Republic of the Philippines

Isabela State University

COLLEGE OF EDUCATION
Roxas-Campus

LEGASPI, CHRISTIAN S.
BSE III- FILIPINO
MODULE 2
Activity 1
Using the internet, search for a well-known successful agribusiness entrepreneur in the
Philippines. Gather information about his/her journey towards successful entrepreneurship.
Identify his/her objectives, business background and success stories. Summarize what you have
learn from them.
JOSEPH CALATA (born July 31, 1980) is a Filipino businessman. He served as the
Chairman/President and Chief Executive Officer of Calata Corporation. It was at one point one
of the largest combined distributors of agro-chemicals, fertilizers, and seeds in
the Philippines until its trading was suspended by the country's Securities and Exchange
Commission in 2017.
At age 31, was thought to be a self-made billionaire following his company's Initial
Public Offering (IPO) in the Philippine Stock Exchange (PSE). He was thought to be the
youngest chairman of a publicly listed company in the PSE until the company's collapse.
Business beginnings
In 2001, shortly after graduating with a degree of Bachelor of Science in Commerce,
Major in Management of Financial Institutions from the De La Salle University, Calata joined J.
Melvin's Trading, a small poultry feed retail store located in their hometown of Plaridel,
Bulacan.
During his early leadership, he introduced computerized innovations in their business
such as adding accounting and inventory system. Through his efforts and aggressiveness, the
company added more retail branches. Joseph has become well known in the business industry
after steering his Calata Corporation to steady growth and to become the largest distributor of
agricultural products such as fertilizers, seeds, chemical and veterinary medicine in the country.
Calata Corporation
The simple poultry retail store has become one of the giants in the agricultural industry.
From purchasing its first company computer in 2001, to hiring their first salesman in 2002, the
company's revenue grew to PHP 200 million in 2003. It was in 2006 when the company achieved
its first billion in sales. In 2012, the company's revenue rose to as high as PHP2.2 billion paving
the way for Calata Corporation's to gain entry to the Philippine Stock Exchange.
 During the company's initial public offering on May 23, 2012, Calata Corporation's
market capitalization was PHP 2.7 billion. Calata Corp's stock price started at PHP 7.50 per
share that day and even rose to PHP 23.95 per share before dropping to 11.2% lower than its
initial price offering.
On Nov 8, 2015, Calata Corporation achieved a Guinness World Record on the largest
serving of roast pork  beating Mexico's record. Held at the Liwasang Aurora, Quezon City
Memorial Circle, this event also served as celebratory feast and an early Christmas treat for the
less privileged residents of Metro Manila, as part of the company's 16th anniversary. This event
was also the launching of a new business segment of Calata Corporation's meat business.
Objectives
Joseph Calata told reporters the joint venture with the Australian technology firm can
revolutionize the country’s agriculture sector through the systems and technologies to be
introduced to farmers all over the Philippines.
“We are excited that we can help farmers be more efficient in the way they do things in
farming. This can bring great impact on the income that farmers generate,” Calata said.
He added that this is the first privately led initiative to institute data-driven farming on a
nationwide scale.
“Calata now aims to lead the Philippine agricultural sector into the ‘Agricultural Internet
of Things,’ which is intelligence-based farming that relies on real-time field data to improve
decision-making across the entire supply chain,” 
 Activity 2
ASSESSING ENTREPRENEURIAL COMPETENCIES
Instructions:
1. Read each statement and decide how well it describes you. Be honest about
yourself.
2. Select one of the numbers to indicate how well the statement describes
you:
5 = Always
4 = Usually
3 = Sometimes
2 = Rarely
1 = Never
3. Write the number you selected on the line to the right of each statement.
4. Some statement may be similar but no two are exactly alike.
5. Please answer all questions.
Questions Rating
1. I look for things that need to be done. 4
Hinahanap ko ang mga bagay na kinakailangang gawin at tapusin.
