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    Apac Financial: Aditi Joshi: PR & Marketing Intern

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    Pari Seth
    This internship document summarizes Aditi Joshi's 3-month internship at APAC Financial from May to July 2019. It provides an overview of her guidance under various heads and key learnings, including analyzing different NBFCs and their services, understanding OYO hotel deals and MSME loans, hospitality sector analysis, digital marketing strategies, and developing loyalty and referral programs. It also outlines her work on an email marketing coalition between APAC Financial and Zest Money.

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    Apac Financial: Aditi Joshi: PR & Marketing Intern

    Uploaded by

    Pari Seth
    58 views12 pages
    This internship document summarizes Aditi Joshi's 3-month internship at APAC Financial from May to July 2019. It provides an overview of her guidance under various heads and key learnings, including analyzing different NBFCs and their services, understanding OYO hotel deals and MSME loans, hospitality sector analysis, digital marketing strategies, and developing loyalty and referral programs. It also outlines her work on an email marketing coalition between APAC Financial and Zest Money.

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    This internship document summarizes Aditi Joshi's 3-month internship at APAC Financial from May to July 2019. It provides an overview of her guidance under various heads and key learnings, including analyzing different NBFCs and their services, understanding OYO hotel deals and MSME loans, hospitality sector analysis, digital marketing strategies, and developing loyalty and referral programs. It also outlines her work on an email marketing coalition between APAC Financial and Zest Money.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    58 views12 pages

    Apac Financial: Aditi Joshi: PR & Marketing Intern

    Uploaded by

    Pari Seth
    This internship document summarizes Aditi Joshi's 3-month internship at APAC Financial from May to July 2019. It provides an overview of her guidance under various heads and key learnings, including analyzing different NBFCs and their services, understanding OYO hotel deals and MSME loans, hospitality sector analysis, digital marketing strategies, and developing loyalty and referral programs. It also outlines her work on an email marketing coalition between APAC Financial and Zest Money.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    APAC FINANCIAL

    ADITI JOSHI : PR & MARKETING INTERN


    May – July 2019

    July 5, 2019 1
    UNDER THE GUIDANCE OF :

    SUMESH MISHRA
    HEAD – CORPORATE STRATEGY & BUSINESS DEVELOPMENT

    VIVEK SINGH
    AVP – PRODUCT & MARKETING

    SAHIL BHARGAVA
    CHIEF OF STAFF & HEAD OF INNOVATION

    July 5, 2019 2
    KEY LEARNINGS :

    •Analysis of different NBFC’s

    •OYO deals & MSME loans

    •Analysis of different Hotels - Market Segmentation

    •Understanding of Digital Marketing

    •Loyalty & Referral Program

    •APAC/Zest Money Coalition – Email Marketing

    3
    APAC FINANCIAL SERVICES

    •APAC is a new age NBFC in digital and physical lending business

    •Built an empire with an equity stake of approx. 400Cr within two years

    •USP - Providing funds to underserved customers

    •Following are the services provided :

    July 5, 2019 4
    ANALYSIS OF DIFFERENT NBFC :

    5
    *Note : The colored areas are the ones providing the following services
    July 5, 2019 6
    OYO DEALS & MSME LOANS :

    •Getting deals from different Business Developers and from CA’s to cater the
    business

    •On an average 20-50 transactions of Rs.5-10 Cr in a year is our main objective

    •Customer evaluation on the basis of CIBIL Score, Bank Statements & ITR,
    Valuation of property, Legal construction and OYO agreement papers

    •OYO has two modes of operations :

    1. Franchise model
    2. Self Operated/Flagship model

    •We are interested in serving the franchise model

    •Before disbursal, Credit Note is created for


    approved client
    July 5, 2019 7
    HOSPITALITY SECTOR – ANALYSIS

    • STPD Analysis :
    1. Geographic Segmentation : Large network of hotels covering maximum locations
    2. Targeting budget segment : Pricing Strategy
    • Targeting 3-5 Star Hotels from Economical to Premium hotels
    • To understand the financial needs of the underserved customer
    • Providing secured loans with minimum benchmark or collateral signed
    • 75-80% of occupancy rate considered to be efficient for providing loans
    • Positioning APAC as a leading fund providing company in hospitality sector for working capital
    • Easy process and disbursement in 48hrs is the Differentiator from the competitors

    July 5, 2019 8
    UNDERSTANDING OF DIGITAL MARKETING

    • Wikipedia draft of the Founder – Mr.Gunit Chadha


    • Building pull marketing strategies for acquisition of the customers
    • Study of different tools and elements to improve ranking of our services for an online platform
    • SEO & SEM Strategies : Website visibility in search engine
    • Google Webmaster and Google Adwords tools for building traffic and leads to our services
    • ATL & BTL Marketing
    • Long tail terms & short tail terms

    July 5, 2019 9
    LOYALTY AND REFERRAL PROGRAM

    • Deployment of Loyalty Program for APAC Home Loan Customers


    • Idea for providing membership cards to the loyal customers
    • Plan - Brand visibility to sustain in market
    • Tie ups with different business line for sharing customer base
    • Goal – To get leads at the least cost
    • Retention of customers
    • References will generate more leads by word of mouth
    • Contributes the some of highest amount of revenue to the business

    July 5, 2019 10
    APAC & ZEST MONEY COALITION

    • Building push marketing strategy for housing loan customers


    • Targeting common customer profile via Email Marketing
    • Customer retention by constantly reminding about our services
    • SMS/ Top-ups and WhatsApp Business updates
    • To build content for attractive email marketing
    • Future scope – To build an App for providing funds in much lesser time

    July 5, 2019 11
    THANK YOU

    July 5, 2019 12

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