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    A Feasibility Study For National University: Healtea Milk Tea

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    Danielle Nicole Marquez
    This document presents a feasibility study for a proposed milk tea business called HealTea Milk Tea. The study contains sections on management, operational, marketing, financial, and socio-economic aspects of the business. It discusses the mission, location, legal requirements, organizational structure, products, suppliers, target market, branding, financial projections, and potential impact of the business. The feasibility study was conducted by 5 students from the College of Business and Accountancy at National University in fulfillment of their management consultancy course requirements.

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    A Feasibility Study For National University: Healtea Milk Tea

    Uploaded by

    Danielle Nicole Marquez
    237 views6 pages
    This document presents a feasibility study for a proposed milk tea business called HealTea Milk Tea. The study contains sections on management, operational, marketing, financial, and socio-economic aspects of the business. It discusses the mission, location, legal requirements, organizational structure, products, suppliers, target market, branding, financial projections, and potential impact of the business. The feasibility study was conducted by 5 students from the College of Business and Accountancy at National University in fulfillment of their management consultancy course requirements.

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    This document presents a feasibility study for a proposed milk tea business called HealTea Milk Tea. The study contains sections on management, operational, marketing, financial, and socio-economic aspects of the business. It discusses the mission, location, legal requirements, organizational structure, products, suppliers, target market, branding, financial projections, and potential impact of the business. The feasibility study was conducted by 5 students from the College of Business and Accountancy at National University in fulfillment of their management consultancy course requirements.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    237 views6 pages

    A Feasibility Study For National University: Healtea Milk Tea

    Uploaded by

    Danielle Nicole Marquez
    This document presents a feasibility study for a proposed milk tea business called HealTea Milk Tea. The study contains sections on management, operational, marketing, financial, and socio-economic aspects of the business. It discusses the mission, location, legal requirements, organizational structure, products, suppliers, target market, branding, financial projections, and potential impact of the business. The feasibility study was conducted by 5 students from the College of Business and Accountancy at National University in fulfillment of their management consultancy course requirements.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    A Feasibility Study for National University

    HealTea Milk Tea

    A Project Feasibility Study


    Presented to
    The Faculty of College of Business and Accountancy
    Accountancy Program
    National University

    In Partial Fulfillment of the


    Final Requirements for the course
    MANAGEMENT CONSULTANCY

    Presented by:
    BANGGA, CARL AARON B.
    DEZA, MARIA MICHAELA MONIQUE G.
    ELLORIMO, DAX A.
    MARQUEZ, DANIELLE NICOLE V.

    Presented to:
    PROF. RODERICK RONIDEL, CPA

    JANUARY 2020

    I
    A Feasibility Study for National University

    DEED OF DECLARATION

    We, 5th year students of Bachelor of Science in Accountancy, hereby submit our project
    feasibility study entitled, HealTea Milk Tea, to the Faculty of College of Business and
    Accountancy and truthfully declare that the above titled paper is a product of our own ideas,
    research, and analysis.

    We further assert our right and responsibility relative to the use of this resource and in any
    purpose possible. Anyone who intends to use this research output for his/her own study may
    contact the researches for permission and information.

    Done this day of January on the year of our Lord, 2020 at National University – Manila, 551 MF
    Jhocson St., Sampaloc, Manila, Philippines.

    BANGGA, CARL AARON B.

    DEZA, MARIA MICHAELA MONIQUE G.

    ELLORIMO, DAX A.

    MARQUEZ, DANIELLE NICOLE V.

    II
    A Feasibility Study for National University

    ACKNOWLEDGEMENT

    We would like to express our GLORY and PRAISES to our Almighty GOD for giving us
    wisdom, patience, strength, knowledge, hope as well as guidance.

    To our beloved university, National University of Manila for being the stepping stones
    throughout our journey towards success and excellence.

    We would like to express our sincerest gratitude to our Feasibility Study Adviser because this
    hard-earned work cannot be done without the help and advice of Sir. Roderick Ronidel, CPA

    We would also like to express our earnest recognition to all the people who helped us in making
    our thesis possible.

