The Garden Place

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Garden Place, Inc.

In January 2006, Mary Jane Bowers was reviewing her plans for the April 1 opening of a garden center in
Lynchburg, Virginia. She had selected Lynchburg as the town for a new home, after deciding to leave the
large, northern city where she had both worked for the past 10 years. Bowers had a degree in horticulture
and had worked for a large chemical company in its agricultural-herbicide division. Along with the
decision to move, Bowers decided to change her work status as well. She wanted to devote her working
days to something she enjoyed and was passionate about. Thus, she decided to go into business for
herself, starting a retail garden store selling plants, trees, and shrubs

Bowers accumulated information on upscale retail garden stores from a number of sources, talked to
suppliers, looked at potential locations, and established a banking relationship with the Campbell National
Bank. She wanted to make sure that she had enough money to get the business off to a good start. Mary
Jane had heard stories about many small businesses that failed because they were undercapitalized.

After careful study and analysis, Mary Jane made the following projections for the first year of operations
of the Garden Place, Inc.:

1. April 1, 2006 – The business would be incorporated, and Mary Jane and John would invest
$100,000 in the company in exchange for shares of common stock.
2. April 1, 2006 – The Campbell National Bank would loan Garden Place, Inc.: $32,000 to be repaid
in equal principal payments over four years. The interest rate was 13%, and interest was payable
at the end of each year when the principal payment was made.
3. April 1, 2006 – A pickup truck would be purchased for $12,000, of which $10,000 would be
financed by the Campbell National Bank. The loan would be repaid over three years at the rate of
$4,033 per annum (which includes $700 interest per annum) for a total of $12,100.
4. April 1, 2006 – Display equipment would be purchased for $6,000 cash.
5. April 1, 2006 – A Rototiller would be purchased for $400 cash.
6. April 1, 2006 – A cash register would be purchased for $3,600 cash.
7. April 1, 2006 – An inventory of plants, trees, and shrubs would be purchased for $60,000 cash.
8. Additional purchase of plants, trees, and shrubs: $200,000 for cash.
9. The following things were projected to occur between April 1, 2006, and March 31, 2007:
Cash sales: $340,000
Sales on account: $60,000
Mary Jane planned to price all items to give her a 40% gross margin, which is to say that if an
item cost $6, it would be sold for $10.
10. Advertising expenses would be a percentage of sales, or $20,000 for the year.
11. Mary Jane categorized a group of business expenses as ongoing. They were forecast as follows:
Rent: $7,200 ($600 per month)
Telephone: $1,200 ($100 per month)
Utilities: $4,800 ($400 per month)
Payroll: $112,000 ($40,000 for Mary Jane and $72,000 for three
Regular and four part-time employees)

12. Monthly payments of $336 would be made on the $10,000 truck loan.
13. A principal payment of $8,000 would be made on the $32,000 bank loan, along with interest of
$4,160.
All the expenses and installments would be paid before 31 st March, 2007.The estimated life of truck,
display equipment, rototiller, and cash register is 5 years.

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