NIKE

Mission and vision of the company.

Nike's mission statement is: "To bring inspiration and innovation to every athlete* in the world.
(*If you have a body, you are an athlete.)" This mission statement reflects the company's focus
on innovation and inclusivity. Nike believes that everyone can be an athlete and is committed to
creating products that inspire and enable people to reach their full potential.

Nike's vision statement is: "To remain the most authentic, connected, and distinctive brand." This
vision statement reflects the company's commitment to maintaining its position as a leader in the
athletic apparel industry. Nike aims to create products that are authentic, meaning they are true to
the company's values and purpose. The company also aims to stay connected with its customers,
understanding their needs and preferences. Finally, Nike strives to be a distinctive brand, setting
itself apart from competitors through its unique product offerings and marketing strategies.

Overall, Nike's mission and vision statements demonstrate the company's commitment to
innovation, inclusivity, and authenticity. Nike aims to create products that inspire and enable
everyone to be an athlete, while maintaining its position as a leader in the industry through its
distinctive brand and focus on customer needs.

Objectives of company:

Nike's objectives can be summarized as follows:

1. Grow revenue and market share: One of Nike's primary objectives is to increase its
revenue and market share. The company aims to do this by developing innovative
products, expanding into new markets, and acquiring or partnering with complementary
companies.
2. Enhance customer experience: Nike is committed to providing a positive and memorable
experience for its customers. The company aims to achieve this by offering personalized
products, improving its e-commerce platform, and creating engaging marketing
campaigns.
3. Promote sustainability: Nike has set ambitious sustainability targets and aims to become a
leader in sustainable business practices. The company aims to achieve this by reducing its
environmental impact, improving working conditions in its supply chain, and increasing
the use of sustainable materials.
4. Foster innovation: Innovation has been a key driver of Nike's success, and the company is
committed to continuing to develop new products and technologies that meet the
changing needs of its customers.
5. Build a strong brand: Nike places a high value on its brand and aims to build brand equity
by creating products that are associated with quality, innovation, and performance. The
company also aims to maintain strong relationships with its customers and the
communities in which it operates.
Overall, Nike's objectives reflect its commitment to growth, customer satisfaction, sustainability,
innovation, and brand equity. By focusing on these objectives, Nike aims to remain a leader in
the athletic apparel industry and create long-term value for its stakeholders.

Nike is a multinational corporation that designs, develops, and sells athletic footwear, apparel,
and equipment. The company was founded in 1964 by Bill Bowerman and Phil Knight in the
United States. Nike entered the Indian market in the early 2000s and has since grown to become
one of the leading sportswear brands in the country.

Nike's first entry into India was in 1996 when it signed an agreement with Sierra Industrial
Enterprises to market its products in India. However, due to regulatory restrictions, Nike was
unable to set up a wholly-owned subsidiary in India until 2005. In the interim period, Nike
operated in India through a licensing arrangement with SSIPL Retail Limited.

In 2005, Nike established its wholly-owned subsidiary, Nike India Private Limited, and began to
expand its retail footprint in the country. Nike's growth in India has been driven by the increasing
popularity of sports and fitness activities among the Indian population. The company has also
leveraged its association with Indian cricket to build its brand in the country.

Over the years, Nike has invested in building a robust retail infrastructure in India. The company
has established Nike-owned retail stores, as well as franchised stores through partnerships with
local retailers. Nike has also invested in building its e-commerce platform in India to reach a
wider customer base.

In recent years, Nike has focused on expanding its product offerings in India beyond its core
athletic footwear and apparel categories. The company has introduced a range of products for
women and children, as well as lifestyle products such as bags and accessories.

Despite facing stiff competition from other global sportswear brands in India, Nike has continued
to grow its market share in the country. Today, Nike is a leading sportswear brand in India, with
a strong presence across retail and e-commerce channels.

Nike, Inc. is an American multinational corporation that designs, develops, and sells athletic
footwear, apparel, and equipment. The company was founded on January 25, 1964, as Blue
Ribbon Sports, by Bill Bowerman and Phil Knight. The two men met while Knight was studying
at Stanford University, where Bowerman was a track and field coach.

Initially, Blue Ribbon Sports operated as a distributor for Japanese shoe maker Onitsuka Tiger,
selling its sneakers in the United States. In 1971, Blue Ribbon Sports launched its first line of
Nike-branded shoes, which featured the iconic "Swoosh" logo designed by Portland State
University student Carolyn Davidson.

In 1978, Blue Ribbon Sports officially changed its name to Nike, Inc. The company continued to
expand its product offerings, introducing innovative technologies such as Air cushioning and the
Nike Air Jordan line of basketball shoes.

