Scribd Logo
Upload

Welcome to Scribd!

  • 83 views

    Social Media Script

    Uploaded by

    prasanna narasimhan
    The documents discuss social media posts made by Bankopedia to educate the public about various topics in banking and finance. Over several weeks, they posted on topics such as the RBI, ATMs, cash credit, credit cards, UPI, payment banks, RuPay, systemically important banks, NPCI, neo banks, and public sector banks. The goal was to increase audience awareness of lesser known banking terms and the role of important organizations, while driving engagement through social media. Color schemes and logos were also discussed in the context of building trust with consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Social Media Script

    Uploaded by

    prasanna narasimhan
    83 views5 pages
    The documents discuss social media posts made by Bankopedia to educate the public about various topics in banking and finance. Over several weeks, they posted on topics such as the RBI, ATMs, cash credit, credit cards, UPI, payment banks, RuPay, systemically important banks, NPCI, neo banks, and public sector banks. The goal was to increase audience awareness of lesser known banking terms and the role of important organizations, while driving engagement through social media. Color schemes and logos were also discussed in the context of building trust with consumers.

    Original Description:

    Social media script

    Original Title

    Social media script

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The documents discuss social media posts made by Bankopedia to educate the public about various topics in banking and finance. Over several weeks, they posted on topics such as the RBI, ATMs, cash credit, credit cards, UPI, payment banks, RuPay, systemically important banks, NPCI, neo banks, and public sector banks. The goal was to increase audience awareness of lesser known banking terms and the role of important organizations, while driving engagement through social media. Color schemes and logos were also discussed in the context of building trust with consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    83 views5 pages

    Social Media Script

    Uploaded by

    prasanna narasimhan
    The documents discuss social media posts made by Bankopedia to educate the public about various topics in banking and finance. Over several weeks, they posted on topics such as the RBI, ATMs, cash credit, credit cards, UPI, payment banks, RuPay, systemically important banks, NPCI, neo banks, and public sector banks. The goal was to increase audience awareness of lesser known banking terms and the role of important organizations, while driving engagement through social media. Color schemes and logos were also discussed in the context of building trust with consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    “Social media is not a media. The key is to listen, engage, and build relationships.

    ”
    David Alston
    In the modern era, there have been many advancements in technology that has made the
    life of human beings much easier and social media is also one of them.
    Computer technologies that allow people from all around the world to communicate with
    each other are called social media. Many people use some forms of it in their daily lives for
    sharing and receiving information, ideas, opinions, etc
    We as a group got the Banking sector to work upon

    Bankopedia – Encyclopaedia which gives the meaning or gist of all the things in the world in
    the same way we choose our name as Bankopedia which would give various facts and
    hidden terms under banking sectors
    For this we started our first campaign as “DO YOU KNOW”
    Colour scheme - The colour blue primarily conveys trust and security to consumers. That is
    precisely why so many large banks and reputed businesses built on the foundation of trust use this
    colour extensively within their logos and identities.  Yellow also represents innocence and purity.
    Using yellow can produce a cheerful effect

    Social Media 

    RBI :29 / 3 /2021


     This post was created with an intention to inform the audience visiting our
    page about the interesting yet lesser-known facts about RBI. This was done
    with an intent to put out unusual content that our targeted audience would
    rarely come across.
    o . 

    #RBI #ReserveBankOfIndia # banks #bankingknowledge


    Engagements

     Instagram
     Facebook
     Twitter

    ATM 30/3/2021

    On 30 march we posted regarding Deposit and withdrawn through


    th

    ATM. We highlighted the point on how bank allows you to do so


    with a limit depending on the type of accounts you hold and also
    charges you for the same. The motive of the post was to make
    people aware regarding the charges they pay and the benefits they
    can avail. The target audience was all kind of people who use
    these facilities on day to day basis. Engagements
     Instagram
     Facebook
     Twitter

    Cash Credit :31/3/2021

     This post was created to educate our target audience about terms like cash
    credit which are rarely heard off and to inform them about the benefits that it
    offers which could be helpful to them.
     #CashCredit #CC # banks #bankingknowledge
    Engagements

     Instagram
     Facebook
     Twitter

     
     
    Why do banks Push Credit Cards 1/4/2021 
     
     This post was posted in order to educate the audience about how Banks earn
    even they dont use the credit cards 
     Since all the post are related to banks it was important to know how banks
    have income through credit cards 
    Engagements

     Instagram
     Facebook
     Twitter

    UPI- 02-04-2021 - 
    This post was posted in order to highlight the success of UPI and How it has transformed
    and Helped the Indian Digital transformation, It was Important to know the contribution of
    UPI in india from its inception (5Yrs back)
    Engagements

     Instagram
     Facebook
     Twitter
    Payment Banks- 03-04-2021

    we posted regarding Payment Banks India , Many doesnt know the difference
    between Normal banks and Payment banks in india , and Payment banks are
    Growing in the faster phase and it was important to highlight Payment banks in
    india and the facility provided by them
    Engagements

     Instagram
     Facebook
     Twitter

    Rupay 4/4/2021

    On 4th April, we posted regarding Ru-Pay India. We highlighted the point


    on how Ru-Pay became a competitor to global payment service
    solutions. The motive of post was to make people aware about an Indian
    brand and more importantly to gather views towards the page and post. 
    Engagements

     Instagram
     Facebook
     Twitter

    Systemically Important banks 

     its important to know such banks as the are the main pillars of the banking
    systems and the strongest of all banks.

     We wanted our audience to know about these banks so that they are well
    aware that these banks are never going to fail them 
     NPCI - 06-04-2021
    This post was posted to highlight the various services offered by NPCI , and NPCI has made
    its valuable contribution to the banking sector through its products from time to time . and
    Give a brief about their few Products which are making difference in the banking sector
    Engagements

     Instagram
     Facebook
     Twitter

    Neo Banks- 07-04-2021


     
    Neo Banking: The next banking revolution for businesses the new type of banking in
    india and its a growing banking in india and often Neobanks are often mistaken for
    digital banks. It may seem similar to the way they offer online banking services, but
    there’s one fundamental difference.
    Engagements

     Instagram
     Facebook
     Twitter

     
     
     
    Public Sector Bank- 08-04-2021
     
    Since we were talking about the Banks it was somewhere important to address the
    top banks in india as per their Net assets in india hence this post was regarding the
    top banks in both Private sector and public sector banks!
    Engagements

     Instagram
     Facebook
     Twitter

    For every brand that you build you should create an engagement, with the audience to create
    that engagement with the auidiance we have made story campanig in insta travia and
    mythbusters

    You might also like