2. When faced with a difficult problem. I spend a lot of time trying to find a 5
solution.
Kapag nahaharap ako sa mahirap na problema, gumugugol ako ng
maraming oras sa paghahanap ng solusyon.
3. I complete my work on time. 4
Tinatapos ko ang mga bagay na kinakailangang gawin at tapusin.
4. It bothers me when things are not done very well. 3
Naaapektuhan o namromroblema ako kapag ang mga Gawain ay hindi
nagawa nang maayos o mahusay.
5. I prefer situations in which I can control the outcomes as much as 3
possible.
Hangga’t maaari, pipiliin ko ang mga sitwasyon na kung saan kaya kong
kuntrolin ang magiging bunga o kalalabasan nito.
6. I like to think about the future. 4
Gustong-gusto kong pag-isipan ang hinaharap.
7. When starting a new task or project, I gather a great deal of information 4
before going ahead.
 Kapag nagsisimula ako ng bagong Gawain o proyekto, nangangalap
muna ako ng maraming impormasyon bago simulant ito.
8. I plan a large project by breaking it down into similar tasks. 2
Pinaplano ko ang malaking proyekto sa pamamagitan ng pag-untiunti
dito.
9. I get others to support my recommendations. 2
Nanghihimok ako ng iba upang suportahan ang aking mga
panukala, mungkahi o rekomendasyon.
10. I feel confident that I will succeed at whatever I try to do. 3
Naniniwala ako na ako ay magtatagumpay sa anumang ninanais kong
gawin.
11. No matter whom I’m a good listener. 4
Kahit sino ang aking kausap, ako ay masinsinang nakikinig.
12. I do things that need to be done before being asked by others. 4
Ginagawa ko ang mga bagay na kinakailangan kong gawin o tapusin
bago pa man mautusan o masabihan ng iba.
13. I try several times to get people to do what I would like them to do. 3
Sinusubukan kong hikayatin ng maraming beses ang ibang tao na gawin
ang mga bagay na nais kong gawin nila.
14. I keep the promises I make. 4
Tinutupad ko ang mga pangakong binibitawan ko.
15. My own work is better than that of people I work with. 2
Ang sarili kong gawa ay mas mahusay kaysa sa mga gawa ng mga taong
nakakatrabaho ko.
16. I don’t try something new without making sure I will succeed. 3
Hindi ako sumusubok ng ibang bagay o anumang bago hangga’t hindi ko
nasisiguro na ako ay magtatagumpay.
17. It’s a waste of time to worry about what to do with your life. 2
Aksaya lamang sa oras ang pag-aalala o pag-iisip sa mga bagay na
gagawin mo sa iyong buhay o kinabukasan.
18. I seek the advice of people who know about the tasks I am working on. 4
Hinahanap ang payo ng mga taong marunong sa trabahong aking
ginagawa.
19. I think about the advantages and disadvantages or different ways of 3
accomplishing things.
Pinag-iisipan ko ang pakinabang o ikasasama ng iba’t ibang paraan
upang magawa at matapos ang aking gawain o layunin.
20. I do not spend much time thinking how to influence others. 2
Hindi ko pinag-aaksayahan ng panahon na pag-iisip kung paano ko
makukumbinsi ang iba.
21. I change my mind if others strongly disagree with me. 3
Binabago ko ang aking pananaw o kaisipan kung ang iba ay hindi
sumassang-ayon sa kagustuhan ko
22. I feel resentful when I don’t get my way. 3
Nagagallit at naiinis ako kapag hindi nangyayare ayon sa kagustuhan ko
ang mga gawain o proyektong gusto ko.
23. I like challenges and new opportunities. 4
Mahilig ako sa mga pagsubok at bagong oportunidad sa buhay.
24. When something gets in the way of what I’m trying to do, I keep on 5
trying accomplish what I want.
Sinusubukan ko paring tapusin ang gusto kong tapusin sa gitna ng
balakid.
25. I am happy to do someone else’s work, if necessary to get the job done 4
on time.
Masaya akong gawin ang gawain ng iba kung kinakailangan upang
matapos lamang ito sa oras.
26. It bothers me when my time is wasted. 3
Hindi ako mapakalli kung nasasayang ang aking oras.
27. I weigh my chances of succeeding or falling before I decide to do 3
something. Tinitimbang ko kung ako’y magtatagumpay o mabibigo bago
ko gawin ang isang bagay.
28. The more specific I can be about what I want in life, the more chance I 4
have to succeed.
Kapag mas magiging tiyak o maalam ako sa gusto ko sa buhay, mas
malaki ang pagkakataon kong magtagumpay.
29. I take action without wasting time gathering information. 3
Kumikilos ako ng walang inaaksayang oras sa pangangalap ng
impormasyon.
30. I try to think to all the problems I may encounter and plan what to do if 3
each problem occurs.
