Qualitative Research Methods in Psychology: Deborah Biggerstaff

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Qualitative Research Methods in Psychology
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10
Qualitative Research Methods in Psychology

Deborah Biggerstaff
Warwick Medical School
University of Warwick, Coventry
UK
1. Introduction
In the scientific community, and particularly in psychology and health, there has been an
active and ongoing debate on the relative merits of adopting either quantitative or
qualitative methods, especially when researching into human behaviour (Bowling, 2009;
Oakley, 2000; Smith, 1995a, 1995b; Smith, 1998). In part, this debate formed a component of
the development in the 1970s of our thinking about science. Andrew Pickering has described
this movement as the “sociology of scientific knowledge” (SSK), where our scientific
understanding, developing scientific ‘products’ and ‘know-how’, became identified as
forming components in a wider engagement with society’s environmental and social context
(Pickering, 1992, pp. 1). Since that time, the debate has continued so that today there is an
increasing acceptance of the use of qualitative methods in the social sciences (Denzin &
Lincoln, 2000; Morse, 1994; Punch, 2011; Robson, 2011) and health sciences (Bowling, 2009;
Greenhalgh & Hurwitz, 1998; Murphy & Dingwall, 1998). The utility of qualitative methods
has also been recognised in psychology. As Nollaig Frost (2011) observes, authors such as
Carla Willig and Wendy Stainton Rogers consider qualitative psychology is much more
accepted today and that it has moved from “the margins to the mainstream in psychology in
the UK.” (Willig & Stainton Rogers, 2008, pp. 8). Nevertheless, in psychology, qualitative
methodologies are still considered to be relatively ‘new’ (Banister, Bunn, Burman, et al.,
2011; Hayes, 1998; Richardson, 1996) despite clear evidence to the contrary (see, for example,
the discussion on this point by Rapport et al., 2005). Nicki Hayes observes, scanning the
content of some early journals from the 1920s – 1930s that many of these more historical
papers “discuss personal experiences as freely as statistical data” (Hayes, 1998, 1). This can
be viewed as an early development of the case-study approach, now an accepted
methodological approach in psychological, health care and medical research, where our
knowledge about people is enhanced by our understanding of the individual ‘case’ (May &
Perry, 2011; Radley & Chamberlain, 2001; Ragin, 2011; Smith, 1998).
The discipline of psychology, originating as it did during the late 19th century, in parallel
with developments in modern medicine, tended, from the outset, to emphasise the ‘scientific
method’ as the way forward for psychological inquiry. This point of view arose out of the
previous century’s Enlightenment period which underlay the founding of what is generally
agreed to be the first empirical experimental psychology laboratory, established by Wilhelm
Wundt, University of Leipzig, in 1879. During this same period, other early psychology
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176 Psychology - Selected Papers
researchers, such as the group of scientific thinkers interested in perception (the Gestaltists:
see, for example, Lamiell, 1995) were developing their work. Later, in the 20th century, the
introduction of Behaviourism became the predominant school of psychology in America
and Britain. Behaviourism emphasised a reductionist approach, and this movement, until its
displacement in the 1970-80s by the ‘cognitive revolution’, dominated the discipline of
psychology (Hayes, 1998, pp. 2-3). These approaches have served the scientific community
well, and have been considerably enhanced by increasingly sophisticated statistical
computer programmes for data analysis.
A recent feature of the debate in the future direction for psychology has been a concern for
the philosophical underpinnings of the discipline and an appreciation of their importance.
In part, this is an intrinsic part of theoretical developments in psychology and the related
social sciences, in particular sociological research, such as Grounded Theory, developed by
the sociologists Glazer and Strauss during the 1960s and 1970s (e.g. Charmaz, 1983; Glaser &
Strauss, 1967; Searle, 2012); modes of social inquiry such as interviewing and content
analysis (Gillham, 2000; King & Horrocks, 2010); action research (Hart & Bond, 1999;
Sixsmith & Daniels, 2011); discourse and discourse analysis (Tonkiss, 2012; Potter &
Wetherell, 1995); narrative (Polkinghorne, 1988; Reissman, 2008); biographical research
methods (Roberts, 2002); phenomenological methods (Giorgi,1995; Langdridge, 2007;
Lawthom &Tindall, 2011; Smith et al., 2009 ); focus groups (Carey, 1994; Vazquez-Lago et
al., 2011); visual research methods (Mitchell, 2011); ethnographic methods (Boyles, 1994;
Punch, 2011); photo-biographic-elicitation methods (Rapport et al., 2008); and, finally, the
combining or integrating of methods, the approach often known as ‘mixed methods’ (Frost,
2011; Pope et al., 2007; Thomas et al., 2004; Todd et al., 2004).
Qualitative methods have much to offer when we need to explore people’s feelings or ask
participants to reflect on their experiences. As was noted above, some of the earliest
psychological thinkers of the late 19th century and early 20th century may be regarded as
proto-qualitative researchers. Examples include the ‘founding father’ of psycho-analysis,
Sigmund Freud, who worked in Vienna (late 19th century – to mid 20th century), recorded
and published numerous case-studies and then engaged in analysis, postulation and
theorising on the basis of his observations, and the pioneering Swiss developmental
psychologist, Jean Piaget (1896 – 1980) who meticulously observed and recorded his
children’s developing awareness and engagement with their social world. They were
succeeded by many other authors from the 1940s onwards who adopted qualitative
methods and may be regarded as contributors to the development of qualitative
methodologies through their emphasis of the importance of the idiographic and use of case
studies (Allport,1946; Nicholson, 1997)1 . This locates the roots of qualitative thinking in the
long-standing debate between empiricist and rationalistic schools of thought, and also in
social constructionism (Gergen, 1985; King & Horrock, pp. 6 – 24)2.
1 Allport states “[…] among the methods having idiographic intent, and emphasised by me, are the case
study, the personal document, interviewing methods,matching, personal structure analysis, and other
procedures that contrive to keep together what nature itself has fashioned as an integrated unit – the
single personality.” (Allport, 1946, pp. 133).
2 A notable milestone in the development of qualitative methodologies in the UK for example, was the
publication, in 1992, of a paper proposing a role for qualitative methods for psychology, by Karen
Henwood and Nick Pigeon in the British Journal of Psychology.
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Qualitative Research Methods in Psychology 177
More recently, in the UK, the British Psychological Society now has a members’ section for
Qualitative Methods in Psychology (QMiP) which held a successful inaugural conference, in
2008, at the University of Leeds. The Section now boasts a membership of more than 1000
members, making it one of the largest BPS Sections. The undergraduate psychology
curriculum, which confers BPS graduate basis for registration (GBR), now includes
qualitative research methods teaching in the core programme for UK universities degrees.
Elsewhere, qualitative psychology has taken a little longer to be accepted e.g. by the
American Psychological Association (APA). This is somewhat surprising given the large
volume of qualitative research papers which originate from the American research
community. However, US researchers, alongside their international colleagues, have finally
managed to petition successfully for the inclusion of qualitative methodologies to be
admitted to Section 5, the methodology section, of the APA, during 2011.
These developments can be tracked by a search for qualitative research across the main
electronic databases and exploring the ‘hits’ recovered. A quick scan using the umbrella
terms ‘qualitative’ and / or ‘qualitative research’ for example, provides the researcher with a
result for a relatively low number of papers from the earlier years of last century. However
there is a noticeably sharp increase in the number of papers published from 1990 onwards.
A search of the main databases, using the term “qualitative” as a key word (January, 1990 -
December, 2011) produced a retrieval rate for qualitative papers of over 51744 hits
(CINAHL); 122012 hits (PsycInfo); 12108 for Medline (OVID); and 18431 for Applied Social
Sciences Index and Abstracts (ASSIA). Prior to 1990 the number of papers recorded in these
databases is noticeably lower: searching in ASSIA for papers published between 1985 – 1990,
for example, results in 13 papers, while a Medline search for the years 1985 – 1990 returns 6
papers. Searching in CINAHL for the same period (1985 – 1990) results in no papers (zero
result).
2. What is qualitative psychology?

