Welcome to the GE-McK

Follow the Steps in YELLOW. Only enter data/information in the BLU

When you have entered the data, the

For more information please visit: www.m

Name Your Matrix ===> Strength/Attracti

BUSINESS STRENGTH FACTORS N

Enter % weighting, name, score 1-10 North america

Importance
Key Factors Weighting %
Score 1-10

Brand equity
Market share
Customer loyalty
Innovation + R&D
Product differentiation
Logistics/production expertise
Channel relationships
Strategic alliances
Strategic/marketing expertise
Strong capital + cash flows
Big data access + usage
Patents, proprietary software
Sub-total 0.0%
And/or add your own factors below %'s continue
Market share 50.0% 10

Relative market share 30.0% 10

 Market share growth
20.0% 4

TOTAL 100.0% 24

MARKET ATTRACTIVENESS FACTORS

Enter % weighting, name, score 1-10 North america

Importance
Key Factors Weighting %
Score 1-10

Market size
Profit margins
Market growth rate
Competitive rivalry (if high, give low score)
Threat of new competition (if high, give low score)
Threat of disruption (if high, give low score)
Capital cost to enter (high = good barrier)
Technology/R+D costs (high = good barrier)
Innovation required (high = good barrier)
Power of channel partners (if high, give low score)
Macroenvironment change (if high, give low score)
Government regulation (high = good barrier)

Sub-total 0.0%
And/or add your own factors below %'s continue
Market growth rate 50.0% 4

Market size 30.0% 8

Degree of competitive advantage 20.0% 10

TOTAL 100.0% 22
 Strength/Attractiveness Matrix for

Mar

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acti
Attr

ess
ket

Business Strength

Strength/Attractiveness Matrix for

 Strength/Attractiveness Matrix for

North america
South america
China
Europe

Mar

ven
acti
Attr

ess
ket

Business Strength
o the GE-McKinsey Nine-Box Matrix Builder
formation in the BLUE cells. A how to use video is at: YouTube link
ntered the data, the matrix is automatically produced after Row 70
www.marketingstudyguide.com Copyright 2020

Strength/Attractiveness Matrix for

Name and score up to 10 businesses, brands, SBUs ===>

North america South america China Europe

Weighted Weighted Weighted Weighted

Score /100 Score 1-10 Score /100 Score 1-10 Score /100 Score 1-10 Score /100

0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0

50 8 40 6 30 2 10
0 0 0 0
30 6 18 4 12 2 6
0 0 0 0
0 0 0 0
0 0 0 0
 0 0 0 0
8 2 4 10 20 6 12
0 0 0 0
0 0 0 0
88 16 62 20 62 10 28

Now rate how attractive their markets are ===>

North america South america China Europe

Weighted Weighted Weighted Weighted

Score 1-10 Score 1-10 Score 1-10
Score /100 Score /100 Score /100 Score /100

0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0

20 2 10 10 50 6 30
0 0 0 0
0 0 0 0
24 4 12 10 30 6 18
0 0 0 0
0 0 0 0
0 0 0 0
20 8 16 6 12 4 8
0 0 0 0
0 0 0 0
64 14 38 26 92 16 56
 atrix for

Same matrix in black

Business Strength Template by:
and white
www.marketingstudyguide.com

Matrix for
Matrix for

88 64 88 64
62 38 62 38
62 92 62 92
28 56 28 56
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0

Business Strength Template by:

www.marketingstudyguide.com
 YouTube link

yright 2020

BUs ===> Continue to name

Repeated Key Factors

Weighted Weighted
Score 1-10 Score /100 Score 1-10 Score /100

0 Brand equity 0
0 Market share 0
0 Customer loyalty 0
0 Innovation + R&D 0
0 Product differentiation 0
0 Logistics/production expertise 0
0 Channel relationships 0
0 Strategic alliances 0
0 Strategic/marketing expertise 0
0 Strong capital + cash flows 0
0 Big data access + usage 0
0 Patents, proprietary software 0
Sub-total
And/or add your own factors below
0 Market share 0
0 0
0 Relative market share 0
0 0
0 0
0 0
 0 Market share growth 0
0 0
0 0
0 0
0 0 TOTAL 0 0

===> Now ra

Repeated Key Factors

Weighted Weighted
Score 1-10 Score 1-10
Score /100 Score /100

0 Market size 0
0 Profit margins 0
0 Market growth rate 0
0 Competitive rivalry (if high, give low score) 0
0 Threat of new competition (if high, give low score) 0
0 Threat of disruption (if high, give low score) 0
0 Capital cost to enter (high = good barrier) 0
0 Technology/R+D costs (high = good barrier) 0
0 Innovation required (high = good barrier) 0
0 Power of channel partners (if high, give low score) 0
0 Macroenvironment change (if high, give low score) 0
0 Government regulation (high = good barrier) 0
Sub-total
And/or add your own factors below
0 Market growth rate 0
0 0
0 0
0 Market size 0
0 0
0 0
0 0
0 Degree of competitive advantage 0
0 0
0 0
0 0 0 0
atrix in black
d white
Continue to name and score up to 10 businesses, brands, SBUs ===>

Weighted Weighted Weighted

Score 1-10 Score /100 Score 1-10 Score /100 Score 1-10 Score /100 Score 1-10

0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0

0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
 0 0 0
0 0 0
0 0 0
0 0 0
0 0 0 0 0 0 0

Now rate how attractive their markets are ===>

Weighted Weighted Weighted

Score 1-10 Score 1-10 Score 1-10 Score 1-10
Score /100 Score /100 Score /100

0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0

0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0 0 0 0 0
Matrix is
here
===>

Weighted
Score /100

0
0
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
 0
0
0
0
0

Weighted
Score /100

0
0
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
0
0