(The Café and Cat House)

BUSINESS MODEL CANVAS

PRINCIPLES OF ENTREPRENEURSHIP (ENT530) : BUSINESS MODEL CANVAS

FACULTY & PROGRAMME : FACULTY BUSINESS AND MANAGEMENT

SEMESTER : 4
PROJECT TITLE : BUSINESS MODEL CANVAS
NAME : IZZA AQILAH BINTI TALIBUDIN
LECTURER : MADAM NOORAIN BINTI MOHD NORDIN

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 ACKNOWLEDGEMENT

First and foremost, I would like to express my outmost gratitude to Allah S.W.T as finally I was
able to finish my assignment that have been given by our entrepreneurship’s lecturer to us with
successfully by His guidance and blessings. This task had been done with my fully effort even
there were little bit problem happened while doing this task. Luckily, I have managed all the
problems and finished the task well.

Besides, I would like to express my thankfulness to University Technology MARA (UiTM)

Campus Bandaraya Melaka, for giving me the opportunity to conduct this assignment.

Next, I would like to express my heartfelt thanks to Madam Noorain bin Mohd Nordin, our
entrepreneurship’s lecturer because without her guide, my task cannot be done successfully. She
always gives support to us, ask us whenever we have problem to complete the task give, and
always caring about her students. She also explained well about this task to her students until we
fully understand about it. I am very grateful to have lecturer as caring as Madam Noorain.

On the other hand, big thank also I address to my family for their cooperation throughout I am
finishing this assignment. As for now, we are during MCO because of covid-19, and we need to
stay at home, my parents including my siblings always encourage me to finish my assignment
first and they also give support and provide some ideas if I out of ideas. Not to forgotten to all
my friends who had helped me and shared some knowledge with me during doing this task.

Finally, I would also like to thank you to everyone who had involved and contributed directly
and indirectly in my assignment because of their effort had helped me to finish this assignment
properly and successfully.

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 TABLE OF CONTENT

PAGE

TITLE PAGE i

ANKNOWLEDGEMENT ii

TABLE OF CONTENT iii

LIST OF FIGURES iv

LIST OF TABLE v

EXECUTIVE SUMMARY vi

1. INTRODUCTION

1.1 Business Background 1-2

1.2 Problem Statement 3
1.3 SWOT analysis (two competitors) 4-5
1.4 Opportunity recognition 6-7
1.5 Purpose of business model canvas preparation 8

2. BUSINESS PROPOSAL

2.1 Business Model Canvas (BMC) 9

2.2 Details of BMC 10-14

3. CONCLUSION 15-16

4. APPENDICES 17-24

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 EXECUTIVE SUMMARY

Nowadays, the pet industry has been increasing very well day by day. The pet care has been
very well known and popular for the past many years. Furrhouse Catfey’s is one business that
have combination of café and the cat house which is the cat care facility. This business dedicated
to focused on consistent effort in fulfilling customers’ requirements and providing high customer
satisfaction through excellent service, the best quality of pet care, and become number one of
favorite café with delicious food and beverage along with affordable prices ever. We keep the
environment of café at fun, clean, and enjoyable experiences for our beloved customers to make
them feels like the café as their second home. We also have qualified and well knowledge of our
staffs that we call as our partners and training them to treat customers as their family members
and be friendly whether with customers also with their teammate too. This will increase their
motivations to enjoy their hard work happily, calm and sincerely.

Furrhouse Catfey’s offered several services for beloved customers include the pet sitting,
pet boarding, grooming and manicure for pets, delicious menu of food and beverages at the café,
delivery services and expert advice for pet masters. As nowadays, people love things that faster
and more convenience for them that use less energy, we also use online platform such as mobile
application and customer who want to order from home can use it to order the food and
beverages and wait the orders to be delivered at front of their houses or for the pet owners to
have the health record of their pets.

The mission of business is to provide high quality service for pets, make the café as
customers’ second home, and offering the best prices which the most acceptable for beloved
customers. In order to fulfill the mission, our teammate cooperate together in giving full efforts
to operate the business effectively and successfully. On the other hands, our vision is to be the
best pet care industry and be the first recommendations for pet services that customers tell their
friends and family. We also want to cooperate with other organizations in order to educated
people about the pet industry and awareness about the animal care. Moreover, we want to
maintain our uniqueness and differentiate from other competitors to attract the customers and
maintain their loyalty toward us.

