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    How To Set Questions

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    NEW HOPE
    This document contains a questionnaire about the contribution of digital marketing on tourism. It is part of a research study conducted by a student named Gashayija Tanguy. The questionnaire contains questions about demographics, the company, use of digital marketing, social media marketing, and areas for improvement. Respondents are assured confidentiality and asked to share their views to help with the academic study.

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    Download as DOCX, PDF, TXT or read online from Scribd

    How To Set Questions

    Uploaded by

    NEW HOPE
    16 views4 pages
    This document contains a questionnaire about the contribution of digital marketing on tourism. It is part of a research study conducted by a student named Gashayija Tanguy. The questionnaire contains questions about demographics, the company, use of digital marketing, social media marketing, and areas for improvement. Respondents are assured confidentiality and asked to share their views to help with the academic study.

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    This document contains a questionnaire about the contribution of digital marketing on tourism. It is part of a research study conducted by a student named Gashayija Tanguy. The questionnaire contains questions about demographics, the company, use of digital marketing, social media marketing, and areas for improvement. Respondents are assured confidentiality and asked to share their views to help with the academic study.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views4 pages

    How To Set Questions

    Uploaded by

    NEW HOPE
    This document contains a questionnaire about the contribution of digital marketing on tourism. It is part of a research study conducted by a student named Gashayija Tanguy. The questionnaire contains questions about demographics, the company, use of digital marketing, social media marketing, and areas for improvement. Respondents are assured confidentiality and asked to share their views to help with the academic study.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    CONTRIBUTION OF DIGITAL MARKETING ON TOURISM

    A RESEARCH BY GASHAYIJA Tanguy


    Dear respondent,
    I Gashayija Tanguy, the researcher with the registration number TTM/18/09/12049/D, student in
    University of Tourism, Technology and Business Studies (UTB) pursuing bachelor’s degree in
    the department of Travel and Tourism Management. I assure you that the collected using this
    questionnaire will be used for only academic purpose and will be kept confidentiality.
    Kindly, I request you to spare few minutes of your time and express your views on the question
    below.

    SECTION A Demographic Questions

    1. What is your gender?

    a. Male

    b. Female

    2. What is your age?

    a. Under – 18 Year old

    b. 18 – 29 Year old

    c. 30 – 49 Year old

    d. 50 – 64 Year old

    e. 65 Year and above

    3. What is the highest level of education you have completed?

    a. Primary

    b. High School graduate

    c. Diploma

    d. Bachelor’s degree
    e. Master’s degree

    f. PHD

    4. How long have you been working in that position?

    a. 0 – 3 years

    b. 3 – 5 years

    c. 5 – 8 years

    d. 8 – and above

    5. Do you work full-time?

    a. yes
    b. no

    SECTION B: Questions about the company

    1. How do customers choose you?

    2. How does your product compare to the competition?

    3. How is your brand unique from competitors?

    4. What do your competitors offer that you do not?

    5. Do you have a person in charge of marketing?

    a. yes
    b. no
    6. How do you market currently?

    7. What type of marketing do you use?

    c. Traditional marketing
    d. digital marketing

    8. If you use Digital marketing, what type of digital marketing do you use?

    a. website

    b. Content marketing

    c. Search engine

    d. Digital advertising

    e. social media marketing

    f. Email marketing

    g. Affiliate marketing

    h. Mobile marketing

    9. Social Media and marketing overview


    Facebook Twitter Instagram Pinterest LinkedIn Google+

    10. What are the primary reasons for your company to use social media?
    Conversions Brand awareness Promotions

    Grow potential client’s data base Customer service online reputation


    Networking Customer leads
    11. What social media do you think are popular in the industry you act?

    12. Are there specific goals you have for social media marketing?

    13. Which areas do you feel your social media is currently lacking?

    Search Engine Marketing Social Media Brand Strengthening or development

    Email Marketing Graphic Design Video Marketing

    Web Development Brand Messaging Content Marketing

    14. Which areas do you feel your social media is currently doing well? And what are the
    results?

    15. Which areas do you feel your social media could be doing better?

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