Over the years, Nike has collaborated with a number of high-profile athletes and celebrities,
including Michael Jordan, Tiger Woods, and Serena Williams, to create signature product lines.
The company has also been involved in a number of controversies related to its labor practices
and supply chain management.

Despite these challenges, Nike has remained a dominant force in the athletic apparel industry,
with annual revenues in excess of $40 billion. The company is headquartered near Beaverton,
Oregon, and operates retail stores and offices around the world.

Nike is one of the largest sportswear companies in the world, and it has consistently reported
strong financial results over the past few years. Here are some key highlights from Nike's
financial reports for the fiscal years 2019, 2020, and 2021:

Fiscal Year 2019:

 Total revenue of $39.1 billion, a 7% increase over the previous year

 Net income of $4.0 billion, a 12% increase over the previous year
 Gross margin increased by 60 basis points to 45.7%
 Digital sales grew by 35%, accounting for over 15% of Nike's total revenue
 North America remained Nike's largest market, accounting for over 40% of its total
revenue

Fiscal Year 2020:

 Total revenue of $37.4 billion, a 4% decrease from the previous year due to the COVID-
19 pandemic
 Net income of $2.5 billion, a 37% decrease from the previous year
 Gross margin decreased by 120 basis points to 43.7%
 Digital sales grew by 82%, accounting for over 30% of Nike's total revenue
 North America remained Nike's largest market, accounting for over 40% of its total
revenue

Fiscal Year 2021:

 Total revenue of $44.5 billion, a 19% increase over the previous year
 Net income of $5.7 billion, a 120% increase over the previous year
 Gross margin increased by 130 basis points to 45.0%
  Digital sales grew by 41%, accounting for over 30% of Nike's total revenue
 Greater China became Nike's largest market, accounting for over 20% of its total
revenue, surpassing North America

Overall, Nike has demonstrated resilience in the face of the COVID-19 pandemic and continued
to grow its business by focusing on digital sales and expanding into new markets. However, the
company has also faced some challenges, such as supply chain disruptions and increased
competition from other sportswear brands.

FY 2018-19:

 Nike India reported revenues of INR 1,769 crore (approximately $245 million USD), up
35% from the previous year.
 The company also reported a net profit of INR 57 crore (approximately $7.9 million
USD), up from INR 16 crore (approximately $2.2 million USD) in the previous year.
 Nike attributed its strong performance to increased sales of its footwear and apparel
products, as well as a shift towards online sales channels.

FY 2019-20:

 Nike India reported revenues of INR 1,789 crore (approximately $238 million USD), a
slight increase over the previous year.
 However, the company reported a net loss of INR 170 crore (approximately $22 million
USD), due in part to increased marketing and advertising expenses and investments in
new stores and e-commerce capabilities.
 Despite the loss, Nike remained committed to expanding its presence in India and
investing in long-term growth opportunities.

FY 2020-21:

 Nike India reported revenues of INR 2,614 crore (approximately $350 million USD), up
62% from the previous year.
 The company also reported a net profit of INR 62 crore (approximately $8.3 million
USD) for the year, driven by strong demand for its products and a shift towards online
sales channels during the COVID-19 pandemic.
 Nike continued to invest in its brand-building efforts in India, partnering with local sports
associations and events and launching new marketing campaigns targeted at young
consumers.

Overall, Nike's business in India appears to be growing and performing well, with strong demand
for its products and a focus on investing in long-term growth opportunities. However, the
company has also faced challenges related to marketing and advertising expenses, as well as
increased competition from other sportswear brands in the Indian market.
Environmental analysis of Nike in India can be conducted by looking at the company's impact on
the natural environment and its compliance with environmental regulations. Some key points to
consider are:

1. Environmental impact: Nike's manufacturing and production processes involve the use of
significant amounts of water, energy, and raw materials, which can lead to pollution and
waste. The company has taken steps to reduce its carbon footprint, but its impact on
water and air pollution, land degradation, and waste management in India needs to be
assessed.
2. Regulatory compliance: Nike is subject to various environmental laws and regulations in
India, such as the Water (Prevention and Control of Pollution) Act, 1974, the Air
(Prevention and Control of Pollution) Act, 1981, and the Hazardous Waste Management
Rules, 2016. The company's compliance with these laws and its environmental reporting
practices need to be examined.
3. Sustainable initiatives: Nike has launched various sustainability initiatives in India, such
as the Reuse-a-Shoe program and the Nike Grind program, which aim to reduce waste
and promote recycling. These initiatives should be evaluated in terms of their
effectiveness and impact.
4. Stakeholder engagement: Nike should engage with local communities, environmental
groups, and other stakeholders in India to understand their concerns and expectations
regarding the company's environmental impact and sustainability practices.

