FASHION COLLECTION

BEING HUMAN
Our Team
Sahil Bhamre 12
Manas Vichare 191
Prasad Mohan 114
Priyanka Jalan 72
Pratik Aher 05
Jay Patil
Agenda
Introduction
Industry overview
Products
Company overview
Consumer persona
Target audience
Questionnaire
Keywords
Month wise strategy media
plan for the company
 Industry
Overview
Scope and size

The global fashion retail industry is estimated to be

worth $1.5 trillion as of 2023, with projections for
further growth in the coming years.
The industry employs millions of people worldwide,
including designers, manufacturers, retailers, and
logistical personnel.
The industry caters to a diverse range of
consumers, from budget-conscious shoppers to
luxury enthusiasts, offering a wide variety of styles
and price points.
 Industry Overview
Key player

Luxury Brands: These high-end brands represent

the pinnacle of fashion and cater to a wealthy
clientele. They typically focus on premium
materials, exquisite craftsmanship, and limited
production runs. Examples include Gucci, Louis
Vuitton, and Chanel.

Fast Fashion: These brands focus on offering

trendy clothing at affordable prices, often inspired
by the latest runway trends. They are known for
their rapid design-to-production cycles and short
product lifecycles. Examples include H&M, Zara,
and Forever 21.
Company
Overview
Mission and Values: Being Human is not just a
clothing brand; it is a philanthropic effort. The
brand's mission is to provide aid and support to the
underprivileged and to promote education and
healthcare.

Product Range: Being Human primarily started as

a clothing line, offering a range of fashion and
lifestyle products, including clothing, accessories,
and more. The products are designed to be stylish
and trendy, catering to a wide audience
Company
Overview
Marketing and Celebrity Endorsement: Salman Khan,
being a popular Bollywood actor, plays a significant
role in promoting the Being Human brand. His celebrity
status has contributed to the brand's visibility and
success.

Social Impact: The Being Human brand has made a

notable impact in supporting various social causes
through its foundation. The funds raised have been
utilized for initiatives such as healthcare camps,
educational programs, and other community
development projects
 Products
Apparels
T- shirts, Shirts, Kurtis, Jeans, Denim Jackets,
Dresses

Home Goods
Bedding, Towels, Curtains, Bed Linens, Rugs

Accessories
Bags, Belts, Caps, Jewelry

Other Products
Sunglasses, Eyewear, Watches, Footwear,
Perfumes
Consumer Persona

Demographics Psychographics Motivations Challenges

Age : 18-35 Values : Look good and Finding

Gender : Majorly Empathy, social feel good quality
male, less of responsibility Make a clothing
female positive that is also
Interests :
Income : Middle - impact on the ethical
High wage earner
Fashion, travel
+123-456-7890
Lifestyle : world Affordability
Profession :
@reallygreatsite Support Availability
Student, working
[email protected]
Active, busy,
individuals etc
ethical brands
www.reallygreatsite.com social
Keywords
Online shopping #SalmanKhanbrand
Free shipping #NewArrivals
High quality #Trendy
Unbeatable value #NewCollection
New arrivals #Tshirts
#BeingHuman #Jeans
#SalmanKhan #Shoes
#FashionWithAHeart #SummerFashion
#MadeInIndia #FallFashion
#SupportEducation #WinterFashion
#Discounts #Brandedjeans
 12 month strategy

This strategy aims to reach people who want real connections,

understanding, and shared experiences. These people are likely to be
drawn to brands that are honest, genuine, and care about doing good
things.
 12 month strategy
Jan - Feb March- april May- June
Human Stories
Human Challenge
Launch a campaign featuring Influencer Partnerships
real people sharing their
personal stories, struggles Host an online challenge
Partner with influencers to encouraging people to share
promote your brand message and their stories and vulnerabilities.
Kindness in Action
reach a wider audience. This can be done through social
Launch a campaign highlighting media posts, video submissions,
everyday acts of kindness and or even a dedicated website
compassion. This can be done
through social media campaigns,
partnerships with charities
 12 month strategy
July- Aug Sept-Oct Nov- Dec
Collaborate with artists
Create interactive and storytellers Charity Partnerships
content
This will resonate with your
Host live Q&A sessions and Host art exhibitions, music
audience and values. This
virtual meet-and-greets festivals, and film screenings to
demonstrates your commitment
featuring your brand showcase their work and engage
to giving back and making a
ambassadors or influencers your audience.
positive impact on the world.
 Questionnaire
Q1. What is you overall digital marketiing strategy for
being human brand?

Cause Marketing: Align with social causes for

consumer resonance and purchase-driven support.
Emotional Branding: Portray Being Human as
compassionate and responsible for emotional
connection.
Leveraging Salman Khan: Utilize his popularity to
amplify brand reach and influence behavior.
 Questionnaire
Q2. How does the digital marketing strategy align
with overall marketing and business goals of being
human?

Increase brand awareness and visibility.

Drive sales and revenue through product
purchases.
Build community and engagement through
interactive content.
Promote social good and raise awareness for
causes.
 Questionnaire
Q3. What are the KPI for digital marketing and how do
you measure and track your sucess?

Website traffic and engagement.

Brand awareness and sentiment.
Sales and revenue.
Community engagement.
Reach and impressions.
Cause awareness and support
 Questionnaire
Q4. Which digital marketing channels are most
important to you and why?

Social media: Facebook, Instagram, Twitter, YouTube.

Website: Hub for information, purchases, and
donations.
Influencer marketing: Boost brand awareness and
reach new audiences.
Content marketing: Attract visitors, build trust, and
position as thought leader.
Email marketing: Personalized communication and
long-term relationships
 Questionnaire
Q5. How do you allocate your resources across different
digital marketing channels?

SEO and mobile optimization

Content marketing
High-quality photos and videos
Giveaways and contests
Personalization
Influencer marketing
 Questionnaire
Q6. Which social media platforms are most important
to you? Why?

Being Human maintains an active presence on social

media platforms, including Facebook, Instagram, and
Twitter.
to engage with its audience,
share updates about charitable initiatives,
promote new collections,
and encourage customer participation.

Social media platforms allow Being Human to reach a

wide audience and build a community of supporters.
 Questionnaire
Q7. How do you measure the success of your social
media campaigns?

Influencer marketing
Peer group marketing
Tracking consumer complaints
Segmentation
Promoting collaborations

Some of Being Human Clothing's campaigns include:

#5YearsOfBeingHumanClothing, #BeAllHeart.
 Questionnaire
Q8. What types of content do you create and share?

Visual Content - images,

videos, infographics

Written Content - blog posts,

articles, social media captions

Interactive Content -live

sessions, contests, giveaways

User Generated Content- sharing

customer photos & videos,
hashtags contest, customer stories
 Questionnaire
Q9. How do you measure the ROI of your paid media
campaigns?

Define your goals and metrics

Track campaign performance
Calculate ROI
Analyze and optimize
 FASHION COLLECTION

Thank
You