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    Nike's Popularity: Memorable Ads

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    Trúc Đoàn
    The value of the Nike brand increased to $34.8 billion in 2020, up over $2 billion from 2019. Nike's footwear segment generates the most revenue, bringing in over $24 billion in 2019. To maintain its recognizable brand, Nike spends heavily on advertising, with costs of $3.75 billion in 2019.

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    Nike's Popularity: Memorable Ads

    Uploaded by

    Trúc Đoàn
    16 views1 page
    The value of the Nike brand increased to $34.8 billion in 2020, up over $2 billion from 2019. Nike's footwear segment generates the most revenue, bringing in over $24 billion in 2019. To maintain its recognizable brand, Nike spends heavily on advertising, with costs of $3.75 billion in 2019.

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    The value of the Nike brand increased to $34.8 billion in 2020, up over $2 billion from 2019. Nike's footwear segment generates the most revenue, bringing in over $24 billion in 2019. To maintain its recognizable brand, Nike spends heavily on advertising, with costs of $3.75 billion in 2019.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views1 page

    Nike's Popularity: Memorable Ads

    Uploaded by

    Trúc Đoàn
    The value of the Nike brand increased to $34.8 billion in 2020, up over $2 billion from 2019. Nike's footwear segment generates the most revenue, bringing in over $24 billion in 2019. To maintain its recognizable brand, Nike spends heavily on advertising, with costs of $3.75 billion in 2019.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    In 2020, the Nike brand was valued at approximately 34.8 billion U.S.

    dollars, which
    was an increase of over two billion U.S. dollars from 2019.

    Nike's popularity
    Nike's footwear segment was the source of the most revenue for the company in
    2019, netting over 24 billion U.S. dollars that year. Among U.S. consumers, Nike was
    the most popular sports shoe, ahead of its main competitors Adidas. In recent
    years, Nike's popularity has expanded beyond the United States, with non-U.S.
    markets bringing in an increasing share of the company’s revenue.

    Nike’s advertising
    In order to remain such a recognizable brand, Nike spends an increasing amount of
    money on advertising and promotion. The company had costs of 3.75 billion U.S.
    dollars in 2019. The company prides itself on its memorable ads and is viewed as
    a diverse advertiser by U.S. audiences. In 2019, Nike was the most followed athletic
    apparel brand on YouTube, recording over 951,000 followers.

    The timeline shows Nike's estimated global market share in athletic footwear from
    2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and
    sports inspired footwear is predicted to remain steady at around 27.4 percent.

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