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    MM2 A1 SectionC GroupJ

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    RAJIT DAS
    Marico Limited is one of India's leading consumer products companies operating in the beauty and wellness space, currently present in 25 countries across Asia and Africa. Marico markets popular brands like Parachute, Saffola, Hair & Care, Livon, and others that reach 1 in 3 Indians. In FY 2016-17, Marico's annual turnover was Rs. 61 billion and profit grew 12% over the previous year. Marico has a strong distribution network of over 3.6 million outlets in India, with 850,000 outlets owned directly by the company. General trade constitutes 80% of Marico's business while modern trade makes up 11%.

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    MM2 A1 SectionC GroupJ

    Uploaded by

    RAJIT DAS
    26 views5 pages
    Marico Limited is one of India's leading consumer products companies operating in the beauty and wellness space, currently present in 25 countries across Asia and Africa. Marico markets popular brands like Parachute, Saffola, Hair & Care, Livon, and others that reach 1 in 3 Indians. In FY 2016-17, Marico's annual turnover was Rs. 61 billion and profit grew 12% over the previous year. Marico has a strong distribution network of over 3.6 million outlets in India, with 850,000 outlets owned directly by the company. General trade constitutes 80% of Marico's business while modern trade makes up 11%.

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    Marico Limited is one of India's leading consumer products companies operating in the beauty and wellness space, currently present in 25 countries across Asia and Africa. Marico markets popular brands like Parachute, Saffola, Hair & Care, Livon, and others that reach 1 in 3 Indians. In FY 2016-17, Marico's annual turnover was Rs. 61 billion and profit grew 12% over the previous year. Marico has a strong distribution network of over 3.6 million outlets in India, with 850,000 outlets owned directly by the company. General trade constitutes 80% of Marico's business while modern trade makes up 11%.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views5 pages

    MM2 A1 SectionC GroupJ

    Uploaded by

    RAJIT DAS
    Marico Limited is one of India's leading consumer products companies operating in the beauty and wellness space, currently present in 25 countries across Asia and Africa. Marico markets popular brands like Parachute, Saffola, Hair & Care, Livon, and others that reach 1 in 3 Indians. In FY 2016-17, Marico's annual turnover was Rs. 61 billion and profit grew 12% over the previous year. Marico has a strong distribution network of over 3.6 million outlets in India, with 850,000 outlets owned directly by the company. General trade constitutes 80% of Marico's business while modern trade makes up 11%.

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    © All Rights Reserved
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    of 5

    Submitted to: Submitted by:

    Dr. S.K. Pandey Group J, Section C

    Arun Unni PGP08141

    Gaurav Pandey PGP08152

    Nimish Joshi PGP08163

    Rajit Das PGP08174

    Shalom Samraj PGP08185

    Vinit Magar PGP08196


    INTRODUCTION

    Marico Limited is one of India's leading consumer products companies operating in the beauty
    and wellness space.

    Currently present in 25 countries across emerging markets of Asia and Africa, Marico has
    nurtured multiple brands in the categories of hair care, skin care, edible oils, health foods, male
    grooming, and fabric care

    Marico's India business markets household brands such as Parachute, Parachute Advansed,
    Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive among others
    that add value to the life of 1 in every 3 Indians.

    The International business offers unique brands such as Parachute, HairCode, Fiance, Caivil,
    Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat that are localized to fulfil the
    lifestyle needs of our international consumers.

    In the Financial Year 2015 2016 the annual turnover of Marico reached to Rs. 61 billion.

    PRODUCT LINE

    A consolidated Product line of Marico in the Indian market is as follows:

    Hair Oil
    - Nihar Naturals Sarson Kesh Tel
    - Nihar Naturals Shanti Amla Badam Hair Oil
    - Parachute Advansed Deep Conditioning Hot Oil
    - Parachute Advansed Aloe Vera Enriched Coconut Hair Oil
    Anti-Hairfall
    - Livon Hair Gain Tonic
    - Parachute Advansed Ayurvedic Hair Oil
    - Parachute Advansed Ayurvedic Gold Hair Oil
    - Parachute Advansed Scalp Therapie Hair Oil

    Hair Serum
    - Livon Silky Potion Hair Serum
    - Hair & Care Silk n Shine Hair Serum

    Male Grooming & Styling


    - Parachute Advansed Mens Hair Cream Range
    - Set Wet Beard Styling Gel
    - Set Wet Deodarants
    - Set Wet Styling Gel

    Skincare
    - Parachute Advansed Body Lotion

    PERFORMANCE

    The consolidated profit after tax of Marico has grown by 12% in FY17 as compared to last year.
    The operating margin for the India business was at 24%.
    DISTRIBUTION SYSTEM

    Indirect Reach: Not organized and managed by firm

    Marico has a very strong presence in India and has ~ 3.6 million Outlets out of ~9 million outlets
    in India.

    Direct Reach: Advertisements through which organized and managed by the firm itself

    Over 850,000 outlets across India are owned by Marico.

    Channel Split: Modern Trade has outpaced the other channels, but E-commerce is still small
    with a strong growth potential.
    CHANNEL SHARE OF BUSINESS

    General trade channel sale quite match with traditional sale strategy where no any modernization
    is done constitutes 80% of Maricos business.

    Modern Trade consists of supermarkets and hypermarkets that retail Fast Moving Consumer
    Goods , also known as organized retail constitutes, 11% of Marico business.

    Canteen Stores Department contributes 9% of Maricos business

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