Review of Related Literature

Review of related literature
According to ABS-CBN News, MANILA Filipinos continue to reign supreme in terms of
social media use globally. A report by creative agency We Are Social and social media
management platform Hootsuite showed Filipinos spend the most time on the internet and on
social media sites. The "Digital 2019: Global Digital Overview" showed Filipinos spend an
average of 10 hours, 2 minutes on the internet via any device. Brazil came in second place with
internet usage averaging 9 hours and 29 minutes, while Thailand came in third at 9 hours, 11
minutes.
The worldwide average for hours spent on the internet is at 6 hours, 42 minutes, down a
few minutes from 2018's 6 hours and 49 minutes. The report also showed Filipinos usually spend
over 4 hours on social media daily, followed by Brazilians (3 hours, 34 minutes) and Colombians
(3 hours, 31 minutes). The worldwide average for social media use is at 2 hours, 16 minutes.
According to Pewinternet.org, Today around seven-in-ten Americans use social media to
connect with one another, engage with news content, share information and entertain themselves.
Explore the patterns and trends shaping the social media landscape over the past decade
below. When Pew Research Center began tracking social media adoption in 2005, just 5% of
American adults used at least one of these platforms.
By 2011 that share had risen to half of all Americans, and today 72% of the public uses
some type of social media as more Americans have adopted social media, the social media user
base has also grown more representative of the broader population. Young adults were among the
earliest social media adopters and continue to use these sites at high levels, but usage by older
adults has increased in recent years.

YouTube and Facebook are the most-widely used online platforms, and its user base is
most broadly representative of the population as a whole. Smaller shares of Americans use sites
such as Twitter, Usage of the major social media platforms varies by factors such as age, gender
and educational attainment. For many users, social media is part of their daily routine. Roughly
three-quarters of Facebook users – and around six-in-ten Instagram users – visit these sites at least
once a day.
According to Convinceanconvert.com, 2019 social media usage statistics and research from my
friends at Edison Research and Triton Digital, contained in the newest version of their annual The
Social Habit study, found surprising shifts in how Americans of different genders, age groups, and
races use social media and social networks.
I strongly encourage you to download the entire free report, as there is a lot of more interesting
information than what I’ve analyzed for you here.
Nathan Sebastian (2019) Social Media platforms have provided its users with the superpower of
commenting their views on any topic and make it a trend. A mere set of web pages that allowed
people to make profiles, share photos and thoughts, connect with mutual friends, express emotions
through emoticons - all of it have turned into an online wildfire of engagements. And there is now
an era of brands taking part in these interactions to earn the trust and loyalty of their customers via
social media platforms.
This virtual forest of Social Media is unstoppable in terms of its inhabitants. According to
the global digital report from We Are Social, the figure of active social media users have reached
3.196 billion which is 42% of the total population of the world. This indicates a 13% increase from
the year before. But that’s not it, 2.958 billion people that are 39% of the total population access
social media through mobile devices. It’s a clear sign for social media maestros to optimize the
social apps from time to time based on users’ behavior and preference.
Conceptual Framework
Figure 1 below illustrates the conceptual framework of the research. The paradigm presents
the variables that will be considered in the research.
PNHS Students' Demographic PNHS Students' Time Spent
Status on Social Media
a. Age a. Forms of social media use
b. Gender b. Frequency of social media use
c. Grade level
Fig. 1 The Conceptual Framework of the Study
The level of PNHS Students' Time Spent on Social Media will be described in the research
in terms of 2 sub-variables: (a) forms of social media use; (b) frequency of social media use. In
the research, this variable is seen to possess a hypothesized relationship with PNHS Students'
Demographic Status. This hypothesized relationship is represented by the two-headed arrow
connecting both variables.

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Review of related literature

According to ABS-CBN News, MANILA Filipinos continue to reign supreme in terms of

According to Pewinternet.org, Today around seven-in-ten Americans use social media to

American adults used at least one of these platforms.

adults has increased in recent years.

races use social media and social networks.

information than what I’ve analyzed for you here.

social media platforms.

the variables that will be considered in the research.

PNHS Students' Demographic PNHS Students' Time Spent

Status on Social Media

a. Age a. Forms of social media use

b. Gender b. Frequency of social media use

Fig. 1 The Conceptual Framework of the Study

Demographic Status. This hypothesized relationship is represented by the two-headed arrow

connecting both variables.

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