So, what exactly is qualitative research? A practical definition points to methods that use
language, rather than numbers, and an interpretative, naturalistic approach. Qualitative
research embraces the concept of intersubjectivity usually understood to refer to how people
may agree or construct meaning: perhaps to a shared understanding, emotion, feeling, or
perception of a situation , in order to interpret the social world they inhabit (Nerlich, 2004,
pp. 18). Norman Denzin and Yvonna Lincoln define qualitative researchers as people who
usually work in the ‘real’ world of lived experience, often in a natural setting, rather than a
laboratory based experimental approach. The qualitative researcher tries to make sense of
social phenomena and the meanings people bring to them (Denzin & Lincoln, 2000)3.
In qualitative research, it is acknowledged that the researcher is an integral part of the
process and who may reflect on her/his own influence and experience in the research
(See Henwood, K. & Pidgeon, N. (1992) Qualitative research and psychological theorising. British
Journal of Psychology, 83: 97 – 111).
3 For readers interested in more on the history of the philosophy of science and its relationship to
developments in psychology, I recommend the following authors: Andrew Pickering (1992); John
Richardson (1996); Mark Smith (1998); Clive Seale (2012); and especially Jonathan Smith and colleagues
with the publication of Rethinking Methods in Psychology (Smith et al., 1995b).
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process.4 The qualitative researcher accepts that s/he is not ‘neutral’. Instead s/he puts
herself in the position of the participant or 'subject' and attempts to understand how the
world is from that person's perspective. As this process is re-iterated, hypotheses begin to
emerge, which are 'tested' against the data of further experiences e.g. people's narratives.
One of the key differences between quantitative and qualitative approaches is apparent
here: the quantitative approach states the hypothesis from the outset, (i.e. a ‘top down’
approach), whereas in qualitative research the hypothesis or research question, is refined
and developed during the process. This may be thought of as a ‘bottom-up’ or emergent
approach, as, for example, in Grounded Theory (Charmaz, 1995).This contrast is part of the
epistemological positions that shape our assumptions about the world. King and Horrocks
summarise some of these main differences in position as being either realist, contextual or
constructionist. They compare these to assumptions about the world, the knowledge
produced and the role of the researcher (King & Horrocks, 2010). These authors, along with
others, such as Colin Robson, advocate adopting a pragmatic approach to qualitative
research. As Robson observes, “Pragmatism is almost an ‘anti-philosophical’ philosophy
which advocates getting on with the research rather than philosophizing – hence providing
a welcome antidote to a stultifuying over-concern with matters such as ontology and
epistemology.” (Robson, 2011, pp.30)5.
It may be helpful to think of qualitative research as situated at one end of a continuum with
its data from in-depth interviews, and with quantitative ‘measurable’ data at the other end
(see Figure 1). At the centre-point of this continuum may rest such data as content analysis
and questionnaire responses transformed from the written or spoken word into numerical
‘codes’ for statistical analysis. Examples include standardised questionnaires, e.g. for
depression and anxiety such as Hospital Anxiety and Depression Scale (HADS), or Beck’s
Depression Inventory. With limited space given on questionnaires, respondents can only
give the briefest answers to pre-formulated questions from the researchers. Respondents’
replies are coded and ‘scored’, but does that mean that we can measure feelings or emotion?
How do we 'calculate' levels of depression or anxiety? How does the experience of
depression affect people’s lives? Have we, as researchers, asked appropriate questions in the
first place? Qualitative research methodology looks to answer these types of questions – the
exploratory approach. An example of this exploratory approach is Jonathan Smith’s work
examining young mothers’ lived-world experiences of the psychological transition to
motherhood (see, for example, Smith, 1999; 1998; 1994).
4 This is in contrast to the positivist, hypothetico-deductive methodology, associated with the philosopher
Karl Popper, and enthusiastically adopted by the psychology discipline, of 'refuting the null
hypothesis', commonly taken to be the 'gold standard' of quantitative scientific research methodology
i.e. where hypotheses are defined at the start of the research (see, for example, Popper,1935/2002). One
of the challenges however of attempting to fit the ‘scientific’ approach into researching human
behaviour, is that sometimes this scientific experimental methodology, the design of which originates in
the laboratory, may not quite provide what is needed when attempting to investigate psychological and
human behaviours. The Medical Research Council (MRC) in the UK also acknowledges this. In 2008
they provided new guidance to their 2000 MRC Framework for the development and evaluation of RCTs for
complex interventions to improve health to include non-experimental methods, and complex interventions
outside healthcare. See
http://www.mrc.ac.uk/Utilities/Documentrecord/index.htm?d=MRC004871
5 See also Robson, 2011, pp. 30 – 35 for further discussion on this topic.
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Epistemological position Realist Contextual Constructionist
Assumptions about the There exists Contrast is integral Social reality is

world unmediated access to understanding constructed
to a ‘real’ world how people through language
where process and experience their which produces
relationships can be lives particular versions
revealed of events
Knowledge produced Seeks to produce Does not adhere to
objective data Data are inclusive traditional
which is reliable of context aiming to conventions.
and likely to be add to the Knowledge brought
representative of ‘completeness’ of into being through
the wider the analysis by dialogue
population from making visible
which the interview cultural and
sample is drawn historical meaning
systems
Role of researcher Researcher aims to Subjectivity of Researcher ‘co-
avoid bias. Remains researcher is producer’ of
objective and integral to process. knowledge.
detached Researcher active in Therefore needs to
data generation and be reflexive and
analysis critically aware
(e.g. of language)
Source: adapted from King & Horrocks, 2010, pp. 20
Table 1. Epistemological positions that shape our world
Today, a growing number of psychologists are re-examining and re-exploring qualitative

methods for psychological research, challenging the more traditional ‘scientific’
experimental approach (see, for example, Gergen, 1991; 1985; Smith et al., 1995a, 1995b).
There is a move towards a consideration of what these other methods can offer to
psychology ( Bruner, 1986; Smith et al.,1995a). What we are now seeing is a renewed interest
in qualitative methods which has led to many researchers becoming interested in how
qualitative methods in psychology can stand alongside, and complement, quantitative
methods. This is important, since both qualitative and quantitative methods have value to
the researcher and each can complement the other albeit with a different focus6 (Crossley,
2000; Dixon-Wood & Fitzpatrick, 2001; Elwyn, 1997; Gantley et al., 1999; Rapport et al.,
2005). Seminal qualitative-focused works from authors such as Jerome Bruner, Donald
Polkinghorne and Jonathan Smith and colleagues’ in the early 1990s highlight the
importance of ‘re-discovering’ qualitative methods in the field (Bruner, 1990, 1991, 2000;
Polkinghorne, 1988; Smith et al., 1995a; 1995b).
6 I thank the book’s editor, Gina Rossi for this helpful comment.
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Source: adapted from Henwood, 1996.

Fig. 1. The quantitative – qualitative continuum
Jonathan Smith and his colleagues, for example, announce at the beginning of their
Rethinking psychology, that “Psychology is in a state of flux” with an “unprecedented degree
of questioning about the nature of the subject, the boundaries of the discipline and what
new ways of conducting psychological research are available.” (Smith et al., 1995a, pp. 1).
Rom Harré, heralded these new ways of thinking as marking the ‘discursive turn’ (Harré,
1995a, pp. 146), while Ken Gergen, writes about there being a ‘revolution in qualitative
research’ (Gergen, 2001, pp. 3).
Additionally, as Karen Henwood suggests, integrating qualitative with quantitative
methods in psychology also provides researchers with a tool for the potential
“democratisation of the research process”. She observes how among clinical psychologists
working in the United Kingdom’s National Health Service (NHS) for instance, the research
process can be “opened to include the views of service users”with an increasing emphasis
on exploring “people’s personal and cultural understandings and stocks of knowledge”
(Henwood, 2004, pp. 43). Henwood suggests that integrating methods may thus also help
establish and embed research validity by communicating responsibly and honestly when
exploring multiple perspectives.
In a parallel movement, qualitative methods have also come to be increasingly
acknowledged across the social sciences more generally (Banister, et al. 2011; Oakley, 2000;
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Potter, 1996; Radley & Chamberlain, 200; Richardson, 1996; Strauss & Corbin, 1990; Willig,
2008). Meanwhile, as already noted above, the use of narrative and meaning in psychology
and the human sciences also re-emerged (Bruner, 1990, 1991; Crossley, 2000; Polkinghorne,
1988; Reissman, 2008). Interestingly, Polkinghorne observes that, in contrast to other related
disciplines in the social sciences, psychology very largely ignored the use of narrative until
the end of the 1980s – early 1990s with a shift towards a "renewed interest in narrative as a
cognitive structure" (Polkinghorne, 1988, pp. 101) as an element in the field of cognitive
psychology. Polkinghorne suggests that the re-emergence of narrative thinking in
psychology took place during this period due to the increased attention being given by
psychologists to the utility of exploring life histories, self-narrative (for example in
establishing one’s personal identity) and a renewal of interest in the case study and
biographical research (Roberts, 2002). Polkinghorne, along with other authors, such as
Jerome Bruner (1990, 1991, 2002) and Ricoeur (1981/1995) proposes that our use of narrative
is linked to the perception of time and our place in the lived-world where
“[...] people use self-stories to interpret and account for their lives. The basic dimension
of human existence is temporality, and narrative transforms the mere passing away of
time into a meaningful unity, the self. The study of a person’s own experience of her or
his life-span requires attending to the operations of the narrative form and how this life
story is related to the stories of others.”
(Polkinghorne, 1988, pp. 119).
During the same period, (i.e. over the past ten – fifteen years), psychology and social science
journals, such as the British Journal of Psychology, Journal of Health Psychology, Social Science
and Medicine etc., as, indeed, did the British Medical Journal, began to include qualitative
research papers, indicating that a qualitative approach, in parallel with the quantitative
scientific paradigm, can illuminate important areas in the behavioural sciences and
psychology. In the early days there was some debate about academic ‘rigour’ and validity
suggesting some unease about using qualitative methods, both in psychology and related
areas. This is now much improved as researchers address these issues (Bloor, 1997; Henwood,
2004; Yardley, 2008). However, this is less of a challenge today, with increasing acceptance of
these methods and the introduction of appraisal checklists. Nevertheless, as with any research,
poor understanding of the methodology and what it can offer, or the inappropriate selection of
a method, is likely to lead to poor quality results and the resultant lack of any real insight into
the area being explored. Today, the introduction of evidence-based tools such as the Critical
Appraisal Skills Programme (CASP) based at the Centre for Evidence Based Medicine,
University of Oxford, include a qualitative paper checklist on their website providing evidence
of a much greater acceptance of these methods (CEBMhttp://www.sph.nhs.uk/what-we-
do/public-health-workforce/resources/critical-appraisals-skills-programme).
Additionally, the British Psychological Society has now developed guidelines for the
appraisal of qualitative papers indicating the wider academic acceptance of qualitative
psychology today. As Peter Banister and his colleagues note, writing in the preface to their
Qualitative methods in psychology, in benchmarking UK psychology degrees, The Quality
Assurance Agency of 2007, include a section on the need for students to cover both
quantitative and qualitative research methods. This includes being able to analyse both
types of data. This ability is now (2010) also highlighted as being a requirement for
conferring of BPS Chartership status (Banister et al., 2011: vii - viii)
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Thus, in order to best gain insight into the field of qualitative psychology some of this
background knowledge of the specific theoretical and philosophical underpinnings outlined
earlier is needed by researchers today who decide to explore their chosen research topic
using qualitative methods. These theoretical and philosophical concerns inform the
discipline and it is important that the researcher understands this.
2.1 Pluralism in qualitative research: Synthesizing or combining methods

