PROJECT REPORT FORMAT

All Students should strictly follow the following standards for preparation of Dissertation.

Sr. No Specifications Details

1 Number of copies of 1 ( One)
project report
2 Binding Spiral

3 Page size A4
4 Page color White
5 Headings Font Times New Roman
6 Headings Fond Size 14, bold, uppercase
7 Subheadings Font Times New Roman
8 Subheadings Font Size 12, bold, uppercase
9 Text Body Font Times New Roman
10 Text Body Font Size 12, normal, lower case
11 Header As suitable
12 Footer Page Numbers
13 Total number of pages Approx. in between 20
to 30
Front Page & Certificate should be in color print only with borders

A
 PROJECT REPORT
SUBMITTED
TO

SCHOOL OF MANAGEMENT

PROPOSED TO BE SUBMITTED IN
IN PARTIAL FULFILLMENT TO AWARD THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION-
FINANCIAL SERVICES
UNDER
INTEGRATED FORM OF LEARNING

FOR THE COURSE

MANAGERIAL ECONOMICS
FINANCIAL MANAGEMENT
&
BUSINESS ENVIRONMENT
SUBMITTED TO-
Dr. Manjari Sharma
Dr. Kavita Chordiya
Prof. Atul R Kadam
 Certificate
This is to certify that this project report under Integrated Form of Learning (क् रय-विक् रय)
is submitted to Ajeenkya D Y Patil University, School of Management, Pune is a
bonafide record of work done by-
URN NAME SIGNATURE
1 2018-B-09092000 Marisha Pimenta
2 2018-B-23012000B Mohit Sharma
3 2018-B-10081999 Pooja Desai
4 2018-B-20042000 Siddhi Jain
5 2018-B-27092000 Taksha Yadav
Under the supervision of subject teachers from 14th Oct 2019 to 18th Oct 2019 for the
Program BBA-FS.
Course- MGT203 Managerial Economics, MGT201 Financial Management &
MGT205 Business Environment.
This is to declare that the work presented in this report falls under the Innovative
Teaching Method used in classroom for the practical exposure to the knowledge and shall
be marked based on group work by the individual subject rubrics.

All help received to the student from various sources (Primary & Secondary) have been
duly acknowledged.

__________ ___________ _________

Dr. Manjari Sharma Dr. Kavita Chordiya Prof. Atul R Kadam
Subject Teacher Subject Teacher Subject Teacher
Managerial Economics Financial Management Business Environment
 EXECUTIVE SUMMARY:

There's a famous saying, "Know what your customers want most and what your company
does best. And then focus on where those two meet." Adhering to the above saying the
business idea of 'games' was developed.

The first and foremost objective of the business was to earn maximum profits
with least cost to the organization by providing maximum satisfaction to the target
customers. Along with it, offering a fun - filled experience to the students as well as the
teachers in between the hectic schedules of college was the aim. The organization was
also set up with an objective to enhance own's knowledge through the practical
experience gained in the work field which will surely help in the future.

The target audience in the area where the business was set up is mostly covered
with college going young adults. Games would prove to deviate students from the
monotony of college life and draw them towards the business. Also, the games were
chosen by taking into account the various trends followed these days.

The research design for the organization was plain and lucid. Emphasis was given
on creativity and innovation in the games. Departments pertaining to different roles were
assigned to each member according to the skills of the respective member. The major
roles were leadership, production, accountancy and marketing. Each department had their
own set of responsibilities. The department allocation was the leader's responsibility. The
leaders ensured that there was optimum utilization of time and resources.

The first day of the week was highly anticipated but after two days it was
followed by a exponential decrease in the sales and crowd. This was due to the fact that a
majority of the audience had left for the holidays. Apart from that, the whole week
witnessed different people coming from different background who contributed towards
the success of the organization's endeavors. To sum it up, the business project was
altogether a great learning experience.

OBJECTIVES & SCOPE OF THE PROJECT:

 Objectives of the project

1.To earn maximum profit by employing ethical practices

2. To survive in the highly dynamic environment among 15 competitors
3. To utilize the limited resources optimally and ensure zero wastage
4. Consumer satisfaction
5. Dealing with the change

Scope

In Learning: The activities carried out during the period of project were highly
practical and imparted a lot of experience and knowledge to the members. It
helped in learning from the errors and obstacles.

In Future: The learning and experience gained during the project can be brought
to use in future projects and at workplace.

BUSINESS PROFILE:
Name & Address of business: FunWynk
Ajeenkya D.Y Patil Knowledge City, Lohegaon, Pune

Mission Statement: We strive to provide our customers impeccable services to generate

sustainable financial results

Business Idea: The idea behind the business was to stand out in a market where everyone
was competing against each other either by selling food and beverages or apparels.
Keeping that in consideration the organization decided to put up gaming activities.

