Mats Institute of Management & Entrepreneurship

Mats Institute of Management & Entrepreneurship
An Assignment on
“International Marketing”
Submitted to: Prof. Mohan Kumar Iyer
Submitted by:
VM Sai Kamalesh Edida,
Roll No.: 49
Section ‘A’
PGDM 6TH Term.
1. Product – Gold.
2. Category of Countries –
2.1 Developed Countries –
Andorra, Australia, Austria, Belgium, Bouvet Island, Bulgaria, Canada, Cyprus, Czech
Republic, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece,
Hungary, Iceland, Ireland, Italy, Japan, Latvia, Luxembourg, Malta, European Union
Nes, Netherlands, New Zealand, Europe Othr. Nes, Norway, Poland, Portugal, Romania,
Europe EFTA not elsewhere specified, Slovakia, Slovenia, Spain, Sweden, Switzerland,
United Kingdom, United States of America.
2.2 Developing Countries –
Afghanistan, Albania, Algeria, American Samoa, Angola, Argentina, Armenia,

Azerbaijan, Bangladesh, Belarus, Belize, Benin, Bhutan, Bolivia, Bosnia and
Herzegovina, Botswana, Brazil, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon,
Cape Verde, Central African Republic, Chad, Chile, China, Colombia, Comoros,
Congo, Dem. Rep, Congo, Rep. Costa Rica, Côte d'Ivoire, Croatia, Cuba, Djibouti,
Dominica, Dominican Republic, Ecuador, Egypt, Arab Rep. El Salvador, Eritrea,
Ethiopia, Fiji, Gabon Gambia, Ghana, Grenada, Guatemala, Guinea, Guinea-Bissau,
Guyana, Haiti, Honduras, India, Indonesia, Iran, Islamic Rep, Iraq, Jamaica, Jordan,
Kazakhstan, Kenya, Kiribati, Korea, Dem. Rep. Kyrgyz, Republic Lao, PDR, Latvia,
Lebanon, Lesotho, Liberia, Libya, Lithuania, Macedonia, FYR Madagascar, Malawi,
Malaysia, Maldives, Mali, Marshall, Islands, Mauritania, Mauritius, Mayotte, Mexico,
Micronesia, Fed. Sts Moldova, Mongolia, Montenegro, Morocco, Mozambique,
Myanmar, Namibia, Nepal, Nicaragua, Niger, Nigeria, Pakistan, Palau, Panama, Papua,
New Guinea, Paraguay, Peru, Philippines, Poland, Romania, Russian Federation Rwanda,
Samoa, São Tomé and Principe, Senegal, Serbia, Seychelles, Sierra Leone, Solomon
Islands, Somalia, South Africa, Sri Lanka, St. Kitts and Nevis, St. Lucia, St. Vincent, and
the Grenadines Sudan Suriname, Swaziland, Syrian, Arab, Republic Tajikistan, Tanzania,
Thailand, Timor-Leste, Togo, Tonga, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine,
Uruguay, Uzbekistan, Vanuatu, Venezuela, RB Vietnam, West Bank and Gaza Yemen,
Rep. Zambia, Zimbabwe.
2.3 Least Developed Countries –
Angola, Bangladesh, Benin, Burkina Faso, Burundi, Cambodia, Central African

Republic, Chad, Congo, Democratic Republic of the Djibouti, Gambia, Guinea, Guinea
Bissau, Haiti, Lesotho, Madagascar, Malawi, Maldives, Mali, Mauritania, Mozambique,
Myanmar, Nepal, Niger, Rwanda, Senegal, Sierra Leone, Solomon Islands, Tanzania,
Togo, Uganda, Zambia.
3. Importing Country - Australia
4. Country Profiling – Australia

4.1 Geographical Characteristics:
Australia's landmass of 7,617,930 square kilometers (2,941,300 sq mi)] is on the Indo-

Australian Plate. Surrounded by the Indian and Pacific oceans, it is separated from Asia
by the Arafura and Timor seas. The world's smallest continent and sixth largest country
by total area, Australia - owing to its size and isolation - is often dubbed the 'island
continent' and variably considered the world's largest island. Australia has
34,218 kilometers (21,262 mi) of coastline (excluding all offshore islands) and claims an
extensive Exclusive Economic Zone of 8,148,250 square kilometers (3,146,060 sq mi).
This exclusive economic zone does not include the Australian Antarctic Territory.
The climate of Australia is significantly influenced by ocean currents, including

the Indian Ocean Dipole and the El Niño-Southern Oscillation, which is correlated with
periodic drought, and the seasonal tropical low pressure system that produces cyclones in
northern Australia. These factors induce rainfall to vary markedly from year to year.
Much of the northern part of the country has a tropical predominantly summer rainfall
(monsoon) climate. Just under three quarters of Australia lies within a desert or semi-arid
zone. The southwest corner of the state has a Mediterranean climate. Much of the
southeast (including Tasmania) is temperate.
4.2 Administrative Setup of the Country:
Australia is a constitutional monarchy with a federal division of powers. It uses a