Overall, Nike's environmental analysis in India should focus on identifying its strengths,
weaknesses, opportunities, and threats related to environmental sustainability and compliance,
and developing strategies to mitigate any negative impact and maximize positive outcomes.
In fiscal year 2021 (ending May 31, 2021), Nike reported revenue of $44.5 billion, a 19%
increase over the previous year. Net income for the year was $5.7 billion, up from $2.5 billion in
the previous year. This significant growth was due to the increased demand for athletic apparel
and footwear during the COVID-19 pandemic, as more people started exercising and working
out at home.

In fiscal year 2020, Nike reported revenue of $37.4 billion, up 7% from the previous year. Net
income for the year was $2.5 billion, down from $4.0 billion in the previous year. This decline in
net income was due to higher operating expenses and the impact of the COVID-19 pandemic on
the company's operations.

In fiscal year 2019, Nike reported revenue of $39.1 billion, up 7% from the previous year. Net
income for the year was $4.0 billion, up from $1.9 billion in the previous year. This growth was
due to strong sales in North America and China, as well as a focus on direct-to-consumer sales
through Nike's e-commerce channels.

Overall, Nike has shown strong revenue growth over the past three years, driven by increased
demand for athletic apparel and footwear, as well as the company's focus on innovation and
direct-to-consumer sales. However, the COVID-19 pandemic has had a significant impact on
Nike's operations and financial performance, leading to fluctuations in net income over the past
few years.

Nike is a multinational corporation that designs, develops, and sells athletic footwear, apparel,
and accessories. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track and
field coach, and Phil Knight, a middle-distance runner. The company began as a distributor for
the Japanese shoemaker Onitsuka Tiger, but later started designing and producing its own
footwear.

In 1971, the company changed its name to Nike, Inc., and introduced its iconic "swoosh" logo.
Nike's first flagship product was the Nike Cortez running shoe, which was introduced in 1972
and became a best-seller.

Over the years, Nike has introduced a number of innovative products, including the Air Max
series of shoes, which featured a visible air cushioning unit in the sole, and the Nike Dunk, a
basketball shoe that became popular among skateboarders in the 1980s.

Nike has also established itself as a major sponsor of sports teams and athletes, including
Michael Jordan, Tiger Woods, and Serena Williams. The company's "Just Do It" advertising
campaign, launched in 1988, has become one of the most iconic and recognizable slogans in the
world.
In recent years, Nike has expanded its product offerings to include athletic apparel and
accessories, and has also focused on sustainability initiatives, such as using recycled materials in
its products and reducing waste in its supply chain.

Today, Nike is one of the largest and most recognizable brands in the world, with operations in
more than 190 countries and a global workforce of over 75,000 employees.

Nike is a multinational corporation that designs, develops, and sells athletic footwear, apparel,
and accessories. Its products and services can be broadly categorized as follows:

1. Footwear: Nike offers a wide range of athletic footwear for various sports and activities,
including running, basketball, soccer, football, tennis, and golf. Its footwear products
feature innovative technologies, such as Nike Air and Nike Flyknit, which provide
cushioning and support.
2. Apparel: Nike also offers a variety of athletic apparel, including shorts, shirts, jackets,
and leggings. Its apparel products are designed to be lightweight, breathable, and
moisture-wicking, and are often made from sustainable materials.
3. Accessories: Nike produces a range of accessories, including bags, hats, socks, and
sunglasses. These accessories are designed to complement its footwear and apparel
products and often feature the Nike logo and branding.
4. Digital Services: Nike offers a variety of digital services, including the Nike Training
Club app, which provides workouts and training plans, and the Nike Run Club app,
which allows runners to track their progress and connect with other runners.
5. Retail: Nike operates retail stores around the world, selling its footwear, apparel, and
accessories products. It also operates its e-commerce platform, which allows customers to
purchase its products online.

Overall, Nike's products and services are designed to help athletes of all levels achieve their
goals and perform at their best. The company is known for its innovative products, focus on
sustainability, and commitment to providing customers with high-quality products and services.

Nike is one of the world's largest manufacturers of athletic footwear, apparel, and equipment,
with a global market presence. In terms of competitive analysis, it's important to assess Nike's
strengths, weaknesses, opportunities, and threats in the market.

Strengths:
 1. Strong Brand Recognition: Nike's brand is recognized worldwide, making it a dominant
player in the athletic apparel and footwear industry.
2. Product Innovation: Nike has been known to develop innovative products that cater to the
specific needs of athletes.
3. Wide Distribution Channels: Nike products are available in almost every country, and the
company has partnerships with many retailers, making its products accessible to
consumers.
4. Diversified Product Portfolio: Nike offers a broad range of products, including apparel,
footwear, and accessories, catering to a wide range of customers.
5. Effective Marketing Strategies: Nike's "Just Do It" campaign is one of the most
successful marketing campaigns of all time and has contributed to the brand's strong
recognition.

