Scribd Logo
Upload

Welcome to Scribd!

  • 30 views

    Scenario: System Request

    Uploaded by

    Le Nguyen
    Tune Source is a $40 million music retailer headquartered in California that sells rare and classic music recordings through brick-and-mortar stores and a website. It was founded by three music industry entrepreneurs and seeks to increase digital sales by developing an online system for customers to search, sample, and purchase digital music downloads through stores and the website, as well as through subscriptions and gift cards. The marketing department sees this as a strategic priority to remain competitive and meet customer demand while gaining new revenue streams. Risks include timely delivery to compete with other download options and loss of loyal customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Scenario: System Request

    Uploaded by

    Le Nguyen
    30 views2 pages
    Tune Source is a $40 million music retailer headquartered in California that sells rare and classic music recordings through brick-and-mortar stores and a website. It was founded by three music industry entrepreneurs and seeks to increase digital sales by developing an online system for customers to search, sample, and purchase digital music downloads through stores and the website, as well as through subscriptions and gift cards. The marketing department sees this as a strategic priority to remain competitive and meet customer demand while gaining new revenue streams. Risks include timely delivery to compete with other download options and loss of loyal customers.

    Original Title

    Scenario

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Tune Source is a $40 million music retailer headquartered in California that sells rare and classic music recordings through brick-and-mortar stores and a website. It was founded by three music industry entrepreneurs and seeks to increase digital sales by developing an online system for customers to search, sample, and purchase digital music downloads through stores and the website, as well as through subscriptions and gift cards. The marketing department sees this as a strategic priority to remain competitive and meet customer demand while gaining new revenue streams. Risks include timely delivery to compete with other download options and loss of loyal customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    30 views2 pages

    Scenario: System Request

    Uploaded by

    Le Nguyen
    Tune Source is a $40 million music retailer headquartered in California that sells rare and classic music recordings through brick-and-mortar stores and a website. It was founded by three music industry entrepreneurs and seeks to increase digital sales by developing an online system for customers to search, sample, and purchase digital music downloads through stores and the website, as well as through subscriptions and gift cards. The marketing department sees this as a strategic priority to remain competitive and meet customer demand while gaining new revenue streams. Risks include timely delivery to compete with other download options and loss of loyal customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Scenario

    Tune Source is a company headquartered in southern California. Tune Source is the brainchild
    of three entrepreneurs with ties to the music industry: John Margolis, Megan Taylor, and Phil
    Cooper. Originally, John and Phil partnered to open a number of brick and mortar stores in
    southern California specializing in hard-to-find and classic jazz, rock, country, and folk
    recordings. Megan soon was invited to join the partnership because of her contacts and
    knowledge of classical music. Tune Source quickly became known as the place to go to find rare
    audio recordings. Annual sales last year were $40 million with annual growth at about 3%–5%
    per year. Tune Source currently has a website that enables customers to search for and
    purchase CDs. This site was initially developed by an Internet consulting firm and is hosted by a
    prominent local Internet Service Provider (ISP) in Los Angeles. The IT department at Tune
    Source has become experienced with Internet technology as it has worked with the ISP to
    maintain the site.
    System Request

    Project Sponsor: Carly Edwards, Assistant Vice President, Marketing


    Business Need: This project has been initiated to increase sales by creating the capability of
    selling digital music downloads to customers through kiosks in our stores, and over the Internet
    using our website.
    Business Requirements: Using the Web or in-store kiosks, customers will be able to search for
    and purchase digital music downloads. The specific functionality that the system should have
    includes the following:

     Search for music in our digital music archive.


     Listen to music samples.
     Purchase individual downloads at a fixed fee per download.
     Establish a customer subscription account permitting unlimited downloads for a
    monthly fee.
     Purchase music download gift cards.
    Business Value: We expect that Tune Source will increase sales by enabling existing customers
    to purchase specific digital music tracks and by reaching new customers who are interested in
    our unique archive of rare and hard-to-find music. We expect to gain a new revenue stream
    from customer subscriptions to our download services. We expect some increase in cross-
    selling, as customers who have downloaded a track or two of a CD decide to purchase the
    entire CD in a store or through our website. We also expect a new revenue stream from the
    sale of music download gift cards.
    Conservative estimates of tangible value to the company include the following:

     $757,500 in sales from individual music downloads


     $950,000 in sales from customer subscriptions
     $205,000 in additional in-store or website CD sales
     $153,000 in sales from music download gift cards
    Special Issues or Constraints:

     The marketing department views this as a strategic system. The ability to offer digital
    music downloads is critical in order to remain competitive in our market niche. Our
    music archive of rare and hard-to-find music is an asset that is currently underutilized.
     Many of our current loyal customers have been requesting this capability, and we need
    to provide this service or face the loss of these customers’ business.
     Because customers have a number of music download options available to them
    elsewhere we need to bring this system to the market as soon as possible.
    You need to discuss the following Tasks:
    Task 1
    You are a project manager of ABC company. Your company now collaborating with Tune Source
    to complete the project. You have to create a report about SDLC models which could be used in
    Tune Source. You report should contain the following content:
    Describe 4 SDLC models: Waterfall, Prototyping, Spiral, Agile. Which method is best for Tune
    Source and why?
    Your report also should list some risks and offer an approach to manage risks.
    Task 2
    Discuss why a team need to conduct feasibility study and what areas should be conducted in
    feasibility study?

    You might also like