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    Profiles - Marico Bangladesh Limited..html

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    Marico Bangladesh is one of the leading fast-moving consumer goods companies in Bangladesh that distributes popular brands in beauty and wellness through its own distribution channel. It focuses on ensuring supply and cost efficiency and achieves cost savings through improvement programs. Marico Bangladesh's flagship brand is Parachute coconut oil, which accounts for 70% of its total revenue.

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    Profiles - Marico Bangladesh Limited..html

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    Marico Bangladesh is one of the leading fast-moving consumer goods companies in Bangladesh that distributes popular brands in beauty and wellness through its own distribution channel. It focuses on ensuring supply and cost efficiency and achieves cost savings through improvement programs. Marico Bangladesh's flagship brand is Parachute coconut oil, which accounts for 70% of its total revenue.

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    Marico Bangladesh is one of the leading fast-moving consumer goods companies in Bangladesh that distributes popular brands in beauty and wellness through its own distribution channel. It focuses on ensuring supply and cost efficiency and achieves cost savings through improvement programs. Marico Bangladesh's flagship brand is Parachute coconut oil, which accounts for 70% of its total revenue.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views2 pages

    Profiles - Marico Bangladesh Limited..html

    Uploaded by

    b
    Marico Bangladesh is one of the leading fast-moving consumer goods companies in Bangladesh that distributes popular brands in beauty and wellness through its own distribution channel. It focuses on ensuring supply and cost efficiency and achieves cost savings through improvement programs. Marico Bangladesh's flagship brand is Parachute coconut oil, which accounts for 70% of its total revenue.

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    Marico Bangladesh is one of the leading Fast-moving consumer goods (FMCG)companies of

    Bangladesh. It has introduced the most popular and trusted brands in beauty and wellness space.
    Marico Bangladesh entered into Bangladesh Market adapting wholly owned subsidiary entry
    mode which is a subsidiary of Marico Ltd. The company distributes its product through their
    own distribution channel. According to Marico Bangladesh’s annual report (2017), the company
    always seek new opportunities to amplify their growth. They are devoted to innovation and like
    to take measured risks. In the report it is also mentioned that, Marico Bangladesh is focused on
    ensuring supply assurance and cost efficiency and they are being able to achieve sustainable cost
    saving through the improvement programs on value chain.
    Marico Bangladesh mainly functions through Parachute, Nihar, Saffola, Hair Code, Livon,
    Parachute Advansed, Beliphool, Ayurvedic Gold, Extra Care, Parachute Body Lotion, Set-Wet,
    and Bio Oil but their flagship brand is Parachute. According to Habib (2020), Parachute Coconut
    Oil is the major products of Marico Bangladesh as 70% of their total revenue comes from this
    particular product only. Also, its value-added hair oil products, Parachute Advanced and Nihar
    Naturals can be considered as two of their most growing main products.

    https://www.thedailystar.net/business/news/marico-bangladesh-staying-ahead-the-curve-
    1862839
    https://www.dnb.com/business-directory/company-
    profiles.marico_bangladesh_limited.87f49722239f691f07648a0673be6044.html
    https://marico.com/investorspdf/MARICO_AR_2017_final_ar.pdf
    http://www.ucbcapital.com/research_/equity/Equity_Note_on_Marico_Bangladesh_Limited.pdf
    https://www.wsj.com/market-data/quotes/BD/XDHA/MARICO/company-people
    https://www.dnb.com/business-directory/company-
    profiles.marico_bangladesh_limited.87f49722239f691f07648a0673be6044.html?
    fbclid=IwAR0UOB2F1qofJ5JczMKtHOXS9tIyAuSRRjgsqmjl09DwEbS0btmZfVhNQWg

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