Sinusubukan kong isipin lahat ng problema na maaaring mangyari at
plinaplano ko ang solusyon sa bawat isa kung sakaling ito ay maganap.
31. I get important people to help me accomplish my goals. 2
Nagpapatulong ako sa mga mahahalagang tao para tapusin ang aking
mga balakin o layunin.
32. When trying something difficult or challenging, I feel confident that I 3
will succeed.
Kapag sinusubukan kong gawin ang mahirap na gawain, malakas ang
loob at tiwala ko sa aking sarili na magtatagumpay ako.
33. In the past, I have had failures. 4
Nasusubukan ko nang mabigo sa nakaraan.
34. I prefer activities that I know well and with which I am comfortable. 4
Mas pinipili ko ang mga gawaing kavisado ko at komportable ako.
35. When faced with a major difficulty, I quickly go on to other things. 3
Kapag masuliranin ang aking ginawa, nag-iiba ako ng ginagawa.
36. When I am doing a job for someone, I make a special effort to make sure 3
that person is happy with my work.
Kapag gumagawa ako ng gawain para sa iba, pinag-iibayo at pinag-
sisikapan kong gawin ito ng maayos upang matuwa sya sa aking trabaho.
37. I’m never entirely happy with the way in which things are done; I always 3
think that there must be a better way.
Kailan man ay hindi ako nakontento sa pagkakagawa o pagkakayare ng
 mga bagay-bagay; naniniwala ako na meron at merong ibang
pamamaraan para mas maging maganda ito.
38. I do things that are risky. 3
Ginagawa ko ang mga bagay na hindi ako siguradong maganda o mabuti
ang magiging kahihinatnan o resulta nito.
39. I have a very clear plan in life. 3
Mayroon akong maliwanag at siguradong plano sa buhay.
40. When working on a project for someone, I ask many questions to be sure 4
I understand what that person wants.
Kapag nagtratrabaho ako para sa isang tao, marami akong katanungang
ginagawa upang masiguradong maiintindihan ko kung ano ang gusto
niyang mangyari.
41. I deal with problems as they arise, rather than I spend time trying 2
anticipate them.
Sinusulusyonan ko ang mga problema kapag nangyayari na. Hindi ko
pinag-aaksayahang pag isipan ito kung hindi pa ito nangyari.
42. In order to reach my goals, I think of solutions that benefit everyone 4
involved in a problem.
Upang maabot ko ang aking mga layunin, iniisip ko ang mga solusyon na
makakapagbigay benipisyo sa bawat isang apektado ng problema.
43. I do every good work. Gumagawa ako ng maganda at mahusay na 3
trabaho.
44. . There have been occasion I took advantage of someone. 1
Mayroong mga pagkakataong nilalamangan ko ang aking kapwa.
45. I try things that are very new and different from what I have done before. 4
Sinusubukan ko ang mga bagay na bago at iba sa mga dati ko nang
ginawa.
46. I try several ways to overcome things that get in the way of reaching my 3
goals. Sinusubukan ko ang mga iba’t ibang paraan upang malampasan ko
ang mga bagay na humahadalang sa aking mga layunin.
47. My family and personal life are more important to be than work 3
deadlines I set for my life.
Mas mahalaga para sa akin ang aking pamilya sa personal na buhay
kaysa sa mga gawain na dapat matapos sa nakatakdang oras.
48. I find ways to complete task faster at work and at home. 3
Baghahanap ako ng mga paraan uoang mas mapabilis ang pagkakayari
ng aking gawain ssa trabaho at sa bahay.
49. I do things that others consider risky. 3
Ginagawa ko ang mga gawain na itinuturing ng iba na walang katiyakan.
50. I am as concerned about meeting my weekly goals as I am for my yearly 3
goals.
Inaalala ko ang gusto kong tuparin ang aking mga lingguhang layunin
katulad ng kagustuhan kong tuparin ang taunang layunin ko.
51. I go to several sources to get information to get help with tasks or 4
projects. Naghahanap ako ng iba’t ibang maaaring pagmulan ng mga
inpormasyon na makakatulong sa aking gawain.
 52. If one approach to a problem thus not work, I think of another approach. 5
Kapag ang isang paamamaraan sa problema ay hindi epiktibo, nag-iisip
ako ng ibang paraan.
53. I am able to get people to have strong opinions or ideas to change their 3
minds. Kaya kong baguhin ang kaisipan ng mga taong mayroong matigas
na pananaw, paniniwala o kaisipan.
54. I stick with my decisions even if others disagree strongly with me. 4
Pinaninindigan ko ang aking desisyon kahit ang iba ay hindi sumasang-
ayon sa akin.
55. When I don’t know something, I don’t mind admitting it. 5
Kapag hindi ko alam ang isang bagaya, hindi ako nahihiya aminin ito.