The importance of researching and studying people in as natural a way as possible is
emphasised i.e. the ‘real world’ approach (Robson, 2011). This is contrasted with the
positivist approach of refuting the null hypothesis. The need for the researcher to put herself
in the position of the ‘subject’ in her attempt to understand how the world is from that
person’s perspective is emphasised. King and Horrocks, for instance, discuss these different,
sometimes competing ‘quant – qual’ approaches to research. These authors suggest that,
while often presented as the challenge of two ‘paradigms,’ it may be an unhelpful way to
approach the quantitative – qualitative continuum (King & Horrocks, 2010, pp. 7). This is
because some researchers today are beginning to think further about how we might
optimise results by synthesizing qualitative and quantitative data to interpret our research
evidence. Thus, we may further understand (verstehen), our findings, by drawing on social
theory, from Max Weber’s work (Whimster, 2001, pp. 59-64). This interpretive approach,
originating, as it does, from the field of social sciences, aims to develop new conceptual
understandings and explanations in social theory (Pope, et al., 2007, pp. 72 onward).
Cresswell and Clark (2007) recognise that, in order to avoid losing potential value of some
data, it may be preferable to adopt ‘mixed methods’. This is often of value in, for example,
health research where health evidence is needed from both quantitative and qualitative
perspectives. This helps bring together diverse types of evidence needed to inform
healthcare delivery and practice (Pope et al., 2007). I offer some suggestions and guidance
for when either a qualitative or quantitative approach might be most useful, or alternatively,
when it might be helpful to consider using combined methods i.e. a ‘mixed methods’
approach. The research focus can then be viewed from a number of vantage points, the
approach known as triangulation (Banister et al., 2011; Huberman & Miles, 1998, pp. 199).
Since triangulation is an approach which may be adopted across different qualitative
methods, this is discussed next.
3. Triangulation
The term ‘triangulation’, according to Huberman and Miles, is thought to originate from
Campbell and Fiske’s 1959 work on “multiple operationalism” developed from geometry
and trigonometry (Huberman & Miles, 1998). Huberman and Miles caution that the term
‘triangulation’ may have more than one interpretation. However, it is usually used to
describe data verification of data, and considered as a method for
“…checking for the most common or the most insidious biases that can steal into the
process of drawing conclusions.”
(Huberman & Miles, 1998, pp. 198)
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When researchers employ triangulation, multiple measures are used to ensure that any data
variance is not due to the way in which the data were collected or measured. By linking
different methods, the researcher intends that each method enhances the other, since all the
information that is collected potentially offers to be contextually richer than if it were seen
from only one vantage point. Each area provides a commentary on the other areas of the
research (Frost, 2009). Triangulation can be a useful tool to examine data overload, where
researchers analysing data may miss some important information due to an over-reliance on
one portion of the data which could then skew the analysis. Another use is to provide
checks and balances on the salience of first impressions. Triangulation is also a useful tool to
help avoid data selectivity, such as being over-confident about a particular section of the
data analysis such as when trying to confirm a key finding, or without taking into account
the potential for sources of data unreliability (Huberman & Miles, 1998, pp.198-9).
It should be noted however, that, although triangulation is generally considered helpful
when using qualitative methods, it can just as equally be applied to quantitative or mixed-
methods research. It is a pragmatic and strategic approach, whether applied to qualitative or
qualitative research (Denzin & Lincoln, 1998). It may be viewed as providing a way of
expanding the research perspective and becomes another means of strengthening research
findings (Krahn et al.,1995).
Banister et al. (2011) point out that any method of enquiry, whether quantitative or
qualitative, can be open to bias and/or value laden, a fact that should be acknowledged,
“[…] a researcher and research cannot be value-free, and that a general ‘objectivist’
notion that science can be value-free is impossible, given that we are all rooted in a
social world that is socially constructed. Psychology (at least in the West) has general
values (even if these are often left implicit) of communicating broadening knowledge
and understanding about people, with a commitment to both freedom of enquiry and
freedom of expression.”
(Banister et al., 2011, pp. 204)
Triangulation can help balance out, if not overcome, some of the challenges inherent in
research, of whatever methodological persuasion (Todd et al., 2004). Triangulation can be
separated into four broad categories: data triangulation, investigator triangulation,
triangulation of method and triangulation of theory.
3.1 Data triangulation

Using one data origin may sometimes not be ideal. Collecting information from more than
one source can extend and enhance the research process. Banister and colleagues suggest
that more than one viewpoint, site, or source, increases diversity, thus leading to increased
understanding of the research topic (Banister et al., 2011; Cowman, 1993). The authors
propose it can be helpful to look at data collected at different times, or stages, of fieldwork,
in order to re-evaluate (“research”) the material. This might mean checking if anything has
been overlooked or given too much emphasis, during the research process. The use of
triangulation can be very helpful when verification of data is needed, such as when doing
action research or an ethnography (Walsh, 2012, pp. 257 onward).
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The approach supports research being a reflexive, organic process, enriched by researchers’
increasing depth of knowledge as they investigate the area (Finlay, 2003). This is linked to
the role of reflexivity in qualitative research, considered by many to be an essential
component in qualitative inquiry (Banister et al., 2011, pp. 200-201; Frost, 2011, pp. 11-12).
The researcher is expected to be able to stand back from the completed research and
consider, in retrospect, the selected methodology, whether the approach adopted suited the
analysis undertaken what the experience may have been like for both the researcher and the
participants etc. Other factors which may be considered include whether flaws were found
in the research design, how the research study might be improved or refined, what further
research might be needed etc. Some researchers advocate keeping a journal or diary
recording these reflexions during the actual research process (Robson, 2011, pp. 270).
3.2 Investigator triangulation

Investigator triangulation is a multi-vantage point method which, as the name suggests,
uses different approaches to research into the one area, thus exploring a number of aspects
of the topic being examined. In health psychology, for example, it can be a useful way to
study certain types of patient groups such as children and their lives (Greig et al., 2008, pp.
88-89). Eiser and Twamley (1995), writing about children and illness, consider that
triangulation provides a useful approach for researching children. They discuss research
areas such as children’s understanding of illness and issues arising from a child’s consent to
treatment. They point out that children have a different, more limited, vocabulary from
adults. The authors state that, when researching illness and children, “…the greater
involvement of the family all necessitate a distinctive approach” (Eiser & Twamley,1995, pp.
133). These authors conclude that combining methods involved in using triangulation helps
improve investigators’ understanding of the issues being researched. They observe that,
“Quantitative and qualitative research methods can be complementary. While
quantitative work provides us with focused and highly generalizable information,
qualitative work is particularly useful for new or sensitive areas where little may be
known, or where the aim is to obtain understanding of more subjective and cultural
aspects of illness.”
(Eiser & Twamley,1999, pp. 145)
They conclude by citing Roche, stating,
“…each type of approach while distinctly different in orientation, focus and application
is able to contribute to the understanding of health problems and the development of
solutions. The strengths of one approach do not diminish the other. Qualitative and
quantitative techniques are complementary and both are powerful tools in their own
right.”
(Roche,1991, pp. 136, cited by Eiser & Twamley, ibid.)
Judith Sixsmith and John Daniels, for instance, consider investigator triangulation has the
potential to enrich the research process. The authors, however, also flag up the possibility of
difficulties in using this method. This can be further complicated when representing a range
of perspectives, such as when incorporating stakeholders’ views. The authors suggest that
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“it cannot be assumed that that those around the table will have an equally shared
degree of responsibility and contribution. If not, then once again fairness is challenged
and ultimately more problems are created than solved.”
(Sixsmith & Daniels, 2011, pp. 32-32)
3.3 Method triangulation