parliamentary system of government with Queen Elizabeth II at its apex as the Queen of
Australia, a role that is distinct from her position as monarch of the other Commonwealth
realms. The Queen resides in the United Kingdom, and she is represented by her viceroys
in Australia, (the Governor-General at the federal level and by the Governors at the state
level), who by convention act on the advice of her Ministers. The Governor-General's
powers are not delegated by the Sovereign but conferred in right by the Constitution of
Australia. The most notable exercise of the Governor-General's reserve powers outside a
Prime Minister's request was the dismissal of the Whitlam Government in the
constitutional crisis of 1975.
The federal government is separated into three branches:
 The legislature: The bicameral Parliament, comprising the Queen (represented

by the Governor-General), the Senate, and the House of Representatives;
 The executive: The Federal Executive Council, in practice the Governor-General
as advised by the Prime Minister and Ministers of State;
 The judiciary: The High Court of Australia and other federal courts, whose
judges are appointed by the Governor-General on advice of the Council.
4.3 Economic Condition of the Country:
Australia has a free-market economy with high GDP per capita and low rate of poverty.
The Australian dollar is the currency for the nation, including Christmas Island, Cocos
(Keeling) Islands, and Norfolk Island, as well as the independent Pacific Island states of
Kiribati, Nauru, and Tuvalu. After the 2006 merger of the Australian Stock Exchange and
the Sydney Futures Exchange, the Australian Securities Exchange is now the ninth
largest in the world.
a. Interest Rate – 4.75%

b. Inflation – 2.80%
c. Unemployment Rate – 5.20%
d. Balance of Trade – Trade Surplus of $2625Mn (Oct,2010).
e. GDP - $908.8 billion.
f. PPP - $848.4 billion.
g. Per Capita Income - $19,213.50
4.4 Social Structure –
Some of the income facts are:
 For households with middle and high income levels in 2007-08, wages and
salaries were the principal source of income, while for low income households
government pensions and allowances were the principal income source.
 Middle income households contained more people on average than both low and
high income households, but contained fewer employed persons than high income
households.
 People living in households where the reference person was aged 65 and over had
the lowest mean incomes per week $561.
 People aged 65 and over who were living alone were more likely than couples
where the reference person was aged 65 and over to have government pensions
and allowances as their principal source of income.
 People aged 65 and over who were living alone were less likely than older
couples to own their own home without a mortgage.
4.5 Cultural Values –
The culture of Australia is essentially a Western culture influenced by the unique

environment and geography of the Australian continent and by the diverse cultural input
of Aboriginal and Torres Strait Islander peoples, and the various waves of multi-ethnic
migration which followed the British colonization of Australia. While factors such as the
predominance of the English language, the existence of a democratic Westminster system
of government, the popularity of sports such as cricket and rugby, or the predominance of
Christianity evidence a significant Anglo-Celtic heritage, Australia today hosts a great
diversity of cultural practices and pursuits, and has contributed many artists to
international pop and classical culture, from opera's Dame Joan Sutherland to hard rock's
AC/DC.
4.6 Level of Competition – In terms of Gold.
Exports - A$16,893 million
Imports - A$11,251 million
Domestic production – 227MT of gold(2009 statistics), 2nd largest producer of Gold in

2009.

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Mats Institute of Management & Entrepreneurship

Submitted to: Prof. Mohan Kumar Iyer

Afghanistan, Albania, Algeria, American Samoa, Angola, Argentina, Armenia,

2.3 Least Developed Countries –

Angola, Bangladesh, Benin, Burkina Faso, Burundi, Cambodia, Central African

3. Importing Country - Australia

4. Country Profiling – Australia

Australia's landmass of 7,617,930 square kilometers (2,941,300 sq mi)] is on the Indo-

The climate of Australia is significantly influenced by ocean currents, including

Australia is a constitutional monarchy with a federal division of powers. It uses a

The federal government is separated into three branches:

 The legislature: The bicameral Parliament, comprising the Queen (represented

4.3 Economic Condition of the Country:

a. Interest Rate – 4.75%

d. Balance of Trade – Trade Surplus of $2625Mn (Oct,2010).

e. GDP - $908.8 billion.

f. PPP - $848.4 billion.

g. Per Capita Income - $19,213.50

4.4 Social Structure –

Some of the income facts are:

4.5 Cultural Values –

The culture of Australia is essentially a Western culture influenced by the unique

4.6 Level of Competition – In terms of Gold.

Exports - A$16,893 million

Imports - A$11,251 million

Domestic production – 227MT of gold(2009 statistics), 2nd largest producer of Gold in

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