    To our Family, Friends and Colleagues

    For the moral support and for the insights they have shared.

    III
    A Feasibility Study for National University

    APPROVAL SHEET

    The research paper in Feasibility Study has been prepared and completed by the 5th year students
    in partial fulfilment of the requirements for the course, Management Consultancy, under the
    Bachelor of Science in Accountancy.

    Examined and passed:


    EXAMINER

    MR. JANUS SIMBILLO, CPA


    Member

    Recommending approval:

    MR. RODERICK R. RONIDEL, CPA


    Adviser-Faculty, Accountancy

    Approved:

    MS. TESSIE CUA, CPA


    Program Chairperson of Bachelor of Science in Accountancy

    IV
    A Feasibility Study for National University

    TABLE OF CONTENTS

    TITLE PAGE……………………………………………………………………………………. I
    DEED OF DECLARATION…………………………………………………………………….II
    ACKNOWLEDGEMENT……………………………………………………………………....III
    APPROVAL SHEET……………………………………………………………………………IV
    TABLE OF CONTENTS………………………………………………………………………...V
    1 SUMMARY OF THE BUSINESS PROJECT……………………………………………….1-2
    Brief Discussion of the Business……………………………………………………...….1
    Mission and Vision……………………………………………………………………….1
    Objectives of the Business………………………………………………………………..1
    Location…………………………………………………………………………………..2
    2 INTRODUCTION OF THE STUDY………………………………………………………./.3-4
    Brief Background of the Study…………………………………………………………...3
    Objectives of the Study……………………………………………………………….…..4
    Scope and Limitations of the Study………………………………………………………4
    3 MANAGEMENT ASPECTS……………………………………………………………….5-13
    Legal Requirements…………………………………………………………………...… 5
    Type of Business…………………………………………………………………........….6
    Capitalization………………………………………………………………………...…...6
    Organizational Structure………………………………………………………………….7
    Recruitment and Selection Process……………………………………………………….9
    Remuneration and Benefits………………………………………………………………10
    Organizational Policies………………………………………………………………..…11
    4 OPERATIONAL ASPECTS……………………………………………………………….14-21
    Product and Service Concept……………………………………………………………14
    Pricing Matrix………………………………………………………………………...…14
    Plant and Location Layout………………………………………………………………16
    Suppliers………………………………………………………………………………...17
    Utilities………………………………………………………………………………….18
    Office Supplies……………………………………………………………………….…19
    Ordering Process……………………………………………………………………..…20
    A Feasibility Study for National University

    Packaging……………………………………………………………………………..…21
    5 MARKETING ASPECTS………………..
    …………………………………………………………………..22-38
    Market Overview…………………………………………………………………..……22
    Gantt chart…………………………………………………………………………..…..22
    Porter’s
    Framework………………………………………………………………………………………23
    SWOT Analysis……...…………………………………………………………….……25
    Demand Study………………………………………………………………………...…27
    Target Market Profile……………………………………………………………………27
    Market Research…………...……………………………………………………………27
    Brand name and logo……………………………………………………………………36
    Unique Selling
    Techniques………………………………………………………………………………………37
    Pricing Strategy…………………………………………………………………………38
    Distribution Strategy…………………….………………………………………………38
    6 FINANCIAL ASPECTS…………………………………………………………………...39-49
    Initial Capital Requirement………………..…………………………………………….39
    Sources of Financing………………………..………………………………………..….39
    Financial Projection…………………………..……………………………………...….39
    Financial Statement Analysis…………………..………………………………….…….47
    7 SOCIO ECONOMIC ASPECTS……………………..……………………………………….50
    Public Interest………………………………………………….. ……………………...50
    Government………………………………………...…………………………………...50
    Economy………………………………………………………………………………...50
    Enviroment…………………………………………….………………………………...50
    REFERENCES………………………………………………………………………...………...51
    APPENDIX…………………………………………………………...…………………............52
    CURRICULUM VITAE………………………………………………..………………………VI

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