Triangulation by method uses several approaches to collect data and information about the
topic being explored. Here the researcher chooses the method of inquiry according to the
question being researched e.g. by observing behaviours (an observational approach) or
exploring how participants feel e.g. using interviews. Multiple methods help avoid any
problems of the research findings being an artefact of the particular method used (Banister
et al., 2011). This can help resolve issues around any questions of validity or distortion
(Flick, 1992; 2007, pp. 37 – 53). Triangulation of method can, therefore, give different
information about the research area, where, drawing on the early gestalists work on field
and ground, the whole becomes ‘more than the sum of the parts’ (Helson, 1933; Perls et al.,
1951). It is possible to combine qualitative and quantitative methods using data synthesis and
triangulation, such as in ‘mixed-methods’ (Cresswell & Clark, 2007; Pope et al., 2007). This
methodological approach might encompass either combining different types of data within a
research project, perhaps by surveying a large number of participants , thus obtaining
quantitative data, before moving on to an in-depth interview element by using a smaller,
purposeful sample, to provide further illumination or explanation of the survey findings
(qualitative data). Alternatively, researchers might synthesize the evidence from the research
data across several qualitative and / or quantitative studies in order to elaborate further on the
research context concerned (Pope et al., 2007; Thomas et al., 2004). This can be viewed as a
pragmatic approach in order to obtain the best information from the evidence available.
3.4 Theoretical triangulation

In contrast, theoretical triangulation explores, and is informed by, more than one theory or
theoretical framework. This approach aims to explore the diversity and complexity that is
frequently the reality of research particularly when examining human behaviours. This is
especially likely where large, multidisciplinary research teams come together to work on a
project such as in health research, economics, organisational behaviour and psychology.
Theoretical triangulation acknowledges, and allows for, the broad range of theories,
complexity and diversity of the real world and how different theories may be accounted for
in research (Kok et al., 2004). This is linked to the concept of levels of triangulation where an
attempt is made to investigate the topic at differing levels, where connections are made to
both the explanations at the individual level and at a society level (Banister et al., 2011). This
can lead to ‘contextualization’ of the picture to gain a greater understanding of the research
‘fit’ with the environment.
4. Qualitative methods and the implications for psychological research

The emphasis on interpretation and meaning has several implications for the qualitative
psychology researcher and for service delivery areas such as health psychology and health
services research. Gantley et al. (1999) in their text An Introduction to Qualitative Methods for
Health Professionals, provide a useful summary:
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1. Interpretative analysis concentrates on understanding the views of research

participants; it makes explicit the distinction between respondents’ views and
researcher’s interpretation
2. Interpretative analysis accepts that there are different coexisting interpretations of any
phenomenon, e.g. a sore throat, and may attach equal importance to each interpretation.
3. The recognition of multiple meanings challenges one of the basic tenets of western
biomedicine and evidence-based medicine, that of positivism.
(Source: adapted from Gantley et al., 1999)
Positivism is a philosophical approach dating from the nineteenth century. It underlies
scientific and other approaches that privilege measurement and counting. This approach
inevitably informs our view of the world -but it is not the only way of seeing. Thus, the
qualitative – quantitative methodology debate on research may be seen as a reflection on the
different emphasis between values versus facts.
In psychological and health research, qualitative methods may stand alone, or be used as
part of the research process. When used in conjunction with quantitative methodologies (as,
for example, in a mixed methods approach), or when using data from several sources, the
use of qualitative methodology can help explore more thoroughly complex beliefs, attitudes
and experiences. This approach, as we have seen earlier, uses triangulation, since the
research focus is viewed through different research ‘lenses’, or examined by the researcher
from a number of angles or vantage points (Huberman & Miles, 1998, pp. 199).
Some of the most frequent uses for qualitative research especially, for example, in health
psychology and health services research, addresses issues in research processes and beliefs.
These might include process: how an outcome is reached or why people follow a certain
course of action, or behaviour e.g. in service delivery. An example might be exploring
reasons for parents bringing their children to an ‘out-of-hours’ clinic rather than booking an
appointment at their general practitioner’s surgery. A recent example, with a European
perspective, is a qualitative study exploring primary care physicians’ attitudes to
prescribing antibiotics to their patients and the challenges of antimicrobial resistance in
Spain (Vazquez-Lago et al., 2011).
Other uses for qualitative research are:
Examining research questions to inform and guide questionnaire development e.g. as a
preliminary exploratory stage of design, or to gain greater understanding of research
questionnaire data e.g. after questionnaires have been returned – using qualitative in-
depth interviews to explore further some of the issues mentioned by respondents.
Hypothesis generation (e.g. in a Grounded Theory approach) where categories or outcomes
cannot be determined before data collection. This would involve the progressive
identification and integration of categories of meaning from the data obtained. In turn,
this data can then be used either to inform the research process and method or,
alternatively in the generation of theory.
4.1 Different uses for four approaches commonly encountered in research

Silverman (1993) summarises some of these different approaches commonly adopted in
research. These are set out below (Table 2) with the differences contrasted between
quantitative compared to qualitative.
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Methodology
Approach Quantitative research Qualitative research
Preliminary work e.g. prior to Fundamental to

Observation
designing questionnaire understanding another
culture
Content analysis – counting
Understanding participants’
Textual analysis in terms of researchers’
categories
categories
‘Open ended’ questions to
‘Survey’: mainly fixed choice
Interviews small numbers of participants
questions to random samples
(in-depth interviews)
Used to understand how
Used infrequently to check participants organise their
Transcripts
accuracy of records talk / think about their
experiences
Source: adapted from Silverman, 1993.
Table 2. Different uses for four research approaches
5. Some of main qualitative methods used in psychology

5.1 Introduction
Rigorous research methodologies form a necessary foundation in evidence-based research.
Until recently such a statement has been read as referring solely to quantitative
methodologies such as in the double blind randomised controlled trial (RCT) encountered in
healthcare research. Quantitative methods were designed for specific purposes and were
never intended to take researchers to the heart of patients’ lived experiences. The
experimental, quantitative research methods, such as the RCT, focus on matters involved in
the development of clinical drug trials and assessing treatment outcomes, survival rates,
improvements in healthcare and clinical governance and audit.
Qualitative paradigms, on the other hand, offer the researcher an opportunity to develop an
idiographic understanding of participants’ experiences and what it means to them, within
their social reality, to be in a particular situation (Bryman, 1992). Qualitative research has a
role in facilitating our understanding of some of the complexity of bio-psycho-social
phenomena and thus offers exciting possibilities for psychology in the future. Qualitative
research is developing therefore new ways of thinking and revisions to the more established
methods are constantly being introduced and debated by researchers across the world.
These methods include: Content / thematic analysis (CA/ TA); Grounded Theory in
psychology (GT); Discursive psychology / Discourse analysis (DA); Narrative psychology
(NA); Phenomenological psychology methods such as interpretative phenomenological
analysis (IPA).
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5.2 Content Analysis and Thematic Analysis

Content Analysis, or Thematic Analysis (the terms are frequently used interchangeably and
generally mean much the same), is particularly useful for conceptual, or thematic, analysis
or relational analysis. It can quantify the occurrences of concepts selected for examination
(Wilkinson & Birmingham, 2003). CA or TA, has become rather a ‘catch-all term’ (Boyle,
1994), but this approach is useful when the researcher wishes to summarise and categorise
themes encountered in data collection. These can include: summaries of people’s comments
from questionnaires, documents such as diaries, historical journals, video and film footage,
or other material: the list is not exhaustive. The approach is also useful in guiding the
development of an interview schedule. However, this method provides – summaries of
frequency of the content. The method may therefore be considered too limited where an in-
depth approach is required.
Interview data need methods of analysis capable of providing the researcher with greater
insight into participants’ views, the psychological and phenomenological background to
participants’ stories and their narrated experiences and feelings. Other qualitative methods
are explored for utility of purpose here. One such method, originally developed from
sociological research is Grounded Theory (GT).
5.3 Grounded Theory

