Audio: Information and Media (Part 1)

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AUDIO INFORMATION

AND MEDIA
(part 1)

Zera Lee Pangantihon


Learners will be able to:
⦿ define audio (SSHS)
⦿ discuss the different types of Audio
Information (SSHS)
⦿ describe the different dimension of
audio information and media
(MIL11/12-AIM-4d-11)
Learners will be able to:
⦿ discuss the elements of sound design
(SSHS)
⦿ comprehend how audio information and
meda is/are formally and informally
produced, organized and formally
disseminated (MIL11/12-AIM-IVd-12)
⦿ discuss audio file formats (SSHS)
TOPIC OUTLINE
Media Audio and Information
i. Definition:
⦿ Audio
⦿ Audio Media
⦿ Types and Categories of Audio Information
⦿ Sound Characteristic and Audio purposes
⦿ Hearing vs. Listening
⦿ Elements and Principles of Sound Design
VIDEO PRESENTATION

CHARLIE CHAPLIN AND THE ARMY


How was the experience of watching charlie chaplins
video without audio

I was more
focus It was
On the film BORING
Without Audio
WHAT IS AN AUDIO?

⦿sound,especially when
recorded, transmitted or
reproduced
AUDIO MEDIA
⦿ media communication that
uses audio or recordings to
deliver and transfer
information through the
means of sound
TYPES OF AUDIO
INFORMATION
TYPES OF AUDIO INFORMATION

1.Radio Broadcast - live


or recorded audio sent
through radio waves to
reach a wide audience
TYPES OF AUDIO INFORMATION

2. MUSIC- vocal or instrumental


sounds combined in such a way
as to produce beauty form,
harmony, and expression of
emotion.
TYPES OF AUDIO INFORMATION

⦿3. SOUND RECORDING -


recording of an interview,
meeting, or any sound
from the environment.
TYPES OF AUDIO INFORMATION

⦿ 4.SOUND CLiPS/EFFECTS- any


sound artificially reproduced to
create an effect in a dramatic
presentation (ex. sound of a
storm, or a door)
TYPES OF AUDIO INFORMATION

⦿ 5.
AUDIO PODCAST- a digital
audio or video file or recording,
usually part of a tmed series,
that can be downloaded from
website to a media player or a
computer
WAYS TO STORE
AUDIO
INFORMATION
WAYS TO STORE AUDIO
INFORMATION

1. TAPE- magnetic tape on


which sound can be
recorded
WAYS TO STORE AUDIO
INFORMATION
⦿ 2.
CD (Compact Disc)-a
plastic-fabricated, circular
medium for recording, storing,
and playing back audio, video
and computer data.
WAYS TO STORE AUDIO
INFORMATION
3. USB (flash) DRIVE- an external
falsh drive, small enough to carry
on a key ring, that can be used
with any computer that has a USB
port
WAYS TO STORE AUDIO
INFORMATION
4. MEMORY CARD (FLASH
MEMORY/STORAGE CARD)- is a
small storage medium used to store
data such as text, pictures, audio, and
video, for use on small, portable, or
remote computing devices
WAYS TO STORE AUDIO
INFORMATION

5. COMPUTER HARD DRIVE-


secondary storage devices for
storing audio files
WAYS TO STORE AUDIO
INFORMATION
6. INTERNET/CLOUD-
websites or file
repositories for retrieving
audio files, and more
precisely the files are
stored in some data center
full servers that is
connected to the internet.
AUDIO FILE FORMATS
1. MP3 (MPEG Audio Layer 3) - a
common format for consumer audio,
as well as a standard or digital audio
compression for the transfer and
playback of music on most digital
audio players.
AUDIO FILE FORMATS
2. M4A/AAC (MPEG4 AUDIO/
ADVANCED AUDIO CODING)- an audi
coding standard for lossy digital audio
compression. designed to be the
successor of the MP3 format, AAC
generally achieves better sound quality
than MP3 at similar bit rate
AUDIO FILE FORMATS
⦿ 3.WAV- is a microsoft audio file
format standard for storing an
audio bitstream on PCs. It has
become a standard file format for
game sounds, among others.
AUDIO FILE FORMAT
⦿ 4.WMA (Windows Media Audio) –
is an audio data compression
technology developed by Microsoft
and used with Windows Media
Player.
UNIT OF SOUND
UNIT OF SOUND
DECIBEL
⦿ Or simply DB
⦿ Noise of sound measurement
UNIT OF SOUND

HERTZ
⦿ or simply Hz
⦿ Unit of sound frequency
UNIT OF SOUND
Phon
⦿ Unit of subjective loudness
CHARACTERISTICS AND
PURPOSES OF SOUND
CHARACTERISIC OF SOUND

1. Volume- intensity of a sound


CHARACTERISTIC OF A SOUND
2. Tone – the audible
characteristic of a sound
CHARACTERISTIC OF A SOUND
3. Pitch – is how high or low a
sound is
CHARACTERISTIC OF A SOUND
4. Loudness – refers to the
magnitude
of the
sound
heard
PURPOSES OF A SOUND:

⦿ Give information or
instruction
⦿ Provide feedback
⦿ To personalize or customized
ELEMENTS OF
SOUND
DESIGN
Elements of sound Design
1. Dialogue- speech, conversation,
voice-over
Elements of sound design
2. Sound Effects – any sound
other than music or dialouge
Elements of Sound Design
3. Music – vocal or instrumental
sounds (or both) combined in
such a way as to produce beauty
of form, harmony, and expression
of emotion
Elements of Sound Design
4. Silence – absence of audio or
sounds.
PRINCIPLES OF Sound
DESIGN
Principles of Sound Design

The technique of
combining
the different elements
or
objects
Principles of Sound Design
Pace – Time control. Editing. Order
events: Linear or non Linear or Multi
Linear.
Principles of Sound Design
MIXING – the combination,
balance and control of multiple
sound elements.
Principles of Sound design
Transitions – How you get from
one segment or element to
another type
Types of Transitions:
⦿ SEGUE – one element stops, the
next begins (“cut” in film)
⦿ Cross-fade – one element fades
out, the next fades in, and they
overlap on the way.
Types of transition:
⦿ V-fade – first element fades to
inaudible before the second
element begins
⦿ Fade to black- (Vfade) with some
silence between elements effect
Principles of Sound Design

⦿ StereoImaging – Using left


and right channel for depth.
HEARING VS. LISTENING

NAGALIT SI AUNTIE
HEARING
⦿ Simplythe act of perceiving
sound by the ear.
LISTENING
⦿ Somehow is consciously thing to do.
Requires concentration so that your
brain processes meaning from words
and sentences. Listening leads to
LEARNING.
So are you
listening?
Or just hearing?
References
⦿ The commission on Higher Education, Teaching guide
for Senior High School Media and Information Literacy
⦿ Youtube.com for videos (charlie chaplin and the
Military)
⦿ Google.com/images/searches/
⦿ mp3juices.cc for sound clips

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