MSR3033

Design History
INSTRUCTIONAL PLAN

Creative Multimedia Department

Faculty of Art, Computing & Creative Industry
Sultan Idris Education University

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Head of Department‘s Verification:

Date:

INSTRUCTIONAL PLAN

Faculty : Faculty of Art, Computing & Creative Industry

Department : Creative Multimedia Department
Semester : 02
Session : 2017/2018
Course Name : Design History
Course Code : MSR3033
Credit Hour :3
Pre requisite : None

LECTURER’S INFORMATION:

Name : Assoc Prof Dr Tan Wee Hoe

E-mail : [email protected]
Telephone number: +60129542221
Room number : 17, Ground Floor, Bangunan E-Learning

COURSE SYNOPSIS:

This subject is to prepared students with knowledge and understanding of design

evolution, theories and prominent personalities in the design world from the Post
Impressionism era to the present. The understanding will give students the
capability to analyze and appreciate their work.

(Subjek ini memberi pengetahuan dan pemahaman evolusi reka bentuk, teori
dan personality prominen di dalam dunia reka bentuk bermula dari era pasca-
impressism sehingga masa kini. Pemahaman yang diberikan mampu
menghasilkan pelajar yang bijak menganalisis dan menghargai hasil kerja yang
telah dibuat.)

RATIONALE OF THE COURSE:

The rationale of the course is to produce a quality student with the theories and
skills on the history of design.

LEARNING OUTCOMES:
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1. Identify and comprehend the history and the era of design creation.
2. Understanding the consequences of global evolution and its effect towards
design.
3. Recognize various techniques through media and concepts used in design
history.
4. Research in design history through text references and website.

TRANSFERABLE SKILLS:
Communication skills, Presentation and Group Project

REFERENCES:
Charlotte, F. & Peter, F. (2003). Graphic design for the 21st century: 100 of the
world’s best graphic designers.

Yasaburo, K. (1999). Logotypes of the world 2. Rockport Publishing.

Meggs, P. (1998). A history of graphic design. John Wiley & Sons.

Schott, R. G. (1990). Design fundamentals. New York. Mac Graw Hill.

Hazel C. (1987). Design history: A students’ handbook. London. Routledge.

http://www.designishistory.com/bibliography/

METHODS OF SOFT SKILLS EMBEDDED:

Activity KOM BKMM PBPM KKBP KKU KKP EM
Individual /
Assignment
Group /
Assignment

Abbreviation Skills
KOM Communication Skill
BKMM Critical Thinking and Problem Solving Skills
PBPM Continuous Learning and Information Management
KKBP Team Work Skills
KKU Entrepreneurial Skills
KKP Leadership Skill
EM Professional Ethics and Moral

STUDENT’S PERFORMANCE ASSESSMENT

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Course work Percentage

Details LO %
Individual assignment LO3 30
100
Quiz and Mid-term Test LO1 & LO2 30
Group assignment LO4 40
Final Exam NA 0 0
Total 100%

GRADING SCALE:

Points interval GPA/CGPA

A 80 – 100 4.00
A- 75 – 79 3.75
B+ 70 – 74 3.50
B 65 – 69 3.00
B- 60 – 64 2.75
C+ 55 – 59 2.50
C 50 – 54 2.00
C- 45 – 49 1.75
D+ 40 – 44 1.50
D 35 – 39 1.00
F 0 – 34 0

SOFT SKILS GRADING SCALE:

Scale
4 Excellent
3 Good
2 Moderate
1 Weak

Rubrics as in Buku Kemahiran Insaniah/Soft skills

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WEEK TEACHING SCHEDULE:

*Abbreviatio Activity Abbreviatio Assessment
n n
Grp Prsent Group Presentation IndAssign Individual Assignment
CA Class Activities GrpAssign Group Assignment
*Optional

Week Chapter/Topic Learning outcomes Soft skills Learning Assessment

At the end of each week, the students &
should be able to: Teaching
Activities

1-2 An introduction of Design history. Research in design history through BKMM Briefing IndAssign
- Briefing on the Instructional Plan of text references and website.
MSR3033 Design History

3-4 Early Mass Marketing Identify and comprehend the history BKMM Lecture Peer-review
- The Victorian Era and the era of design creation. of IndAssign
- Form follows function
- The Age of Advertising Understanding the consequences of
global evolution and its effect
towards design.