Grounded Theory (GT) is frequently considered to offer researchers a suitable qualitative
method for in-depth exploratory investigations (Charmaz, 1995; Strauss & Corbin, 1990;
Willig, 2008). It is a rigorous approach which provides the researcher with a set of
systematic strategies (Charmaz, 1995). While this method shares some features with
phenomenology, (see below), GT assumes that the analysis will generate one over-arching
and encompassing theory. GT was, in its original version, designed to investigate social
processes from the bottom up, or the “emergence of theory from data” (Willig, 2008, pp. 44).
GT methods developed from the collaboration of sociologists Glazer and Strauss during the
1960s and 1970s (e.g. Glaser & Strauss, 1967). It is a set of strategies that has been of
immense use in sociological research as an aid to developing wider social theory (hence its
name). As Willig observes, GT can be an attractive method for psychologists who have
trained in quantitative methods since the building blocks, identified using the GT approach,
aim to generate categories from the data collected, thus moving from data to theory (Willig,
2008, pp. 34 onward). Its originators, Glaser and Strauss (1967), considered the separation of
theory from research as being a rather arbitrary division. They set about devising an
approach whereby the data collection stage may be blurred or merged with the
development of theory in an attempt to break down the more rigid boundaries between the
usual data collection and data analysis stages. GT approaches data by blurring these
different stages and levels of abstraction. A GT analysis may proceed by checking and
refining the data analysis by collecting more data until ‘data saturation’ can be achieved
(Charmaz, 1996). However, for many psychological investigations, it may be obvious at an
early stage that, due to the complexity of people’s lived experiences, participants’ narratives
about their lives, feelings and/ or emotions, may not always be best served by adopting GT
as a method (i.e. generation of one main theory).
Carla Willig (2008), for example, observes that GT, as a methodology for psychological
research, may not offer psychologists a particularly reflexive approach. She considers it
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sometimes has a limited applicability, proposing that, “It could be argued that research
questions about the nature of experience are more suitably addressed using
phenomenological research methods.” (Willig, 2008, pp. 47). In all fairness, GT was
originally developed for researching from a sociological perspective and, while there is
some commonality between sociology and social psychology, the use of GT to analyse data
might not always provide a sufficiently robust and flexible way of capturing psychological
nuances and complexities contained in participants’ narratives about lived experiences. GT,
as a methodology, was therefore adopted and adapted by some qualitative psychologists
(Pidgeon & Henwood, 1997). Willig concludes that GT can be “reserved for the study of
social psychological processes” as a descriptive method (Willig, 2008, pp. 47).A further
challenge, when considering using GT, is the challenge provided by the different types of
GT that have developed within the field such as the debate on the two main ‘schools’ of GT:
Straussian and Glaserian (see Stern, 1994, pp. 213 on for discussion).
5.4 Discursive psychology and Discourse Analysis

As its name suggests, Discourse Analysis (DA) is primarily concerned with the nuances of
conversation (Potter, 1996). The term ‘discourse’ can cover anything related to our use of
language whether a single utterance or moment of speech (speech fragment) through to a
conversation between two people, or the delivery of a political speech. It may refer to how
language may be systematically ordered as in language ‘rules’ or different conventions such
as medical jargon or legal terminology (Tonkiss, 2012, pp. 406). The ‘turn to language’ in
researching society and in the discursive psychology field has been inspired by theories
emerging from other disciplines and consideration of speech use as both communication
and performance (Seale, 2012). As Willig observes (2008, pp. 95) DA is more than a
methodology, since social scientists have become interested both in how we use language in
communication and also how we ‘socially construct’ our environment and lived experience
by the use of language (see, for example, Bruner, 1986, 1991; Gergen, 2001). It has become
more of a critique of how we describe the world and the nuances of the discourse and
language we use. Discursive psychology highlights how ‘knowledge’ is socially constructed
and reported for example in “existing institutional practices that may be considered unjust.”
(Holt, 2011, pp. 66). Where some psychologists may wish to explore conversation by
exploring the finer nuances of conversation such as the length of a pause, the terms of
speech people use, or other variations of discourse, then DA can be a very useful method
(Potter & Wetherell, 1987; Willig, 2008, pp. 96-106).
The discursive approach looks to verbal behaviour as a more direct means of uncovering
underlying cognitions (Harré,1995) rather than assigning a numerical value ‘score’ or scale
to a behaviour. This approach takes the view that interpretation and empathy are involved
in attempting to understand human behaviour. Self-report, from people being studied, can
then become a valuable resource in its own right:
“Thus the experimenter or observer has to enter into a discourse with the people being
studied and try to appreciate the shape of the subject’s cognitive world. But at this point
it no longer makes sense to talk of observers and subjects at all. They are only
coparticipants in the project of making sense of the world and our experience of it.”
(Harré & Gillett, 1994, pp. 21)
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This approach to studying human behaviour uses words, contained in language, as symbols
with meaning, where the ‘subject’ i.e. the person, is seen as discursive in order that they may
make sense of their environment by signifying “the order of things” (Foucault, quoted by
Harré & Gillett, 1994, pp. 26).
The discursive view sees people as active agents within their own lives and, as such, cannot,
“be defined in isolation from a context and whose mental processes can be unravelled by
objective measurement and description.” (Harré & Gillett, 1994, pp. 26).
However, when considering the selection of a qualitative method, and thinking about using
discourse analysis, we need to be clear about what our research aims and objectives are.
Participants’ narratives frequently include elements relating to feelings and emotions rather
than how reality is manufactured and portrayed in conversation. Willig suggests that
discourse analysis can be used to explore “the internal organisation of the discourse itself
and ask ‘what is this discourse doing?’” (Willig, 2008, pp. 99). Here is a prime distinction
between DA and other psychological qualitative methods such as IPA, in that DA explores
the role of language in participants’ descriptions of events and conversations while the
phenomenological approach examines how people ascribe meaning to their experiences in
their interactions with their environment (Biggerstaff & Thompson, 2008; Pringle et al., 2011;
Shinebourne, 2011; Smith et al., 2009; Smith et al., 1999).
5.5 Narrative analysis

Linked to discourse, we now turn to consider briefly narrative in psychology and the rise of
narrative analysis. Narrative in both psychology and medicine has much in common with
studying narrative as a more general linguistic form (Bruner, 2002; Greenhalgh& Hurwitz,
1999; Polkinghorne, 1988; Webster, 1996). Indeed, some of the earliest thinkers in the field of
psychology used methods we more usually associate with narrative to describe our
experiences of encountering and engaging with the world. One of the foremost psychological
thinkers of the late nineteenth century, Brentano, in his foreword to his 1874 text, Psychology
from an empirical standpoint, states, “My psychological standpoint is empirical: experience alone
is my teacher.” (Brentano, cited in Moran & Mooney, 2002, pp. 32).
A narrative approach entails examining people’s use of stories, accounts of events etc. and
also of listening to these stories (Sarbin, 1986). The related discipline of ‘narratology’ has
developed from the disciplines of linguistics and literary criticism where narratives are
treated as a search for meaning in the lived experience of people (Bruner, 2002; Holloway &
Freshwater, 2007). This search for meaning has much in common with phenomenological
methods of enquiry and the search for meaning or significance as we strive to make sense of
our lives and our ‘being in the world’ (Brockmeier, 2009). He observes,
“[…]the quest for meaning: the meaning, or significance, that we give to our lives, to our
being in the world. This question arises again and again in the life of each individual in
a particular, in fact, unique, way, and it hence requires a patient and ongoing
examination of the multifarious forms and practices in which individuals make sense of
their lives. One might think of the river in which you never step twice.”
(Brockmeier, 2009, pp. 217).
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Using psychology of narrative, for example, the researcher may examine people’s life stories
or their accounts of such experiences (Esin, 2011). It explores the biographical lives of
participants’ lives or social and cultural stories (Goodley, 2011). Psychology of narrative can
be helpful to explore and interpret findings from such research, since this type of enquiry
helps the researcher to enter more fully into understanding people’s lives and their
experiences (Crossley, 2000; Greenhalgh & Hurwitz, 1999 & 1998; Murray, 2008 & 1995). Esin
defines essential features of narrative as connections between events that help make these
events meaningful for the audience, stating that “Sequence is necessary for narrative. A
narrative always responds to the question ‘And then what happened?’” (Esin, 2011, pp. 93).
Narrative in psychology can provide an important method for exploring psychological
development, self-understanding and people’s inter-relationship with their world (Gergen,
2001b). Examining human experiences and ‘making sense’ of our environment offers a core
method of enquiry across many disciplines and cultures (Brockmeier, 2009; Brown et al.,
1996; Bruner, 1999; Bruner, 2002; Charon, 2005; Harré, 2003; Murray, 2008; Riessman, 2008).
The use of narrative methods in both psychology and medicine, assumes a narrator and a
listener. Narrative is an interactive transaction with the potential for narrator and listener to
assign their own meanings to their experiences as the topic under discussion unfolds
(Bruner, 1991; 1990). Bruner for example, proposes that the interpretation of people’s actions
and their narratives about what happens to them provides us with explanations of those
experiences. Such interpretation “is concerned with ‘reasons’ for things happening, rather
than strictly with their ‘causes’ ” (Bruner, 1991).
5.6 Phenomenological psychology