Weaknesses:

1. High Prices: Nike's products are generally priced higher than those of its competitors,
making it less accessible to budget-conscious consumers.
2. Dependence on Third-Party Manufacturers: Nike relies heavily on third-party
manufacturers to produce its products, which can lead to supply chain disruptions.
3. Over-Reliance on the US Market: While Nike has a global presence, it generates most of
its revenue from the US market.
4. Environmental Concerns: Nike has faced criticism for its environmental practices,
including the use of hazardous chemicals in its manufacturing process.
5. Limited Product Customization: Nike's customization options are relatively limited
compared to some of its competitors.

Opportunities:

1. Expansion into Emerging Markets: Nike can expand its market share in emerging
markets, where there is a growing demand for athletic apparel and footwear.
2. Growing Demand for Sustainable Products: Nike can capitalize on the growing trend of
consumers' preference for sustainable and eco-friendly products.
3. E-commerce: Nike can leverage its strong online presence and invest more in its e-
commerce platform to boost online sales.
4. Product Diversification: Nike can continue to diversify its product portfolio by expanding
into other sports categories.
5. Influencer Marketing: Nike can partner with social media influencers to increase brand
awareness and reach younger audiences.

Threats:

1. Intense Competition: Nike faces intense competition from other major players in the
industry, such as Adidas, Under Armour, and Puma.
2. Economic Uncertainty: Economic downturns can affect consumer spending, which can
hurt Nike's revenue.
 3. Counterfeit Products: Nike products are often counterfeited, which can damage the
brand's reputation and reduce sales.
4. Changes in Consumer Preferences: Shifts in consumer preferences towards other types of
sports or athletic wear can affect Nike's revenue.
5. Trade Regulations: Changes in trade regulations or tariffs can increase production costs,
which can affect Nike's profitability.

Nike faces competition from several players in the Indian market, including:

1. Adidas: Adidas is a global athletic apparel and footwear company that is a direct
competitor of Nike in India. It has a strong brand presence and offers a diverse range of
products, including shoes, clothing, and accessories.
2. Puma: Puma is a German-based athletic apparel and footwear company that competes
with Nike in the Indian market. It offers a diverse range of products, including shoes,
clothing, and accessories.
3. Reebok: Reebok is a subsidiary of Adidas and competes with Nike in the Indian market.
It offers a range of athletic footwear and apparel products, including running shoes,
training shoes, and sports clothing.
4. Skechers: Skechers is a US-based company that offers a range of products, including
athletic footwear, casual footwear, and apparel. It has grown rapidly in recent years and
competes with Nike in the Indian market.
5. Asics: Asics is a Japanese-based company that specializes in athletic footwear and
apparel. It offers a range of products, including running shoes, training shoes, and sports
clothing, and competes with Nike in the Indian market.

Other notable competitors of Nike in India include Fila, Woodland, and Bata.

Environmental analysis of Nike includes examining the external factors that may impact the
company's operations and its ability to achieve its goals. Here are some factors to consider:

1. Climate change: As a manufacturer of athletic apparel and footwear, Nike's production

processes consume energy, emit greenhouse gases, and contribute to climate change. The
company has set a goal to reduce its carbon footprint by 30% by 2030 and is exploring
new sustainable manufacturing methods and materials to achieve this.
2. Sustainable materials: Nike is increasingly using sustainable materials such as recycled
polyester and organic cotton in its products. The company's Flyleather technology, which
uses 50% recycled leather fibers, is an example of its commitment to sustainable
innovation.
3. Water usage: The textile industry, including athletic apparel production, is a significant
water consumer. Nike has set a goal to reduce the amount of water used in its
manufacturing processes, and it is exploring new methods to recycle water and reduce
waste.
4. Waste reduction: Nike has set a goal to divert 99% of all footwear manufacturing waste
from landfills by 2020. The company has implemented closed-loop production processes
and recycling initiatives to achieve this goal.
5. Regulatory compliance: Nike must comply with local and international regulations
governing the manufacture and sale of its products. Changes in regulations, such as those
related to environmental protection or labor practices, could impact Nike's operations and
profitability.
6. Public perception: As a global brand, Nike's reputation is critical to its success. Any
negative perception of the company's environmental practices could impact its sales and
brand image.
7. Stakeholder expectations: Nike's stakeholders, including customers, investors, and
employees, increasingly expect companies to prioritize sustainability and social
responsibility. Failure to meet these expectations could result in negative publicity and
harm to the company's reputation.