Flyers, Leaflets, Pamphlets,

Brochures and Newsletters

MASS MEDIA TEXTS
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 All of the text types
included in this presentation
have similarities but they
are not exactly the same.

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 What’s a flyer?
🐍 A flyer, also known as a handbill, is usually produced to
market a product or an event to a relatively small audience.
🐍 It offers a limited amount of information. For example, flyers
might be used to advertise a community meeting or a new
restaurant.
🐍 Flyers are handed out or hung in public places. Alternatively
they are sent out as email attachments.

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 Flyers are also used as:
🐍 announcements of events, especially
concerts or club openings.
🐍 product information for shops and
businesses, such as special offers at a
supermarket or the services offered
by a small business.
🐍 factsheets handed out at meetings or
conferences.

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 And now it’s time
Brochures, pamphlets and leaflets are
small booklets containing pictures and

for...
information about a product or service.

Leaflets are better designed than

flyers using colour printing and
better quality paper. LEAFLETS
Their design should catch the
attention of prospective
customers and consumers, and
deliver a convincing message to
them.
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 The main purpose of a leaflet is to persuade,
often in order to:
➢ promote a service or organization
➢ market and sell a product.
➢ educate, inform, persuade, or
entertain your intended audience
➢ mobilise people to support a cause
and to spread a message

Leaflets are often inserted into local

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newspapers or posted directly into
letterboxes.
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Pamphlets
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 PAMPHLETS
A pamphlet is an unbound booklet. It may
consist of a single sheet of paper or a few
folded pages. It will give more detail than a
flyer and is often used to promote awareness. A pamphlet commonly has a single topic with a
straightforward information that aims to make the
It has lesser information as compared to a
readers understand the topic easily, which is why
brochure. It consists of a single paper where
pamphlets are usually used for informing rather
the information is placed on both or one side
than to do direct selling (which is the function of a
to promote an item or to give information
brochure).
about the event.
It is also a non-periodical printed publication
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mainly written for people without much knowledge

about something or someone.
 Different types, different purposes
Civic pamphlets – used for Cultural pamphlets – used Educational pamphlets –
for providing information used for informing people
distributing information
about different countries about something or
about local issues, such as
and cultures including someone that can make the
ordinances, upcoming geography, population, and readers educate themselves
elections, and referendums. demographic data. about a particular topic such
as medical, science,
technology, training, etc.
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Newsletters
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 Newsletters
Newsletters are publications that are distributed by
businesses, charitable organizations, societies, clubs and
community bodies.

A newsletter will contain information on specific topics that

interest their specific audience. They contain the latest
information the sender wants the audience to know.

They are also an effective way to maintain contact and

keep the audience informed, involved and interested.
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 LAST BUT NOT LEAST

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 A brochure is a small booklet containing pictures
and information about a product or service. BROCHURES
You will find brochures around
you in your daily life. A brochure is
a succinct way to communicate a
message, as it does not include
much text.

Brochures come in many shapes

and sizes.

The different ways in which they

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are fold determines how they
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should be read.
 Panels: The tri-fold brochure is folded twice. Readers read the cover panel
before opening to read the inner flap and the inside panels. Images can
stretch across panels. Writing tends to be in columns.

Style:
Use one or two fonts.
Colour schemes should be consistent throughout the brochure.
Bullet points are common for communicating a message succinctly.

Negative space: In design terms, negative space' refers to white space or

unused space. It keeps the layout uncluttered and allows the reader to focus
on the main points of the brochure

Logo: The company's logo should be visible on the front and back cover
panels. The colour scheme of the brochure may use elements of the logo.

Slogan: A slogan is a catchy phrase that captures both the essence

of the business and the reader's attention.

Mission statement: A mission statement articulates why the

business does what it does..

Informative content: Basic information that answers questions about

‘what', ‘where’, ‘when’ and ‘how much’ should appear on the inner
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panels of the brochure.

Testimonials: Testimonials are positive reviews of a product or

service given by customers.
 Contact details: These usually appear on the back panel, and
include the business's address, web address, email and phone
number.

Call to action: What should the reader do with the information?

A call to action can be an imperative verb that tells the reader
how to respond.

Brochures are large in size to allow for more content

space as it needs to provide complete details about
the company and product or services.
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Pamphlets and leaflets are smaller than brochures.

 A brochure is often folded to be made small. It is
extremely difficult to create an authentic-looking
brochure with pen and paper under exam
conditions.

Therefore, the authentic-looking part is not a

component that would be assessed. What is
important when creating a brochure is the format
and the use of promotional language.

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Time to write
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 Task 1
- Choose one of the two writing
tasks below. Write a 450-600
word brochure and include the
key features of this text type. a) Experiences: Imagine you operate an outdoor
You have one hour and 30 adventure school, where you organise team building
minutes to do this. activities, camps, retreats and more. Write a brochure
that encourages people to come to your school.

b) Human ingenuity: Imagine you are organising an art

exhibition in a gallery. Write a brochure that
encourages art-lovers to come to the exhibition. You
can make up information about the exhibition, the
artist and the museum. Or you can write about an

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existing exhibition that you have seen.

 Task 2

- Remember that HL
students should write
450-600 words.
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 Tasks 3 and 4
- Remember that HL students should write 450-600 words.

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 Credits.
Presentation Template: SlidesMania

Content and samples:

- English B for the IB Diploma, by Brad Philpot. 2nd Ed. CUP

- English B Course Companion, by Saa’d AlDin and Morley. 2nd Ed. OUP.
- English B for the IB Diploma Grammar and Skills Workbook. Hodder.
- https://www.examples.com/design/brochure-pamphlet-differences.html
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