When we want to learn how we can best explore participants’ lived experiences, a different
approach can be helpful, that of phenomenology. The aim of the phenomenological
psychologist is to help make implicit ‘taken-for-granted’ elements of our lives explicit
(Giorgi, 1995, pp. 33). Phenomenological research has developed from the philosophy of the
European phenomenological ‘school’ of philosophy, the most prominent proponents of
which are Edmund Husserl, Martin Heidegger and Maurice Merleau-Ponty. More recently,
some phenomenological researchers have been influenced by what has become known as the
Duquesne school, which includes Giorgi, Van Kaam and others. The group acquired this title
because some of the founders to this approach either worked in, or had links with, Duquesne
University in the United States. The Dutch school of phenomenology, which includes authors
such as Langeveld, is known as the ‘Utrecht school’ (see Cohen & Omery, 1994, pp.138
onward, for further discussion regarding different phenomenological schools). This is by no
means a complete list: there are many other phenomenological researchers in psychology such
as Scott Churchill (USA), Karin Dahlberg (Sweden), and Les Todres (UK). Over the past
decade in the UK, Jonathan Smith has led the development of a phenomenological method
specific to psychology, that of interpretative phenomenological analysis (IPA). Smith
developed this method from his work exploring people’s lived experiences based on European
phenomenological philosophers such as Husserl. His original development of the IPA method
was based on the detailed interpretive analysis of in-depth interviews (Smith & Osborn, 2008;
Smith et al., 1999)7. When we wish to explore the ‘being-in-the-world’ psychology of
7 The IPA website and research forum may be found at: www.ipa.bbk.ac.uk
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experience, the idiographic case-study approach proposed by methods such as IPA can be
especially helpful (Smith et al., 2009). IPA was specifically developed by Jonathan Smith
(Smith et al., 1995) to rigorously explore idiographic, subjective experiences and, specifically,
social cognitions. It is now widely used within British psychology (e.g. Clare, 2003; Duncan et
al., 2001; French et al., 2005; Smith, 2011; Thompson et al. 2002).
Phenomenology in psychology places the experience of the self at the centre of the current
psychological dialogue about people’s lived experiences and their meanings (Cohen &
Omery, 1994; Giorgi, 1995; Giorgi & Giorgi, 2008; Langdridge, 2007; Smith et al., 1995;
Spinelli, 2005). The qualitative psychologist is aiming to see and understand what surrounds
us (Cohen & Omery, 1994). When exploring the 'taken for granted' - the everyday lives of
participants, especially those aspects relating to the psychology of how people feel about an
issue, event, or experience for example - the use of a phenomenological approach highlights
such issues and brings them to the fore. This might be useful for example, when considering
the background of health service delivery (Oakley, 1993, pp. 235).
IPA’s theoretical basis stems from the phenomenology originating with Husserl’s attempts
to construct a philosophical science of consciousness, with hermeneutics (the theory of
interpretation), and symbolic interactionism. This last proposes that meanings an individual
may ascribe to an event are of central concern, but that access to such meaning can only be
obtained through an interpretative process. IPA acknowledges that the researcher’s
engagement with the participant’s ‘text’ has an interpretative element, in contrast to some
other methods (e.g., discourse analysis, DA; see Potter, 1996). IPA assumes an
epistemological stance whereby, through its careful and explicit interpretative methodology,
it becomes possible to access the meanings an individual gives to their feelings and their
cognitive inner world. IPA also draws on Gadamer’s philosophy of hermeneutics and the
study of the understanding of the text (Smith, 2007).
Attention is drawn however to one of the main differences between IPA and Discourse
Analysis (DA): DA aims to examine the role of language in describing a person’s experience,
whereas IPA intends to explore how people may ascribe meaning to their experiences when
interacting with their environment (Smith et al., 1999). It is thus especially suited to
behavioural and psychological studies that relate findings to the bio-psycho-social theories
informing discourse among healthcare professions (Smith, 1996; Smith, 2004; Willig, 2008).
IPA is a qualitative methodology with a clearly set out methodology that is both rigorous
and yet sufficiently flexible fit for a wide range of types of study (Biggerstaff & Thompson,
2008; Brocki & Wearden, 2006; Smith & Osborn, 2008; Willig, 2008). It is important to note
that IPA is only one version of phenomenological research methodologies (Willig, 2008) and
other phenomenological approaches are also useful to the qualitative researcher (Giorgi,
1995). As van Manen observes
“the simple phenomenological precept (is) to always try to understand someone from
his or her situation. [….]
The phenomenological approach asks of us that we constantly measure our
understandings and insights against the lived reality of our concrete experiences,
which, of course, are always more complex than any particular interpretation can
portray”
(van Manen, 1998, pp. 8,pp. 10)
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Phenomenological methods have some elements in common with Grounded Theory,

discussed above, in that the theoretical framework may be uncovered during the research
analysis - i.e. theory emerges and informs the data analysis in a cyclical, or iterative, fashion
(Strauss & Corbin, 1990). As with GT, the aim of the IPA researcher is to uncover, develop
and verify data as it emerges. This is achieved by a careful and systematic process which
uncovers themes and connections in an orderly sequence. The overall aim of adopting a
phenomenological approach is to explore the world of ‘lived experience.’8 The difference in
IPA and Grounded Theory may be summarised by suggesting that IPA reflects the
diversity of experience rather than a more condensed single theoretical viewpoint, or core
category, an approach usually arrived at through the use of Grounded Theory
(Chamberlain, 1999).
IPA is still evolving as researchers use and debate the method. It does, however, have the
advantage of being especially developed by practising psychologists and is therefore an
obvious candidate in current psychological qualitative analytical methodology. It is
increasingly found to be an accessible approach and a method which is idiographic,
inductive and interrogative (Smith, 2004) and aims to provide insight into the heart of
participants’ lived experiences (Biggerstaff &Thompson, 2008; Pringle et al., 2010).
6. Emergent qualitative methods

The rise of technology and digital photography and use of the internet and video editing
tools, have enabled researchers to consider the potential of these newer, and potentially rich,
resources of data from film, video and DVD. Newer, emergent, qualitative methodologies
especially in technology and visual research methods, can prove attractive and useful to
researchers. Accessing information resources online can provide today’s psychology
researcher with rich data and fruitful new areas to explore. Examining resources such as
diaries or personal eye-witness accounts can also provide the researcher with data. Again,
these become easier to access if they have been uploaded as a research resource online,
although with any such repository it is advisable to seek permission to use before beginning
a research project since such data may raise copyright issues.
Using qualitative data analysis of video interviews recording people’s experiences of health
and illness, in the UK, for example, has led to a unique website resource for health research
‘DIPex’ (Ziebland & McPherson, 2006). Increasingly, psychologists are looking to use the
internet and online platforms for their research. The internet offers the possibilities of online
interviews, discussion forum analysis, or what people may have written online e.g. in blogs.
The Healthtalk online project (www.healthtalkonline.org) arising from the DIPex project, is a
rich resource for people who can view video clips and transcript excerpts from patients
discussing their experiences and feelings about their illnesses, how they cope with their
condition, their fears and anxieties, how they fought back and similar narratives.
Commentaries from clinicians providing information about the illnesses being discussed are
also available on the website. Additional sources of advice and resources are offered
providing a solid platform supporting patients, their families and loved ones during their
illnesses.
8 From the concept of the Life-world or Lebenswelt, from Husserl’s unpublished works after his death
(see for example Ashworth, 2008: 10 - 12; Philipse, 1995: 277; Cohen and Omery, 1994: 139, for further
discussion).
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7. Ethics of researching online

When researching into online discussion forums and chat rooms etc., the researcher needs to
remain mindful of possible ethical issues. The majority of comments posted by people
online, for instance, may originally have been written and uploaded to a website for a different
purpose. Contributors may have intended their internet ‘posts’ to be private, or at least their
personal views and opinions were written to share with like-minded people, perhaps going
through similar experiences or coping with similar situations. People may not be happy to
agree to their original postings on a website being analysed by researchers and used for a
different purpose. Such concerns should be considered on a case by case basis.
New ways of researching are being developed as research teams debate these issues and
explore these resources (Willig, 2008). Standard ethical practices may need adapting to
account for the internet age. However, where material is in the open domain, it may be
easier for researchers to make a case justifying its use as source material. This would still
need to be checked out with your university or health services research ethics committee
(e.g. NHS National Research Ethics Service NRES in UK) and appropriate professional codes
of practice. For UK psychologist researchers and students, for example, this would be
research governance codes of the relevant university or institution and the British
Psychological Society, possibly in conjunction with the NHS , if patients were involved. This
is especially pertinent since it is not usually possible to contact patients to obtain informed
consent from such resources later (and any such consent would be retrospective and
difficult to obtain). Such ethical issues are being addressed today by research bodies. The
Association of Internet Researchers, for example, has developed ethics guidelines for
researchers9. The British Psychological Society provides an ethical code of conduct and
research guidance to working online10. This emphasises the need for qualitative psychology
researchers to be able to assess both the context and aims of their proposed research when
selecting their methodology and to be aware of the need for vigilance in keeping abreast for
new guidance on these issues as it is released.
Similar criteria may be used for both selecting an appropriate qualitative method and in the
critical appraisal of published qualitative research in order to establish a systematic and
thorough approach to appraising the evidence from qualitative research papers.
8. Evaluating qualitative psychology research: Some suggested criteria

