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LEARNING GUIDE PROJECT ACTIVITY 6.
INSTRUCTOR
ANA MARIA RUEDA SUAREZ
APPRENTICE
LEONARDO QUEVEDO
Table of Contents
1. INTRODUCTION
2. PRODUCT OR SERVICE IDENTIFICATION
3. OBJECTIVES
3.1 General objective
3.2 Specific objectives
4. DEFINITION OF THE SALES SYSTEM.
5. DEFINITION ANALYSIS OF THE STRATEGIC PLATFORM

1. INTRODUCTION
Marketing SD .sas. My project is to generate a very high status in terms of

the marketing and promotion system in the different distribution
channels.
Therefore, this project seeks to promote good purchasing habits at the
point of sale through good training of promoters and merchants in terms
of the products we sell, as they are novel and innovative products in the
market and with a high degree of acceptance by the consumer will be able
to become the different brands most used by Colombian households and
for daily use at home as well as consumer brands since our clients have a
brand in the different retail categories, achieving a good buying culture in
the retail channel and largely replacing online shopping.
2. PRODUCT OR SERVICE IDENTIFICATION
The services that our company SD MERCADEO provides to our different

clients can be identified as consumer products, since they are intended for
household consumption and to satisfy primary needs.
The project is aimed at customers who need to generate rotation of their
products at the point of sale, thus achieving an effective synergy between
promoters and end customers, this project aims to achieve growth with
the quality of service and customer service from our staff in sales and an
improvement in the display of the different products of our direct clients
and thus seeking the perfection of the service is an institutional principle
of our company Mercadeo SD sas.
3. OBJECTIVE
3.1 General
Establish in Mercadeo SD sas a monitoring plan of the life cycle of the

services provided by the company, starting with the program of promoters
and marketers who have just entered the company, to have the necessary
information and thus develop action plans to face the contingencies of
each cycle, using specific tools for research and thus being able to develop
said plan.
3.2. Specific
• Establish various marketing, financial, production, procurement and

personnel strategies throughout the different stages of the life cycle of
Mercadeo SD sas's service.
• Allocate an item from the annual budget for the development of
permanent monitoring activities
• Make a technical sheet of each product offered by Mercadeo SD sas, to
be able to do the respective follow-up
• Stipulate evaluation instruments in each phase of the SD Marketing
service life cycle, such as surveys and checklists.
4. DEFINITION ANALYSIS OF THE STRATEGIC PLATFORM.
The main objective of the strategic direction is to establish or review the

guidelines or fundamental principles of our company, which constitutes
the Strategic Platform of the same. In them the fundamental aspects of
the company's strategy are reflected.
MARKETING MISSION SD sas.

Our reason for being is to provide highly qualified personnel for our clients
in order to market their products of different categories of high quality
and added value at competitive prices, wherever, however and whenever.
VISION MARKETING SD sas.

To be a leader in the marketing and distribution of our clients' products
that can reach any place where there is a customer niche so that they can
obtain different products.
THE BENEFITS OF WORKING WITH US

Experience
For 3 years we have been offering solutions for our clients' challenges. We
have a national presence and full experience in commercial services. We
are committed to your business and we feel a vocation for a high value
service.
Coverage
We operate in more than 200 municipalities in Colombia
We offer comprehensive solutions from the generation of market insights,
to the analysis of the activities carried out and recommendations for
future actions.
Flexibility
We understand that each business and project is different, so we adapt to
the objectives and needs of our Clients-Partners who can request our
support whenever they need it.
Business intelligence
Information Management and Analytics
We connect with the strategy and needs of our clients to help them define
and execute their business strategies. We transform

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LEARNING GUIDE PROJECT ACTIVITY 6.

ANA MARIA RUEDA SUAREZ

2. PRODUCT OR SERVICE IDENTIFICATION

4. DEFINITION OF THE SALES SYSTEM.

5. DEFINITION ANALYSIS OF THE STRATEGIC PLATFORM

Marketing SD .sas. My project is to generate a very high status in terms of

2. PRODUCT OR SERVICE IDENTIFICATION

The services that our company SD MERCADEO provides to our different

Establish in Mercadeo SD sas a monitoring plan of the life cycle of the

• Establish various marketing, financial, production, procurement and

The main objective of the strategic direction is to establish or review the

MARKETING MISSION SD sas.

VISION MARKETING SD sas.

THE BENEFITS OF WORKING WITH US

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