BSC Business Analytics (Coming Soon) School of Business and Economics
BSC Business Analytics (Coming Soon) School of Business and Economics
BSC Business Analytics (Coming Soon) School of Business and Economics
Do you consider yourself tech-savvy, analytical, and are you artificial intelligence and machine learning.
excited about learning how to create business • You will be acquainted with various dimensions in business
opportunities? Then this bachelor’s programme in Business (strategy, organisation, finance, marketing, and accounting)
Analytics is right for you! and economics.
If you want to turn data into business opportunities and • You will learn to understand, optimise and address
efficient business solutions, it is essential to master the challenges and bottlenecks in these areas. Knowledge of
state-of-the-art methods in data and computer science. cyber security and insight into risk management and ethical
The new Business Analytics programme is fully implications of big data play a major role in your
multidisciplinary. All technical courses include illustrations on development as a Business Analytics specialist.
how to apply the learned methods in a business context and
vice versa; the business courses require an in-depth Today's managers should be equipped to oversee increasingly
understanding of the underlying techniques needed to make complex activities, whilst simultaneously staying on top of
data-driven decisions. Everything comes together in our new developments within the fields of big data.
innovative eLab (electronic lab) courses at the end of years 1
and 2, where you solve real life data analysis cases, putting Active learning in small groups
the cherry on top of a successful year of studying and laying
the groundwork for a promising career in business analytics. Problem-Based Learning (PBL) is an innovative,
student-centred instructional method widely used at
Maastricht University. You will work in small tutorial groups
Why this programme? of no more than 15 students, and collaboratively seek
practical solutions to real-world problems. Tutors act as
The Business Analytics programme addresses a key issue in facilitators, giving help as it is needed. This allows you to
modern business programmes: how do you deal with the build independence and develop research and practical skills
huge amount of available data? needed in the workplace. As opposed to lectures, PBL is
dynamic, requiring active participation from the students.
• You will obtain a solid foundation in mathematics and
statistics, and train your analytical skills in areas such as
YEAR 1
Term I 1 Introduction to Business Analytics Mathematical Analysis
2 Statistics Knowledge Discovery and Data Visualization
3 R Functions and Libraries
Term II 4 Decision Theory Marketing and Business Analytics
5 Financial Analysis and Risk Management eLab Business Case I
6 Industrial Analytic Reporting
YEAR 2
Term III 1 Accounting Technology Forecasting and Machine Learning
2 Responsible Data Use Programming
3 Python and Web Design
Term IV 4 Database Management Modelling and Computing
5 Operations Management eLab Business Case II
6 Academic Reporting
YEAR 3
Term V 1, 2, 3 Semester Abroad
Term VI 4, 5 Elective Research Project or internship (amongst other Brightlands Smart Services Campus)
6 Bachelor Thesis
In the Business Analytics programme, you will be required to After the bachelor’s programme in Business Analytics, you
study abroad for one semester. This gives you the will be qualified and prepared for a variety of career
opportunity to expand your knowledge of other cultures and trajectories (some of the jobs in this fast-growing field don’t
practices. The School has an extensive network of more than even exist yet!). Possible positions include:
140 partner universities around the world, in countries
including Australia, Singapore, South Africa, the United • Business Analyst
States, and throughout Europe. • Manager of a business intelligence unit
• Financial specialist and economist
• Business expert and management consultant
• Business and administrative service manager
• Software and application developer
• Database and network specialist
www.maastrichtuniversity.nl/sbe