In this final section of the chapter I set out some suggestions to help readers evaluate
qualitative research. I have drawn from several sources but particularly acknowledge the
contribution of Mays and Pope (2000), Mays et al., (2007), who have written extensively on
this issue in health research and Uwe Flick, Lucy Yardley and Jonathan Smith who consider
the importance of quality and validity when evaluating qualitative research in psychology
(Flick, 2007; Smith, 2011; Yardley, 2008) .
8.1 General features

In general, as with reviewing a quantitative research paper, we need to ask what the paper
contributes to knowledge of the research area. Does the study have something new to say
9 Association of Internet Researchers http://aoir.org/documents/ethics-guide /

10 See British Psychological Society www.bps.org.uk/webethic
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about the topic for instance? Alternatively, perhaps the researchers have explored the
chosen topic from a different angle, or incorporated different viewpoints from their
participant sample. As identified earlier in this chapter, people are seen as an important
resource for collaboration, thus highlighting the need for qualitative research to
acknowledge reflexivity and subjectivity (Sixsmith & Daniels, 2011, pp. 26 – 7). An example
of this type of approach might be where the research examines the views of a minority
whose opinions have not previously been sought. In turn, such a paper would then pave the
way for further research.
Next we need to think about the method(s) the researchers have used for their study. Does it
seem appropriate? Does the study design lend itself to using a qualitative approach? In
examining the reasons for conducting any such study, we need to bear in mind questions
such as: does the research team situate their reasons for carrying out their work within an
appropriate body of research literature?
Alternatively, the approach used may incorporate theoretical interest. Perhaps the research
topic is approached in a different way, or from a different and newer theoretical context?
Again, this needs to be clear to the reader with appropriate support from the theoretical
literature. Does the research reported contribute to the development of knowledge in the
direction of theory?
8.2 Outline of methods used

As with quantitative research appraisal, we need to evaluate researchers’ sampling
methods. A clear rationale for how participants were approached and selected for inclusion
in the study should be clearly set out and a clear rationale should be stated for this sample.
Do the researchers use a purposive sample? Have they used ‘snowballing’, that is following
up introductions to potential other participants from volunteers in the study? This is a
useful approach for accessing ‘hard-to-reach’ groups of people in society. Have the
researchers continued interviewing participants until data saturation is reached (i.e. when
no new themes emerge from their analysis)? What do they decide to do about
disconformatory cases, (i.e. where a participant’s viewpoint and emergent themes may differ
from other participants)? This is acceptable in qualitative research, indeed understandable,
since sample sizes are usually smaller than in a quantitative study.
Whatever the research team have done, their approach needs to be set out clearly. As in
quantitative research, the research method and approach must be capable of replication by
other researchers so detail is important. Demographics such as numbers of participants,
gender, age group, descriptive vignettes with pseudonyms, if used, etc. should also be
clearly stated.
The ethical principles of informed consent should be set out clearly. For example, how was
consent obtained and was it recorded on paper? A clear explanation for the choice of data
collection and method used is needed. It is important that the research team provide
reflexive discussion about how they handled the researcher – situation interface: for
example, issues encountered during data collection, what they decided to do about any
group dynamics, such as may occur during focus group research for example (Ali & Kelly,
2012; Burman & Whelan, 2011).
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The paper should clearly state how data were collected and managed. This includes
information about areas such as data collection and storage: how was the transcription of
recorded interviews handled, how are data stored, and for how long does the research team
plan to store their data? Exact details are usually governed by local or national research data
governance but these details must be considered. Research governance details are
particularly important in qualitative research since a person’s audio interview is more likely
to be unique to that individual compared to a briefer set of responses contained from a
questionnaire for example. While researchers generally are able to offer anonymity, such as
using pseudonyms, it can be harder for the qualitative researcher to offer total
confidentiality since a person’s narrative about an experience may be unique to them, thus
offering more likelihood for possible identification. If this is the case, then the researcher
must inform the reader what steps they have taken to protect their participants – perhaps by
changing identifying features or details of that particular participant’s situation (Frith, 2007,
pp. 126).
How data are recorded is also important. The use of field notes is recommended, and can
prove invaluable as an aide-memoire, they also provide ‘back-up’ insurance should there be
recording failure. However, data verification is also very important. I strongly recommend
all interview and focus group data be recorded, whether using audio or video, in order to
obtain the highest quality ‘raw data’ prior to analysis.
8.3 Data analysis

When undertaking critical appraisal, the researchers need to provide a clear description of
the framework they used for data analysis. Whatever method is used for analysis, and, as
we have seen, a wide choice of possible qualitative research methods are available, the
method adopted should be stated with clarity and be capable of replication by another
researcher. Whatever research method is selected, this must be clearly stated and set out in a
way that is capable of replication. Research methods should be referenced by the authors in
the literature. However, if no pre-existing framework exists, then the authors should be very
explicit about the approach they have adopted. Their reasons for this development must be
justified by providing appropriate support from relevant literature (this may happen if a
researcher is developing a new methodology for instance). For a clear audit trail, these
processes and procedures should be clearly described.
What categories were used for analysis? How did the researchers decide on these categories?
These areas need adequate discussion. For instance, if there are references to raw data sources,
did the researchers use more than one data source? How did the researchers identify their
themes and data categories? Are issues of data verification, such as asking an expert colleague
to check thematic categories, considered? Do the researchers report how they decided on the
categories? Adequate discussion is necessary since such themes provide the main results from
which conclusions are drawn. This point leads on to findings and discussion.
8.4 Findings and discussion

When reading findings and conclusions it is important to consider carefully how the
confirmation of findings was handled: were any reliability checks used by researchers? If
there are excerpts from data transcripts (usual in qualitative papers) then what do these
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excerpts tell us about the research results (Frith, 2007, pp. 124-5). Are any quotations used to
highlight findings? It is helpful if the paper states whether the excerpts are illustrative, or
provide contrasting viewpoints by participants. It is also helpful to ask oneself whether the
researchers comment if they consider their findings are transferable from one context to
another and, should that be the case, what particular elements do they highlight as being
most important or relevant?
When we consider these results and themes as a whole, do we find the researchers’
conclusions useful and applicable? Do the conclusions drawn seem reasonable and
appropriate, given what we know about the background and stated aims for the study?
Does the paper state if excerpts provided are illustrative or, have the researchers provided
the reader with contrasting viewpoints?
Another area to examine is that of ‘credibility checks’. Sometimes researchers may feedback
their proposed analysis to individual participants and ask for comments. Not all methods
adopt this approach. However, if this has been carried out by the research team, is the
process clear to the reader?
Sometimes there may be an alternative explanation or thematic summary to a particular
perspective. This needs to be considered and discussed by the research team. Do the
researchers adopt a reflexive approach? If so, do they state how they handled these
reflections and how these relate to their reported findings? As discussed earlier (section 3.1).
reflexivity is important in qualitative research since researchers need “to be aware of their
own positions and interests and to explicitly situate themselves within the research.”(Finlay,
2003, pp. 5). From the perspective of the critical reader, it is helpful to stand back from the
results and ask oneself if the researchers’ results and conclusions drawn are credible and
appropriate in relation to the original research question. Other areas which need to be
considered include whether these results relate back to the research literature and
theoretical background reported in the authors’ original literature review and research aims.
Finally, the reviewer needs to consider whether the researchers discuss whether their
findings are transferable from one context to another. Are the results and conclusions useful
and applicable?
9. Balancing the strengths and weaknesses of qualitative research in

psychology
One of the main strengths of the qualitative approach, and thus its attractiveness to
psychologists, is that it allows the researcher to explore the meanings people give to their
experiences. These approaches can help provide us with more insightful information and
quality data on how people think about their world, their lived-world experiences. It
provides the researcher with an open-ended approach and one where the participant takes
the lead in data collection (the researcher usually remains responsible for data analysis and
interpretation). The usual use of a smaller sample size also enables that this detailed,
richness of data, can be finely nuanced and in-depth.
Furthermore, the researcher is able to utilise complementary data sources. There are
opportunities for the researcher to incorporate multiple methods in order to obtain richer
data, or what is sometimes known as thick description (for instance in ethnographic
methods). As David Walsh observes, the researcher,
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“then finds a whole web of cultural structures, knowledge and meanings which are
knotted and superimposed on one another and which constitute a densely layered
cultural script”
(Walsh, 2012, pp. 247, original author’s emphasis)
Data sources in qualitative research include interviews, focus groups, observation
techniques, analysis of text, such as historic diaries and journals, film, video or art work.
Validity can be confirmed with research participants. Finally, qualitative research does not
pretend to be other than it is: it is situation specific
Of course, some of these features also have their counterpart. For example the issue of data
being context specific means that it is not always generalisable to a different context. This
should be borne in mind when considering qualitative approaches. The researcher is not
separate from the research process but instead can be seen as part of the process. This may
have an impact on the research and the data collected and the researcher usually
acknowledges her role in the research process (Willig, 2008).
Although the smaller size of qualitative data sets and the eventual findings may limit
generalisable applicability, nevertheless such findings may reflect and inform what is
happening within a larger population. This can then be examined further. The idiographic
approach that forms a major trend in qualitative research does however take account of
individuals, their values, and their experiences in a way that places people at the centre of
the field of study.
To summarise, Table 3 provides a brief check-list for the appraisal of qualitative psychology
research papers. When assessing a paper for quality the reader may wish to consider the
following points adapted from the British Psychological Society guidelines for authors and
reviewers. These guidelines are available online:http://www.bps.org.uk
Checklist for evaluating qualitative psychology research