Idea Screening: The idea of the project was largely based on innovative and interesting
games that would stand out in the market. The response that was generated on day 1
pointed towards keeping different games each day so as to keep the audience curious
and excited. After checking the external factors it was observed that inspite of no direct
competition in games we faced rigid competition from businesses providing products as
opposed to our business which provided services. To overcome that, we had to offer
various discounts and rewards to the customers. The only game that was consistently
bringing profits was 'Lucky 7'. So considering the market demand for that game it was
retained for all five days

Achievements & Financial results of the business: The crowd that the organization
attracted was hugely pleased by the exciting activities and games that were designed. The
customers were highly impressed by the uniqueness of our business amongst others.

Organizational chart:
ACCOUNTS

CREATIVITY &
MARKETING
LEADER SALES &
MARKETING

PRODUCTION
MANAGER

List of competition: The Unique Selling Proposition of our business was the fact that we
stood out as an alternative to various other organizations that only provided food or
apparels. This reduced the tensed competition that was already going on among other
businesses.

Marketing Strategy development: The marketing strategy was employed in a very

appealing & attracting manner which generated a lot of audience. The strategy of 'word
of mouth ' also helped garner a great number

Photographs:

Bills: Refer to Annexure:1

Sales: Refer to Annexure:2

Group: Refer to Annexure:3

PRODUCT PROFILE:
7up/7down/lucky7
It was a bid game. The game was depended on the
luck factor of the customer.
Price range: Rs20 & above

Cup Collection
It’s a “Minute to win it game” in a minute how fast
you can collect all the cups.
Price range: Rs 30

Moving Up
Increases your concentration level &
How fast you move the cups upward to win it.
Price range: Single - Rs30
Pair - Rs50

Dares
Choose dares for friends or yourself.
Having fun in a safe way.
Price range: Rs20
Rolling car race
Rolling the dice and trying to get the no.
of your car on the dice. Price range: Rs10 per car

Alpha arrange

Arrange the cups alphabetically within the

time limit.
Price range: Rs30

Ur’s or mine

Card game with dice.

Price range: Rs20

Mobile cards

Making of any mobile no. and calling the person

within a specific time.

Price range: Rs 20

Blow up

Blowing the balls to another glass.

Price range: Rs 20

THEREOTICAL BACKGROUND:
INTERNAL FACTORS

 CUSTOMERS: They are willing to pay & play for the games as it had an
affordable price range for all types of customers & the second factor was that there
we no other business which had games.

 COMPETITION & EMPLOYEES: There was very less degree of competition

[i.e. As we are the only sellers who were our service of games]. Instead is had a
‘challenge of number of sales.’ As the product price was low, so to cover the cost
& increase the profits it had to sell more games.

ORGANIZATIONAL STRUCTURE

LEADER
SIDDHI & TAKSHA

ACCOUNTING
MANAGER
SIDDHI

SALES & CREATIVE & PRODUCTION

MARKETING MARKETING MANAGER
POOJA MOHIT MARISHA

KEY SUCCESS FACTOR

The fact that our organization was the only one which provided it’s services through
games gave us an edge over others. There was no direct competition to our business.
Another major factor that contributed towards our success was the target audience that
comprised mostly of teenagers and young adults who are instinctively inclined to such
activities. The pricing of games was kept pretty nominal to ensure maximum
participation from the audience. A unique marketing strategy was employed by one of the
members which garnered a lot of customers. These reasons were the key success factors
of the organization.

PEST ANALYSIS
A PEST analysis is an analysis of the external macro-environment that affects all
firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological
factors of the external macro-environment. Such external factors usually are beyond the
firm's control and sometimes present themselves as threats.

Political:
-High labour cost
-Intellectual property protection
-pricing regulations
Economical:
-skill level of workforce within marketers
-economy health
-students investment was low
Social:
-shifting of consumer preferences away from materialistic purchases
-class structure, hierarchy and power structures amongst fellow marketers.
-culture (gender roles, social environment)
-attitudes (health, environmental consciousness)
Technology:
-technology’s impact on games
-recent technological developments
-need to innovate

SWOT ANALYSIS
SWOT analysis is a business analysis process that ensures that objectives for a project are clearly
defined and that all factors related to the project are properly identified. The SWOT analysis process
involves four areas: Strengths, Weaknesses, Opportunities and Threats.

STRENGTHS WEAKNESS
Strong management-we have assembled a High rental problems-the rent cost of the
team that embraced different disciplines stall was higher than expected, due to
with expertise in all areas of the business. which we had to increase the sales to
Uniqueness-we stand out as an unique recover the actual price/amount.
alternative to other stalls and we offered Poor record keeping- as the fellow
variety and different games every day. marketers were busy with the
Location-our location of the stall will arrangements of the games, it was hard to
draw in the visitors/students. keep a track on records.
OPPORTUNITIES THREATS
Target audience were students. Downturn in economy may mean people
Foreign customers. are spending less.
Being unprepared for opening numbers.