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1.0 INTRODUCTION

1.1 Business background

Name of Company Furrhouse Catfey’s

Nature of Business Sole proprietorship
Industry Profile Pet Industry
Location of the Furrhouse Catfey’s
Business No. 2A, Jalan Laman Intan,
Bandar Baru Teluk Intan,
36000 Teluk Intan, Perak.
Date of Business 1st October 2019
Commencement
Date of Registration 23th October 2019
Factors in Selecting Less pet care at Teluk Intan
the Proposed Business To help abandoned and homeless cat
Loves to cook and want to share the tastes of own recipe
to people
To help owner who want the pet sitting service and
grooming
Future Prospect of the Open more branches in Malaysia
Business The best café that provide different tastes of food and
beverages, at the same time be the best cat sitting, pet
boarding and grooming service provider.

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Descriptions:

Furrhouse Catfey’s is the combination of café and cat house. This business typically
independent and helped by family members to run the business. In this café and cat house,
customers can have their relaxing time by enjoy our meal and beverages with their friends or
family and at the same time playing with the furry friends. The house of cats is the home and
shelter for cats that come from all shapes and sizes, also for pet sitting and pet boarding services.
Some of the cats also are the cats that abandoned and homeless cats and we rescued them to treat
them and bring it to stay in this Furrhouse. Our company located at Teluk Intan, Perak. The
design of the café and cat house is in one building which is the café at the below and customers
can go upstairs to visit the cats’ house. We choose lovely design that suitable for people who
want to have their rest and relaxing time and play with the fur babies.

The target market of Furrhouse Catfey’s are cat lovers, coffee/tea lovers, desserts lovers,
pet owner who want to go travel or etc, but could not bring their pets, but want to put their pets
in lodging facility for overnight or need pet sitters. Although, there are some people has scared
feeling towards the cats, but still want to try our meal and beverages. Thus, we provide special
area only for these types of customers, they still can enjoy our meal and beverages without
worrying the feeling of scared toward the cats. Furrhouse Catfey’s has 12 partners (the staffs)
who has very dedicated and knowledgeable that will help this company to operate the business
well. We call the staffs as our partners because we want to have strong relationship among each
other and growth the business together. Some of the partners are from the family member of
business’ owner. We treat the customer like family members and develop authentic relationships
with customers. The customers also can get our personal attention and we will fulfil the
customers’ requirements.

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1.2 Problem statement

i. Demand from customer

Some customers’ demand is from owners who has special event to attend or have holiday trip
that could not bring their fur babies along but want their fur babies in good hands. On the other
hand, for the meal and beverages, some customer demand for different menus or something
special and unique taste.

ii. Handling difficult customers

Every customer has their own changing moods behavior which is sometimes good and
sometimes they also can have bad mood all day. The communication will be quite difficult if the
customers never want to feel dissatisfied. Plus, some customers also will question and argue
about the pricing if their pets not being cared properly or not satisfied their requirements.

iii. Last minute reservation

Some client also contacts at very last minute to reserve for pet sitting or pet boarding for
overnight sitting. This will bring difficult to the firms because they need to check the schedule
back and have limited time to be prepared.

iv. Dangerous situations

Some pets are fine when their owners are not around, although there some pets have split
personalities and become aggressive when they are away from their owners or the pets from our
own house that we rescued also may different personalities that we does not know. These types
of pets will bring danger situation to anyone who come to cafe and might bite or fight with other
pets too.

v. Marketing and advertising cost

As we are new in this business, people may not recognize our brand or does not aware about our
existence in this industry. Hence, we need to do marketing and advertising to enhance the brand
recognition. This will acquire a lot of costs.

