerce Success In 2022 11

The Ultimate Guide to eCommerce Success In 2022 12

Now you’re ready to delve into the world of reviews

The Ultimate Guide to eCommerce Success In 2022 13

For over a decade, Black Friday

(BF) and Cyber Monday (CM)

How to Use Email Marketing Effectively

The Ultimate Guide to eCommerce Success In 2022 14

For over a decade, EffectiveBlack Friday

have boosted the fortunes of

Click to download Dotdigital’s guide to

There are lots of ways to ensure you’re providing customers

The Ultimate Guide to eCommerce Success In 2022 15

What is Multichannel Sales? What is the Importance of

The increased exposure that comes with multichannel

comfortability, should result in growing your customer

The Ultimate Guide to eCommerce Success In 2022 16

What is an SSL? How Does a Consumer Know You

For a vast majority of customers, this

For over a decade, Black Friday

The Ultimate Guide to eCommerce Success In 2022 18

The Ultimate Guide to eCommerce Success In 2022 19

As we mentioned at the beginning, the consequences of Covid-19 have set some

Request a demo today!

The Ultimate Guide to eCommerce Success In 2022 20

A smarter way to manage your eCommerce needs.

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