Aditya Birla Finlatics PDF

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Finlatics Market Experience Program Research

Insight IV

Karan Wadhwani
[email protected]
+91 8989834323
Overview

Pantaloons Fashion & Retail Limited is an Indian clothing retail chain. The first Pantaloons
store was launched in Gariahat, Kolkata in 1997. As of March 2020, there were 350
Pantaloons stores in 160 cities.[1] Pantaloons was previously controlled by the Future Group,
and was taken over by Aditya Birla Nuvo Limited (ABNL). headquartered in Kurla, Mumbai.
According to the Brand Trust Report 2014, a study conducted by Trust Research Advisory,
Pantaloons featured among 100 most trusted brands in India.
Brands
Management Team

Mr. Ashish Dikshit

Mr. Ashish Dikshit is currently the Managing Director, Aditya


Birla Fashion and Retail Limited.

In a career spanning over 25 years, Mr. Dikshit has worked in


diverse roles across industries and functions. He started his
career at the Aditya Birla Group with Madura Fashion and
Lifestyle, a branded apparel business of the Group, where he
worked in different functions such as sales, brand management,
supply chain and sourcing for over 15 years. He was appointed
President of its lifestyle business in 2007 and went on to
become its CEO in 2012.

He also served as the Principal Executive Assistant to the Chairman of Aditya Birla Group, where
he built strong knowledge across the Group’s various businesses in multiple industry sectors,
ranging from manufacturing businesses such as metals, cement, textiles and specialty chemicals to
consumer businesses such as telecom, financial services and retail. He was honoured with the
‘Outstanding Leader Award’ in the year 2011 by the Chairman of Aditya Birla Group.

An electronics & electrical engineer from IIT Madras, Mr. Dikshit holds an MBA from IIM Bangalore.
He is also an alumnus of the Harvard Business School through its Advanced Management
Program.
Shareholding Pattern of Aditya Birla Fashion
SWOT Analysis
Competitive analysis

Conclusion
Aditya Birla group is known for its Mergers and Acquisitions. Earlier this year, they consolidated their
chemical business under ‘Grasim’. Now Birla’s are betting on retail business. Madura Garments is
cash generating while Pantaloons is seeking cash to grow. In terms of profitability, Pantaloons is far
behind its competitor Shoppers Stop. This bold move is likely to help Pantaloons to generate enough
cash for its growth plans.

Retail business works on thin margins with volumes largely driving growth. Significant competition is
now the entry of online retailers. Apparel E-tailing is gaining increasing transaction volume on the
back of increasing time-poverty, changing lifestyles, convenience and flexibility of shopping from
home. Consolidation seeks to both counter the competition as well as be more focused on bringing
all its apparels under one roof. Such a move will also enable Birla’s expanding their network in tier II
and tier III cities where e-commerce is rapidly expanding. Due to financial crisis and COVID 19,
company’s business is greatly impacted and will achieve a lower growth in financial year 2021.

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