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1.3 Swot analysis between two competitors

a. Happy Pet House

Strengths: Weaknesses:
 Have strategic location  The operating hours were not
 The brand name has well- inconsistent
known because it has been  The space to place the pets
operating 8 years quite small and limited
 Offer cheaper prices  Limited budget to advertise
 No specific pet, any pet can and marketing
get the services
Opportunities: Threats:
 Potential to franchise  People might bore and want
 Hire more staff to sustain to try other services from new
growth competitors
 Has loyal customer and keep  The increased cost to add
sustain more years more space for place the pets

b. The Fabulous Cats House Studio & Café

Strengths: Weaknesses:
 Offer high quality service of  Cost of training of employee
pet grooming  Have slightly higher price as
 Have well-trained and compared to other competitors
motivated staff  Have low investment
 Excellent personalized
customer services
Opportunities: Threats:
 Able to expand the operation  Competition from new
and open new branches competitors which provide the
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  Growing cat house and café same services
business operation at the town  Price wars- competition from
 Changing customer tastes on other competitors who offer
coffee affordable price with high
quality services

The SWOT Analysis of competitors are important to help us identify what their strength
and weaknesses so that we can keep improve our business company and learn from their
mistakes. For our competitors, we do research on the SWOT Analysis from two competitors
which is Happy Pet House and The Fabulous Cat House Studio and Café. These two competitors
were also located at Teluk Intan, Perak. There are only few pet care industries which opened in
Teluk Intan’s town. We see the opportunity from these two competitors that we can learn from
them because their company has operated in years. From the SWOT Analysis that we have
research, Happy Pet House have some strengths that make them still well-known in that city.
These include they offer very cheaper prices for the customers and this has attracted many
customers choose their service, plus the location are at the small town which customer mostly
come from low to medium level of income. Meanwhile, The Fabulous Cat House Studio and
Café have best excellent on pet grooming services and well-trained staffs. These helped us to
keep improve on what we have lack. However, the weaknesses of Happy Pet House are the
operations hour are not consistent and have limited budget to advertise and marketing. For The
Fabulous Cat House Studio and Café, the weakness is they offer price that slightly higher for the
customers who mostly come from low to medium level of income. Hence, we learned from their
mistakes and trying to give extra effort to ensure business operates successfully.

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1.4 Opportunity recognition

i. Provide pet boarding or pet sitter services

There is difference between pet boarding and pet sitter service. Customers choose whether
they like to someone comes to their house to took care of the pet instead of bringing the pets
to the facility which refers to pet boarding. The pet boarding is a good option if the
customers not feeling comfortable to have other people staying in their house so they can
have the pet boarding service either long term or short-term period of stays time. The
benefits of pet boarding service are the pet can have new pet friends and play with them.
Moreover, we provide a very stress free and completely cage free for the pets enjoying their
time and playing freely in the facility.

ii. Good communication with difficult customers

Maintaining the good communication and being calm when dealing with bad mood
customers can help them to control the emotions. Some customers may accuse us to not care
their pets properly or the misunderstanding also might happen in the café, while they get
wrong orders, etc. If we face these kinds of situation, we try to not turn the conversation to
the personal attack and keep focused on the current situation. Moreover, we can provide
some facts to turn away the anger. Plus, to avoid any bad issue from happened, we will ask
them some questions at the initially dealing with the customers. This information will help
to defend ourselves later and customers can not simply accuse us to not understanding what
they want.

iii. Ask opinion or feedbacks from customers

The right menu of food and beverages is the main thing to consider if we want to keep
customers to come to our café. We must do some research about the current preferences of
customers and their tastes toward the food and beverages. We may also ask some feedbacks
from customers personally to know what their comment for the taste of food and beverages
from this café and the customers who get the pet services. Customers also can share their
opinions and preferences about the services from café or pet services from any our social
media platform.

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iv. Avoid any risk of danger situations
Before accepting any pets, we need to ask some questions about the personalities of the pets,
and the owner of the pets need to be honest and telling us all the details so that we could
prepared for any things happened. Moreover, for the rescued pets, we also need to provide a
special space for them to be treated and make sure we completely know the behavior and
personalities of the pets first before we mix them with other pets.

v. Use online platforms as marketing strategy

To reduce the costs, we use the online platform such as social media like Twitter, Instagram,
Facebook and websites to provide and spread the information about our services to people.
This will help us to enhance the brand recognition and brand awareness so people will know
what services that we offer especially from local communities. The online platform also
does not need too many costs to bear and we can save a lot.

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1.5 Purpose of business model canvas preparation

Many business companies use the business model canvas to develop new or documenting
existing business model. The visual chart of business canvas model includes 9 building blocks
which is key activities, key resources, key partnerships, value propositions, customer segments,
channels, customer relationships, cost structure and revenue streams.

