Management of Development Programmes: Learning Objectives
Management of Development Programmes: Learning Objectives
Management of Development Programmes: Learning Objectives
Chapter
Management Of
Development Programmes
Learning Objectives
After completing this chapter the learner will be able to:
zz know the concept of Development and the importance of people’s
participation in Development
zz comprehend the concept of Programme Development and Evaluation
zz understand the skills needed for Programme Development and
Evaluation professionals.
Introduction
India today faces several developmental challenges. Despite the fact that
India has experienced rapid economic growth in recent years, 22% of
Indian population continues to live below the poverty line, accounting
for nearly one third of the world’s poor. In keeping with the Millennium
Development Goals (MDGs), a range of development programmes are
responding to the challenges India faces. Over time, as circumstances and
resource availabilities have changed and newer problems and realities
have emerged, development programmes have endeavored to provide an
appropriate response, evolving new methodologies and strategies to meet
the challenges.
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Significance
Human Ecology and Family Sciences – Part 2
Basic concepts
Programme Development : Development is the process of enlarging
capabilities, choices and opportunities of people to lead a long, healthy and
fulfilling life. This process includes the expansion of people’s capacities
and skills to gain access to and control over factors that affect the basic
needs of their lives. Development aims at enabling people to use their
capabilities and resources to the fullest.
What are the Millennium Development Goals?
The Millennium Development Goals (MDGs) are eight broad time-
bound development goals the world has agreed to strive towards. These
eight goals provide concrete, numerical benchmarks for tackling extreme
poverty in its many dimensions. Adopted by world leaders in the year 2000
and were set to be achieved by 2015, the MDGs were both global and local,
tailored by each country to suit specific development needs. They provided
a framework for the entire international community to work together
towards a common end — making sure that human development reaches
everyone, everywhere.
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Thus more ‘people-responsive’ policies and programmes can be
developed.
Monitoring progress towards goals: Participation enables involvement
1.
Analysing
situation or
content
4. 2.
Evaluating Designing
the plan an action
plan
3.
Implementing
the plan
Activity 1
Read the following case-study to know ‘designing the action-
plan’.
The people of Dasghara village were facing acute water shortages. The
village people decided to develop a programme to solve the problem.
A committee was formed for overseeing the programme. Members
included local leaders, government officials, village SHG and youth
club leaders and NGO functionaries. The programme decided upon
for solving the problem included the revival of traditional water
harvesting structures, cleaning and regulating the use of the village
wells, as well as planting more trees to raise the water table of the area.
The Youth Club members along with the NGO functionaries agreed to
take responsibility of the tree plantation campaign. The SHG members
along with the local leaders volunteered to clean the wells as well as
438 develop and enforce a system for their use. The government officials,
as part of an ongoing government scheme, were requested to expedite
the revival of traditional water harvesting structures in the village.
(iii) Implementing the Plan: Once the programme plan has been
developed, it is important to draw an action plan to implement and
facilitate the management and monitoring of all relevant activities.
The box below highlights a method for developing an action plan,
the objective being to raise awareness of out of school youth between
the ages of 16-18 years, living in the slum community of Phari about
HIV and AIDS.
Scope
Proramme Developemnt and Evaluation are activities that have tremendous
bearings both at the micro and macro level. At a micro level, PD&E can
help enhance the efficiency and effectiveness of programmes and facilitate
benficiaries benefitting from programmes. At a macro level, information
becomes available through the invaluable insights about grass-root
realities and the managerial logistics of implementing programmes. This
can help modify existing policies and shape future policies that are more
responsive to grass root realities.
The Government of India has initiated several programmes that
are reaching out and providing assistance to different segments of the
population, especially the vulnerable and marginalised groups in rural
and urban areas with a view to improving their physical well being and
quality of life. Programmes have focussed upon issues of nutrition,
health, gender, population and reproductive health, agriculture, livestock,
forestry, environment, literacy, income generation, sustainable livelihoods
and other key areas. Knowing about these initiatives will help you to
understand the scope for employment in this sector.
Some major programmes presently being implemented by the
government of India include — Mahatma Gandhi National Rural
Employment Guarantee Act (MNREGA), Integrated Child Development
Scheme (ICDS) that strives to reduce maternal and child mortality, Mid-
day Meal programme, Sarv Shiksha Abihyan (SSA) for the achievement of 441
universalisation of Elementary Education (UEE), National Rural Health
Mission (NRHM) for providing quality health services to rural areas,
Human Ecology and Family Sciences – Part 2
Jawahar Lal Nehru National Urban Renewal Mission (JNURM) for the
development of urban areas, Rajiv Gandhi National Rural Drinking Water
Programme (NRDWP).