How to score
1. Using the table below, do the following:
 Enter ratings from the completed questionnaire on the lines above the item numbers in
parenthesis.
 Do the addition and subtraction indicated in each row to compute each PEC score. Note
that the item numbers in the columns are consecutive. Item no.2 is below item no.1, and
so on.
 Add all the PEC scores to get your total raw scores.

Ratings of Statements Score PEC

___4 + __4_ + __4_ - __4_ + __4_ + 6 = 18 Opportunity seeking

(1) (12) (23) (34) (45)

19 Persistence
___5 + __3_ + __5_ - __3_ + __3_ + 6 =
(2) (13) (24) (35) (46)
18 Commitment to Contract
___4 + __4_ + __4_ + __3_ - __3_ + 6 =
(3) (14) (25) (36) (47)
14 Demand for quality/
___3 + __2_ + __3_ + __3_ - __3_ + 6 = efficiency
(4) (15) (26) (37) (48)
14 Risk taking
___3 - __3_ + __3_ + __3_ + __3_ + 6 =
(5) (16) (27) (38) (49)
18 Goal setting
___4 - __2_ + __4_ + __3_ + __3_ + 6 =
(6) (17) (28) (39) (50)
19 Information seeking
___3 + __4_ - __3_ + __4_ + __4_ + 6 =
(7) (18) (29) (40) (51)
___2 + __3_ + __3_ - __2_ + __5_ + 6 = 17 Systematic
(8) (19) (30) (41) (52) planning/monitoring
11 Persuasion and networking
___2 + __2_ + __2_ - __4_ + __3_ + 6 =
(9) (20) (31) (42) (53)
16 Self-confidence
___3 - __3_ + __3_ + __3_ + __4_ + 6 =
(10) (21) (32) (43) (54)
7 Correction Factor
___4 - __3_ - __4_ - __1_ + __5_ + 6 =
(11) (22) (33) (44) (55)
After completing the rating table, proceed to the next steps.
2. Get your net score by subtracting the correction factor from your total
raw score. The correction factor is used to determine whether or not a person tries to present
a very favorable image of herself. If the total
score on this factor is 20 or greater , then the scores on the PECS must
be corrected to provide a more accurate assessment of the strength of the PEC scores for that
individual. Follow the following steps:
a. Go to the last column of the ratings table. Total your scores in
Item 11, 22, 33, 44, and 55. The sum you will get is the correction factor score.
b. Now that you have the correction factor score, use the following
guide in figuring how much to subtract from your raw score. Encircle
or highlight the numbers that correspond to your score.
If the correction factor is: Subtract the following number
from each PEC:
24 or 25 7
22 or 23 5
20 or 21 3
19 or less 0
3. Now you can correct your raw scores in each PEC. Use the following table
while referring to the original ratings.

PEC ORIGINAL - CORRECTION = CORRECTION

SCORE NUMBER TOTAL
Opportunity seeking 18 - 0 = 18
Persistence 19 - 0 = 19
Commitment to Contract 18 - 0 = 18
Demand for quality/ efficiency 14 - 0 = 14
Risk taking 14 - 0 = 14
Goal setting 18 - 0 = 18
Information seeking 19 - 0 = 19
Systematic planning/monitoring 17 - 0 = 17
Persuasion and networking 11 - 0 = 11
Self-confidence 16 - 0 = 16

4. Get your PEC profile by transferring the corrected PEC score to the
profile sheet below. Using the profile sheet on the next page, follow the steps below:
a. Mark an “x” at the appropriate point on the horizontal line for each
PEC.
Example: If the score for opportunity seeking is 17, it will appear as follows:
Opportunity seeking: ___ : ___ : ___ : x_ : ___ :
0 5 10 15 20 25
b. Draw a heavy vertical line connecting the “Xs” for each PEC and you
have constructed your PEC profile.

PEC Profile Sheet

Opportunity seeking

Persistence

Commitment to Contract

Demand for quality/ efficiency

Risk taking

Goal setting

Information seeking

Systematic planning/monitoring

Persuasion and networking

Self-confidence

0 5 10 15 20 25
Activity 3
Read and analyze the following questions carefully.
1. Which groups in the Philippines have been stereotyped as “business minded?” What
factors do you think inclined them to business?
o Traditionally, the Chinese are stereotyped as business-minded since the Chinese are
tradesmen within the Philippines. Indeed before the entry of the Spaniards, the
Chinese already exchanged with the islanders to barter trade or trade money. When
the Spanish came, the Chinese settled here within the nation and changed over to
Catholicism to proceed with the exchange.
Regarding your other question, the factors that inclined them to establish a business are the
following. :