There are some purposes of our business model canvas preparation. These include to identify
the core components of the business model at shortest time. The core components are the nine
elements that have mentioned above is the important elements to us focused for ensure our
process can operate effectively. On the other hands, the business model canvas also helps us to
have common view of the business model so that can align it with other internal stakeholders for
new project. The internal stakeholders and the investors are among our key partnerships that will
assists us to optimize the business operations and reduce the risks of business model. With the
business model canvas, it also gives us baseline and generate more ideas in order to plan what
next strategy and what need to be changed in the future. These will help develop our business
and keep sustainable.

Besides, another purpose is to analyze business across et industry and extract common
business model partners. This will help us to know the important business model canvas that will
assist us to operate the business successfully. Moreover, the business model canvas also has
design that simplest and easiest to understand by the whole team members and the investors. We
also used the business model canvas to obtain any loan from banks for example loan for capital
and others.

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2.0 BUSINESS PROPOSAL
2.1 Business Model Canvas – Furrhouse Carfey’s

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2.2 Details of Business Model Canvas

Customer Segments
For the customer segments, our target market are come from who is cat lover, coffee and dessert
lover, owner who find themselves unable to care for their pets, students and workers who want to
do their works while enjoy the coffee, teenagers who want to have relaxing time with their
friends and playing with the fur babies and local communities. The owner pets who find
themselves unable to care for their pets can get our services which is pet sitting or pet boarding if
want to overnight stay. For students and workers, they can enjoy the coffee while doing their
work or assignment, and we also provide free Internet access. So, they can feel the experience
from the café as their second home. To add, teenagers who may in school or semester break, and
want to fill the free time, they can join us to take care for the cats voluntarily. If they helped us,
they can enjoy the discount for the food and beverages.

Value Propositions

In the context of value propositions, we make it different from other competitors. We ensure the
services and products that we provide has high quality that cannot be competed. Especially for
the service for pets, its crucial thing to take care and provide the best services, because the pet
deserves good treat and the owners also benefits from valuable money. Moreover, what makes us
different from other pet care are, we provide daily cat walking and overnight pet boarding
services and also pet sitters. These services are so rare and rarely business of pet care can
provide. The service for grooming and manicure for pets are the extra services to keep the
hygiene of pets and ensure them to stay healthy. To add, our recipes for food and beverages also
has unique tastes and different from other competitors. We create special recipe that suit with
customer preference and taste and it could be number one of favorite café among the local
communities. Next, we also provide special space only for customers who afraid to touch the
cats, because some people afraid with cats. So they can enjoy our food and beverages at special
place. But they also can see the cats through the mirror wall. What more special about our café
is, there is walk in kitchen, where customers can see how we prepared the food and the baristas.
They also can enjoy making their own recipes of coffee with helped by the baristas and variety
option of meal and beverages that they can choose with affordable prices. Plus, everyday offers
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for lunch and dinner and special discount for students also another special value that we offer to
our beloved customers. These will increase the loyalty of customers and they will repeat visit to
our café again. The location of our café also easily accessible which is located at town. Besides,
we also provide delivery services either food or beverages or delivery for the pets. Customers
can purchase the food and beverages from the mobile app and wait the orders from their house.
Meanwhile, the delivery service for pets is for example, if the pet owners in hurry time maybe
has urgent events, and have outstation which need to leave the home, they need to send their pets
for boarding to facility. We will offer our service to take their pets from their house to bring to
our facility.

Channels
For the promotions and advertising, we used various online platform to deliver the information to
the customers. the online platform such as social media (Facebook, YouTube, Instagram,
Twitter), mobile application and websites. By using online platform, we can reach wide target
market and reach more customers. We also used flyers and spread it at the local communities.
We choose the flyers and online platform as our marketing strategy because it acquired less cost
and easy to handle it. Plus, many people used social media everyday so it easy to reach them.
The existing customers also can enjoy the discount if they download the mobile application.
Other than that, through mobile application also, we can update the pet owners about their pets,
and the pet owners also can track their pet health by using our apps. For example, the if the pet
owners wonder whether their pets are sick, they can clarify the current health record of their pets,
and after that the app will help to tell the result of the pet’s health.

