In Organic We Trust
In Organic We Trust
In Organic We Trust
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In Organic We Trust: Is it really Organic?
The documentary In Organic We Trust (2012) asks a very important question, What is
Organic? At the beginning of the documentary bystanders are asked to explain what organic
means, if they eat organic foods, and why they eat organic. Most answers were that eating
organic foods are healthier for you and that there are not any chemicals involved with the
growing process. While that may be truer on the surface the word “organic” goes deeper than
that. Largely the word “organic” has become somewhat of a brand and larger corporations have
entered the game due to the potential profit among consumers. Small, independent companies
have been struggling to meet with the demand for organic foods while also trying to sell along
I chose the documentary In Organic We Trust because whenever I can I try to choose
organic options at the grocery store when the opportunity arises. The documentary however
poses the question, What exactly is Organic? I accompany products that claim that they are
organic to be healthier and an overall better choice for the environment over the products that are
not organic. I had never given the word “organic” much thought before, it is a word that many
hear and automatically think healthy. When purchasing fruits and vegetables I notice that there
are sometimes two options for the same product, organic or regular, with the organic products
costing more money but not by a whole lot. In my head, if I purchase the organic option over the
normal option then I am picking the healthier item for only a little bit more money than I would
have normally been spending ultimately picking the best possible option for me.
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The producer is named Rober Kiplin Pastor, an American filmmaker born in 1982.
During his career as a writer and a producer he has worked on many environmental advocacy
films including Life on Earth (2009) and How to Stop a Pipeline (2017). He believes that film is
the most effective way to bring forth an idea to a larger public. His nutrition background is close
to none being a writer and producer first, which is one of the reasons why I chose this
documentary. He was just like any average person who only thought that the organic meant that
it was better for you and for the environment, he was just a guy who was curious and wanted to
show the world the truth behind what organic really means. In Organic We Trust was produced
in the year 2012 making it 9 years old in 2021 and while I think it has held up well enough, I
believe there are definitely changes to the statistics and information presented in the film. The
world is changing constantly and that pertains to the farms and the laws that surround organic
foods and what that word truly means in the legal system.
Believe it or not there is a difference between “Organic” and “Certified Organic”. The
word “Organic” has become a term used by big companies in order to sell their products since
organic food popularity has risen, it doesn’t necessarily mean that the food is organic or endorse
the quality but just that the product has been made to certain regulations that have been set by the
National Organic Program by the USDA set in 2002 which regulates food making it “Certified
Organic”. (8:00) A common misconception is that Organic foods are free of pesticides, they are
not. However Organic foods are sprayed with biological pest management which include
compost, manure, and crop rotation to maintain a healthy ecosystem produced by local farmers.
Synthetic pesticides which include fertilizers and hormones and other various chemicals that are
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not permitted in the production of organic foods and are used by large companies looking to
make a profit rather than taking care of the land. (pg. 596)
Organic does not mean locally grown or fresh products, with an estimate of 20% of
organic food is imported from other countries by larger companies. (24:55) While large
companies are taking from organic sources, the importing process takes a while so by the time
that the products get to the U.S. then how fresh is it really. Certified organic farmers who grow
in the same country and use less harmful methods of growing can get fresh, local foods to
consumers in a timely manner that would still be considered fresh. Retailers have started to use
the term “locally grown food” as a label in order to respond to consumers desire for real, 100%
fresh, local foods from small farmers. (pg. 601) One of the most popular sources of locally
obtained fresh food have been with farmers markets, independently owned by communities
where small farm owners can sell their products to people in a safe, 100% organic way.
Agricultural solutions are very much needed when it comes to how organic food is
grown. An IPM (Integrated Pest Management) allows small farmers to get access to the
knowledge that lets them know what to spray on their crops and for how long. While an IPM can
include chemical and non chemical methods the overall goal is to eliminate chemicals and switch
to the non toxic solutions which include crop rotation. (43:30) A GRAS list (Generally
Recognized as Safe) is another solution that small organic farmers can utilize. Essentially it is a
list that lets farmers know which products are deemed as safe by the FDA that can be used on
their crops. (pg. 586) Solutions such as IPM and the GRAS list solve problems and questions that
many locally owned farmers might have if they are organic farms.
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Before watching this documentary and even before starting this class I never gave the
term “Organic” much thought, ultimately I categorized it as the healthier choice for yourself and
for the environment and was free of pesticides much like many other Americans. I was shocked
to find out that there is so much corruption and deceit behind the word that the USDA had to
coin “Certified Organic” in order to compete with larger companies who use the word just to
make a profit with the growing popularity and demand for organic foods. It is dishonest and
completely wrong for big conglomerates to use the word “Organic” even though the food that
they claim to be organic are not at all. Next time I go to the store I will be more conscious of
what I am purchasing and which labels appear on certain products whether it is certified organic
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Works Cited:
● Pastor, Robert Kiplin, and Emma Fletcher. In Organic We Trust, Pasture Pictures, 7 June
2012, tubitv.com/movies/322717/in-organic-we-trust?start=true&utm_source=google-
feed&tracking=google-feed.
standards/organic-standards.
● In Organic We Trust: Time stamp (8:00) Certified Organic, (24:55) Imported Organic
Pesticides, (pg. 601) Locally Grown Food label, (pg. 586) GRAS list.