#trulyMALAYSIA

virtualtours
A CAMPAIGN FOR TOURISM MALAYSIA
01 02 03 04 PURPOSE
Social issue ,background,
purpose and focus
SITUATION ANALYSIS
(SWOT)
Strength, weakness,
PRIORITY AUDIENCES
The behavior model
TARGET GOALS
Smart goals (specific,
measurable, achievable,

05
opportunities and threats of time-bound)

06 07
campaign

POSITIONING MARKETING
BARRIERS, STATEMENT INVENTION MIX
BENEFITS,MOTIVATORS (4PS)
Highlighting unique benefits and Products, Promotion, Prices
The competition and
the value proposition and Place
influential others

08 09 10 MONITORING
AND
EVALUATION
PLAN
The purpose of the
evaluation plan and how
BUDGET
The budget of marketing the
campaign
IMPLEMENTION AND
SUSTAINING BEHAVIOUR
Future plan to sustain the
much it will cost behaviour
 OUR
COMPANY
Cuti-cuti Malaysia (CCM) is a tagline for
CUTI-CUTI MALAYSIA
our travel service targeted at being the best
one to deliver inexpensive vacations and
travel to all Malaysians – Travel that suits
the budget.' CCM is operated by AMK
Manage & Consult (151061-T) based in
Shah Alam, Selangor. The CCM was set
founded in 2010. Our former company was
primarily on-line advertising and room
booking arrangements.. With the pandemic
impacting the tourism industry, a major
effort is needed to revive tourism. The
campaign has been done by other countries
such Indonesia Tourism company that
provides future tourist to experience and
making list to visit the country when the
pandemic is over.
 The campaign with the
collaboration with Tourism
Malaysia is a campaign to invites
tourist from all over the world to
travel virtually in Malaysia
because of the pandemic Covid-19
situation. Marketing Malaysia
tourist spots will ensure to call
audience from Malaysia or outside
Malaysia to experience the places
and putting them on their bucket
list.

ABOUT THE
CAMPAIGN
 SWOT
ANALYSIS

Strengths Weaknesses

S W
-Able to provide sensory experiences -Limitation in technology
to customers or tourist -Distance from real experience
-Allowing the exploration of each
destination in great depth

O T
Threats
Opportunities -Lack of cultural interaction
-Sustainable tourism and -Negative impact on rea;
environemental protection tourism and travel
-Turning dreams to reality
 PRIORITY
AUDIENCE

DEMOGRAPHICS PSYCHOGRAPHICS

Aimed people who

Age: Not specific loves to travel and
discover new places
Corporate, business,
Occupation: Social networks
government workers
People with social
Status: Family, single media can easily
get the information
Location: Malaysia about the tours as
we will use this
Tier: Traveler platform as one
ways to spread
awareness about the
tours
 BEHAVIOUR
OBJECTIVES AND
TARGET GOALS
BEHAVIOUR OBJECTIVE
Encourage people to start using
virtual tours during the pandemic
Covid-19 to experience travelling KNOWLEDGE OBJECTIVE
to places in Malaysia. While using virtual tours, people
can avoid contact with others in
crowded places and no need to
worry about social distancing

BELIEF OBJECTIVE
People should change and start
using virtual tours especially GOALS
during pandemic to avoid contacts Offering new experiences and
with people while been able to increase awareness of virtual tours
travel without worries
 PRIORITY AUDIENCE BARRIERS, BENEFITS,
MOTIVATOR: THE COMPETITION AND INFLUENTIAL
OTHERS
COMPETING BEHAVIOUR
PERCEIVED DESIRED POTENTIAL AND INFLUENCE THE
BEHAVIOR BENEFITS STRATEGIES PRIORITY
Tourist AUDIENCE
has the other choices of place
The cost of virtual tour is Able to explore various to go such as Indonesia, Thailand
Vacation packages set up
high eventhough it is place within the with cheaper price compared to
by tour guide to ensure
only virtually and people country and learn about audience get the most of Malaysia.
does face it first hand it without having to the vacation with the most
hassle with stuff or minimun money spend Telecommunications company have
other obtacles at the to provide audience with great
place internet connection in order to be able
to satisfy the virtual tourist
 POSITION
STATEMENT

WHAT WE WANT TO SHOW BEHAVIOUR (TREND)

Malaysia is a harmonius multi-racial country
with limitless adventures and full with Invest more on virtual travelling agencies
various customs that is nowhere to be found so that people could actually feel the
at any other countries and also with lots of excitement at the front of their screen
beautiful vacation spots with variety of
unique flora and fauna
 "Why do you go away? So that you can
come back. So that you can see the place
you came from, with new eyes and extra
colors. And the people there see you
differently, too. Coming back to where
you started is not the same as never
leaving." -
—Terry Pratchett
 DEVELOP
PURPOSE OF THE EVALUATION
EVALUATION
The campaign will be discover variety user
preference toward virtual tour for tourist
PLAN
destination. That is why the campaign will
use usability test to evaluate all satisfying
requirement of the most users meet the AUDIENCE
expectation or not Future tourist will be test
using the usability test.

WHAT AND HOW WILL

BE MEASURED
All the feedbackswill be
observed and the campaign
improvise their software of WHEN IT WILL BE
virtual tours that enable all MEASURED
tourist pleasure. The usability test will test form
can be get on the official website
of Cuti-Cuti Malaysia (
www.cuticutimalaysia.com)
 PRODUCT PRICE
-Providing Google VR, PanoVR All tourism in areas will be
and 3D Vista as 360 degree charge an entry (min RM5-
virtual tour. Will rate the max RM25) fee in order to
experience as if they were real secure their maintenance.
venue. Use other multimedia Discount will be given to loyal
elements as sound, narration, tourist that have join the
effect and music to create virtual tour 3 times in a month
simulation of the location
INTERVENTION
MIX (4Ps)
PLACE PROMOTION
The campaign hotline would be available 24 The campaign will use the opt-out
hours and 7 days. They can register through the versus opt in strategy either to know
official websites (www.cuticutimalaysia.com). that if our tourist would agreeing to
The campaign poster will be printed and spread receive newsletter or consider it as a
it among society whether online or offline. The spam. the TrulyMalaysiavirtualtours
campaign might involve all tourism areas in will advertise on social media and mass
Malaysia media to raise awareness to support
local virtual tour
 BUDGET

67% Social media

RM 100,000 from
Government funds
RM
150k
Websites Influencer
IMPLEMENTION
AND
SUSTAINING
BEHAVIOR PLAN
The marketing approach for the
#trulyMalaysiavirtualtours campaign is that the
team has created a new way of travelling with
the most easiest and approachable ways.

They have created:

~Online platform and websites that have the
information and ways to travel around
Malaysia by using GoogleVR and PanoVR
~Advertise with fun and unique advertisement
in all medias
~Partnering with various places to give the best
experience to the audience.
 OUR TEAM

SYAFHIQA NURUL
NUR FATINI NURUL KHALIDA
AQHILA ASHIQIN

CHAIRMAN DEPUTY DIRECTOR ADVISORY

CHAIRMAN GENERAL PANEL

MUHAMMAD
SYAZWAN

PRESIDENT
 THANKS
Does anyone have any questions?
[email protected]
0166777393
www.cuticutimalaysia.com