Key Terms
Development programmes, people’s participation, stakeholders, needs
assessment/situational analysis, action planning, implementation plan,
evaluation indicators.
Review Questions
1. Explain the concept of programme development.
2. Enumerate Millennium Development Goals.
3. Why is stakeholders, participation in programmes essential?
4. Describe the programme development cycle.
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APPENDIX
ProjectS
NOTE : Any one of the following projects may be undertaken and evaluated.
Appendix - Projects
occupations
Analysis of traditional occupations prevalent in one’s own local area, their
beginnings, present status and challenges faced. Analyse gender roles,
entrepreneurial opportunities, future careers and family participation.
You have read in Unit 1 about traditional occupations in India. Doing this
project will give you insights into the origin and history of the craft, the
changes that have emerged in the modern context, its marketability and
the challenges faced by craftsmen. You may also learn about how some of
them have become entrepreneurs. It is intended that this will enable you
to think of entrepreneurial possibilities in the modern context.
Procedure
Discussion Points
Appendix - Projects
Public/Mass Campaign
Documentation of any public/mass campaign being implemented in
own area, with reference to:
(a) Purpose of campaign
(b) Focal group
(c) Modalities of implementation
(d) Stakeholders involved
(e) Media and methods used
(f) Comment on the relevance of the campaign.
You have learnt about the use of media for various purposes. This project
will enable you to gain firsthand experience in how campaigns are
conducted.
Procedure
The class is divided into four groups. Class should identify and select
two public or mass campaigns that have been or are being conducted in
their locality or region. For each campaign, one group should interview
some members of the organising committee and the other group should
interview some members of the focal or target group.
1. Each group should prepare a file which contains the record of the
event in detail.
2. Record should be kept of the interviews regarding the following
details:
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Purpose of the Campaign
i. Focal or target group intended to be covered
Human Ecology and Family Sciences – Part 2
You have read that there are several nutrition problems that the country
has to tackle. This practical will enable you to gain some knowledge and
insight into programme(s) that are currently being implemented.
Procedure
Appendix - Projects
Divide the class into 4-5 groups. Each group should study one of the
following programmes/schemes:
zz ICDS
zz Mid-day Meal Programme
zz Pulse polio programme
zz Programme for reproductive and child health
zz Programme for safe/clean water and sanitation
zz Any other programme that is being implemented in the area
1. Each group should prepare a file which contains the record of the
programme in detail.
2. Each group should visit the site where the programme is being
implemented and interact with the persons in charge e.g., Child
Development Project Officer (CDPO) in ICDS, the field workers (e.g.,
anganwadi sevika/worker), observe the activities that are going on
and interact with the participants/beneficiaries.
3. Observations, understanding of the manner in which the programme
is implemented, number of participants/beneficiaries, services given
and benefits perceived by participants, suggestions of participants
for improvement of programme.
4. Each group should make a presentation to the class and give their
comments and suggestions as to how they can contribute to the
programme.
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Project 4 : Perception of
Adolescents and Adults
Human Ecology and Family Sciences – Part 2
Identify two adolescents and two adults in the neighbourhood and interview
them, using the given interview schedule, about their perceptions of
persons with special needs.
Purpose of Project
You have read that one of the career options that you can take up after
specialising in the Human Development/Child Development stream is
working with children and adults with disabilities. Doing this Project (and
the next one) will help you to develop some ideas of this career option.
Specifically, this Project will help you to understand what people in general
think about persons with disabilities. Talking with people may also cause
you to introspect about your own beliefs and perceptions. You may find
that there are many similarities in your thinking. Think about whether
you need to change some of your beliefs.
Appendix - Projects
with disabilities are a part of the society and we expect that most
people would have some experience of interacting with people with
disabilities. Therefore, we are asking you to interview people in the
neighbourhood — we are not asking you to go to special places to look
for people who would have interacted with people with disabilities.
4. You have to find out perceptions by interviewing the people — not
simply by talking to them. What is the difference between an interview
and a talk? Interview is a major method of collecting information or
‘data’ and doing this Project provides you exposure in this. Talking is
an informal interaction between people. An interview is a conversation
which is planned to some extent by the person who conducts the
interview. The person doing the interview follows some rules in
directing the talk. There is a certain way in which the interview should
be conducted as well as there are ethics of an interview. We shall
discuss these aspects in detail a little later.
5. To conduct a good interview so that you get all the information that
you want, you need to have some advance preparation. You need to
think of the questions that you will ask. These are written out in the
form of an interview schedule. While for now we are providing you
the schedule that you will use to conduct the interview, in another
section, we will talk about the guidelines for developing interview
schedules. This will help you to understand why we have constructed
the interview schedule the way we have.
