Airbus A380: Case Study

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AIRBUS A380

CASE STUDY

MFM 1st SEM

SUBMITTED BY : Sapna Yadav


Soumya Raj
Rakshita Singh
Manvi Taneja
Simran Sihag
Arushi Chauhan
INTRODUCTION TO
AIRBUS A380

The A380 double-deck jetliner’s route network continues to grow as


customer airlines expand their commercial operations to destinations
around the world.
An A380 takes off or lands every two minutes on average somewhere
in the world.
It is the world's largest passenger airliner. It is a wide-body
aircraft manufactured by Airbus. Airbus studies started in 1988 and the
project was announced in 1990. The first prototype was unveiled
in Toulouse on 18 January 2005, with its first flight on 27 April 2005. It
obtained its EASA and FAA type certificates on 12 December 2006.
Difficulties in electrical wiring caused a two-year delay in the project.
Airbus’ A380 also delivers superior environmental protection,
resulting in 50% less CO2 emissions per passenger than its nearest
competitor. Further demonstrating the A380’s reputation as a good
neighbour and sustainable solution is the jetliner’s low noise
emissions. In many cases, the larger wing area of the A380 enables it
to land significantly slower, which generates half the noise of
competing large aircraft.
It was first delivered to Singapore Airlines on 15 October 2007 and
entered service on 25 October. Production peaked at 30 per year in 2012
and 2014. On 14 February 2019, after Emirates reduced its last orders in
favour of the A350 and the A330neo, Airbus announced that A380
production would end by 2021.
As of February 2019, Airbus has received 290 firm orders and delivered
235 aircraft; Emirates is the biggest A380 customer with 123 ordered, of
which 109 have been delivered.
MARKETING STRATEGY

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