Yoshitt Dhuru

Deccan Education Society's Navinchandra Mehta Institute of Technology and
Development, Dadar
ASSIGNMENT
SUB- TRENDS IN MARKETING
Name: Yoshitt Dhuru

Roll Number: M-12114
MMS- SEM IV (MARKETING)
What is Experiential Marketing?

Experiential marketing, also known as engagement marketing or event marketing, is a marketing
strategy that focuses on creating unique and immersive experiences for consumers. It goes
beyond traditional advertising methods by actively involving the target audience and allowing
them to engage with the brand or product in a meaningful way. The goal is to create memorable
interactions that leave a lasting impression, foster positive brand associations, and drive customer
loyalty.
Benefits of Experiential Marketing:

- Emotional connection: Experiential marketing allows brands to connect with consumers on
an emotional level, creating stronger brand affinity and loyalty.
- Authenticity: By providing hands-on experiences, brands can showcase the quality and value
of their products or services, building trust and credibility.
- Increased engagement: Consumers are actively participating in the experience, leading to
higher levels of engagement and interaction with the brand.
- Word-of-mouth marketing: Memorable experiences often lead to positive word-of-mouth,
with consumers sharing their experiences with others, thereby amplifying the brand's reach.
- Differentiation: Experiential marketing sets brands apart from competitors by offering unique
and memorable experiences that are difficult to replicate.
- Data and insights: Through experiential marketing activations, brands can collect valuable
consumer data and gain insights into consumer preferences, behaviors, and feedback.
Example company: Adidas
Product: Adidas Wings
How Adidas is doing Experiential Marketing for the Adidas wings running shoes:
Adidas utilizes various experiential marketing strategies to promote the Adidas Wings running
shoes. Here's an example of how they might approach it:
Pop-up running events: Adidas could organize pop-up running events in key cities or popular
running locations. These events would allow participants to try on the Adidas Wings shoes and
experience their comfort, performance, and responsiveness firsthand.
Customization opportunities: Adidas could offer customization options for the Wings shoes,
allowing consumers to personalize their shoes with different color combinations, graphics, or
personalized text. This would create a sense of exclusivity and uniqueness.
Influencer partnerships: Adidas could collaborate with well-known runners, athletes, or fitness
influencers who have a strong connection with their audience. These influencers could
participate in races or events wearing the Adidas Wings shoes, sharing their experiences and
promoting the product to their followers.
Retail activations: Adidas could create engaging in-store activations in their retail locations. This
could involve interactive displays, virtual reality experiences, or augmented reality try-on
features that allow customers to virtually test the shoes' performance and learn more about their
features.
Social media campaigns: Adidas could run social media campaigns encouraging consumers to
share their running experiences with the Adidas Wings shoes using a specific hashtag. This user-
generated content could be curated and shared on Adidas social media channels, showcasing the
brand's community and inspiring others to join in.
Sponsorship of running events: Adidas could sponsor popular running events, marathons, or
races, where participants would have the opportunity to try the Adidas wings shoes during the
event. This would increase brand visibility and create a memorable experience for the
participants.
MARKETING OF LUXURY GOOD
What is Marketing Of Luxury Goods?
Marketing of luxury goods refers to the strategies and activities used to promote and sell high-
end, exclusive, and premium-priced products or services. Luxury goods are often associated with
superior quality, craftsmanship, exclusivity, and a strong brand image. The marketing approach
for luxury goods differs from that of mass-market products due to the unique characteristics and
target audience of the luxury market.
Benefits of Marketing Luxury Goods:

- Brand Prestige: Marketing luxury goods helps create a perception of prestige and exclusivity,
enhancing the brand's reputation and desirability.
- Higher Profit Margins: Luxury goods typically command higher price points, allowing for
greater profit margins.
- Emotional Connection: Luxury brands often evoke emotions, aspirations, and desires, creating
a deeper connection with consumers.
- Strong Brand Loyalty: Customers of luxury goods often develop strong brand loyalty, leading
to repeat purchases and brand advocacy.
- Experiential Value: Luxury brands focus on delivering exceptional experiences, both through
their products and through personalized customer service, elevating the overall customer
experience.
- Perceived Value: Marketing efforts for luxury goods emphasize the quality, craftsmanship, and
exclusivity of the product, leading consumers to perceive higher value in their purchase.
- Word-of-Mouth and Influencer Marketing: Satisfied customers of luxury goods are more likely
to share their experiences, leading to positive word-of-mouth and potential influencer
endorsements.
- Differentiation and Competitive Advantage: Effective marketing helps luxury brands stand out
from competitors, highlighting their unique selling points and capturing the attention of affluent
consumers.
Company:
Let's take the example of Rado , a renowned Swiss luxury watch manufacturer known for its
precision, craftsmanship, and timeless designs.
Product:
Rado Pulse , a popular and iconic diving watch in the Rado collection.
Casio Marketing of Luxury Goods:

- Brand Heritage and Legacy: Rado emphasizes its rich history, showcasing its expertise in
watchmaking and the timeless appeal of its timepieces.
- Celebrity Endorsements: Rado collaborates with brand ambassadors who represent values of
excellence, achievement, and adventure. These individuals often include athletes, explorers, and
artists.
- Exclusive Events: Rado sponsors and hosts exclusive events, such as golf tournaments, yacht
races, and cultural gatherings, which align with the brand's image and target audience.
- Product Placement: Rado watches are often featured in movies and TV shows, associating the
brand with high-end lifestyles and elegance.
- Retail Experience: rado stores provide a luxurious and personalized shopping experience,
where customers can explore the collection and receive expert guidance from knowledgeable
staff.
- Limited Editions and Rarity: Rado releases limited-edition watches, creating a sense of
exclusivity and desirability among collectors.
- Precision and Craftsmanship: Rado emphasizes the technical precision and meticulous
craftsmanship that goes into creating each timepiece, highlighting the brand's commitment to
quality.

Yoshitt Dhuru

Uploaded by

Copyright:

Available Formats

Yoshitt Dhuru

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Yoshitt Dhuru

Uploaded by

Copyright:

Available Formats

Deccan Education Society's Navinchandra Mehta Institute of Technology and

Name: Yoshitt Dhuru

What is Experiential Marketing?

Benefits of Experiential Marketing:

Product: Adidas Wings

Benefits of Marketing Luxury Goods:

Casio Marketing of Luxury Goods:

You might also like