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    Applied

    Uploaded by

    John Marbel Paglinawan
    gfg

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    © All Rights Reserved
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    Applied

    Uploaded by

    John Marbel Paglinawan
    12 views2 pages
    gfg

    Original Title

    Applied[1]

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    gfg

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    12 views2 pages

    Applied

    Uploaded by

    John Marbel Paglinawan
    gfg

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Founded 1948 1964 1980

    Core Values Be brave, Performance, authenticity, Add style, beauty, and


    confident, innovation and innovation to their world.
    determined and sustainability.
    joyful.

    Key product Puma passionate Strides to appeal to a Offering a wide array of


    offering about designing, fashion savvy market. quality products and
    developing, experiences our customers
    In developing and
    selling and love. Whether it is for
    maintaining its marketing
    marketing everyday wear, work, or
    communications mix, Nike
    footwear, apparel performance, World Balance
    Inc.
    and accessories. provides value and comfort to
    our customers from different
    Performance and
    walks of life.
    Sport inspired
    lifestyle Product

    Unique Cat: NIKE brand identity as a Logos


    Identity symbol of agility, speed
    Speed, strength,
    and athleticism was
    suppleness,
    established via its logos
    endurance and
    strategic positioning.
    agility

    Target The middle-upper Largely consumers ages Elders, women, mam and kids
    Audience social classes. and company cater to both who are sports enthusiasts.
    men and women athletes
    group of
    equally, and is placing an
    customers that a
    increasing focus on tweens
    business thinks it
    and teens to build long-
    has the greatest
    term brand loyalty
    opportunity to
    convert.

    Promotion Several digital Strategic combination of Several digitals, channels, and


    channels like its advertising, personal World balance Websites.
    own website, e- selling, direct marketing,
    Expanding footprint locally
    commerce sales promotions, and
    and in the global landscape.
    websites, social public relations. This
    media and paid combination allows the
    online advertising company to effectively
    to promote its promote its products and
    products strengthen its brand
    throughout the image. Involve high-profile
    world. The celebrity endorsers, such
    company has as professional athletes
    dedicated and sports teams.
    separate
    shopping
    websites to its
    local audiences in
    GRYAN MAY A. GARCHETORENA
    12- EINSTEIN
    APPLIED ECONOMICS
    MS. CRISTAL MAE A. DAGANIO

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