1. Chinese are regarded to be frugal. Even just a peso in profit is important

because they value every centavo of money.
2. Hard work is valued. In the past, Filipinos are not very persistent in hard work
so the Chinese take the bulk of labor, the Spanish culture of siesta proliferated
but it seems that it is innately cultural because, from Lee Kwan Yu’s speech ( I
forgot what speech it was), Malays are also held in the same nature. Nowadays,
this is not true because of the American influence and Industrialization in the
country and the need for the family’s survival that Filipinos go abroad to work
for the family. If you see Filipinos who are AWOL, understand that this is not
the main vie of Filipinos regarding work. A person in the family who does not
work is often despised in the household.
3. Value in the family business. Once the Chinese get enough capital, they go start
a business. Before, those kinds of businesses involved in retail. Then, it
expanded into other industries. It took a generation to build family corporations
that is why most small business corporations in the Philippines are Chinese.
Additionally, they often inherit this to their descendants so they can continue
the business.
4. They instill in their children to venture their capital. This is due to the
generational experience of the Chinese in handling business that is why they
ofter instill in their children what business concepts they know from
experiences.
5. They love to invest. They invest their money or expand their capitalization to
acquire more money. They often taught these to their children. This is unlike
most Filipinos until now because the value of money is only to save and spend
money.
2. Why are some Filipinos not as entrepreneurial as they ought to be? How does this affect
the rate of development or level of prosperity of the country?
o Filipinos are not as entrepreneurial as they ought to be because Filipinos are brought
up at an early age to think that victory can only be accomplished thru productive
work. Which the only way to be employed is to induce a college degree. Lack of
readily available startup capital. It is very difficult to induce credit within the
Philippines. So unless you know somebody who advances you a few cash you'll
likely not risk beginning a trade. For these reasons, it can affect the rate of the
development or level of prosperity of the country because entrepreneurs are one of
the largest taxpayers in the country by the use of their tax we can improve the
services provided to every person. Our society should also realize that our aspiring
Filipino entrepreneurs, who are passionate to help our country grow, need more
support rather than discouragement.

3. Given the early life and cultural experiences of entrepreneurs as outlined in this topic,
how do you appraise your own readiness for entrepreneurship?
o For me, I am a bit ready for entrepreneurship since I gained some experiences but I
know that there are still instances that I do know but I am also willing to learn new
things. Since you were never truly prepared for entrepreneurship. And no matter how
much you plan to be one - taking classes, learning from others, joining a startup,
joining wander support - you’re still aiming to realize how ill-equipped once you
begin a trade. And sometimes obliviousness is rapture. If I had to define when
somebody is truly ready for the enterprise, it’s when they don’t have time to think if
they’re prepared or not whereas building commerce.
Activity 4
Read the instructions carefully.
1. Prepare a daily planner for the next seven (7) days. At the end of each day, answer the
following questions:

What were the What were the What What must I do

planned planned accounted for next time to
activities that I activities that Imy failure to do succeed in
was able to do? was not able to some of the carrying out my
do? planned plans?
activities?
Day 1 Doing activity 1 Finish other Lack of time. Avoid doing
and 2. subject. other things that
are not
necessary.
Day 2 Start activity on Finish all the There are some Keep away from
the other subject. activities within distructions. any distructions.
the subject.
Day 3 Making a video Writing an Browsing on Minimize using
presentation. essay. social media. social media.
Day 4 Finished my Make a There are some Keep away from
essay. powerpoint distructions. any distructions.
presentation.
Day 5 Finished Cleaning my Lack of time. Be persistent on
powerpoint room. doing the
presentation and planned activity.
lesson plan.
Day 6 Cleaning my Cleaning the Browsing on Limit myself on
room. entire house. internet. doing other
things.
Day 7 Cleaning the Work out. Lack of time and Take some time
house and tired of doinf to rest.
wasing clothes household
chorses
 2. List down your weak personal entrepreneurial characteristics which you wish to develop
and propose at least two (2) activities or measures that you can do to strengthen your
weak PEC?
 Opportunity seeking
 Risk taking
 Motivation
 Time management
 Decision making
First you have to Rest, getting the right amount of rest is vital when it comes to
enhancing efficiency. This is for the reason that not getting enough sleep will make you twitchy
and that leads to less work done in a day. Relaxation will blow your mind in a way that will
inspire you to start fresh the next day. Second is to Get tough with distractions, cellphones and
social medias are a continuous source of temptation and distraction. Checking your inbox or
using your social media accounts are often delay disguised as work. These actions break your
focus and attention, interfering with the significant work you have to do.