0 Formal Letter

Unit 6.1 olga) Mata g Guiding questions eae ls (cas . | Become familiar with the elements of letia, Writing * How do you write a letter to the editor? nt + Develop skills for writing letters of complains op letters to the editor. Writing an effective letter is not only a useful skill for your Paper 1 writing task, but also for life Word bank in general greeting In this unit, you will practise writing a formal leter to the editor. season Paper 1-style writing tasks are also included in ehis unit to help you prepare forthe exam, synthesise direct opening concise argument call to action Model text a Text 6.1 | ‘Your address —1— Melissa Davenport 123 Sunrise Dr. Tulsa, Oklahoma Their address —|— American Apparel 456 Sunset Ra. Los Angeles, California 28 August 2020 ‘To whom it may concern, Tam writing to you to express my concern about your recent advertisement featuring Lauren Phoenix, which I find inappropriate and disturbing. Concise argument —— | fear that women who view this ad will think that they must look young, skinny and sexually available in order to be fashionable and attractive, By stating her weight Reference to source text —/— ('150lbs of magic’), claiming she is famous and showing her sexually aroused, you create an unrealistic definition of ‘beauty’, Such images encourage bulimic, depressed and loose behaviour. In fact studies by Martin Lindstrom suggest that sex in advertising only distracts from the product and brand being promoted. Call to action —/—1 kindly ask, for the sake of young American women, that you pull this ad from all media. Your company’s image would benefit more by focusing on ‘sweatshop free’ instead of ‘sexually discriminatory’. ‘Thank you for taking my opinion into consideration for future advertising campaigns Direct opening — Salutation —1— Kind regards, Signature —— Melissa Davenport 274Key features explained EWC iune cl Addresses: Write your own ‘own address fir flowed bythe adress ote oes Fa we veng 0 hom ‘These can be written top let or top righ Date: There are diferent formats ‘the date. Any of these can be Med. “nn Greeting: With a letter to the editon its important to remain formal:Hi would not be appropriate. Direct opening: Explain why you are writing your letter You should make the point clearly at the beginning The reader might not want to read the rest of your letter if you do not state your main point from the start. Concise argument: Letters to the editor tend to be short (200-300 words). Make an effective argument in the second paragraph, explaining why the editor should care about the complaint. Refer to the stimulus text. Call to action: What should the editor do ater reading your letter? Offer the editor a solution. Salutation and signature: There is 70 need to be original or especialy creative.‘Kind regards’ very business-like. Be sure to write your name in full below your signature. Unit 6.1 Formal letter ATL. Communication skills Learning how to wr various types of letters for different purposes a useful life skill. Writing alletter, especially response to a passage or event, requires the ability to read, synthesise, formulate, argue and ‘communicate. You can practice these skills ‘throughout Chapter 6 elisa Davenport 123 Sunrise Br sa, Okahoma ‘Arnercan Apparel 456 Suet Ra. : Los Angeles, Cafornia 28 August 2020 bronchi Chere eh y studying the ‘model 28th of August 2020 texts’ and ‘Key features ‘August 28th 2020 explained’ sections. Dear Mr .or Ms ‘To whom it may concern, To the editor ‘Lam writing to you to express my concerns about. ‘I would lke to bring to your attention.’ ‘Stating [the models] weight (150Ibs of magic), clairing she is famous and literally showing her sexualy aroused, leads to bulimic, depressed and inrappropriate behaviour! “Tkindly ask that you pull the ad from all media’ focus on'sweatshop free’ instead of'sexually discriminatory! “Kind regards Sincerely, (more personal) All the best, (les formal) —— ————————— CONCEPT Purpose Jn some cultures it is not regards to formal letters state very clearly why yO polite to in the Eng] yu are writing an be very direct when stating your purpose, With lish-speaking worl id what you want Id, however, itis important to t the reader to do in response (call to action). 275

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