ACCOMPLISHMENT OF ECONOMIC OBJECTIVES

Main objectives of managerial economics discussed with appropriate facts and figures in
relation to this activity.

As stated in our objectives we have reused our material like cups for various games.
On the third day as we had planned the games didn’t work out so we used our backup
plan and accomplished it so as to meet the days target and we almost met the targets
thought for the day.

In this way we have accomplished the objectives of the business provided and we
hope we have satisfied our consumers.

COMPARISON BETWEEN EXPECTED PROFIT AND ACTUAL PROFIT

Reasons for
  Expected Actual Difference
difference
Sales for
629 1565 936
day 1 Our target crowd
Day 2 629 1450 750 was attracted by
Day3 629 1100 471 the innovative
Day4 600 740 140 games
Day5 100 160 60
Purchase
250 150 100 Task completers
for day 1
were less so we
Day 2 150 100 50
could use the
Day3 350 250 100
rewards from one
Day4 250 200 50
day to another
Day5 200 150 50
The bid game
Profit 4000 1015 1015 drew the crowd’s
attention
We reduced
Expenses 5000 3145 1855 material for the
different games.

PRICE AND OUTPUT DETERMINATION:

 The pricing was strategized with a view to pull even the most unwilling
potential customer to our business. The prices were quite economical. Every college
going adult could afford to avail the range of services that we provided. There was a
discount for people coming in groups and pairs. To add to their joy, the customers who
won the respective activity were rewarded with a gift of their choice.
As it was a monopoly for the members because there were less sellers who were
providing a service to customers.

Monopoly refers to a market structure in which there is a single producer or seller

that has a control on the entire market.

This single seller deals in the products that have no close substitutes and has a
direct demand, supply, and prices of a product.

Therefore, in monopoly, there is no distinction between an one organization

constitutes the whole industry.
RECOMMENDATIONS

According to the services the firm provided, these corrective actions would have made a
change in the business by getting more amount of customers so as to increase the sales &
profit.

 Place change: cause of trees, people crossing from the little space even though
provided with a gateway, moving from the tent.
 Product change: introducing more no. of games
 Time slot: as it was festive season so the students would prefer going to their
native places.
 Weather issue: as it was a month of rains so there were rains and no shed was
provided.
 Space problem: less amount of space provided so 2 tables wouldn’t fit in it so it
was necessary to buy only 1 table.

INTRODUCTION OF FINANCIAL MANAGEMENT IN KRAY-VIKRAY:

Finance is the source for building any organization.
 Develop a more accurate overall budget.
 Utilize a dashboard to communicate a financial updates

FINANCIAL MANAGEMENT

SALES ACCOUNT
AMOUN ROUND TOTA
  T S L
DAY 1
7UP/7DOWN/LUCK
Y7 MIN.20   845
ROLLING CAR RACE 60 3 180
MOVING UP 50 8 400
DARES 20 7 140
TOTAL SALES     1565
       
DAY 2
7UP/7DOWN/LUCK
Y7 MIN.20   930
CUP COLLECTION 30 10 300
DARES 20 5 100
MOBILE CARDS 20 6 120
TOTAL SALES     1450
       
DAY 3
7UP/7DOWN/LUCK
Y7 MIN.20   740
ALPHA ARRANGE 30 10 300
BLOW UP 20 3 60
TOTAL SALES     1100
       
DAY 4
7UP/7DOWN/LUCK
Y7 MIN.20   650
URS OR MINE 30 3 90
TOTAL SALES     740
       
DAY 5
7UP/7DOWN/LUCK
Y7 MIN.20   70
CUP COLLECTION 30 3 90
TOTAL SALES     160

COMPUTATION OF CONTRIBUTION & EBIT:

COMPUTATION OF CONTRIBUTION & EBIT

TOTALSALES 5015
[LESS] VARIABLE COST 1395
CONTRIBUTION 3620
[LESS] FIXED COST 1750
EBIT 1870

PROFIT & LOSS ACCOUNT:

CONCLUSION

The organization was tasked with the prime objective of earning profits and
gaining practical experience in the field of Business environment, financial management,
and managerial economics. Through various experiments, plans and obstacles the
members of the group learnt business negotiation, customer interaction, strategizing,
workplace management and meeting deadlines. The business started off with an excellent
response covering up the total cost of the company on the second day itself then went
through a few ups and downs which is a part and parcel of every organization. But at the
end of the day it was a wholesome learning experience. The skills learnt in this period are
relevant to the future endeavors that the members might take up. To sum up all that has
been stated, the project was a huge success
BIBLIOGRAPHY:
https://www.managementstudyguide.com/financial-management.htm
https://www.yodiz.com/blog/8-types-of-marketing-strategies-and-definition/
https://www.businessstudynotes.com/others/introduction-to-business/explain-the-scope-
of-business-in-details/
www.investopedia.in
www.quora.in
It also includes what we have studied in these many years.
ANNEXURE:1
ANNEXURE:2
ANNEXURE:3