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    Pinoys Top Social Media Users

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    Kay Isalin Romero II
    Filipinos spend the most time on social media worldwide according to a new report, averaging 4 hours and 17 minutes daily. They favor sites like Facebook, Snapchat, and Twitter. While the Philippines has slow fixed broadband speeds, its citizens compensate by relying heavily on social media on their mobile devices. The number of internet and social media users in the Philippines grew by over 25% in the past year, with mobile traffic accounting for 38% of web traffic, up almost a third from 2016.

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    Pinoys Top Social Media Users

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    Kay Isalin Romero II
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    Filipinos spend the most time on social media worldwide according to a new report, averaging 4 hours and 17 minutes daily. They favor sites like Facebook, Snapchat, and Twitter. While the Philippines has slow fixed broadband speeds, its citizens compensate by relying heavily on social media on their mobile devices. The number of internet and social media users in the Philippines grew by over 25% in the past year, with mobile traffic accounting for 38% of web traffic, up almost a third from 2016.

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    Filipinos spend the most time on social media worldwide according to a new report, averaging 4 hours and 17 minutes daily. They favor sites like Facebook, Snapchat, and Twitter. While the Philippines has slow fixed broadband speeds, its citizens compensate by relying heavily on social media on their mobile devices. The number of internet and social media users in the Philippines grew by over 25% in the past year, with mobile traffic accounting for 38% of web traffic, up almost a third from 2016.

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    36 views3 pages

    Pinoys Top Social Media Users

    Uploaded by

    Kay Isalin Romero II
    Filipinos spend the most time on social media worldwide according to a new report, averaging 4 hours and 17 minutes daily. They favor sites like Facebook, Snapchat, and Twitter. While the Philippines has slow fixed broadband speeds, its citizens compensate by relying heavily on social media on their mobile devices. The number of internet and social media users in the Philippines grew by over 25% in the past year, with mobile traffic accounting for 38% of web traffic, up almost a third from 2016.

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    Source:

    https://technology.inquirer.net/58117/pinoys-top-social-media-users-according-study

    Pinoys top social media


    users, according to study
    By: Miguel R. Camus - Reporter / @miguelrcamusINQ
    Philippine Daily Inquirer / 02:19 AM January 25, 2017

     AP

    Filipinos spend more time on social media sites than anyone else in the
    world, going online roughly four hours and 17 minutes a day, according
    to a report released on Tuesday.

    Filipinos spend most of their online time on sites such as Facebook,


    Snapchat and Twitter, said the report, called Digital in 2007, and
    prepared by social media platform Hootsuite and United Kingdom-based
    consultancy We Are Social Ltd.

    US among bottom half


    Brazilians and Argentinians followed closely behind, spending three
    hours and 43 minutes and three hours and 32 minutes on social media,
    respectively, the report said.

    The United States, where many of these social media players were
    founded, is among the bottom half, with Americans spending an average
    of just two hours and six seconds per day. The least active were the
    Japanese, who log on an average of just 40 minutes daily.

    “It’s probably due to the same cultural dynamics that made us the text
    messaging capital of the world,” said Ramon Isberto, spokesperson for
    telecoms giant PLDT and Smart, referring to mobile phone text messaging
    in the past decade that is now giving way to internet-based applications.

    “Filipinos like to keep in touch,” Isberto said.

    Slowest in Asia-Pacific
    The Philippines’ social media usage was in stark contrast to its internet
    speed. Fixed-broadband speed here is among the slowest in Asia-Pacific,
    while mobile connections are among the fastest, according to the most
    recent Akamai report.

    There appeared to be a relationship between poor fixed-broadband speed


    and time spent on social media.

    The Philippines, Brazil and Argentina have an average fixed-line


    broadband speed of 4.2 megabits per second (mbps), 5.5 mbps and 5
    mbps, respectively.

    The fastest was South Korea, with 26.3 mbps, and its citizens just spend
    about 1 hour and 11 minutes a day on social media.

    Internet use on the rise


    According to the report, the Philippines’ internet and social media users
    grew by over 25 percent, up 13 million and 12 million over last year,
    respectively.
    ADVERTISEMENT

    Mobile was also a fast-growing platform, accounting for 38 percent of all


    Web traffic in the country, up almost a third over 2016.

    The Philippines, so far, had a social media penetration rate of 58 percent,


    higher than the average of 47 percent in Southeast Asia.
    Around the world, internet users grew 10 percent, or an additional 354
    million people, while active social media users jumped 21 percent, or an
    additional 482 million.

    Global active netizens using mobile phones and other devices surged 30
    percent, or another 581 million people.

    Digital connectivity
    The total internet penetration rate stood at 50 percent, or 3.77 billion
    people, the report showed.

    “Half of the world’s population is now online, which is a testament to the


    speed with which digital connectivity is helping to improve people’s
    lives,” said Simon Kemp, a consultant at We Are Social.

    “The increase in internet users in developing economies is particularly


    encouraging,” Kemp added.

    The report compiles data from the world’s largest studies of online
    behavior, conducted by organizations including GlobalWebIndex, GSMA
    Intelligence, Statista, and Akamai in “a comprehensive state” of social
    media reference.

    The 2016 report has been downloaded 70,000 times and read 2.5 million
    times on SlideShare so far.

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