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    Marketing Research Report

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    Nga nguyen thi
    The document provides guidelines for a market research report assignment. Students must form groups of 5-6 and choose a research topic. The report must be at least 10 pages following a specific format. It must include an introduction identifying the research problem and objectives, a literature review on previous related works, a description of the research methodology including data collection and analysis methods, a presentation and discussion of the results and analysis, and conclusions and recommendations. The report should also include a title page, table of contents, reference page, and appendices if needed.

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    Marketing Research Report

    Uploaded by

    Nga nguyen thi
    617 views4 pages
    The document provides guidelines for a market research report assignment. Students must form groups of 5-6 and choose a research topic. The report must be at least 10 pages following a specific format. It must include an introduction identifying the research problem and objectives, a literature review on previous related works, a description of the research methodology including data collection and analysis methods, a presentation and discussion of the results and analysis, and conclusions and recommendations. The report should also include a title page, table of contents, reference page, and appendices if needed.

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    The document provides guidelines for a market research report assignment. Students must form groups of 5-6 and choose a research topic. The report must be at least 10 pages following a specific format. It must include an introduction identifying the research problem and objectives, a literature review on previous related works, a description of the research methodology including data collection and analysis methods, a presentation and discussion of the results and analysis, and conclusions and recommendations. The report should also include a title page, table of contents, reference page, and appendices if needed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    617 views4 pages

    Marketing Research Report

    Uploaded by

    Nga nguyen thi
    The document provides guidelines for a market research report assignment. Students must form groups of 5-6 and choose a research topic. The report must be at least 10 pages following a specific format. It must include an introduction identifying the research problem and objectives, a literature review on previous related works, a description of the research methodology including data collection and analysis methods, a presentation and discussion of the results and analysis, and conclusions and recommendations. The report should also include a title page, table of contents, reference page, and appendices if needed.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 4

    MARKETING RESEARCH REPORT

    Topic: Market research and analysis of consumer behavior / attitudes towards a


    business's products or services.

    Request:

    -Each group consists of 5-6 students.

    -Specific topics are chosen by groups.

    -Report format: Times New Roman, font size 12, line spacing 1.5. Minimum 10 Pages.

    -Deadline for submission: week 13

    -All information citation must indicate the sources and references.

    Main content:

    •Table of contents

    •Identify research problems and objectives:

    For example: the attitude of consumers toward shampoo, food, service… researching and
    testing a new product ...

    •Research plan:

    -Primary and secondary data.

    -Research methodology: survey and interview

    -Research tools: Questionnaires, 15-20 questions, the research problem

    - Sample size: 40-50 feedback.

    •Information gathering: through contact methods to collect information

    •Analysis: data, statistics, demonstration, figures...

    •Suggestions: Strategies that businesses need to implement on products, brands, prices,


    marketing channel, distribution, promotion.

    1
    Basic Parts of a Research Paper

    1. Title Page

    Oftentimes referred to as the ‘cover page,’ this section is where you indicate the title of your
    research, your name, institutional information and a few other relevant information
    prescribed by your instructor.

    Ex:

    International School, VNU

    AN ANALYSIS OF THE EFFECTIVENESS OF MARKETING MIX IN DEVELOPING


    NEW PRODUCT: A CASE OF…

    by

    INS 2003 6

    ……

    2. Table of content, including:

    1. Introduction

    Introduce to your reader the “problem” by providing a brief background of your research.
    Include the basic reasons how and why you came-up with the problem, and the probable
    solutions that you can offer. In general, the introduction summarizes the purpose of the
    research paper.

    2. Review of Related Literature

    This section is where you will be providing all the relevant readings from previous works.
    Provide brief summaries or descriptions of the works of other authors. Make sure that your
    research materials are from credible sources such as academic books and peer-reviewed
    journals. Also, make sure that your reading materials are directly relevant to the topic of
    your research paper. The literature review typically includes the names of the authors, the
    titles of their works and the year of the publication of these works.

    3. Methodology

    2
    This section is where you will be providing the methods that you will be using in your
    research. Typical methodologies include laboratory experiments, statistical or mathematical
    calculations/computations, and comparison of existing literature.

    4. Analysis of Data

    This section is where you will be analyzing the data that you have obtained from the
    methodological operation that you have chosen. Depending on the type of your research
    paper, data analysis instruments and operations may vary. Common data analysis methods
    include but are not limited to SWOT Analysis (Strengths, Weakness, Opportunities and
    Threats) which is a form of a qualitative data analysis.

    5. Results / Findings / Presentation of Data

    This section is where you will be presenting the actual results of the analysis that you have
    made based on your chosen methodology.

    6. Discussion / Implication of Data Analysis

    This is where you will be discussing more of the results of your research, its implications on
    other fields as well as the possible improvements that can be made in order to further
    develop the concerns of your research. This is also the section where you need to present the
    importance of your study and how it will be able to contribute to the field.

    7.Conclusion/Suggestions/Recommendations

    Provide the conclusion to your research paper. While it is important to restate your general
    thesis in this section, it is also important to include a brief restatement of the other parts of
    the research paper such as the methodology, data analysis and results.

    8. Reference Page / Bibliography

    This section is where you list down all the academic materials you have used as sources of
    information in your research paper. Typical reference formats/styles include but are not
    limited to APA 5th, Harvard, MLA and Chicago/Turabian.

    9. Appendices

    This is the last few pages that support your analysis (especially repetitive or lengthy
    information), validates your conclusions or pursues a related point should be placed in an
    appendix (plural appendices). Sometimes excerpts from this supporting information (i.e. part
    of the data set) will be placed in the body of the report but the complete set of information (
    3
    i.e. all of the data set) will be included in the appendix. Examples of information that could
    be included in an appendix include figures/tables/charts/graphs of results, statistics,
    questionnaires, transcripts of interviews, pictures, lengthy derivations of equations, maps,
    drawings, letters, specification or data sheets, computer program information.

    The information included in the appendix must bear directly relate to the research problem
    or the report's purpose. Each separate appendix should be lettered (Appendix A, Appendix
    B, Appendix B1, Appendix B2, Appendix C, etc). The order they are presented in is dictated
    by the order they are mentioned in the text of the report.

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