1. Read the relevant section in the textbook of Class XII. You should be
familiar with the persons with special needs.
2. Locate one adolescent and one adult. It would be good if you can
identify one male and one female.
3. Become familiar with the interview schedule we have provided which
you will use to collect the required information for this Project.
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The Interview Schedule
Human Ecology and Family Sciences – Part 2
Content
Profile any one person with special needs, child or adult, to find out his/
her:
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(i) Diet
(ii) Clothing
( iii) Activities
(iv) Physical needs
(v) Psychological needs
Appendix - Projects
Procedure
Note: Include questions, and ask them in a manner that you do not
make the child/adult feel awkward, excluded or being labelled.
Conclusion
Purpose
Procedure
Using your knowledge about team members required for an event, plan and
allocate duties to different personnel in the team. Make three columns and
discuss duties such as, pre-event, during-event and post-event activities.
1. Plan and allocate work to different team members for an event you
wish to plan in future. List the pre-event, during-event and post
event activities.
After doing this activity you will be able to allocate duties to different
personnel involved in organising the event for successful execution.
2. Divide the students into groups.
3. Assign groups the following tasks :
zz Designing an invitation card
zz Making copies of invitations and distribution
zz Choose a theme for the event (if desired)
zz Decide on a budget
zz Decide on a menu for refreshments
zz Make decisions about the decorations of the venue
zz Choose the music, activities, etc., to happen during the event
(Programme)
zz Conduct the event
zz Record of income and expenses
4. Post-event evaluation to be done using the following points:
Name of Event
Date Location
Type of Event
zz Did you enjoy the event? If no, then please state the reason.
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zz What did you like most in the event?
zz What did you like least in the event?
zz What are the problems you faced during the event?
zz What could have been done to make this event better?
zz How do you rate the various services provided by us (please tick one
option):
Appendix - Projects
Excellent Good Average Poor
Hospitality
Catering
Transportation
Management
Staff behaviour
Management
Staff Services
For card evaluation or design, students can use the following checklist to
ensure that all critical attributes are included.
S.No. Attributes of the invitation card Present/ Good Average Poor
Absent
1. Text
a. Venue
b. Location map
c. Landmarks
d. Time duration
e. Programme details
2. Layout of information
3. Appeal of the card
4. Clarity of information
5. Theme of the event
6. Expectation from guests
7. New design concept
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S.No. Attributes of the invitation card Present/ Good Average Poor
Absent
Human Ecology and Family Sciences – Part 2
Content
Procedure
Appendix - Projects
1. The class can be divided into groups of 4-5 students in each group.
2. The first task is to identify the focal/target group for whom the
message is to be made. The different focal groups could be —
adolescents, school children, pregnant mothers, adults.
3. Once the focal/target group is selected, identify the nutritional
problem or a topic about which you would like to educate the group.
4. Identify a suitable message (aimed at the selected group) which will
help in improving the nutrition and health profile of the selected
group. This will depend on the needs and the existing problems
specific to each group. For example, the message to be delivered
to pregnant mothers could be improvement in their diet during
pregnancy. For adults it could be increasing physical activity to
maintain weight, and enhance fitness and well being.
5. Select a suitable mode of communication to deliver the message. A
variety of modes are available like poster, charts, flipbooks, puppet
stories and short skits to convey the message. The learners can
select any one depending on the availability of time and resources.
6. Each group should discussion about the target group they want to
select and the message that they want to deliver. They are assisted
by the teacher in this process. Then they decide as to how they will
deliver the message. Once the plan is finalised, the group works on
the message and develops the final product.
7. Each group will present its product to the teachers and classmates.
8. Group Evaluation of the product and presentation.
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Project 8 : Market Survey of
Processed Foods
Human Ecology and Family Sciences – Part 2
Content
Purpose
Procedure
The students will work in groups comprising 4-5 students in each group.
1. Each group will go to a different market and collect information on
the following:
A: Availability of the following foods:
zz Cereal foods like breakfast foods, noodles, atta.
zz Dairy products – milk, cheese, butter, ghee, ice-cream.
zz Preserves – jams, pickles, squashes, ketchup, sauces.
zz Snacks – chips, bhujias, biscuits,
zz Nutrition Supplements such as Complan, Bournvita, Horlicks,
Milo, Boost and other branded products.
zz Beverages – fruit juices, carbonated soft drinks, bottled water.
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2. Make a table comparing the types of packaging materials used for
different types of foods.
Appendix - Projects
Certification
Information
Best before
packaging
mark (e.g.
Remarks,
Nutrition
Agmark/
FPO/ISI)
Date of
Weight
if any
date
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Notes
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(Human Ecology and Family Sciences Textbook)
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