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    Competitive Analysis: Rank Name Company Features Type With Additional Flavors

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    imjoyceee
    The document analyzes the competitive landscape of oatmeal brands in the Philippines. It shows that Quaker Oats and Bob's Red Mill are the top competitors based on a list of the best oatmeal brands in the country. Del Monte's Fruit and Oats product is not on the list but it has a competitive edge by offering a healthy lifestyle product with various fruit flavors. As health trends grow, Del Monte can penetrate the market in upcoming years. The global oatmeal market is also growing as consumers shift toward organic and ready-to-eat options.

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    Competitive Analysis: Rank Name Company Features Type With Additional Flavors

    Uploaded by

    imjoyceee
    70 views3 pages
    The document analyzes the competitive landscape of oatmeal brands in the Philippines. It shows that Quaker Oats and Bob's Red Mill are the top competitors based on a list of the best oatmeal brands in the country. Del Monte's Fruit and Oats product is not on the list but it has a competitive edge by offering a healthy lifestyle product with various fruit flavors. As health trends grow, Del Monte can penetrate the market in upcoming years. The global oatmeal market is also growing as consumers shift toward organic and ready-to-eat options.

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    Competitive Analysis

    Original Title

    COMPETITIVE-ANALYSIS

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    The document analyzes the competitive landscape of oatmeal brands in the Philippines. It shows that Quaker Oats and Bob's Red Mill are the top competitors based on a list of the best oatmeal brands in the country. Del Monte's Fruit and Oats product is not on the list but it has a competitive edge by offering a healthy lifestyle product with various fruit flavors. As health trends grow, Del Monte can penetrate the market in upcoming years. The global oatmeal market is also growing as consumers shift toward organic and ready-to-eat options.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    70 views3 pages

    Competitive Analysis: Rank Name Company Features Type With Additional Flavors

    Uploaded by

    imjoyceee
    The document analyzes the competitive landscape of oatmeal brands in the Philippines. It shows that Quaker Oats and Bob's Red Mill are the top competitors based on a list of the best oatmeal brands in the country. Del Monte's Fruit and Oats product is not on the list but it has a competitive edge by offering a healthy lifestyle product with various fruit flavors. As health trends grow, Del Monte can penetrate the market in upcoming years. The global oatmeal market is also growing as consumers shift toward organic and ready-to-eat options.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    COMPETITIVE ANALYSIS

    Rank Name Company Features Type With Additional


    Flavors
    1 Quick Cooking Quaker Oats 100% Natural Oatmeal Quick Cook NO
    Oatmeal from a Trusted Brand Oatmeal

    2 Organic Steel Cut Bob’s Red Mill Cheers for This Award- Steel Cut Oats NO
    Oats Winning Steel Cut Oats

    3 Flavored Oatmeal Quaker Oats If You Like to Eat Instant YES (Banana
    Honey and Bananas Oatmeal & Honey)

    4 Organic Premium Golden Oats Non-GMO and Instant NO


    Instant Oats Chemical-Free Oatmeal Oatmeal

    5 Rolled Oats Dan-D Park Rolled Oats That Are Rolled Oats NO
    Made in Canada

    6 Whole Rolled Australia Lightly Toasted Oatmeal Whole Rolled NO


    Oats Harvest for a Hearty Breakfast Oats

    7 Flavored Oatmeal Quaker Oats Instant Oats for Instant YES


    Chocolate Lovers Oatmeals (Powdered
    Cocoa)

    8 Fortified Oatmeal Golden Oats Enjoy Strawberries and Flavored YES


    Cream in Your Oatmeal Oatmeal (Strawberry)

    9 Organic Old- Bob’s Red Mill Gluten-Free and Organic Organic Old- NO
    Fashioned Rolled Rolled Oats for Savory Fashioned
    Oats Recipes Rolled Oats

    10 Instant Oats Kellogg’s Best Staple for Your Instant Oats NO


    Diet and Fitness Plans

    Table 1. Based on the Top 10 Best Oatmeal in the Philippines 2021


    Competitive Edge of Del Monte Pacific Limited

    The table above shows the top 10 best oatmeal in the country as of the year 2021, and it

    shows that Del Monte's Fruit and Oats are not on the list. The list proves that Del Monte has

    heavy competitors like Quaker Oats and Bob's Red Mill, as they are well-known and the longest-

    running brands in the oatmeal market. The list also presents that most of the oatmeal in the list

    are natural and organic, unlike Del Monte's Fruit and Oats, which has various flavors of fruits

    that are enjoyable to eat. Yet, in this period, where we are still in the middle of a pandemic, the

    preference of the consumers are changing into a healthier lifestyle. Del Monte's Oats and Fruits'

    competitive edge in the oatmeal market serves a healthy lifestyle and a satisfying snack, which

    fits the preference of most consumers nowadays. In these upcoming years, Del Monte can

    penetrate and make its way on the list of top 10 oatmeal in the country.

    The global market for oatmeal is vast growing as health is being a trend, especially in the

    current situation of the world. An article published by Technavio research shows the top 5

    oatmeal market vendors. In the years 2017 to 2021, the increase in demand for organic cereals is

    becoming a trend due to its market driver of people shifting towards healthy food. With this, the

    demand for ready-to-cook food increases. The competitive landscape for oatmeal includes the

    consumers' preference on the product’s flavor, ingredients, price, packaging, and other aspects.

    Additionally, though it is easy to enter this kind of market, company brands should be able to

    distinguish their products from their competitors using a clear and unique value proposition.

    General Mills, Kellogg, Nestle, Quaker Oats Company, Weetabix are the top five brands that are

    penetrating the global oatmeal market. According to the Oatmeal Market Size (2021), the

    oatmeal market report offers a complete summary of growth trends, revenue, demand and supply
    status, and regional segments. It also gives information on major opportunities, challenges,

    market size, sales volume, and statistical analysis over the forecast period. 

               Oatmeal is now becoming a trend in the Philippines with Filipinos shifting into healthier

    diets. Based on the reports by the FortuneBusinessInsights, the World Health Organization

    recommends the consumption of wholegrain foods such as oats, to help boost immunity,

    especially for children, and ensure adequate fiber intake for a healthy digestive system. Today,

    there is an uprising demand for organic oat-based food products such as breakfast cereals and

    organic oat flour. In the country, Quaker Oats is considered the leading brand for instant ready-

    to-cook oatmeal as it has already established its name on the oatmeal market with its affordable

    and nutritious oatmeal product with its added flavors. On the other hand, brands, such as Bob’s

    Red Mill organic steel-cut oats, Golden Oats, Dan-D Pak, Australia Harvest, and Kellogg's, are

    also among the top best oatmeal brands in the Philippines. 

               However, Del Monte is now trying to penetrate the market of instant oatmeal by

    producing and launching Fruits & Oats in the US. One of the competitive advantages of Del

    Monte Fruit & Oats is that it is the first ready-to-eat oatmeal that includes real fruits. It also has

    won awards in 2019 as the Product of the Year in the breakfast category proving to its consumers

    that it is a quality health product. Aside from the nutritious content that the product can give to

    its consumers, it also has various flavors that can be enjoyed by the buyers, such as strawberry

    apple, blueberry apple, and apple cinnamon.  

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