5-6 The Bauhaus (1919 – 1933) Identify and comprehend the history BKMM Lecture Quiz 1
- The Foundation Year and the era of design creation.
- Key Figures
- Design Forms Understanding the consequences of
global evolution and its effect
towards design.
7-8

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Modernism and Four Key Designers Recognize various techniques BKMM Lecture GrpAssign
- Lester Beall through media and concepts used in
- Alvin Lustig design history.
- Paul Rand
- William Golden Research in design history through
text references and website.

9 -10 Graphic Design Radicalism – the Understanding the consequences of KKBP Lecture
Objectivity vs the Subjectivity global evolution and its effect Grp
- Swiss Design towards design. Prsent
- Josef Mueller-Brockmann
- Emil Ruder Recognize various techniques
- Push Pin through media and concepts used in
- Milton Glaser design history.
- “The South”
11-
Graphic Design Radicalism Understanding the consequences of KKBP Lecture
12
- The Psychedelics global evolution and its effect
- The Diggers towards design.
- Sister Corita Kent
Recognize various techniques
through media and concepts used in
design history.

KKBP CA Peer-
Final Project Presentation Grp assessment
13 Present

Final Project Submission

14 CA
Wrap-up of the Course

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TUTORIAL/LAB/WORKSHOP PLAN
N/A

Reminder:
1. Students must attend all lectures, tutorials, laboratory, studio or other activities related to the course, including courses with no final
examination (perkara 4.1dan 4.3)
2. Student with attendance of less than 80% will not be allowed to sit for final examination. (perkara 4.2)
3. Perkara 4.1, 4.2 and 4.3 can be waived for students who suffer from health problems and must be certified by government or UPSI panel clinic
medical officer.
4. Student who has to represent UPSI/State/Country in activity that is directed by the government or UPSI, is required to obtain a
recommendation letter from the Dean and must be approved by the Academic Affairs Division.

LAPORAN PENJAJARAN PENILAIAN DENGAN HASIL PEMBELAJARAN KURSUS

KOD KURSUS : MSR3033

NAMA KURSUS: DESIGN HISTORY

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Bi Hasil Domain Aktiviti Komponen / Kaedah Penilaian Perincian Masa

l Pembelajaran Kerangka PdP / Tugasan dan Pembelajara
Kelayakan Kaedah Hubungan n Pelajar
Malaysia Penyampaia dengan Atribut (SLT)
(MQF) n Domain MQF
Peperi Ujian/ Laporan Pembentan Karya
ksaan Kuiz Amali gan Kreatif
(art
work)
1 Identify and KW Kuliah dan - 10% - - - Menjalankan 24
comprehend the aktiviti amali aktiviti
history and the era perbincangan,
of design creation. dan penyelidikan
yang berkaitan
dengan domain
MQF KW
2 Understanding the PS Kuliah dan - 20% - - - Menghasilkan 36
consequences of aktiviti amali karya kreatif
global evolution secara individu
and its effect berlandaskan
towards design elemen dan
prinsip dalam
seni reka visual
yang berkaitan
dengan domain
MQF PS
3 Recognize various PS Kuliah dan - - - - 30% Merancang 36
techniques aktiviti amali seterusnya
through media and mereka bentuk
concepts used in penghasilan
design history. karya kreatif
secara
berkumpulan

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dengan
sistematik dalam
penyelesaian
masalah selaras
dengan domain
MQF PS
4 Research in IM & CM Aktitivi amali - - - 40% - Menggunakan 24
design history dan pengetahuan
through text pembentang sejarah reka
references and an bentuk dan
website adaptasi teknik
dalam
penghasilan
karya kreatif oleh
artis dan pereka
terkenal bagi bagi
pembentangan
secara
berkumpulan
selaras dengan
Domain MQF IM
dan CM
JUMLAH - 30% - 40% 30% 100% 120

NOTA: DOMAIN KERANGKA KELAYAKAN MALAYSIA (MQF)

KW - Pengetahuan CM - Komunikasi
PC - Praktikal PS - Penyelesaian masalah
SR - Kemahiran Sosial dan Pertanggungjawaban IM - Pengurusan Maklumat
EV - Etika dan nilai EN – Keusahawanan

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