Table of Contents
Table of Contents
Table of Contents
The researchers’ deepest appreciation and recognition to all the people who made
and helped this feasibility study possible. First and foremost to our Almighty God who
gives us life and strength to do our feasibility study. Also, the continuous guidance and
To the supportive parents of the researchers, who provides money for the
transportation and other expenses to make the feasibility study happen. For the
To the respondents, who had generously shared their time and effort to answer the
survey questionnaire.
To Jerry Fel D. Tungcab, who agreed to be the proponent of this feasibility study
and who also provides money for the printing expenses and more. For giving this
EveryDay Care, not just for the benefit of the children but as well as for the entire
community as a whole.
The Researchers:
Rebusquillo, Hazel
Tungcab, Jeremae
at Lower Luke Wright, Dumaguete City. This study has the objective which tackles about
the feasibility of the EveryDay Care. Further explanation about how feasible the study in
terms of the different aspects; marketing strategy that is to be used; and projected
investment needed in establishing the business are included for further understanding.
This study has the purpose to help those working parents in babysitting their children so
City who cannot take care of their children if they are loaded with works. Thus, this
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A Feasibility Study on Establishing Everyday Care in Dumaguete City
center will also benefit the children for this EveryDay Care will offer services like
academic learning, playroom, sleeping time, and art & crafts which could enhance their
abilities. This study finds that most of the parents who are working are willing and happy
TITLE PAGE
Acknowledgement i
Abstract ii
Table of Contents iv
List of Figures xi
List of Schedules xv
Historical Background 2
Mode of Financing 3
THE PROBLEM
METHODOLOGY
Research Environment 6
Research Respondents 8
Research Instruments 8
DATA
A. Marketing Aspect 11
Demand 12
Demand Analysis 12
Supply Analysis 13
Market Description 13
Marketing Mix 14
Product/Service 14
Place 14
Promotion 14
Target Market 15
Situation Analysis 15
Service Layout 15
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A Feasibility Study on Establishing Everyday Care in Dumaguete City
Presentation and Analysis of Data 21
Marketing Program 32
Positioning Strategy 32
B. Management Aspects 32
Forms of Organization 35
Recruitment Program 37
Job Analysis 37
Training Program 44
Work Policy 44
PhilHealth 46
PAG-IBIG 48
Pricing Policy 48
Sales Policy 48
Food Policy 49
Payment Policy 51
Receipt Policy 53
Picked-up Policy 53
General Polices 54
Security Policy 54
55
Sanitation Policy 56
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A Feasibility Study on Establishing Everyday Care in Dumaguete City
Close Center Policy 57
CCCTVs Policy 57
Transportation Policy 58
Typhoon Policy 58
Stealing Policy 59
Session Policy 59
Homework Policy 60
Warning/Caution Policy 61
Employees Policy 62
Employee Leave 62
Late Policy 63
C. Technical Aspects 68
Services 68
Plant Location 76
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A Feasibility Study on Establishing Everyday Care in Dumaguete City
Plant Layout 76
Utilities 76
Waste Disposal 77
D. Financial Aspects 88
Financial Analysis 89
Financial Feasibility 90
A. Summary 112
C. Conclusion 117
D. Recommendations 117
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A Feasibility Study on Establishing Everyday Care in Dumaguete City
List of Figures
Figures PAGE
1 The Location 7
2 Business Logo 17
3 Business Tarpaulin 18
4 Business Flyer 19
6 Organizational Chart 36
7 Receiving Process 69
12 Floor Plan 77
13 Main Gate 78
14 Entry 78
15 Waiting Area 79
16 Office 80
17 Comfort Room 81
18 Kitchen/Dining Area 82
19 Learning Area 83
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A Feasibility Study on Establishing Everyday Care in Dumaguete City
20 Girl’s Bedroom 84
21 Boy’s Bedroom 85
22 Playing Area 86
23 Mini Clinic 87
xiii
A Feasibility Study on Establishing Everyday Care in Dumaguete City
List of Tables
Tables PAGE
12
once Established 31
18 Log Book in Using Things that are Owned by the EveryDay Care 67
26 Owner’s Equity 93
27 Payback Period 94
28 Return on Investment 94
xv
A Feasibility Study on Establishing Everyday Care in Dumaguete City
List of Schedules
Schedules PAGE
1 Projected Revenue 95
2 Employee’s Salaries 97
4 Supplies 101
15 Accruals 108
16 Land 109
List of Appendices
Appendices PAGE
Appendix A
Appendix B
Appendix C
Appendix D
Appendix E
Appendix F
Documentation 158