Customer relationship
In the context of customer relationship, it shows how we interact with the customers and create a
strong bonding with them. A strong building with the customers is important to ensure the
business operate successfully and give benefits to customers. There are some ways that we took
to create the bonding, for example we provide the card memberships. The function of card
membership is the customer receive the discount after they collected the points. This will
encourage the customers to repeat purchase to collect the points. Through the card membership
also we can collect the database of customers that very useful to us track the customer purchase

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behavior and for promote purpose. Moreover, we also will be for customer 24 hours daily, and
they can have our support anytime they want. As we are being so friendly with the customers,
the customers will feel happy to deal with us and we also treat them as our family members.
Additionally, we provide personal consult to the customers, this will help us to know what
customers feedbacks or comments personally. If something issue arise, we will give response
and take actions immediately.

Revenue Streams
A business firm need a strong revenue streams to ensure the business operate effectively. The
revenue stream is a source of revenue that we can earn to support any additional costs in our
company. Firstly, we earn revenue from sales of our food and beverages. The sales from the café
we can used to support any additional cost for example like cost of treatment for abandoned or
homeless cats that we had rescued. Moreover, some people also want to donate some funds for
the cats, so we also can use the fund to buy the equipment and food for the cats. As mentioned
before, we also provide some delivery services for our customers, the cost that we charged also
can be as our revenue. Moreover, we also have YouTube channel, the YouTube channel that we
use is for provide any information about the cats or doing question and answer sections. We can
generate the revenue once people watch the ads that we put in our videos, and YouTube will
have paid us for that. These all ways on how we generate our revenue.

Key Activities
The key activities are the list of activities that engaged with purpose of making a profit. The key
activities that our company offer include pet sitting and boarding services, grooming and
manicure for pets. We also provide expert advice for pet owner. We will be available for 24
hours daily, and they can contact us anytime they need. Some pet owners may have something
urgent because their pet suddenly got sick or else, so they can immediately contact us, and we
will try to help them by telling what need to do through call. Moreover, we also ensure only high
-quality ingredients we used for our food and beverages. We very concern about what people
tastes and cook it with sincerely heart. It is because we trust that when we cook with sincerely, it
will make people happy and feels the sincerity while enjoy the food. To add, we also rescued the
abandoned and homeless cats from the streets or anywhere that we think the cats cannot survived

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because the places does not have source for them to eat and keep living, or the places may
dangerous to them. We make this because we want to educate people to love the animal and have
courage to help them. Moreover, we also provide very good customer services to increase their
loyalty. We provide free Internet access, so it easy especially for workers and students who want
to do their work and we want to make they feel our café as their second home. For the delivery
services, we ensure the orders delivered at the right time, right laces and the right order and at the
same time maintain the quality to ensure the customers can enjoy their foods at home with the
same experiences as at the café.

Key Resources
They key resources for our company include our ingredients of food and recipe and the special
recipe to attract people and make it as their favorite café. We also have qualified partners which
is our employee that has well knowledge, qualified and well trained. We called them as our
partners because we want to keep in their mind that without them, our business cannot operate
well and successfully. This also can motivate them to do their work. Moreover, we also designed
our interior café by using fun, cute and lovely design that will attract people to visit our café
especially for cat lovers. They also can take selfie with their friends and the cute cats at the photo
booth that we provided. This also help to create good word of mouth because they will share
their experience at our café to their friends and family members. The location of our café also at
town which strategically located and easily accessible.

Key Partnerships

The key partners is the relationship between our business with other parties that will help our
business model work. These include the relationships with our suppliers, manufacturers, etc.
these partnerships will us to help the areas that we cannot do it by ourselves. Our partnerships
include other house of cats, café that also have cats walking, and pet care. The relationship with
our own competitors also important to work together for continuously generate awareness to
people about pet industry. Moreover, we also have partnerships with our investors, these
investors had helped us a lot in supporting us to continue sustain in the pet industry. To add, we
also cooperate with animal rescue foundation in order to handle the activity of rescued
abandoned and homeless cats together. the suppliers for example, the food pet suppliers, and the

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ingredients supplier for the foods and beverages. Additionally, we also partnerships with pet
insurance, to prepare for any risk that might happened. We also have online music services; this
music will create great experiences to customers and memorable for them. Plus, the key partners
for our business are the payment processors which help us to handle the payment of customers
and coffee manufacturers to supply our coffee products.