How does this work contribute to our knowledge of this area?
Does it enhance or develop knowledge?
Do the researchers provide the reader with a different perspective on research findings in the field?
Are the research findings of worth or relevance?
Is there evidence of a clear research question to the reader?
Have the researchers used an appropriate design for the research question and theoretical
approach?
Are we provided with sufficient information to relate the findings reported here to another
setting? (Context)
Are there a good range of possible cases or settings used for this study? (Sampling)
Considering data collection and analysis. Have the researchers used a systematic approach?
Does the paper specifically address issues relating to sound audit processes? Are such processes
reported clearly. Is informed consent reported?
Is the reported account sufficiently reflexive? How do the authors incorporate this in their
research?
Source: acknowledgement to The British Psychological Society. See www.bps.org.uk
Table 3. Checklist for evaluating qualitative research in psychology
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10. Use of the internet and computer software in qualitative analysis

Computer software (e.g. NUD*ST, NVIVO, Atlas-ti, and information technology such as the
behavioural coding and analysis software programmes provided by Noldus) has been
available for qualitative analysis, in one form or another, for some time now. Programmes
are now very sophisticated. Today software programmes can store transcripts of interviews,
upload video files and act as thematic notebooks for researchers to store and share work
with colleagues. As with any statistical software, it takes time for researchers to learn the
programme in addition to learning how to conduct a qualitative analysis. Where a computer
programme has been used, look for evidence that shows how the researchers conducted the
analysis and how they used the computer programme to arrive at their results (but
remember the adage GIGO : garbage in, garbage out). Computer programmes can be useful
to help researchers store, share and sort their data.While they may not yet be a substitute for
rigorous analysis, they can be a helpful tool for the qualitative researcher to think about,
categorise, and sift through the large volume of data generated by qualitative research
methods.
Additionally, today there are many rich e-resources available to qualitative researchers via the
internet such as the Vision 2 Lead (V2L) website for “e-learning, e-community and e-
leadership” with its “12 questions for qualitative e-researchers for 2012” (see
http://blog.vision2lead.com/e-interviews-2/12-e-research-ideas-for-2012/) and international
e-journals for qualitative research such as The Weekly Qualitative Report and The Qualitative
Report, a peer-reviewed open access journal for qualitative researchers originating from Nova
South eastern University, Florida, US.11 E-communities such as these and the Sage publishing
house’s online community Methodspace across the UK, US and Europe, help develop a truly
international research community of qualitative researchers, thus enhancing debate and
encouraging new research networks for developing qualitative methods.
11. Summary and conclusions

Qualitative research methods have much to offer psychological research. As with any
research approach, there are strengths and weaknesses. These should be carefully and
systematically weighed up and assessed by the researcher before any firm decision is made.
The methodology selected needs to be fitted to the aims and objectives of the research
proposed.
The exploration, interpretation and our understanding of data is a skill that the qualitative
researcher can develop to uncover new ways of viewing the world. A qualitative approach
can provide arich source of data. It is frequently an in-depth process, therefore sample sizes
tend to be smaller than numbers usually seen in quantitative research. As Carla Willig
observes, the exploration of qualitative research methods is an exciting ‘adventure’ of
discovery (Willig, 2008). It is an approach I recommend to any reader thinking about
embarking on their own research voyage. Qualitative psychology research helps uncover
aspects of life which may not have been explored in much detail. This in-depth approach
can help us understand experiences of the lived-world, and participants’ behaviours,
feelings and emotions.
11 The Qualitative Report and Weekly Qualitative Report http://www.nova.edu/ssss/QR/index.html
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In conclusion, therefore, rigorous methodologies in qualitative psychology are now

recognised as being an essential component for evidence-based research whether for
quantitative or qualitative research (Biggerstaff & Thompson, 2008). This is especially
important when exploring people’s behaviours, their experiences of their interactions with,
and engagement in, their world and organisations. Many areas of psychology, in particular
social, organisational, and health psychology have embraced qualitative psychology
methods in order to gain a better understanding of how behaviours relate to people’s
experiences, e.g. their response to treatment (see, for example, Mays & Pope, 2000, 1995;
Murphy & Dingwall, 2001; Murphy et al., 1998).
In the past, there has been a great deal of debate in the discipline of psychology, as in other
areas of social sciences, surrounding the relative merits of qualitative and quantitative
approaches with much discussion on issues such as ‘quality’ and ensuring ‘rigour’ in
qualitative research. However, there is now a growing acceptance and recognition that we
gain greater understanding of participants’ psychological experiences of their lived-
experiences by including qualitative methods, and the issue of validity has become
recognised (Yardley, 2008). These have challenged quantitative exclusivity in the field of
psychology. Qualitative psychology has established itself in research methods for
psychology postgraduate training and UK undergraduate psychology degree courses now
include it as a core element in the curriculum. Today, to ignore qualitative research in
examining psychological experiences would be akin to ‘throwing the baby out with the bath
water’. As we have seen in this chapter, searching the main research databases produced a
large volume of qualitative research literature and qualitative methodologies can help
provide rich answers to our questions. As ever, the skill lies in asking the right questions
and selecting the most appropriate methods to answer our inquiry.
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Psychology - Selected Papers
Edited by Dr. Gina Rossi
ISBN 978-953-51-0587-9
Hard cover, 330 pages
Publisher InTech
Published online 02, May, 2012
Published in print edition May, 2012
This book represents a selection of chapters that address several topics from the broad domains of
psychology: alcoholism, clinical interventions, treatment of depression, personality psychology, qualitative
research methods in psychology, and social psychology. As such we have interesting blend of studies from
experts from a diverse array of psychology fields. The selected chapters will take the reader on an exciting
journey in the domains of psychology. We are sure the content will appeal to a great audience.
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Deborah Biggerstaff (2012). Qualitative Research Methods in Psychology, Psychology - Selected Papers, Dr.
Gina Rossi (Ed.), ISBN: 978-953-51-0587-9, InTech, Available from:
http://www.intechopen.com/books/psychology-selected-papers/qualitative-research-methods-in-psychology
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Qualitative Research Methods in Psychology

Chapter · May 2012

Phronesis in medical communities View project

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Qualitative Research Methods in Psychology

2. What is qualitative psychology?

Epistemological position Realist Contextual Constructionist

Assumptions about the There exists Contrast is integral Social reality is

Today, a growing number of psychologists are re-examining and re-exploring qualitative

Source: adapted from Henwood, 1996.

2.1 Pluralism in qualitative research: Synthesizing or combining methods

3.1 Data triangulation

3.2 Investigator triangulation

3.3 Method triangulation

3.4 Theoretical triangulation

4. Qualitative methods and the implications for psychological research

1. Interpretative analysis concentrates on understanding the views of research

4.1 Different uses for four approaches commonly encountered in research

Approach Quantitative research Qualitative research

Preliminary work e.g. prior to Fundamental to

5. Some of main qualitative methods used in psychology

5.2 Content Analysis and Thematic Analysis

5.3 Grounded Theory

5.4 Discursive psychology and Discourse Analysis

5.5 Narrative analysis

5.6 Phenomenological psychology

Phenomenological methods have some elements in common with Grounded Theory,

6. Emergent qualitative methods

7. Ethics of researching online

8. Evaluating qualitative psychology research: Some suggested criteria

8.1 General features

9 Association of Internet Researchers http://aoir.org/documents/ethics-guide /

8.2 Outline of methods used

8.3 Data analysis

8.4 Findings and discussion

9. Balancing the strengths and weaknesses of qualitative research in

Checklist for evaluating qualitative psychology research

10. Use of the internet and computer software in qualitative analysis

11. Summary and conclusions

11 The Qualitative Report and Weekly Qualitative Report http://www.nova.edu/ssss/QR/index.html

In conclusion, therefore, rigorous methodologies in qualitative psychology are now

Boyle, J. S. (1994). Styles of ethnography.In J. M. Morse (Ed.).Critical issues in qualitative

Murphy, E. &Dingwall, R. (2001).Qualitative Methods in Health Technology Assessment. In

Spinelli, E. (2005). The interpreted world: An introduction to phenomenological psychology (2nd

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