Cost Structure
The cost structure refers to all costs and expenses incurred while our company operating the
business. This is the final step in our business model canvas, and it is important to help us to
decide whether to pivot or proceed the process. In our cost structure, the elements that will
incurred to our costs and expenses are include the labor costs, the sales and marketing costs, the
development and maintenance, treatment cost for abandoned and homeless cats, the ingredients
cost for our food and beverages, the kitchen equipment, the grooming and manicure equipment
for cats, and the uniform for the attire of staffs and boss. The labor cost is the staff salary that we
need to pay it monthly. We need the sales and marketing to keep people aware about our brand
and reach more target market. Although, it acquired some costs, but we found ways to reduce
which we used online platform to lessen our burden to bear the costs.

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 CONCLUSION
Furrhouse Catfey’s prepared the business model canvas is to understand the business
process in simplest way and at shortest time. It important to identify the main components in the
business model. The business model canvas consists nine building blocks that include key
partnerships, key activities, key resources, customer segments, value propositions, customer
relationships, channels, cost structure, and revenue streams.

The key partnership refers to the third party in our company who willing to help and
collaborate with us to invest in our business company for example our ingredients supplier,
coffee manufacturer and animal rescue foundation. The key activities refer to the main activities
that we do in our business to make the profit such as services of pet boarding, pet sitting etc.
While, the key resources are the main resources that essential in our business such as the
ingredients of food and beverages, qualified employee, strategic location and others. Next, our
customer segments consist of people such as cat lover, students or workers, and pet owners who
unable to care their pets.

To add, the value propositions of our customer is the service that we offered to customers
and differentiate it from other competitors for example, walk-in kitchen and special space for
customers who afraid with cats. Other than that, we have strong customer relationship with
customers to increase their loyalty. The channel is medium to deliver our information of business
and any promotions or to provide great delivery services for customers. he costs structure
referred to all cost incurred including the cost of hiring the right personnel, the kitchen
equipment, the cats’ equipment and sales and marketing purpose. Lastly element is the revenue
streams, which the revenue for our business company that we get from the sales of food and
beverages and YouTube channel.

The business model canvas has assisted Furrhouse Catfey’s as guideline to design the
business strategy for the next plan and future changes. Based on the business model canvas, we
can have overall overview of business process and it can be understood easily for the whole team
and the investors. If the investors easy to understand the business process, the possibility that
they will has desire to invest in our company are higher.

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 Furrhouse Catfey’s will use fully effort and put the best effort to ensure our business can
operate effective and successfully. Making the café as number one favorite places for them and
choose it when planning to spend their leisure time is one of our targets. We will identify what
our weakness and strength to keep improve on what we have lack and expand our business
successfully. Our business is only small company, but we have big desire which to be the most
successful café in the town and in the pet industry.

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 APPENDICES

The visual of facility design

1) Café interior design

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2) Cat house interior design
i.

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ii.

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Pet market industry
1) The number of cats and dogs in Malaysia, including pets and strays.

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2) The research data of animal welfare complaints

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The equipment
1) Pet grooming hair dryer

2) Kitchen equipment- coffee maker

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3) Walk-in kitchen
i. Customers can see the baristas making the coffee

ii. Customers can make their own coffee recipes

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REFERENCES

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Mackenzie. Retrieved from https://www.woodmac.com/news/opinion/evolving-
opportunities-and-challenges-in-the-pet-industry/

2. Insights, O. (2017, June 26). Ordermentum. Retrieved from 4 Common Cafe Business
Challenges (and How to Address Them): https://www.ordermentum.com/blog/4-
common-cafe-business-challenges-and-how-to-address-them

3. Meikeng, Y. (2019). Feature: Pet peeves in animal welfare. Puchong, Selangor: The Star.
Retrieved from https://www.thestar.com.my/news/nation/2019/12/01/pet-peeves-in-
animal-welfare

4. Running a Pet Sitting Business: Keeping it Personal. (n.d.). Universal Class. Retrieved
from https://www.universalclass.com/articles/business/running-a-pet-sitting-business-
keeping-it-personal.htm

5. Wolf, A. (2019, October 8). Learn How to Become a Pet Groomer. The Balance Careers.
Retrieved from https://www.thebalancecareers.com/how-to-become-a-pet-groomer-
2660708

6. Wolf, A. (2020, January 20). Requirements Before Opening a Pet Store. The Balance
Careers. Retrieved from https://www.thebalancecareers.com/starting-a-business-pet-
shops-101-2660710

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